THE NEW PUMA LOGO PNG IN 2024

The new Puma logo PNG 2024 transparent. The latest Puma logo large and small pixel sizes free download HD. The current official Puma logo aesthetics 2024. 

Brought to you by Mau, a logo designer and Digital Marketer at eDigital.

THE NEW PUMA LOGO PNG IN 2024

The new Puma logo png is one of the world’s most recognised athletic clothes logos, Puma is also one of the most popular brands on Instagram.

THE NEW PUMA LOGO PNG IN 2024 ON A TRANSPARENT BACKGROUND

⭐️ Top logo download > The new Adidas logo png

Click on the new Puma logo PNG below to access a larger size and download it for free.

PUMA logo official png

The new PUMA logo official PNG – large pixel size

Alternatively, you can download the new Puma logo black PNG

PUMA LOGO’S OFFICIAL COLOUR

The new Puma logo’s official colour is a very dark shade of pink-red.

HTML colour code is: #1E191A

⚡️ You will also like > The top 10 most-followed footballers on Instagram

When using this new Puma logo for your website, make sure you compress the image so it is light helping your webpage to load faster

Mau

Popular this month > Nike kids’ shoe size chart (US)

ABOUT THE OFFICIAL PUMA LOGO

Have you ever wondered how PUMA’s jumping cat logo was born and advanced to one of the most famous trademarks in the world today?

When Rudolf Dassler founded his own shoe manufacturing company in 1948, he first named it “RUDA” – a combination of the first two letters of his first and last name. Fortunately, he quickly dismissed the idea and picked the name “PUMA”. Helmut Fischer remembers why: 

“Rudolf’s vision was that all of his products would embody the characteristics of a Puma cat: speed, strength, suppleness, endurance and agility – the same attributes that a successful athlete needs as well.”

While the first Puma logo of 1948 did not quite reflect this agility, a more fashionable combined word and picture logo was introduced in 1957.

But it was not until 1967 that the first version of today’s Puma logo was created as we know it today.

“Rudolf’s son Gerd Dassler was friends with the caricaturist Lutz Backes, who was assigned to design a new Puma cat logo”, Helmut remembers.

Backes was offered a cent of every Puma item sold with his logo but decided to charge the company 600 marks for this job. In addition, he got a pair of shoes and a sports bag.

“Lutz would have become a multi-millionaire if he had agreed to receive commissions instead of this one-off payment.”

Soon after, the cat started to appear on many Puma products, but slightly changed over the years: The cat’s eye and nuzzle are gone and the ears are more pronounced today.

Trending > The top 25 most popular sports hashtags on TikTok

SMALL PUMA LOGO PNG

PUMA logo official png

The new PUMA logo official PNG – small pixel size

OTHER PUMA LOGO STYLES

Creators are reading > The top 25 most popular fitness hashtags on TikTok

ABOUT PUMA BRANDING

Sport is Puma’s brand identity. This makes Puma passionate about designing, developing, selling and marketing footwear, apparel and accessories. For 70+ years, Puma has made history as a creator of designs for the fastest athletes on the planet: We enhance sports such as football, running and training, golf, basketball and motorsports with performance and sport-inspired lifestyle products.

Headquartered in Herzogenaurach, Germany, PUMA’s 14k+ employees push sports and culture forward around the world. 

Logo designers are reading > The top 10 graphic design trends right now

PUMA’S BRAND STRENGTH

Puma draws from their unique heritage in sports and our high credibility in the latest lifestyle trends. To stay on track, Puma built partnerships with some of the most elite athletes, such as sprint legend Usain Bolt and star footballer Neymar Jr. (One of the world’s most followed sports athletes on Instagram).

To connect with young trend-setting audiences, Puma has developed a unique way of working with some of the world’s most popular influencers in sports, music, culture and fashion such as DeadMau5, the Weeknd, Kylie Jenner, Dara (Bulgarian Singer), JAY-Z, Cara Delevingne, Selena Gomez, Skepta (British MC and rapper), Teodora (Serbian singer) and Dua Lipa (One of the most popular Brits on Instagram).

⚡️ Popular logo download > The new Adidas logo png

WHO DESIGNED THE NEW PUMA LOGO?

The new Puma logo was designed by caricaturist Lutz Backes.

⭐️ Marketers are reading > The world’s top 25 most-followed luxury high fashion brands on Instagram

Join 5k+ marketers receiving the best marketing tips.

CONCLUSION

The new official Puma logo encompasses a brand that reflects aspects many people strive for in their lives: Bravery, Confidence, Determination and joy. Puma’s ability to have its brand image capture these values allows consumers to identify with Puma not only for their products but for the image that its brand embodies too.

Need training on how best to promote your brand? Contact us today! 

Next > Download the new Puma logo black PNG.

eDigital can help you conceptualise, plan, develop, run and optimise successful marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

Hundreds of marketers have supported us with their generous donations. Donate today! or join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE LATEST PUMA LOGO PNG IN 2024

was brought to you by Mau
cat laptop rug book red glasses illustration

Mau is one of the most popular marketing consultants offering the best marketing strategy training and the best social media training. Top marketers use Mau’s popular Digital Marketing Plan and Social Media Plan templates.

Book Mau for your next training day or join 5k+ marketers receiving Mau‘s e-newsletter.