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THE TOP 25 FITNESS HASHTAGS ON INSTAGRAM IN 2025
The top 25 most popular fitness hashtags on Instagram in 2025. Post your Instagram images and photos with the best fitness hashtags in 2025. The top 25 most used fitness hashtags on Instagram in 2025.
Brought to you by Mau, a Senior Instagram Marketing Specialist at eDigital.
Trending this week: the top 25 most popular healthy food hashtags on Instagram
THE TOP 25 FITNESS HASHTAGS ON INSTAGRAM FOR 2025
Before you dive into the top 25 most popular fitness hashtags for Instagram, let me tell you something you have probably been turning a blind eye toâŠ
Instagram is not helping your business.
Instagram is mugging you in broad daylight.
Instagram algorithm has been deliberately engineered to squeeze every last cent out of your marketing budget. Its showing your carefully crafted videos to roughly the same number of people who would notice if you screamed into your office refrigerator.
You thought you were building an audience on Instagram?
Nope.
Youâre renting one from landlords who charge you extra just to talk to your own followers.
In other words, you’re doing the digital equivalent of building an expensive vacation home on rented land that could be bulldozed at any moment.
Meanwhile, your customer acquisition costs are skyrocketing and Mark Zuckerberg is laughing in a money-shaped bathtub.
The problem:
đš You donât actually own your Instagram followers data
đš Your organic reach is being held hostage
đš Your Instagram ad spend is spiralling out of control
đš You canât transfer your followers to your best CRM software no matter how many times youâve dreamed about an “export” button
The solution:
đ„ Stop relying on Instagram treatinng you like an ATM
đ„ Lower your customer acquisition costs without selling your kidney
đ„ Build a marketing strategy with assets you own
đ„ Master digital marketing so your sales skyrocket without depending on paid ads
I run some of the best digital marketing strategy workshops that will teach you how to ditch the algorithmic extortion racket and create a marketing system that actually works for you.
Because let’s be honest, if youâre still throwing money at Instagram ads hoping for different results, thatâs not marketing. Thatâs like calling your abusive ex at 2 AM: desperate, expensive, and guaranteed to end in disappointment.
Letâs craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.
THE TOP 25 MOST POPULAR FITNESS HASHTAGS ON INSTAGRAM FOR 2025
The top 25 most popular fitness hashtags on Instagram uncovered by some of our best Instagram virtual assistants.
25. #calisthenics
The #calisthenics hashtag is one of the top 25 most popular hashtags on Instagram used in 14.3+ million posts.
#calisthenics a popular fitness hashtag on Instagram @ahmed.el.wasif wearing a tank top with the new adidas logo white.
Combine it with #callisthenics
âïž Popular read this month: the world’s top 25 Instagram female fitness influencers
24. #zumba
The #zumba hashtag is one of the top 25 most popular hashtags on Instagram used in 14.9+ million posts.
Related: #zumbafitness – #betoperez – #zumbabeto
zumba dancers trainers Alberto Beto Perez – Image: Instagram video post. City Zero Miami – Giovanna Amvrosiatos – Toni Costa
23. #strengthtrainingÂ
The #strengthtraining hashtag is one of the top 25 most popular hashtags on Instagram used in 16.1+ million posts.
#strengthtraining a popular fitness hashtag on Instagram @teamx.hk woman lifting weights ad with the new Adidas logo black and the new Adidas logo white.
To leverage the #strengthtraining hashtag for attracting new customers to your gym, focus on showcasing what makes your place stand out.
You can post authentic content like short videos of your trainers coaching a lift, shots of your gymâs strength equipment (think squat racks or kettlebells), or client success storiesâtag them with #strengthtraining alongside location-specific tags like #sydneyfitness or #melbournegyms to target locals.
Offer value with quick tips (âDrop your hips first for a stronger deadliftâ) or promote a free trial class tied to strength training, and use a clear call-to-action like âDM us to lift with us!â
Engage with fitness fans under the #strengthtraining hashtag by replying to their posts with invitesââLove your form! Weâve got a crew that lifts like this at [gym name]ââto spark interest.
Keep it real, consistent, and local-focused, and youâll pull in curious lifters ready to check out your gym.
22. #bodypositive
The #bodypositive hashtag is one of the top 25 most popular hashtags on Instagram used in 19.8+ million posts.
The #bodypositive hashtag is mainly used by a diverse group of people looking to celebrate and promote self-love, recovery of eating disorders, body acceptance, and confidence in their bodies, regardless of shape, size, or appearance; challenging societal beauty standards.
Selena Gomez sucks stomach in Hailey Bieber laughing funny #bodypositive
Fitness trainers can use the #bodypositive hashtag to inspire people by flipping the script on traditional fitness marketing: less “fix yourself” and more “love yourself enough to feel strong.”
You could post real, unfiltered contentâlike progress pics that donât just show six-packs but also celebrate small wins, like someone nailing their first push-up or feeling energised after a walk.
Pair that with captions that vibe with body positivity: think âYour bodyâs already awesome, letâs make it feel even betterâ or âStrength isnât a size, itâs a feeling.â
They could share client stories (with permission) that highlight diverse bodies – say, a plus-size person crushing a deadlift or a senior rocking yoga – showing fitness isnât one-size-fits-all.
