THE BEST 14 DIGITAL MARKETING CHANNELS IN 2024 – LIST

The best 14 digital marketing channels in 2024 list. The top 14 digital marketing channels for marketing strategy & planning in 2024.

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THE BEST 14 DIGITAL MARKETING CHANNELS IN 2024 – LIST

There are many types of digital marketing channels you could use to boost your organisation’s sales and leads.

Not all digital marketing channel types are the best for you to implement as part of your digital marketing plan.

You surely will need to cherry-pick and test the types of digital marketing channels that will bring you the most sales and leads.

Must read > Complete Marketing channels List

14. APP MARKETING

  • Augmented reality apps
  • Traditional marketing apps
  • Virtual reality apps

13. AFFILIATE MARKETING

  • Online affiliate networks
  • Referral programs

12. CONTENT MARKETING

  • Blogging
  • Case Studies
  • Content syndication: content that you create but is published on third-party websites. Generally, you have to pay for your content to be syndicated.
  • eBooks
  • FAQ content
  • Photography
  • User-generated content
  • Customer reviews and ratings
  • Video Marketing
  • Viral videos
  • Visual concepts
    • Charts
    • Diagrams
    • Mindmaps
  • Webinars
  • Whitepapers
  • Industry reports (state of the industry reports)

11. EMAIL MARKETING

  • Automation (Drip emails)
  • Email challenges
  • Email courses: courses that you offer to customers via email sequences.
  • Email signatures
  • e-Newsletters
  • Free trial sequences
  • Lead magnet sequences

10. FORUMS

  • Online forums

9. GROWTH MARKETING

  • Shopping cart optimisation
    • Promo codes
  • Live chat
    • Chatbots
  • Landing page optimisation
  • Webinars

8. INFLUENCER MARKETING

7. LOYALTY PROGRAMS

6. MARKETPLACE MARKETING (ONLINE)

  • International marketplaces: Alibaba (China), AliExpress, Temu, Amazon, Chairish, eBay, Etsy, Flipkart, HandShake, Mercado Libre (South America), MyDeal, OTTO, Rakuten, Ruby Lane, Swappa, Taobao, Tokopedia (Indonesia).
  • Local marketplaces: Facebook marketplace, Craigslist, Nextdoor, VarageSale.

5. PAY-PER-CLICK MARKETING

  • Google ads
    • Search
    • Display
    • Retargeting
  • Bing ads
    • Search
    • Display
    • Retargeting
  • Display networks
  • Yahoo ads

4. PODCASTING

3. SEARCH ENGINE OPTIMISATION

  • Local SEO
    • Apple Maps Connect
    • Google My Business account
  • Image optimisation
  • Seo for websites
  • Seo for apps
  • Video optimisation

2. SOCIAL MEDIA MARKETING

  • Consumer competition/contests/giveaways
  • Facebook marketing
    • Facebook advertising
      • Retargeting campaigns
    • Facebook groups marketing
    • FB Chatbot
    • Post and stories optimisation
  • Instagram marketing
    • Instagram advertising
      • Retargeting campaigns
    • Post and stories optimisation
  • LinkedIn marketing
    • LinkedIn groups marketing
      • Retargeting campaigns
  • Pinterest marketing
    • Pinterest advertising
      • Retargeting campaigns
  • Snapchat marketing
    • Snapchat advertising
  • TikTok marketing
  • Twitter marketing
    • Twitter advertising
      • Retargeting campaigns
  • YouTube marketing
    • YouTube advertising
      • Retargeting campaigns

Trending > The complete marketing channels list

1. CUSTOMER SERVICE

Yes, that’s right. Customer service should be part of your digital marketing channels. A successful customer service strategy not only solves customers’ issues and challenges but should also help customers buy more premium, more often or more quantity of your brand.

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CONCLUSION

The above digital marketing channels list is not conclusive. Every year, you may discover a new digital marketing channel that may bring you closer to your most valuable customer segment. Digital Marketing Channels are important as they can help you not only reach but also engage your potential customers in a way that is easy, measurable and effective. 

eDigital can help you conceptualise, plan, develop, run and optimise successful marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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THE BEST DIGITAL MARKETING CHANNELS IN 2024 – LIST

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