THE BEST 12 USER-GENERATED CONTENT EXAMPLES

Find below the best 12 user-generated content examples, including requests for usage, asking for permission for reposting, re-graming, re-tweeting or sharing UGC content.

Brought to you by Mau, a Senior Content Marketing Specialist at eDigital.

WHY REPOST USER-GENERATED CONTENT (UGC)?

In a consumer survey commissioned by a social media platform, the survey found out UGC is 76% more trustworthy than branded advertising. It was also confirmed UGC is a great social media marketing strategy for curating and publishing unique content that – in some cases – your brand cannot create. And the best: it is free!

Every social media post with your product, handle, or branded hashtag created by one of your influencers, customers (or potential customers) is free marketing for you, and if you repost it on your own accounts, it’s also free content

Trending today >  How to write the best influencer brief document

THE BEST 12 USER-GENERATED CONTENT EXAMPLES

Before you start collecting and re-posting (publishing) your influencers and customers’ user-generated content (UGC), it’s important to understand the rules of how to repost on Social Media and protect your company and brands with a well-crafted “User Generated Terms of Use” document that it is accepted by all your content creators.

12. MICHELIN GUIDE – USER-GENERATED CONTENT EXAMPLE

The Michelin Food & Travel guide asks users permission (#yesmichelin) on Instagram.

Michelin Guide ugc request example

Michelin Guide UGC request example

Pixlee powers the Michelin Food & Travel Guide UGC submission process as per below.

 

Michelin food ugc example Pixlee

Michelin Food & Travel UGC upload example Pixlee

11. ACADIA NATIONAL PARK UGC EXAMPLE

acadia national park ugc example

Acadia National Park – UGC example

10. VEGEMITE UGC EXAMPLE

vegemite ugc example australia day

vegemite UGC example Australia day

9. AMERICAN EAGLE UGC EXAMPLE

american eagle ugc permission example

American Eagle – UGC permission example

8. COVERGIRL UGC EXAMPLE

covergirl ugc request example

Covergirl – A UGC request example

7. FOUR SEASONS LODGE SERENGETI UGC EXAMPLE

four seasons lodge Serengeti ugc permission example

Four Seasons Lodge Serengeti – UGC permission example

6. NATIONAL GEOGRAPHIC UGC EXAMPLE

The National Geographic Education account on Twitter “likes” user-generated content for extra amplification.

national geographic ugc example

National Geographic UGC example – Twitter “like” to UGC amplification

5. SEPHORA UGC “ASKING FOR PERMISSION” EXAMPLE

sephora ugc permission example

Sephora – UGC permission example

4. WHOLE FOODS UGC “REQUEST FOR USAGE” EXAMPLE

whole foods ugc request for usage example

wholefoods – UGC request for usage example

3. WEST ELM UGC PHOTO SUBMISSION EXAMPLE

Westelm ugc photo submission example

Westelm – UGC photo submission example

2. THE LEADING HOTELS – UGC GALLERY via Stakla

The leading hotels of the world trending moments ugc gallery stackla aggregation social media

The leading hotels of the world – UGC gallery via Stackla

1. GOPRO CAMERAS UGC EXAMPLE

Video equipment company GoPro uses UGC to sustain its Instagram, TikTok and YouTube channels, with its most viewed photos and videos all originally created by customers. Not bad for content that cost GoPro nothing to produce. In fact, UGC for GoPro become so important, that the GoPro marketing team now run their own awards show and promotes daily photo challenges to inspire their consumers to get creative.

GoPro Redbull David Colturi diver

GoPro Redbull David Colturi diver – Instagram

HOW TO GET UGC APPROVALS

Step 1: Craft your “User Generated Content Terms of Use” Document

Get this premium UGC Terms of Use template today!

Step 2: Publish your “UGC Terms of Usage” document on your official website. 

Make sure a link to your UGC Terms of Use is added to your website footer and sitemap, this way, visitors can easily access your document.

Step 4: Define the exact wording when asking for permission. Some options include:

“Hi [NAME] We love this photo! Can you let us use it for our social media channels and marketing materials? If so, please agree to our Terms of Use located on (your terms of use URL), reply with #[COMPANYNAME]approval”

By replying with #[companyname]approval” your users are giving you permission to use your photo on your channels. Ensure you credit them (credit means mentioning her/his name and handle)

Give all UGC content pieces the same level of importance as any other copyrighted content. When reading your UGC terms of use, your customers should have no doubts about how you intend to use their content. Playing fast and loose with permissions may risk your brand’s reputation in the long run.

Step 5: Run a test for a couple of weeks.

Ask some micro-influencers ( influencers with less than 5,000 followers) to give you permission to use their content and evaluate their responses.

Step 6: Find a UGC management tool. 

Manually finding and asking for “content usage” permission can be a laborious task, especially for popular brands with millions of mentions on social media. You can use one of the best UGC management tools to search, ask permission & repost UGC at scale and report progress.

Step 8: Ensure records are kept. 

When paying for a UGC management tool, ensure the service level agreement (SLA) includes a section in relation to how they manage and keep “permission of usage” records. How often do they back up the records? will you have a copy of all the “permission of usage” records when leaving the tool? etc.

CONCLUSION

Leveraging UGC on Social Media is surely a great way to supercharge your digital marketing for free. It’s incredibly important to follow the UGC rules to ask for permission and give credit to the content creator.

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CONCLUSION

Becoming aware of some of the best User-generated content examples is essential in modern marketing strategies due to its authenticity, engagement, and the sense of community it fosters.

Learning from some of the best UGC examples can add credibility, enhance brand storytelling, and provide a cost-effective way to leverage diverse opinions and perspectives customers and consumers are experiencing with your brand. 

Need training on how to boost your leads and sales online and increase conversions? Contact us today! 

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THE BEST USER-GENERATED CONTENT (UGC) EXAMPLES

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