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THE TOP 10 MOST POPULAR BRITISH PEOPLE ON INSTAGRAM UK IN 2025

The top 10 most-followed British on Instagram in 2025. The most popular people on Instagram from the UK in 2025 list. The top 10 biggest Brits, celebrities, influencers and stars from Britain on Instagram in 2025.

Brought to you by Mau, a Senior Instagram marketing specialist at eDigital.

THE TOP 10 MOST POPULAR BRITISH PEOPLE ON INSTAGRAM UK IN 2025 LIST

Many popular British people, creators, influencers, celebrities and artists entered this year’s “The Most Followed Instagram Celebrities in the United Kingdom” list.

Yet few sit high above the frou-frou and have become a key conduit of Influencer marketing dollars in the UK and overseas.

These top 10 popular UK-based stars on Instagram are still not quite like some of the World’s Instagram stardom celebrities such as Selena Gomez, Cristiano Ronaldo, Arianna Grande, Lionel Messi, Beyonce, Charlie D’Amelio and Justin Bieber with hundreds of millions of Instagram followers.

Even some of the world’s most popular computer-generated influencers may have more followers than some of these British Instagram celebrities in the United Kingdom.

Need Influencer Marketing campaign optimisation support? Contact us

THE TOP 10 MOST POPULAR BRITISH CELEBRITIES, INFLUENCERS AND STARS ON INSTAGRAM IN 2025 LIST 

Before you start your British influencer outreach on Instagram, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business.

Instagram is mugging you in broad daylight.

Instagram algorithm has been deliberately engineered to squeeze every last cent out of your marketing budget. Its showing your carefully crafted videos to roughly the same number of people who would notice if you screamed into your office refrigerator.

You thought you were building an audience on Instagram?

Nope.

You’re renting one from landlords who charge you extra just to talk to your own followers.

In other words, you’re doing the digital equivalent of building an expensive vacation home on rented land that could be bulldozed at any moment.

Meanwhile, your customer acquisition costs are skyrocketing and Mark Zuckerberg is laughing in a money-shaped bathtub.

The problem:
❌ You don’t actually own your Instagram followers data
❌ Your organic reach is being held hostage
❌ Your Instagram ad spend is spiralling out of control
❌ You can’t transfer your followers to your best CRM software no matter how many times you’ve dreamed about an “export” button

The solution:
✅ Stop relying on Instagram treating you like an ATM
✅ Lower your customer acquisition costs without selling your kidney
✅ Build a marketing strategy with assets you own
✅ Master digital marketing so your sales skyrocket without depending on paid ads

I run some of the best digital marketing strategy workshops that will teach you how to ditch the algorithmic extortion racket and create a marketing system that actually works for you.

Because let’s be honest, if you’re still throwing money at Instagram ads hoping for different results, that’s not marketing. That’s like calling your abusive ex at 2 AM: desperate, expensive, and guaranteed to end in disappointment.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

10. Gareth Bale

Gareth Bale is one of the most-followed British on Instagram with 52+ million followers.

@garethbale11

Gareth Frank Bale is a Welsh golfer and one of the most popular footballers on Instagram who played as a winger for Major League Soccer (MLS) club Los Angeles F.C. and the Wales national team after successful spells at Real Madrid F.C. and Tottenham Hotspurs F.C.

Bale began his professional football career at Southampton, playing at left-back and earning acclaim as a outside the box kick specialist, then moved to Tottenham Hotspurs where he was decisive for the club, before being sold to Los Blancos.

Gareth was also close to being part of the exclusive list of the world’s most popular sports athletes on Instagram.

Not hitting your sales targets? Are your ads not performing?

Contact us today!

⭐️ Editor’s pick: The top 25 Australian women on YouTube

9. Zayn Malik

Zayn Malik is one of the most popular British on Instagram with 53+ million followers.

@zayn

Zayn is one of the most talented voices in the UK, Zayn Malik is a popular British singer.

Born and raised in Bradford, UK; Malik auditioned as a solo contestant for the British music competition The X Factor in 2010. After being eliminated as a solo performer, Malik was brought back into the competition, along with four other contestants, to form the boy band One Direction, which went on to become one of the best-selling boy bands of all time.

