HOW TO WRITE YOUR MARKETING HERO’S JOURNEY

Find below all what you should know about Marketing Hero’s Journey. For Digital Marketing Strategy support, contact us ūüôā


ABOUT THE HERO’S JOURNEY IN MARKETING

You can adapt each stage of the hero‚Äôs journey into your customer’s¬†journey¬†and improve your marketing communications with real meaning using five archetypical plots and morals:

  1. The Quest
  2. Overcoming the Monster
  3. Voyage and Return
  4. Rags to Riches
  5. Rebirth

A great interpretation of the Her’s Journey was also coined by Christopher Vogler.¬† Whereas Campbell‚Äôs hero‚Äôs journey framework outlines an¬†outer¬†journey (i.e. a step by step progression in the physical world), Vogler took it a step further and added the¬†inner¬†journey:¬†the emotional and mental transformation that takes place¬†concurrently¬†with the outer journey. When paired, the inner and outer journeys make for a clear and concise interpretation of the emotional and mental state of the hero during each stage of¬†her journey:

1. Ordinary World: The hero’s world before she becomes aware of an impending problem that she’ll need to fix. She’s unaware, uncomfortable, or uneasy at this point in the story: the beginning. The ordinary world provides the contrast between beginning and end, old self and new self.

2. Call to Adventure: An event occurs that triggers awareness in the hero and she realizes that a quest for change is forthcoming.

3. Refusal of the Call: Fear, self-doubt, or anxiety hold the hero back from committing to the call and pursuing what will become a transformational journey.

4. Meeting with the Mentor:¬†The ‚Äúwise old man‚ÄĚ (Obi-wan to Luke; Gandalf to Frodo; Fairy God Mother to Cinderella) who offers guidance, encourages the hero and who instills the confidence to answer the call.

5. Crossing the Threshold: The hero fully commits to her call and sets out on her journey of renewal.

6. Tests, Allies, & Enemies:¬†The ‚Äúnew‚ÄĚ world presents obstacles and challenges (a ‚Äúroad of trials‚ÄĚ) that test¬†the hero‚Äôs strength, courage, and resilience. But she makes allies along her journey¬†who offer their support. ¬†It‚Äôs these very trials that initiate her transformation.

7. Approach to Inmost Cave: The hero may face setbacks in pursuit of her goal, but she and her newfound allies adjust and prepare for their biggest obstacle yet by taking a different approach.

8. Ordeal, Death, & Rebirth: The hero confronts death or faces her biggest fear yet. But out of this confrontation comes a rebirth.

9. Reward: The hero celebrates the success of her journey, but the threat has not totally been eliminated.

10. The Road Back:¬†The hero sets out on the road back to her regular life, and to face any last threats to her newfound ‚Äúboon.‚ÄĚ

11. Resurrection:¬†The hero is tested one more time before returning home to her ‚Äúnormal‚ÄĚ life (i.e. the climax). She succeeds. She experiences another death and rebirth, and the conflict that existed in the beginning of the story is resolved.

12. Return with Elixir: The hero returns to her ordinary life with a physical or mental reminder of her journey, and she shares her newfound wisdom with the world. Her transformation is complete.

By adopting the hero‚Äôs journey set forth by Vogler, you can begin to see how inserting milestones from your customer’s personal transformational stories with your marketing can build a framework¬†for a compelling story-¬†a customer’s journey

MARKETING HERO’S JOURNEY GRAPH

Click on image to see it in full size ūüôā

JOSEPH CAMPBELL HERO’S JOURNEY ORIGINAL GRAPH

Joseph Campbell Myth quest hero journey original

Joseph Campbell Myth quest hero journey original

MARKETING HERO’S JOURNEY GRAPH – SIMPLIFIED

heros journey circle

heros journey circle

HERO’S JOURNEY STAGES GRAPH¬†

Heros Journey stages blue chart

Heros Journey stages blue chart

MARKETING HERO’S JOURNEY GRAPH APPLIED TO MEDICAL INDUSTRY

medical patients journey hero graph

medical patients journey hero graph

HOW TO WRITE YOUR MARKETING HERO JOURNEY EXAMPLES

how to write your marketing hero journey

how to write your marketing hero journey – james cook media

HERO’S JOURNEY WHEEL¬†

the hero journey wheel

the hero journey wheel

HERO’S JOURNEY STEPS

hero journey steps graph

hero journey steps graph

HERO’S JOURNEY STAGES DIAGRAM

marketing hero journey stages diagram

marketing hero journey stages diagram

FILM AND MOVIES HERO’S JOURNEY GRAPH

the hero journey graph

the hero journey graph

HERO’S JOURNEY CINDERELLA – FAIRY TALE GRAPH

Movies like cinderella, Finding Nemo and Lion King follow this hero’s journey.

marketing hero journey colour chart

marketing hero journey colour chart



MARKETING HERO’S JOURNEY

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Award Winner Digital Marketer, top¬†Linkedin¬†Influencer, Certified¬†Facebook / Adwords Professional, Certified¬†SEO Consultant, StartUp Investor, Writer,¬†Speaker. 15+ years optimising¬†some of Australia’s top brands.¬†MAU.trains¬†marketers via¬†Strategy Workshops¬†&¬†Training Sessions¬†inc his popular¬†Digital Marketing Plan¬†&¬†Social Media Plan¬†templates. MAU. enjoys football, latin music & hiking while teaching Digital Marketing or completing¬†creative photography briefs¬†and¬†conceptual photography¬†assignments. Subscribe to MAU.‚Äôs¬†e-newsletter¬†connect on¬†LinkedIn¬†Instagram¬†Facebook

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By |September 1st, 2018|Marketing Strategy|