WHAT IS A GOOD EMAIL OPEN RATE IN 2019

Find below how to improve your email marketing open rate and some stats and benchmark on good email marketing open rates per industry. Curated by MAU. – Senior Digital Marketing Specialist at eDigital.


WHAT IS A GOOD EMAIL OPEN RATE IN 2019

Anything above your industry average as per below will be a good email open rate!

AVERAGE INDUSTRY OPEN RATES – CLICK THROUGH RATES – EMAIL MARKETING BY MAILCHIMP

email average open rates stats 2018 benchmarks MailChimp

email average open rates stats 2018 benchmarks MailChimp

AVERAGE INDUSTRY OPEN RATES – CLICK THROUGH RATES – EMAIL MARKETING BY CONSTANT CONTACT

Average open rate click through rates email marketing constant contact

Average open rate click through rates email marketing constant contact

BEST TIPS FOR GOOD EMAIL OPEN RATES

  • Use unique word pairings: Blend clever word pairings to drive attention, such as “Thank you & Sneak Peak.” This brings readers’ curiosity and drives interest.
  • Make it personal: Use email subject lines that are meaningful to your email recipient, such using a first name or a relevant offer. For example: “Hi Kate, your $10 promo code awaits” this email subject line is a good one to drive people’s interest.
  • Write real subject lines that do not read spammy. To steer clear of spam filters, you have to do your best to refrain from sending emails that could be considered spam. For example, avoid sending emails with subject lines that use the words “free”, “sale”, “deal” and using words all in CAPITAL LETTERS and with lots of punctuation! Your email opne rate will never be good if your subscribers get your email in their spam folder.
  • Keep your email subject lines short and simple: Keep your email subject line brief. If your subject line is too long or too complex, customers won’t bother to open the email. Limit subject lines to six to nine to words.


WHAT IS A GOOD EMAIL OPEN RATE

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MAU. award winning digital marketing specialist at eDigital Agency

Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. 15+ years optimising some of Australia’s top brands. MAU.trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. MAU. enjoys football, latin music & hiking while teaching Digital Marketing or completing creative photography briefs and conceptual photography assignments. Subscribe to MAU.’s e-newsletter connect on LinkedIn Instagram Facebook

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