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THE WORLD’S TOP 10 MOST POPULAR PEOPLE ON X IN 2025

The world’s top 10 most popular people on X in 2025. The top 10 most-followed people on X in 2025. Top 10 accounts on X in 2025. Famous celebrities, leaders, influencers, creators and stars on X in 2025.

Written by Mau, a Senior X Marketing Specialist at eDigital.

THE WORLD’S TOP 10 MOST POPULAR PEOPLE ON X IN 2025

The world’s top 10 most popular X accounts in 2025.

Because nothing says “cutting-edge marketing strategy” like obsessing over the same celebrities everyone’s been following since Twitter was still called Twitter and not the digital dumpster fire it has gloriously evolved into!

Why should marketers care about the world’s top 10 most-followed people on X?

Because your CMO read something on LinkedIn about top 10 X influencers while pooping, and now you need to pretend these accounts matter to your brand that sells industrial-strength toilet bowl cleaners to Midwestern hardware stores.

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Just imagine the possibilities!

Your brand could spend $50,000 on a sponsored post from a billionaire who will absolutely never see your email! Or perhaps you could craft an entire “engagement strategy” around celebrities who have teams of 21-year-olds running their accounts while they lounge on yachts completely unaware of your existence!

THE WORLD’S TOP 10 MOST POPULAR PEOPLE ON X IN 2025

The top 10 most-followed people on X represent the pinnacle of humanity’s achievements – mostly politicians, musicians, athletes, and tech bros who accidentally bought social media platforms.

Study their tweets with the dedication of ancient scholars! What profound wisdom might you glean from a pop star posting “can’t wait for you guys to see what’s next 👀” or a sports legend tweeting “big game today 🔥”?

Remember: nothing impresses clients like saying “According to Elon Musk’s latest tweet…” in a strategy presentation. It shows you’re “tapped in” to “the conversation” happening on a platform where the conversation is mostly bots arguing with other bots.

Check out this list to finally answer the question nobody asked:

“How can we be more like these completely unreachable famous people who would block our brand account if we dared to mention them?”

10. Lady Gaga

Lady Gaga is one of the most popular people on X with 82+ million followers.

@ladygaga

Lady Gaga a popular American female singer on X

Lady Gaga a popular American female singer on X wearing a green vest overall with the new Starbucks logo.

Stefani Joanne Angelina Germanotta (Lady Gaga) is a female American singer, songwriter, actor and X influencer.

Lady Gaga uses X for sharing upcoming live music concerts and collaborations with other artists.

Lady Gaga has used X to speak out about mental health, harassment & assault, and about the LGBTQ+ community.

Gaga has also used X to raise funds and awareness for various charities and organisations, such as the Born This Way Foundation, which she founded to support the mental and emotional well-being of young people.

Additionally, Lady Gaga has used X to support political candidates and causes, including the 2020 U.S. Presidential election and the Black Lives Matter movement.

Trending this week: the new optimal image size for X posts

9. Taylor Swift

Taylor Swift is one of the most popular people on X with 94+ million followers.

@taylorswift13

Taylor Swift popular American female singer on X

Taylor Swift popular American female singer on X posing with red shoes with the new Keds logo.

Taylor Swift is an American singer-songwriter who uses X to share personal stories, upcoming albums, and concert tours.

Swift often uses X to interact with her fans, responding to their tweets and sharing their artwork and fan-made content.

Taylor Swift also uses X to share her personal life, political views and support social causes.

She has used her platform to raise awareness about issues such as LGBTQ+ rights, sustainability, climate change and voter registration. Related: The best sustainability hashtags for TikTok.

Additionally, Taylor Swift has used X to support charitable organisations, such as the Red Cross, and to promote her charitable efforts, including donations to music education programs and disaster relief organisations.

Marketers are reading: The top 10 Gen Z characteristics every marketer should know.

8. realDonaldTrump

Donald Trump is one of the most-followed people on X with 103+ million followers.

@realDonaldTrump

His X account was banned in Jan 2021 and restored in Jan 2023.

Donald Trump Twitter profile cover image

Donald Trump’s X profile cover image

Marketers are reading: This year’s top 10 TikTok marketing trends

Donald Trump is a businessman, property mogul and former president of the U.S.A.

Donald Trump was a prolific user of X during his time in office.

Trump has been using X for various purposes, including communicating with his supporters, making policy announcements, attacking his opponents and critics and promoting his political agenda.

Trump’s tweets often generated controversy and were widely covered by the media. He frequently used X to criticise the media, political opponents, and other public figures.

Mr Trump also used X to announce policy decisions, such as the announcement of a travel ban on individuals from certain countries and the decision to withdraw from the Paris climate agreement, highly criticised by environmental groups.

In addition to his political activities, Trump used X to promote his businesses, including his hotels and golf courses.

Trump also used his X account to communicate directly with his supporters, often retweeting messages of support and responding to individual tweets.

Overall, Trump uses X as a powerful tool to communicate his message and shape public opinion.

Trump’s posts on X often generate headlines and fueled public debate, both in the United States and around the world.

