Not sure what time zone is used on Facebook Insights? Find out the time zone Facebook Insights uses so your posts reach more followers. Written by Mau, a Senior Facebook Marketing Specialist at eDigital.


Yeah, I have heard the same questions so many times:

What is the exact time zone Facebook Insights uses when presenting the most popular times your followers are logged in?

You are not alone.

Many marketers and business owners are trying to figure this out to ensure they post at the most optimal time.

Even some of the top popular Australians social media influencers use Facebook Insights time zone to ensure their posts are published when their followers are using Facebook.

The answer: Facebook Insights uses Pacific Time (PT)

Note: Facebook Insights time zone is different than Instagram Insights time zone.


  • The time your Facebook followers are located –  👊🏼 WRONG!
  • The time of the location set on your Facebook about section  – 👊🏼 WRONG!
  • The time zone set on your mobile phone – 👊🏼 WRONG!

A quick question for you:

  • How much of your time and money with Facebook Marketing is actually generating benefits for your business?
  • Is it really worth your endless time promoting your Facebook account when you know you do not even own it?
  • Would you better off pivoting your marketing resources to other areas?

I see this ⛔️  MASSIVE ISSUE ⛔️  many times!

Many new business owners, entrepreneurs and marketers naively think the more noise they create on Facebook the more likely potential customers will like their brands and buy. Does that sound like you? That’s ok.

You can always change the way you see Social Media Marketing by starting a successful social media strategy.

✅  Once you have your social media strategy defined, many things will make more sense and I will assure you will look at Facebook Marketing in a far different new way.

In fact, a well-crafted strategy will:

✔︎ Free up valuable time
✔︎ Make you produce far less but better quality content and,
✔︎ You will get greater results as followers and customers will notice.

If you believe you have a creative, passionate and curious mind, I invite you to read my article about How to write a killer Social Media Strategy.

I guarantee you will start doing Social Media Marketing in a far more meaningful and effective way.



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This article was brought to you by…

MAU. award winning digital marketing specialist at eDigital Agency

Mau is a Senior Digital Marketing Specialist with 15+ years helping clients solve their digital marketing challenges. Mau is a certified Facebook & Adwords Professional, Certified SEO Consultant and industry speaker. Mau trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. Subscribe to Mau’s e-newsletter connect on LinkedIn Instagram Facebook

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