In 2016, Malik became the first British male artist to debut at number one in both the UK Singles Chart and US Billboard Hot 100, with his debut single “Pillowtalk” and debut album “Mind of Mine”. Malik is the recipient of several accolades, including an American Music Award and an MTV Video Music Award.

He is also the only artist to have won the Billboard Music Award for New Artist of the Year twice, receiving it once as a member of One Direction in 2013 and then again in 2017 as a solo artist.

Malik has collaborated with other popular singers, producers and musicians including Taylor Swift, Sea, Mic Righteous, Casyo Valentine “Krept” Johnson, Karl Dominic “Konan” Wilson, Lil Wayne, Chris Brown, Usher, Kehlani, Nicki Minaj, Becky G, Shaed, Naughty Boy, James Ryan Ho, Timbaland, Snakehips, PartyNextDoor, R3hab, Jungleboi and others.

Luxury fashion brand: Versace collaborated with Zyn Manic for a capsule collection called Venus.

Is your Instagram marketing bringing sales and profit for your business?

You can start a successful social media strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Optimise your valuable time
✔︎ Make you produce far less but better quality marketing campaign content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and are seriously ready to grow your business, I invite you to craft a successful social media strategy today!

I guarantee you will never go back to the same old way you were doing Instagram marketing.

Popular this month: the world’s top 25 most-followed sports athletes on Instagram

8. Adele

Adele is one of the most popular British on Instagram with 58+ million followers.

@adele

Adele Laurie Blue Adkins is an English pop singer and songwriter. Adele is one of the world’s best-selling music artists.

After graduating in arts from the BRIT School, Adele became one of the most popular music pop singers of her generation, known for her soulful, emotive voice.

One thing that is unique about Adele is that most of her albums are titled with numbers. This is because Adele titles them based on the age she was when she wrote them. The album 19 was written by Adele when she was 19 years old.

Adele’s most popular song of all time on YouTube is Hello

⭐️ Exclusive read: how to get Instagram followers fast

Musicians are using some of the top 10 music hashtags on Instagram

7. Millie Bobby Brown

Millie Bobby Brown is one of the most-followed British on Instagram with 63+ million followers.

@milliebobbybrown

Millie Bobby Brown is a Spain-born British actor, fashion model and producer.

Millie began her acting career by playing guest roles on television, then moved to blockbusters, movies and films, including her star role in the Stranger Things movie.

British creators are reading this year’s top 10 TikTok marketing trends

Ready to start your own Influencer outreach program in the UK?

Access now this exclusive list of the top 250 most-followed Brits on Instagram.

6. Tom Holland

Tom Holland is one of the most popular British on Instagram with 64+ million followers.

@tomholland2013

Thomas Stanley Holland is an English actor.

As a child, Holland took dancing classes, where a choreographer noticed his talent.

Tom played a supporting part on the West End stage in Billy Elliot the Musical. Tom Holland is known for his role as Peter Parker/Spider-Man in the Marvel Cinematic Universe.

Brits who read this article also read the top 10 YouTubers in the UK

Musicians are using some of the top 10 music hashtags on Instagram

5. Emma Watson

Emma Watson is one of the most-followed British on Instagram with 73+ million followers.

@emmawatson

Emma Watson is one of the most followed British people in the UK.

Emma Charlotte Duerre Watson is an English actor and activist.

She has gained recognition for her roles in top movies and films, as well as her women’s rights work.

Most useful read: how to best contact the Instagram support team

4. Katrina Kaif

Katrina Kaif is one of the most-followed British people on Instagram with 80+ million followers.

Katrina Rosemary Turcotte, known professionally as Katrina Kaif, is a British actress who works in Hindi-language films.

Katrina Kaif is one of the highest-paid actresses in India, she has received numerous accolades.

British marketers are hiring the best Instagram virtual assistants

Brits are using the best time to post on Instagram to increase their content engagement.

3. Alia Bhatt

Alia Bhatt is one of the most-followed British people on Instagram with 86+ million followers.

Alia Bhatt is one of the most popular Bollywood actor with British and Indian nationalities. Alia Bhatt currently lives in Mumbai.

Brits who read this article also read the top 10 British comedians

2. Dua Lipa

Dua Lipa is one of the most-followed British on Instagram with 87+ million followers.

What makes Dua Lipa the most popular British person on Instagram?

