THE BEST DAY AND TIME TO SEND OUT EMAILS IN 2024

What’s the best day and time to send out emails, eDMs or e-newsletters?

Find the most optimal day and time for the best email open rates and clicks in 2024.

Brought to you by Mau. Senior Digital Marketing Specialist at eDigital.

THE BEST DAY AND TIME TO SEND OUT YOUR EMAIL CAMPAIGNS, E-NEWSLETTERS AND EDM’s IN 2024

The best day of the week and time to send out your email campaigns, e-newsletters and eDM’s.

THE BEST DAY AND TIME FOR SENDING EMAIL CAMPAIGNS

HUBSPOT

According to a Hubspot report, Tuesdays at 11 am is the best time to send out emails and if you happen to send out an email during the weekend, the best time is Sunday night.

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EDIGITAL

The best day and time for sending our weekly newsletter to our subscribers is Tuesday 9:45am (Sydney time).

MAILER LITE

Most email marketers believe that Tuesday, Wednesday and Thursday are good days. In the middle of the week,your email subscribers are settled into their work routine and consistently checking their inboxes.

MOOSEND

Data show that the best time to send your email is during the morning, and more specifically, between 9-11 am.

Moreover, data also indicate that sending emails from 1 pm to 2 pm is also a great alternative if you don’t want to target your audience during the morning hours.

STAFFBASE

When sending internal emails, higher open rates are achieved when sending emails earlier in the week (Monday through Wednesday).

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OPTIN MONSTER

The best time to send email: Thursdays have the highest open rate, followed by Tuesdays as the second-best day. 8-9 a.m. see higher open rates. Recommendation: While timing is crucial, other elements like content quality, email subject lines, and personalisation play a significant role in the success of email campaigns.

Marketers are also reading: poor email marketing examples that went bad.

Is it better to send an email on Friday afternoon or Monday morning?

AudiencePoint suggests that Friday isn’t the best day, you may also wonder if emailing Sunday night or Monday morning would be better. Once again, Monday morning would be your better bet. Most people are getting ready for the start of their new work week on Sunday night. It makes it less likely that they will check inboxes and engage with new marketing emails on Sunday night.

Should you send an email campaign on Monday morning?

Mau from eDigital suggest to give people the chance to get pass their hectic Monday, so they’ll be more ready to engage with your email campaign on Tuesday or Wednesday.

Conclusion

Different days and times can significantly impact open rates. By sending emails when your audience is most likely to check their email inboxes, you increase the chances that your emails will be opened and read.

Selecting the best day and time to send email marketing campaigns can lead to higher open and click-through rates, higher conversion rates.

Choosing the most optimal day and time is key to maximising the effectiveness and ROI of your email marketing efforts.

eDigital can help you conceptualise, plan, develop, run and optimise successful marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
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• Celebrity and influencer marketing campaign strategy.
• Brand development. Logo creation, brand personality development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. It is also called “path to purchase” optimisation.

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THE BEST DAY AND TIME TO SEND OUT YOUR EMAIL CAMPAIGNS, E-NEWSLETTERS AND EDM’s IN 2024

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