You will enjoy watching some of the world’s top 10 most popular protest art

7. Katy Perry

Katy Perry is one of the most popular people on X with 105+ million followers.

@katyperry

Katy Perry popular woman on X

Katy Perry popular woman on X – fashion ad with the new Moschino logo.

Katy Perry is an American singer and songwriter who uses X for various purposes, including engaging with her fans, sharing her personal life updates, and raising awareness for social causes.

Perry uses X to share her thoughts, feelings, and experiences with her fans. Katy Perry often tweets about her upcoming concerts, music releases, and collaborations with other artists.

Apart from promoting her music, Katy also uses X to support social causes and raise awareness about important issues. For example, she has used X to advocate for LGBTQ+ rights, encourage people to vote, and support sustainable and environmental initiatives. Related: The best sustainability hashtags for TikTok.

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6. Narendra Modi

Narendra Modi is one of the most-followed people on X with 107+ million followers.

@narendramodi

Narendra Modi Twitter profile cover image

Narendra Modi’s X profile cover image

Narendra Modi is the current President of India.

Narendra Modi uses X to communicate with Indian citizens, promote his policies and initiatives and share his thoughts and views on a range of issues affecting Indians.

Narendra Modi is one of the world’s most-followed politicians on X.

Modi uses X to share updates about the Indian government’s policies and initiatives, such as the Swachh Bharat (Clean India) campaign and the Digital India program.

Narendra Modi also uses X to share environmental protection issues and his opinion on social justice and economic development. Some of his tweets include stories about his travels and meetings with other foreign presidents and leaders, as well as his interactions with Indian celebrities and sports figures.

Overall, Modi has leveraged X to build a strong and engaged following and to shape public opinion in India and around the world.

Modi’s fans in India are also using some of the top 25 yoga hashtags on Instagram

5. Rihanna

Rihanna is one of the most-followed people on X with 108+ million followers.

@rihanna

Rihanna popular person on X

Rihanna popular person on X wearing a sweater with the new Puma logo.

Robyn Rihanna Fenty is a Barbadian singer, businesswoman and actor.

X has been one of the ways Rihanna engages with her fans and sharing updates about her music, upcoming projects, and collaborations with other artists.

Rihanna has used X to speak out about police brutality, racial injustice, and gender equality.

Rihanna has also used her X account to raise awareness and funds for various charities and organisations, such as the Clara Lionel Foundation, which she founded in honour of her grandparents.

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4. Justin Bieber

Justin Bieber is one of the most-followed people on X with 109+ million followers.

@justinbieber

Justin Bieber popular Canadian singer on X

Justin Bieber popular Canadian singer on X wearing a t-shirt with the new Adidas logo.

Justin Bieber is a Canadian singer, songwriter, and actor.

X has been a fantastic social media channel Justin has used to offer updates on his personal life.

Some of the things Bieber posts about on X include:

  • Music: Bieber frequently shares updates about his latest songs, music videos and gigs.
  • Personal life: Bieber occasionally shares personal stories, such as photos with his wife (Hailey Bieber) and pets.
  • Inspirational messages: Bieber has been open about his struggles with mental health and addiction, and he often shares messages of hope and encouragement with his followers.
  • Fan interactions: Bieber frequently interacts with his fans on X responding to their messages and retweeting their posts.
  • Charity work: he often uses X to support his social and humanitarian causes.

Bieber’s X account is a mix of personal and professional updates and he offers fans a unique glimpse into his life and musical career.

Justin Bieber’s fans also checked some of the world’s top 25 most-followed TikTok celebrities

3. Cristiano Ronaldo

Cristiano Ronaldo is one of the most popular people on X with 115+ million followers.

@Cristiano

Cristiano Ronaldo popular person on X

Cristiano Ronaldo popular person on X wearing a t-shirt with the new Nike logo.

Cristiano Ronaldo is a Portuguese football (soccer) player.

His explosive interviews and tantrums keep media companies alive on X.

Born in Madera Island, Portugal, Cristiano Ronaldo is one of the top 25 sports athletes on Instagram.

On the 31st December 2022, Cristiano Ronaldo signed a new contract with Al Nassr F.C. a Saudi Arabian football club based in Riyadh, right after a controversial exit (second spell) from Manchester United  and an extraordinary time at Real Madrid and Juventus.

Cristiano Ronaldo knows the power of celebrity branding and has successfully launched different businesses including hotels (Pertana CR7), Health & fitness app (7egent), Gym (CR7 Crunch fitness), eyewear, underwear, shoes (footwear) and fashion. Cristiano has collaborated with and been the model for global marketing campaigns and brands including Nike, Insparya (haircare), Herbalife Nutrition, Dazn (sports app), Clear (haircare), SixPad (fitness gear), Free Fire (Gaming app), LiveScore, Talabat (Food and grocery delivery app) and Samsonite’s brand: American Tourister.

Ronaldo’s fans on X are using some of the top 10 most popular fitness apps.

Cristiano Ronaldo is also known for creating controversy, especially when telling the media he was betrayed by Manchester United or saying he is a better player than Lionel Messi.

