Support us 😍

Our mission: To provide marketers with free content while we avoid getting real jobs.

Your impact: Your support pays for our content manager’s existential crisis each morning as she frantically updates this article so you can get these “insights” without paying a dime.

The honest truth: Without your donation, we might have to face the prospect of putting up a paywall like every other content site on earth.

Donate now because Adam Mosseri (Instagram’s CEO) isn’t returning our calls about investing in our business model and we’ve already maxed out our crappy bank’s credit limit.

But hey, don’t just donate 10 bucks! that barely covers our content manager’s neurological side effects after updating 92846 articles in the last year.

😉

THE BEST TIME TO POST ON INSTAGRAM IN 2025

The best days & times to post on Instagram in 2025. Best posting time for likes. Get more followers for your business by posting at the most optimal time. The top posting days and times tips from top social media experts.

Brought to you by Mau, a Senior Instagram Marketing Specialist at eDigital.

Trending this week: the best time to post on TikTok

The below findings and insights will help you post at the best time on Instagram, increase the likelihood of engagement (likes, comments, shares) and get new followers.

THE BEST TIME TO POST ON INSTAGRAM IN 2025

Before you find the best time to post on Instagram, let me tell you something you probably have been turning a blind eye to…

Instagram is not helping your business.

Instagram is mugging you in broad daylight.

Instagram algorithm has been deliberately engineered to squeeze every last cent out of your marketing budget. Its showing your carefully crafted videos to roughly the same number of people who would notice if you screamed into your office refrigerator.

You thought you were building an audience on Instagram?

Nope.

You’re renting one from landlords who charge you extra just to talk to your own followers.

In other words, you’re doing the digital equivalent of building an expensive vacation home on rented land that could be bulldozed at any moment.

Meanwhile, your customer acquisition costs are skyrocketing and Mark Zuckerberg is laughing in a money-shaped bathtub.

The problem:
❌ You don’t actually own your Instagram followers data
❌ Your organic reach is being held hostage
❌ Your Instagram ad spend is spiralling out of control
❌ You can’t transfer your followers to your best CRM software no matter how many times you’ve dreamed about an “export” button

The solution:
✅ Stop relying on Instagram treating you like an ATM
✅ Lower your customer acquisition costs without selling your kidney
✅ Build a marketing strategy with assets you own
✅ Master digital marketing so your sales skyrocket without depending on paid ads

I run some of the best digital marketing strategy workshops that will teach you how to ditch the algorithmic extortion racket and create a marketing system that actually works for you.

Because let’s be honest, if you’re still throwing money at Instagram ads hoping for different results, that’s not marketing. That’s like calling your abusive ex at 2 AM: desperate, expensive, and guaranteed to end in disappointment.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

What is the most optimal time to post on Instagram in 2025?

The best time to post on Instagram in 2025

Our best virtual assistants uncovered the best days and times to post on Instagram and the recommendations from some of the best Instagram scheduling tools.

The best day and time to post on Instagram in 2025

Agora Pulse suggests Wednesday is the best day to post on Instagram, and late morning between 10 and 11 a.m, is the ideal time to schedule your posts. However, you don’t have to limit your Instagram posts to Wednesday mornings only. Instagram engagement tends to remain high from Tuesday through Thursday between 10 a.m. and 3 p.m.

Instagram posting best day and time in 2025

Buffer – the popular social media scheduling and analytics tool – recommends the below two factors when finding the best times to post on Instagram for your brand:

• When your greatest number of followers are active on the platform (find it on Instagram Insights)
• When your brand is most relevant for your most valuable customer segments.

These two data points will give you an idea of your optimal posting times, which you can then test and refine.

Instagram’s best days and times to post in 2025

Cision confirmed that if you post at random times you won’t get much engagement. You should post at the time your followers and audiences are more likely to be active. You don’t want your content to go unnoticed. Generally, during the day a lot of engagement seems to be happening. But to know for sure you have to dig deeper and research. You can do this by creating multiple content pieces and posting them at different times of the day.

A starting point would be to post during the daytime between 12 to 3 pm. Studies have found that a lot of engagement happens during this period.

When to post on Instagram in 2025

What is the best time to post on Instagram in 2025?

According to Falcon, the best time for posting on Instagram is 11 am to 1 pm and 5 pm.

