THE NEW WOOLWORTHS LOGO PNG 2024

Download the new Woolworths logo PNG transparent 2024. The latest Woolworths logo full-colour PNG large small size pixels free download.

Brought to you by Mau, a Senior Logo Designer and marketer at eDigital.

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THE NEW WOOLWORTHS LOGO PNG TRANSPARENT 2024

Woolworths is one of the most popular supermarket retailers in Australia, also known as Woolies.

The latest Woolworths logo version tries to convey that the company sells the healthiest food, but unfortunately, most of the products are not healthy for people plus they can also contaminate the planet. 

You can download this new Woolworth logo PNG in 2024 for free!

Woolworths logo png horizontal

The new Woolworths logo PNG horizontal

⛔️ Caution: this company sells products that use single-use plastic that makes up a third of the litter we see in our environment (1).

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ABOUT THE NEW WOOLWORTHS LOGO

The initial Woolies logo was designed by Dupree Design Group, and then it was replaced with a new marque designed by Hans Hulsbosch that includes a green “W” icon.

The Woolworths icon is the W for Woolworths. The logo represents ‘fresh’: fresh produce, fresh food, energy and life. Green is the colour of nature, growth and organic freshness. It characterises balance, harmony and well-being. The round shapes signify friendliness, humanity, approachability and openness. The icon also represents people, a positive and energetic person with raised arms.

In 2011, the new brand creative for Woolworths Supermarkets was named “Australia’s most valuable brand” worth more than $7 billion according to an independent report conducted by brand valuation consultancy Brand Finance.

Marketers also read > Australia’s most popular loyalty programs

The “Everyday Rewards” logo is a different logo used by Woolworths for their loyalty program which is also one of the most popular apps in Australia for their supermarket customers to check their points.

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WOOLWORTHS SUPERMARKET LOGO WHITE PNG TRANSPARENT

woolworths supermarket logo white png transparent

The Woolworths supermarket logo white PNG transparent

SOCIAL MEDIA IS NOT HELPING FOOD MARKETERS

  • Organic posts are reaching an average of 5% of your followers
  • Food marketers are trying to build audiences on social media platforms they do not own.
  • Food marketers cannot transfer their hard-earned followers to their own CRM.
  • Customer acquisition costs from social media ads are through the roof.

The solution:

I offer exclusive marketing strategy training that will show you how to:

THE NEW WOOLWORTHS SUPERMARKET LOGO BLACK PNG

woolworths supermarket logo black png

The new Woolworths supermarket logo black PNG

⭐ Most read > The most popular Australian takeaway food

The latest Woolies supermarket logo’s top competitor is undoubtedly the new Coles logo

CONCLUSION

While the new Woolworths logo icon symbolises a fresh fruit with the shape of “W”, the Woolworths logo wordmark feels quite static and boring. Surely Woolworth’s “W” icon captures the spirit of agility and adaptability whilst deliberately being an open shape to signal an expansive mindset welcoming partnership.

With a living green colour scheme, the Woolworths icon makes it look fresh, fluid and full of life compared with the static and quite boring font type.

eDigital can help you conceptualise, plan, develop, run and optimise successful marketing campaigns that generate leads and sales for your brand.

The services we offer include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. Also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing campaigns and help you build a marketing engine with channels and assets you fully own. The training will stir your team’s thinking and bring new ideas to activate new conversion paths and boost customer lifetime value.

References:

  1. “Reducing plastic pollution starts with us” article. Victoria Government. 

THE LATEST WOOLWORTHS LOGO PNG IN 2024

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Mau is one of the most popular marketing consultants. Mau can help you lower customer acquisition costs and paid media dependency through custom training and strategy sessions. Mau‘s popular Digital Marketing Plan & Social Media Plan templates are used by top marketers.

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