CR7 is one of the top 10 most-followed footballers on Instagram and the most popular sports athlete on X.

⭐️  Marketers are using the new X logo PNG to promote their X accounts on other digital assets.

2. Barack Obama

Barack Obama is one of the most popular people on X with 130+ million followers.

@BarackObama

Barack Obama popular American on X

Barack Obama, a popular American on X with golf gear and a polo style t-shirt with the new Nike logo white.

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Barack Hussein Obama II (also known as just Barack Obama) is a politician and lawyer who served as the 44th President of the United States from 2009 to 2017.

Obama was the first African American to be the President of the U.S.A.

Before his presidency, Barack served as a United States Senator from Illinois from 2005 to 2008. During his presidency, he implemented various initiatives, including the Affordable Care Act (also known as Obamacare), the Dodd-Frank Wall Street Reform and Consumer Protection Act, and the American Recovery and Reinvestment Act.

Obama’s account on X is also known for promoting social justice, advancing civil rights, and promoting international diplomacy.

Obama is a graduate of Columbia University and Harvard Law School.

Need X marketing strategy support? We can offer you one of the best digital marketing strategy workshops to improve your X marketing.

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1. Elon Musk

Elon Musk is the most popular people on X with 219+ million followers.

@elonmusk

Elon Musk popular person on X with the new X logo.

Elon Reeve Musk is an American business magnate, technology entrepreneur, owner of X and CEO of Tesla and SpaceX.

Elon Musk uses his X account to share his thoughts on many topics. Some of the things he talks about on X include:

  • Tesla and SpaceX updates: Musk often uses X to share updates about the latest developments at his companies.
  • Cryptocurrency: Musk has been known for causing cryptocurrency price fluctuations with his tweets.
  • Memes and humour: Musk has a playful side and often shares memes and jokes on X.
  • Science and technology: As a tech entrepreneur, Musk is interested in science and technology and often tweets about advancements in these fields.
  • Politics and social issues: Musk has occasionally used X to comment on political and social issues such as sustainability, climate change and income inequality. Related: The best sustainability hashtags for TikTok.
  • Personal musings: Musk has been known to share personal thoughts and experiences on X, such as his love of books and music.

Musk’s tweets can be unpredictable and have been known to cause controversy and market fluctuations, so it’s important to take them not too seriously.

Elon Musk fans are using the new X logo PNG and the new Tesla logo PNG.

Trending today: Esther Crawford’s review and criticism about working for X before and after Elon Musk’s takeover

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THE TOP 10 FAST-GROWING X ACCOUNTS IN 2025

OTHER TOP X INFLUENCERS TO CONSIDER

Marketers are using the best image size for Twitter posts to ensure the get the most of the X feed’s real estate.

X users also checked out some of the top 10 most-followed people TikTok – ranking list.

Conclusion

The top 10 most popular people on X have the power to boost a brand’s visibility to a targeted audience. They can also offer legitimacy by functioning as social proof.

These top 10 popular people on X are literally billionaires who pay other people to manage their social media.

Do not create strategy decks based on content written by hired 23-year-old social media managers who are themselves referencing OTHER marketing strategy decks.

It’s a perfect circle of delusion: marketers studying celebrities who hire marketers who study marketing trends created by marketers studying celebrities. This is the equivalent of a dog chasing its own tail while wearing a $6,000 Brioni suit and calling it “thought leadership.”

The cherry on top?

These same marketers will then charge clients thousands to “leverage celebrity X strategy insights” which basically translates to “we’ll copy whatever Rihanna’s intern posted last Tuesday but make it about your discount mattress store.” And somewhere, a CMO is nodding vigorously while thinking they’ve cracked the X’s algorithm code.

The X ecosystem: where people with marketing degrees study people who pay people with marketing degrees to tweet for them.

It’s beautiful, really.

Final note: Are your marketing costs through the roof?

If your customer acquisition costs are climbing faster than a startup founder’s ego (after a successful IPO), and you’re hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.

If that sounds like your situation, you should contact us.

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.

We’ll shake up your team’s thinking, drop fresh ideas and turn your marketing from “meh” to money-making.

Ready to stop burning cash and start making it? Hit us up! We offer:

✔ Digital Marketing Strategy. Because hope is not a plan.
✔  Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
✔  Social Media Marketing Training. So you stop posting into the void.
✔  SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even?
✔  Influencer & Celebrity Marketing. Get people with clout to talk about you.
✔  Branding & Logo Design. So you don’t look like a dodgy side hustle.
✔  Consumer Giveaways & Competitions. Because people will do anything for free stuff.
✔  Email Marketing & Drip Sequences. Slide into inboxes the right way.
✔  Conversion Rate Optimisation. Turn window shoppers into actual buyers.

Ready to start marketing like a boss? let’s talk. 🚀

THE TOP 10 MOST-FOLLOWED PEOPLE ON X IN 2025

was brought to you by Mau
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Considered one of the best marketing consultants in Sydney (and not just by Mau’s mom), Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandpa will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau is travelling the 🌎 ✈️ probably posting questionable travel choices on TikTok or YouTube