INSTAGRAM VERIFIED ACCOUNT BADGE REQUIREMENTS IN 2024

Find below all the requirements for obtaining the Instagram-verified badge.

Obtain the Instagram-verified badge following the below steps and instructions. 

Instagram account verification requirements, request service, approval criteria, tips, code hacks & advice in 2024.

Brought to you by Mau, a Senior Instagram Marketing Specialist at eDigital.

WHAT IS THE INSTAGRAM VERIFIED BADGE?

The Instagram Verified Badge is a blue check icon next to an Instagram account’s name in search and on the profile. It means the Instagram team has confirmed that an Instagram account is the authentic presence of the public figure, celebrity or global brand it represents.

DO YOU NEED THE INSTAGRAM VERIFICATION BADGE?

It is common to hear many companies have tried unsuccessfully to get the Instagram verified badge. If your brand is small, local and does not have a real risk of being impersonated on Instagram, it is then very likely that Instagram will not approve your verification requirement.

Not having the Instagram verified badge should not influence how you can reach your Instagram marketing goals. Therefore, stop asking for help and just keep on doing the great marketing work you do on your Instagram account.

Remember: if your company or brand is small, local and does not have a real risk of being impersonated, Instagram may not approve your verification badge request.

Even if your company grows and you are selling in different regional markets around the world that does not mean you are notable enough to earn an Instagram-verified badge.

If you have a real case that someone is impersonating your business or brand on Instagram and driving people to a fake website trying to sell fake products with your brand on it and therefore missing revenue opportunities, you can contact Instagram for them to review the case.

INSTAGRAM VERIFIED ACCOUNT BADGE REQUIREMENTS IN 2024

The Instagram team review different factors when evaluating Instagram accounts to determine if they’re in the public interest and meet their Instagram account verification criteria.

In addition to following Instagram’s Terms of Service and Community Guidelines, all verified Instagram accounts will be reviewed by the Instagram verification team on the following factors:

HOW TO GET THE INSTAGRAM VERIFIED BADGE

  1. Notable: Your account must represent a well-known, highly searched person, brand or entity. The Instagram team reviews companies, brands and celebrities that are featured in multiple news sources, and they would not consider paid or promotional content as sources for review.
  2. Authenticity: Your account must represent a real person, registered business or entity.
  3. Uniqueness: Your account must be the unique presence of the person or business it represents. Only one account per person or business may be verified, with exceptions for language-specific accounts. Instagram does not verify general interest accounts (example: @puppymemes).
  4. Completeness: Your account must be public and have a bio, profile photo and at least one post. Your profile can’t contain “add me” links to other social media services.

Keep in mind that if you provide false or misleading information during the verification process, Instagram will remove your verified badge and may take additional action to delete your Instagram account.

HOW TO REQUEST AN INSTAGRAM ACCOUNT VERIFIED BADGE – STEPS

To request an Instagram-verified badge:

    1. Ensure you’re logged in to the account you’re requesting a verified badge for.
    2. Go to your profile and tap .
    3. TapSettings > Account >  Request Verification. A request verification form should appear.
  1. Enter your Full Name
  2. Enter your “known” name
  3. Provide the required form of identification (example: a government-issued photo ID).
  4. Choose a category for your Instagram account from the below options:
    • News/Media
    • Sports
    • Government/Politics
    • Music
    • Fashion
    • Entertainment
    • Blogger/Influencer
    • Business/Brand/Organisation
    • Other
  5. Click “Send
  6. Viola! You have successfully requested the verification badge for your Instagram account.

Keep in mind that even if your account is eligible for verification, submitting a request doesn’t guarantee that your account will be verified. Learn what happens after you apply for verification.

CONCLUSION

The Instagram-verified badge is an important tool for marketers and social media managers to build brand authenticity, credibility and trustworthiness.

The Instagram-verified badge offers greater visibility, protection against impersonation and access to enhanced features.

The IG badge offers validation of influence, brand recognition and protection of intellectual property.

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
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  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

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INSTAGRAM VERIFIED ACCOUNT BADGE REQUIREMENTS IN 2024

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