Your best bet on Instagram is to plan around people’s workdays. Users scroll through images, videos and stories on the platform for bits of bite-sized content they can engage with during the moments they’re not at work such as lunchtime or right after work when commuting back home or heading to the gym or just chilling at home before heading out for dinner. Runner-up: 2 AM – There’s little competition from other brands and a lot of late-night Instagram scrolling going on.

Marketers checked the exclusive list of the top 25 most-followed Australians on Instagram

The best day and time to post on Instagram

Hopper has analysed tens of millions of posts made by accounts across 70+ countries and found out the best time to post on Instagram depends on the day:

• Monday to Friday
  • 7am – 9am (morning commute)
    12 pm – 2 pm (lunch hours)
    5 pm – 6 pm (end of the workday)
    9pm – 11pm (bedtime scrolling)
• Saturday & Sunday
  • 9 am – 11 am
  • 2pm – 5pm

Top days and hours for Instagram posting

Hootsuite confirmed that the best time to post on Instagram is different for each industry.

• Education: Thursday 4 pm to 5 pm
• Food & Drinks: Friday at 12 pm Related: The top 25 food hashtags on Instagram.
• Media & Entertainment: Tuesdays to Thursdays from 12 pm to 3 pm
• Non-profit: Tuesday at 4 pm or 10 am
• Non-retail eCommerce: Thursday at 9 pm or 4 pm
• Personal care, beauty and skincare: Friday and Thursday at 1, 2, or 3 pm. Related: The world’s best skincare brands.
• Pharma & Healthcare: Wednesday and Sunday at 9 am
• Professional services: Friday, Tuesday, and Wednesday at 9 am or 10 am
• Retail: Tuesdays, Thursdays, and Fridays at 12 pm
• Technology: Monday and Tuesday at 2 pm
• Travel and Tourism: Friday from 9 am to 1 pm. Related: The top 25 travel hashtags on Instagram.

Trending this week: the best apps and bots for Instagram “likes” automation

The best times and days to post on Instagram

Later analysed 35 million Instagram posts and found that the best time to post on Instagram, in general, is 6 AM your local time. The best times to post on Instagram per day are:

• Monday: 5 AM
• Tuesday: 6 AM
• Wednesday: 6 AM
• Thursday: 5 AM
• Friday: 6 AM
• Saturday: 6 AM
• Sunday: 6 AM

⭐️ Popular this month: the best time to post on TikTok

Instagram post publishing best days and times

Quick Sprout confirmed that Instagram engagement is fairly steady, with slight increases on Monday and decreases on Sunday. Overall, though, any day of the week is good. According to Neil Patel, who noted that weekday engagement was fairly similar, the same could be said for time of day. Most Instagram users engage with Instagram content more during off-work hours than during the workday.

The best day and time to post on Instagram

Social Aider suggests that the only thing that matters for Instagram is consistency in posting. Changing frequency, mainly from the higher side to a lower one can make things difficult for you and you will start losing followers and engagement per post. Therefore, if you are planning to use Instagram to carry out marketing and advertising campaigns, we would suggest you select a number that you can do justice to and be consistent.

Exclusive: the top 25 most-followed British people on Instagram

When is the best day to post on Instagram?

Sendible “Smart Posts” feature has the benefit you can simply queue your messages to publish at the same time throughout the week without having to worry about when the best time is for posting.

When is the best time to post on Instagram?

The Shopify blog suggests that you should post when your followers are the most active. If you click on the Instagram Audience tab in your Insights and scroll all the way down, you’ll see a small section showing you when your followers are online. You can view this information by day of the week or by the hour. You’ll want to test out specific posting times to see what actually works best for you. Maybe posting right before a big surge of activity will work best for your account, or maybe you’ll find that it’s better to post right after a surge starts.

Marketers checked out this year’s best 10 graphic design trends

When should I post on Instagram?

Social Media contest tool ShortStack follows HubSpot’s advice on the best time to post on Instagram is between 10 AM and 3 PM CDT. The level of engagement you get can change dramatically depending on what day of the week you post. The best days to post on Instagram are Wednesday throughout the day, but particularly around 11 AM, and Friday from 10 AM to 11 AM.

Popular this month: the world’s top 25 most-followed sports athletes on Instagram

What’s the best hour to post on Instagram?

Social Pilot recommends the best time to post on Instagram is between 6 am and 11 am (PST).

