Find the world’s top 10 Instagram influencers in the world 202 ranking list. The top 10 biggest Instagram celebrities,  creators and accounts worldwide.

Need support with your Instagram influencer program? Contact us


Before you find the world’s top 10 most popular influencers on Instagramlet me tell you something you probably have been turning a blind eye to…

Instagram is not helping your business

  • Instagram is a “money extraction” machine. Their business model is to make money from you.
  • The Instagram algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 5% of your followers may see your posts (If you are lucky!)
  • You keep trying to build an audience on Instagram you will never own. 
  • You cannot transfer your hard-earned Instagram followers to your CRM.
  • Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best marketing strategy training that will help you:


10. Kendall Jenner

295+ million people on Instagram follow Kendall Jenner

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9. Khloé Kardashian

311+ million people on Instagram follow Khloé Kardashian

Trivia question: Which are the top 10 luxury high fashion brands in the world?

8. Beyoncé

320+ million people on Instagram follow Beyoncé

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7. Kim Kardashian

364+ million people on Instagram follow Kim Kardashian

Sunrise and The Sunday Project both touting kim kardashian interview as an exclusive

Sunrise and The Sunday Project both touting Kim Kardashian interview as an exclusive

You will also like > How much influencers charge this year?

6. Ariana Grande

381+ million people on Instagram follow Ariana Grande

Viral video Ariana Grande DIY dress Micarah Tewers

Viral video Ariana Grande DIY dress Micarah Tewers

Popular read > How to sell music online – Top tips

5. Dwayne Johnson “The Rock”

396+ million people on Instagram follow Dwayne Johnson “The Rock”. 

Dwayne Johnson caricature The rock

Dwayne Johnson caricature – The Rock

✅ Marketers are using the print-friendly version of the Facebook advertising interest targeting list

4. Kylie Jenner

400+ million people on Instagram follow Kylie Jenner

People are also reading > The world’s top female fitness influencers and personal trainers – list

3. Selena Gomez

430+ million people on Instagram follow Selena Gomez

Selena Gomez suck stomach in Hailey Bieber laughing bodypositive

Selena Gomez refuses to suck  her belly and Hailey Bieber laughing #bodypositive funny meme

⭐️ Exclusive > The latest Facebook advertising interest targeting list | Print-friendly version

2. Lionel Messi (@leomessi)

498+ million people on Instagram follow Lionel Messi

Lionel Messi caricature mate

Lionel Messi caricature mate

A graduate of La Masia (Barcelona’s youth academy) and currently playing for Inter Miami football team, Leo Messi’s unique ball dribbling inventions and game-awareness skills have made him win many trophies such as the latest 2022 FIFA World Cup in Qatar, the 2021 Copa America in Brazil and his 7th Ballon d’Or in 2021. His golden years in Barcelona FC – under the management of Pep Guardiola epitomised him as the GOAT (Greatest of all time).

On his first day at PSG in 2021, Messi’s t-shirt hit sales records for his new club, confirming his power as a brand.

The late controversial and iconic Argentinian footballer Diego Armando Maradona once said:

The ball stays glued to his foot; I’ve seen great players in my career, but I’ve never seen anyone with Messi’s ball control

The GOAT debate (Leo Messi or Cristiano Ronaldo) has ended after his successful 2022 World Cup that crowned him as the winner. Sadly the GOAT debate will no longer fill social media platforms with millions of comments from raving fans.

Cristiano Ronaldo still possesses a record many professional football analysts believe may take him above Leo Messi: Cristiano has scored far more decisive goals (goals that win titles).

One of the most followed footballers on Instagram, Leo Messi sadly collaborates with unhealthy brands such as Pepsi, Gatorade (sugary drinks), Lays (chips), Budweiser (Alcoholic beverage) and video gaming companies that make kids addicted to consoles (PUBG, Call of Duty Warzone2 ModernWarfare 2, Sorare).

Shameful for a guy of this calibre.

Other “brand ambassador deals” include Adidas, Saudi Tourism Authority (VisitSaudi),  Louis Vuitton,, Bitget (A crypto exchange platform)

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1. Cristiano Ronaldo

619+ million people follow Cristiano Ronaldo on Instagram

Cristiano Ronaldo caricature abs shirt off

Cristiano Ronaldo caricature abs shirt off

Cristiano Ronaldo is the most followed person on Instagram in 2024.

Born in Madera Island, Portugal, Cristiano Ronaldo is the most popular sports athlete on Instagram.

On the 31st December 2022, Cristiano Ronaldo signed a new contract with Al Nassr F.C. a Saudi Arabian football club based in Riyadh, right after a controversial exit (second spell) from Manchester United and an extraordinary time at Real Madrid and Juventus.

Cristiano Ronaldo knows the power of celebrity branding and has successfully launched different businesses including hotels (Pertana CR7), Health & fitness app (7egent), Gym (CR7 Crunch fitness), eyewear, underwear, shoes (footwear) and fashion. Cristiano has collaborated with and been the model for global marketing campaigns and brands including Nike, Insparya (haircare), Herbalife Nutrition, Dazn (sports app), Clear (haircare), SixPad (fitness gear), Free Fire (Gaming app), LiveScore, Talabat (Food and grocery delivery app) and Samsonite’s brand: American Tourister.

Cristiano Ronaldo is also known for creating controversy, especially when telling the media he was betrayed by Manchester United or saying he is a better player than Lionel Messi.

CR7 is the most followed footballer on Instagram and the most popular sports athlete on Instagram.

⚽️ Sports marketers are liking > The world’s top 25 sports athletes on Instagram – list


Marketers looking for some of the most popular Instagram influencers, celebrities and creators in the world; know they will have to pay a premium price for their brands to be endorsed by these top stars on Instagram. You can also use some other influencers who may offer better engagement rates at a fraction of the cost of these mega influencers.

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram advertising campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


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