WHAT IS A GOOD EMAIL OPEN RATE IN 2024?

What is a good email open rate in 2024?

A good open rate means people love reading and watching the content in your emails.

Below you will find good email marketing open rates per industry. Compare your average open rate with the average open rate in your industry.

Brought to you by Mau, a Senior Digital Marketing Specialist at eDigital.

WHAT IS A GOOD EMAIL OPEN RATE IN 2024?

Anything above your industry average as per below will be a good email open rate!

AVERAGE INDUSTRY OPEN RATES – CLICK-THROUGH RATES – EMAIL MARKETING BY MAILCHIMP

email average open rates stats 2018 benchmarks MailChimp

email average open rates stats 2018 benchmarks MailChimp

AVERAGE INDUSTRY OPEN RATES – CLICK-THROUGH RATES – EMAIL MARKETING BY CONSTANT CONTACT

Average open rate click through rates email marketing constant contact

Average open rate click-through rates email marketing constant contact

THE BEST TIPS FOR GOOD EMAIL OPEN RATES

  • Use unique word pairings: Blend clever word pairings to drive attention, such as “Thank you & Sneak Peak.” This brings readers’ curiosity and drives interest.
  • Make it personal: Use email subject lines that are meaningful to your email recipients, such as using a first name or a relevant offer. For example: “Hi Kate, your $10 promo code awaits” This email subject line is a good one to drive people’s interest.
  • Write real subject lines that do not read spammy. To steer clear of spam filters, you have to do your best to refrain from sending emails that could be considered spam. For example, avoid sending emails with subject lines that use the words “free”, “sale”, or “deal” and use words all in CAPITAL LETTERS and with lots of punctuation! Your email open rate will never be good if your subscribers get your email in their spam folder.
  • Keep your email subject lines short and simple: Keep your email subject line brief. If your subject line is too long or too complex, customers won’t bother to open the email. Limit subject lines to six to nine words.

CONCLUSION

Benchmarking average email open rates for your category is important for performance evaluation, goal setting and email performance improvement.

Knowing what a good email open rate is in your industry can help with competitive analysis and gaining industry insights.

A good open rate can also validate your email marketing strategies. 

Comparing your email open rates to industry averages and competitors, you can optimise your email marketing efforts and achieve greater success in engaging and converting your email subscribers.

eDigital can help you conceptualise, plan, develop, run and optimise successful email marketing campaigns that generate leads and sales for your brand.

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WHAT IS A GOOD EMAIL OPEN RATE IN 2024?

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