The best posting times for Instagram

Sprout Social suggests the below posting times for Instagram:

• Best times to post on Instagram: Tuesday 11 a.m.- 2 p.m., Monday through Friday 11 a.m.
• Best day: Tuesday
• Worst day: Sunday

Marketers are asking: what time zone does Instagram Insights use?

The best time to post on Instagram

Tailwind analysed 1.8 million posts during 3 months to determine the best (and worst!) times to post on Instagram.

According to Tailwind’s data, the best time to post on Instagram for engagement globally is 6 AM UTC. This is peak time for both likes and comments!

Tailwind’s SmartSchedule can help you easily choose the optimal time to post each day so you can reach as many followers as possible and makes personalised recommendations about when to post for your Instagram account.

Marketers are reading this year’s top 10 social media marketing trends

Optimal Facebook post frequency for 2025

A Forbes article argues that the frequency of posts doesn’t matter as much as the quality of the post and the consistency with which you post. Whether you post every hour or just once per week, a consistent posting cadence will keep your audience engaged. Accounts that abruptly decrease post frequency lose followers quickly.

These general trends may not align with when your audience is engaged with your brand on Instagram. When you collect social data, start by aligning your posts with these general guidelines and adjust your schedule accordingly, based on the level of engagement generated during various times of the day. The general consensus seems to be that there really isn’t a true best day and time to post on Instagram, the argument being that Instagram engagement depends on many factors, including industry, the type of content shared, or posting frequency.

Final tips for posting at the right day and time on Instagram

Below are my  best tips you should do to find the best days and times to post on Instagram to reach the right audience:

• Check out Instagram insights to find out the most popular days and times your followers are using Instagram. Related: what time zone Instagram insights use?
• To have access to Instagram Insights data for your account, you will have to have a Business Instagram account (different than an individual account), then click on the graph symbol at the top, then scroll down to the “Followers” section, then click on “See more”, then scroll down to the graph where you can see the average times and days that your followers are most active on Instagram.
• Check your Google Analytics and find the days and times people visit your website. This will give you an indication and some testing ground to find the best time to post on Instagram.
• Did you notice any correlation between Google Analytics data and Instagram Insights data? is there any day and time that hits website visitation and Instagram activity? You might want to test it! 🙂
• For example, if your main Instagram audience is based in Australia, test different key times during the day when people are generally free. 8 am (while they commute to work), 12:15 pm (lunch break) and 5:30 pm (returning home)
• Sunday nights are a good time to remind people about your upcoming week’s offers, promotions or discounts. Test sending a post around Sunday 8:00 to 9:00 pm when people are generally relaxing and getting ready and planning their week ahead.
• Consider the times your customer service phone lines are available as potential customers might call you or send you an email after watching a post published on your social media channels.

Marketers are using the best time to post on TikTok

Conclusion

Posting on key days and at optimal times on Instagram when your target audience is most active increases the likelihood that your content will be seen soon after it’s published, boosting initial view counts.

Content that receive high engagement shortly after posting have a better chance of going viral. Posting at the right time can contribute to this initial surge in activity.

To determine the best time to publish content on Instagram, you can analyse your Instagram Insights data and see when your audience is most active.

Additionally, you should experiment with different publishing times and monitoring the results can help refine the timing strategy for optimal posting performance on Instagram.

Final note: Are your marketing costs through the roof?

If your customer acquisition costs are climbing faster than a startup founder’s ego (after a successful IPO), and you’re hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.

If that sounds like your situation, you should contact us.

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.

We’ll shake up your team’s thinking, drop fresh ideas and turn your marketing from “meh” to money-making.

Ready to stop burning cash and start making it? Hit us up! We offer:

✔ Digital Marketing Strategy. Because hope is not a plan.
✔ Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
✔ Social Media Marketing Training. So you stop posting into the void.
✔ SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even?
✔ Influencer & Celebrity Marketing. Get people with clout to talk about you.
✔ Branding & Logo Design. So you don’t look like a dodgy side hustle.
✔ Consumer Giveaways & Competitions. Because people will do anything for free stuff.
✔ Email Marketing & Drip Sequences. Slide into inboxes the right way.
✔ Conversion Rate Optimisation. Turn window shoppers into actual buyers.

Ready to start marketing like a boss? let’s talk. 🚀

THE BEST DAYS AND TIMES TO POST ON INSTAGRAM IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney (and not just by Mau’s mom), Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandpa will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau is travelling the 🌎 ✈️ probably posting questionable travel choices on TikTok or YouTube