THE WORLD’S TOP 20 MOST-FOLLOWED PEOPLE ON TIKTOK IN 2024

The world’s top 20 most-followed TikTok people in 2024. The biggest & most popular TikTok celebrities, influencers & accounts in 2024.

Brought to you by Mau, Global Head of Digital Marketing Strategy at eDigital.

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THE WORLD’S TOP 20 MOST-FOLLOWED PEOPLE ON TIKTOK IN 2024

There is a valid argument saying marketers and “wanna-be” influencers are the few people interested to know who the most-followed people are on TikTok.

However, there is another group of people who enjoy watching the content and creativity of some of the most popular video creators on TikTok.

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THE WORLD’S TOP 20 MOST POPULAR TIKTOK CELEBRITIES 2024

The power of TikTok marketing relies on TikTok content creators. They are far more popular and far more followed than the most popular brands on TikTok and can help you reach audiences you have never thought possible with your marketing.

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Before you dive into the world’s top 20 most-followed TikTok stars, let me tell you something you have probably been turning a blind eye to…

TikTok is not helping your business 

  • If you are lucky, the videos you post on TikTok may be reaching 5% of your followers. This is a massive issue affecting thousands of marketers.
  • You have been trying hard to build an audience on TikTok that you do not own.
  • Yes, that’s right; you cannot transfer your hard-earned TikTok followers to your CRM.
  • Your customer acquisition costs from TikTok ads are through the roof.

The solution

I can offer you the best marketing strategy training that will help you:

20. Younes Zarou

53+ million people on TikTok follow Younes Zarou

Younes Zarou is a German video creator and entertainer.

Younes Zarou

Younes Zarou

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Are you looking for a list of the World’s top 100 most followed people on TikTok right now? Contact us, we can offer you this list for a fee.

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19. Kylie Jenner

54+ million people on TikTok follow Kylie Jenner

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18. Loren Gray

54+ million people on TikTok follow Loren Gray

Loren Gray is an American singer. She had 30k followers on TikTok before turning 14 years old with videos of her singing. She left her hometown in Pennsylvania and moved to Los Angeles at the age of 15, released her first single shortly afterwards, and has landed lucrative brand deals with the likes of Burger King and Revlon, to name a few. In 2021, Loren Gray was included in Forbes’s 30 Under 30 social media list. She was a speaker at the UAE’s  Forbes 30/50 Summit, held at Louvre Abu Dhabi.

With eight music singles already released, Gray was signed with Virgin and Capitol Records but recently became an independent artist.

Loren Gray singer portrait photo long hair white dress

Loren Gray singer portrait photo long hair white dress

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17. Spencer X (Spencer Polanco)

55+ million people on TikTok follow Spencer X

Manhattan, New York, United States

Spencer X is a beatbox musician (mouth music artist). Born and raised in Manhattan, New York City, USA. Spencer Polanco is of both Chinese and Ecuadorian descent.

spencerx popular most followed TikTok influencer beatboxer

spencerx popular most followed TikTok influencer beatboxer

In 2020, it was reported that the beatboxer had raked in more than $1.2 million from brand sponsorships and revenue from his YouTube channel. In the same year, it was also announced that he would be one of 18 talented TikTok creators who would receive a share of TikTok’s new $2 billion Creator Fund. He’s currently partnered with YouTube and B&H as well as being sponsored by Monster Energy and Break Free Worldwide.

⏬ Download > The latest TikTok ads interest targeting list

16. Won Jeong

55+ million people on TikTok follow Won Jeong. @ox_zung

Won Jeong is a Korean TikTok creator and one of the most popular South Korean TikTok influencers with millions of followers on the platform.

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15. Dixie D’Amelio

56+ million people on TikTok follow Dixie D’Amelio

Norwalk, Connecticut, United States

Is there someone to blame for Dixie’s famous dancing skills?

Dixie is a popular entertainer on TikTok. Sister of Charlie D’amelio. Dixie D’Amelio and her sister launched Social Tourist, a new trend-forward apparel brand within the Abercrombie & Fitch Co. A clothing brand perfect for people who love travelling.

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14. Jason Derulo

58+ million people on TikTok follow Jason Derulo

Jason Derulo is an American singer. Currently a brand ambassador for Bedlam vodka.

Jason Derulo red suit

Jason Derulo red suit

Jason Derulo is a pro when it comes to capturing his audience’s attention. The singer knows how to sell music online and add his own name to some of the top 10 most popular songs on TikTok

Derulo’s social media-centric marketing strategy has boosted his TikTok and YouTube videos and Shorts, keeping fans coming back for more. Derulo has figured out how to attract a wide audience by leveraging popular short-form trends and collaborating with top creators on both TikTok and YouTube.

For example, The pop star hyped the “Glad U Came” song by connecting it to “How Ridiculous” one of the top 25 most popular Australians on YouTube and has also met up with Korean star Ox Zung. Derulo has been using pop culture references to his advantage, too, with videos centred on cultural hits like Squid Game and beloved characters like Batman.

You may be interested in reading > The top 25 most popular TikTok hashtags

13. Selena Gomez

59+ million people on TikTok follow Selena Gomez

Selena Gomez is an American singer, actress, businesswoman and producer.

She has won numerous accolades, including an American Music Award, two MTV Video Music Awards, broke 16 Guinness World Records, and received nominations for two Grammy Awards, a Golden Globe Award, and four Emmy Awards.

Selena Gomez suck stomach in Hailey Bieber laughing bodypositive

Selena Gomez refuses to suck  her belly and Hailey Bieber laughing #bodypositive funny meme

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12. BTS

63+ million people on TikTok follow BTS. @bts_official_bighit

The BTS music boy band also known as the Bangtan Boys is a seven-member K-pop music band from South Korea.

BTS music band k-pop

BTS music band k-pop

According to Nielsen research, the Korean BTS music band outperforms many celebrity TikTok accounts with a high engagement rate of 12%. The study also confirms that TikTok accounts with over 1 million followers have a median engagement rate of 1.4%; meaning BTS gets 9x more engagement than other highly followed TikTok accounts.

BTS music band social media engagement rate TikTok

BTS music band social media engagement rate TikTok

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11. Dome Lipa

71+ million people on TikTok follow Dome Lipa.

Domelipa’s real name is Dominik Elizabeth Reséndez Robledo.

Domelipa is a Mexican dancer and a TikTok star in Mexico.

domelipa mexican dancer TikTok

domelipa mexican dancer TikTok

Are you looking for a list of the World’s top 100 most followed people on TikTok right now? Contact us, we can offer you this exclusive list for a fee.

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CONCLUSION

The world’s top 20 most-followed people on TikTok are instrumental in driving engagement, creativity and interactions on the platform. They represent the diverse spirit of TikTok and have a significant impact on the platform’s culture and growth, making them an essential component of TikTok’s success as one of the most popular social media platforms. 

eDigital can help you conceptualise, plan, develop, run and optimise successful TikTok advertising campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Next > The world’s top 10 people on TikTok or the top 25 most-followed people on TikTok

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE WORLD’S TOP 20 MOST POPULAR TIKTOK ACCOUNTS

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