Is it her voice or her controversial and provocative fashion and dresses?

Whatever your take; the media, the music and fashion industries are obsessed with her. Whatever she posts on her Instagram account gets noticed by millions of her fans around the world.

Dua Lipa is one the most followed Instagram account in the United Kingdom. Dua Lipa is the most popular English celebrity on Instagram.

Dua Lipais an English singer, songwriter and fashion model.

British marketers also checked out the world’s top 25 luxury high fashion brands

Dua’s most popular singles “Be the One”, “IDGAF” and the UK number-one single “New Rules”, have peaked at number six in the US and UK music charts. won Lipa the Brit Awards for British Female Solo Artist and British Breakthrough Act in 2018.

Her 2018 single “One Kiss” with Calvin Harris peaked at number one in the UK and became the year’s longest-running number-one single by a female artist, winning the 2019 Brit Award for Song of the Year. In 2019, she won the Grammy Award for Best New Artist, as well as the Grammy Award for Best Dance Recording for her Silk City collab “Electricity”. Later that year, Dua Lipa released “Don’t Start Now” as the lead single from her second studio album, Future Nostalgia (2020). Reaching number two in the UK and US, and number four on the US year-end chart, it was the most commercially successful song by a female artist in the US in 2020. Its follow-up singles “Levitating”, “Physical” and “Break My Heart” are also charted in the top ten.

Future Nostalgia album earned her six Grammy nominations—including Album of the Year, Record of the Year and Song of the Year—and became her first UK number-one album. The album helped Lipa win British Female Solo Artist and British Album of the Year at the 2021 Brit Awards.

As a fashion model, she made her runway debut at Versace‘s Spring/Summer 2022 show at Milan Fashion Week.

In May 2024, Dua was one of the Met Gala best dressed guests of the night.

British Marketers are learning how to write the best social media brief to their agencies.

Hey, Dua Lipa is an Albanian name that means “love” and it is pronounced  ‘doo-ah leep-ah’.

Female British creators are reading the top 10 British women on Instagram

Musicians are using some of the top 10 music hashtags on Instagram

1. David Beckham

David Beckham is the most popular British on Instagram with 88+ million followers.

@davidbeckham

David Beckham is also one of the most popular footballers on Instagram

Beckham is the president & co-owner of Inter Miami CF and the co-owner of Salford City F.C.

You will also enjoy watching this David Beckham’s creative pencil drawing portrait.

Beckham has collaborated on many advertising and marketing campaigns for brands including Sky Sports, H&M, Visit California, Burger King, Pepsi, Jaguar, Adidas, EA Sports, Sharpie (markers), Motorola, Vodafone, ESPN, Homme (Perfume), SharkNinja (home and personal appliances) and others.

David Beckham is also part of the exclusive list of the world’s top 25 most-followed sports athletes on Instagram.

Most views today: the top 25 fitness hashtags on Instagram

The “big” debate about British Instagram stars

While some people believe Instagram stardom relies heavily on “human objectification” aided with surgical procedures (lifted buttocks, fake eyelashes, and augmented lips); others believe this objectification is valid and acceptable.

“There are legitimate criticisms to be made about social media influencers, such as the celebration of unrealistic lifestyles, body image questions, to the rampant consumerism promoted, but often the genuine entrepreneurialism of those involved are dismissed in a highly gendered manner. Building a substantial social media following and then successfully monetising the platform is not achieved as vacuously or simply as many assert or assume. It requires creative skill, effort and labour, and the aesthetics that sell are constantly on the move”

Natasha Gillezeau wrote on AFR

Marketers – who decide on Instagram influencer marketing budgets – as part of a social media strategy – will need to define how to choose Instagram collabs as the platform and its top celebrities are more scrutinised for the quality of their content presented.

British YouTubers are reading the top 10 YouTubers in the UK

Tip: Marketers are using this exclusive list of the top 250 British people & Brits influencers on Instagram for their influencer outreach programs and campaigns in the UK.

Next: the top 20 British people on Instagram

Conclusion

The most popular people on Instagram UK influence thousands of consumers and their choices. No doubt, these top Instagram stars based in the UK have the power to help marketers achieve the social media marketing goals set on a the best social media strategy template. Learn how to brief an influencer today!