Find below Australia’s 63 most popular and largest loyalty programs by members. Curated by MAU. Senior Digital Marketing Specialist at eDigital.



Accor – hotel loyalty rewarded with points to use later.

Emirates Skyward – collect 10 nights, get one free.

Qantas frequent flyer – earn points through travel and other spending

Virgin Australia Velocity – earn points through travel, petrol and certain bills.


CBA Awards Credit Cards


Essential Beauty – regular discounts, free services after 5 visits, a birthday freebie and more.

Priceline Sisterhood – their “Sister Club” earn points and get vouchers, a gift on your birthday and some exclusive discounts.

StrawberryNet has a cash bonus when you sign up too.


Coles FlyBuys – 8 million members. Collect points to convert into cash or shop with their catalogue. You also get coupons mailed to you and special offers emailed to you. You can collect points from shopping, special offers and certain credit cards (we will post about them later).

Dan Murphy’s – monthly specials, free shipping over $50 and other discounts.

Howards Storage World – free $10 when you join plus for every $200 spent.

IGA –  exclusive email offers.

IKEA – exclusive offers, events and discounts in-store.

MyerOne – earn points when you shop to convert to cash to use on your shopping later.

Woolworths Everyday Rewards – earn money on certain purchases to use on future shopping trips.


Bonds – 20% off all purchases.

BrasNThings – special discounts.

Country Road – depending on how much you spend you get birthday vouchers, anniversary vouchers, discounts and more.

Jeans West – get 5% to 15% off depending on how much you spend in a 12 month period.

Just Jeans – costs $5 to join then you earn money each time you shop.

Kathmandu Summit Club: 2.2 million

Millers Rewards Program

Review – $15 to $100 reward vouchers, exclusives discounts and a $20 birthday voucher.

Tiptoe&Co – earn points to redeem for cash. 100 points = $5!


Events Cinemas – see 6 movies, get one free!

Hoyts – costs $12 for a free movie ticket instantly, discounts each week, earn free movies and more.

LimeLight Cinemas – discounted movies and other rewards.


Ali Baba – Enjoy a free kebab on your birthday plus earn $1 for every $15 you spend.

Baskin Robbins – One free scoop on your birthday plus bonuses regularly.

Boost Juice – 11th juice is free, free juice on your birthday, exclusive offers.

Chatime – Free drink on your birthday, earn points every time you get a drink plus other offers.

Cold Rock – Free ice cream voucher plus $10 cake voucher for your birthday, buy one get one free voucher when you sign up and other deals throughout the year.

Ferguson Plaree – Birthday voucher (Vic only).

Hardrock Cafe – Birthday freebie and other offers.

Ikea – Ikea Family offers lots of discounts plus a free small cake for members on their birthday.

Jamaica Blue – Free slice of cake on your birthday plus get discounts.

Krispy Kreme – exclusive discounts.

Mad Mex – accrue money each time you shop to use on future purchases.

Muffin Break – every 5th coffee is free plus a free muffin on your birthday.

Mrs Fields – Free cookie for your birthday and other rewards.

Nandos – Gives you a whole meal on your birthday plus perks as you collect points. You have to pick up a card in-store then activate online.

Noodle Box – $10 for noodles on your birthday, 10% of whatever you spend is turned into noodle dollars to convert to meals.

Oporto – Enjoy a meal on them for your birthday, get a $5 voucher when you register plus collect points for more offers.

Outback Jacks – $35 voucher for your birthday.

Ribs And Rumps – $30 voucher for your birthday plus ongoing 5% credit towards your next meal each time you dine.

Red Rooster – A free meal on your birthday, $5 voucher when you register and other rewards.

SpotLight – $40 off is a common special they run. You will get a voucher sent to you for it which they scan when you spend over $100. 10% off on your birthday and other discounts are sent to you.

Spudbar – Gives you a free spud on your birthday plus every 11th spud is free.

Starbucks – Welcome offers, freebies and a free birthday drink.

Subway – Free lunch on your birthday plus the latest offers and deals.

Sumo Salad – Free salad on your birthday, $5 off your next salad when you join, earn points to get free salads.

San Churro – Free churros on your birthday, get every 5th hot drink free plus other offers.

The Cheesecake Shop – $5 voucher when you sign up and another for your birthday.

The Coffee Club – It costs $25 a year. The perks are buying one get one free hot drink every day, 10% off Monday to Wednesday plus a free drink when you sign up and on your birthday.

The Pancake Parlour – Free pancake for Victorians.
Macca’s – Birthday discount if you mention it.

Wok it Up – 1 point for every $1 spent to put towards free noodles plus a free noodle box on your birthday.

Zambrero – loyalty card you pick up in-store and get your 10th bowl, burrito or nachos free.


Optus Perks


Toys’R’Us – exclusive events, discounts and even a birthday freebie.


Dusk Rewards – costs $10 to join for 2 years and gives you 10% off full-priced items and 5% off discounted items, 50% off shipping and exclusive rewards.

Kikki.K – $10 off when you join, $10 off for your birthday and other exclusive discounts.

Rewards Central

SuperCheap Auto Club Plus – costs $5 but you get $10 store credit instantly plus other discounts and receipt free warranty which is great for tools, car batteries etc.

If you need support with your loyalty program, you can contact us.


was brought to you by…

MAU. award winning digital marketing specialist at eDigital Agency

Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. 15+ years optimising some of Australia’s top brands. MAU.trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. MAU. enjoys football, Latin music & hiking while teaching Digital Marketing or completing creative photography briefs and conceptual photography assignments. Subscribe to MAU.’s e-newsletter connect on LinkedIn Instagram Facebook

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