Workouts could be framed as self-care, not punishment: âMove because it feels good, not because you owe it to anyoneâ
Maybe even toss in some myth-busting like how lifting weights wonât make you âbulkyâ unless youâre training for it, keeping it real and approachable.
The key is authenticity.
Avoid performative vibes like slapping #bodypositive on a shredded abs pic with no context.
People sniff out fakes fast.
Instead, trainers could ask followers questions like âWhatâs one way your body amazed you today?â to spark engagement and keep the focus on appreciation over perfection.
Fitness marketers checked out the top 10 brand authenticity examples.
Getting fit should feel like a win for the body youâve got, not a race to some ideal.
â Most read today: the top 25 most popular travel hashtags on Instagram
Are you a fitness trainer? You do a lot! You deserve to have a real marketing strategy that showcases the top benefits of your service for your potential customers!
“As Instagram is showing content to just a few of your followers, forget about hashtags and invest in proven marketing strategies and activities that drive real sales in channels you fully control”
Mau
21. #gymnastics
The #gymnastics hashtag is one of the top 25 most popular hashtags on Instagram used in 19.9+ million posts.
Related: #gymnast – #gimnasio – #gymnastic – #gymnasticslife – #gymnasticsshootouts
Rybka twins Australian women contortionists gymnasts acrobats Prada bag
Fitness creators are also using some of the top 25 gym hashtags on Instagram.
Next: the top 20 fitness hashtags on Instagram
Fitness trainers spark the conversation with some popular fitness hashtags
personal trainers commentary social media trends. Source: Brandwatch
Brandwatch found the number of people mentioning their personal trainers on social media has grown steadily since the start of the pandemic. #Zoomfitnessclasses, #homefitnessequipment and #outdoorfitnesssessions – avoiding crowded gyms – have increased personal trainers’ revenue.
Rather than focusing on their equipment and facilities, gym owners and marketers should look to working with fitness trainers instead. Whether this is increasing the number they partner with or using them to help promote classes, gyms can use personal trainers to get people to enjoy their gym services.
As some fitness enthusiasts are already comfortable working out at home, it is imperative the re-design or come up with new innovative offerings to get people back to indoor gym facilities.
If you are one of those who already love your home or outdoor fitness sessions and avoid those smelly gyms, packed with narcissists looking at their muscles through the mirrors while wearing unhealthy clothing fabrics; you probably would never be persuaded to get back to an indoor gym.
Marketers are also reading the top 25 most followed British celebrities on Instagram
Customer segmentation – An important step for Fitness content success
Before you start using some of the below most popular fitness hashtags on Instagram, you may want to also use some niche, unique fitness hashtags that will connect you to your exact audience. For example, if you provide fitness services for rock climbers in New York, you may also want to use “rock climb” “NYC” related hashtags.
If you want to have – let’s say – 30 great exclusive clients per week, then you do not necessarily need thousands of “likes” and “followers” on Instagram.
You may decide to reach – let’s say – mums with babies between 30-40 years old who are looking for belly blaster workouts in San Francisco’s Haight Ashbury area. That’s quite niche and that could be enough business for you. Then you will use far better hashtags as you know the exact people you want to reach.
Just in: the world’s top 10 most popular fitness apps
Popular fitness hashtags to get more Instagram followers
#poledance
#diving
#bodygoals
#bodytransformation
#hiit
#strongman
#nikerunning
#stretching
#functionaltraining
#weighttraining
#parkour
#streetworkout
#jogging
#palestra
#cheerleading
#kettlebell
#bodyweight
#momswholift
#rowing
Trending this week: the top 25 most popular food hashtags on Instagram
#gymsharkwomen
#barbell
#absworkout
#gymmemes
#fitboy
#gymjunkie
#fitnesswomen
#barre
#allenamento
#boxingtraining
Marketers are also reading the top reasons why good people do bad things
#fitnessphysique
#fitnessphysique
#gymlove
#hiitworkout
#aerialsilks
#tumbling
#treadmill
#fitnesstips
#fitnessgoal
#gymgirls
Is junk food helping the fitness industry?Â
People living in countries where most of the adult population is not physically fit, neglect the care of their bodies and follow harmful eating habits (junk food), may be sending the message to the new generations (children) that it is normal to be unfit, out of shape or physically weak.
Popular hashtags such as #bodypositive #bodypositivity #bodyacceptace #loveyourbody are trending and maybe justifying the addiction to eating junk food while people subscribe to popular fitness apps or virtual home gym programs to quickly burn fat.
You may find – in reality – most people can’t keep up with their fitness demands, routines or goals and – sadly – give up; making them less prone to keep consistent daily exercise and healthy food habits. Related: The top 25 healthy food hashtags on Instagram.
Some supermarkets and grocery stores are not helping either.
For example, you may visit Woolworths, Coles or other supermarket chains in Australia – to find out the food offered may not be that healthy; especially the packaged and/or processed food – taking most of the shelf space these days – containing high amounts of preservatives, unhealthy fats (saturated and trans fats), sugar, salt (sodium), additives such as artificial flavours and/or colours.
How you can help
if you are a gym owner or fitness trainer, do not sell junk food or soft drinks in your venue. Offer information for your customers so they can make informed choices not only about their fitness programs but also about the food they buy.
You may find it important to educate your fitness customers about the benefits of being consistent rather than burning fat fast.
The best 30 fitness hashtags to get extra likes
#bodyweighttraining
#workoutoftheday
#fitnesslover
#pilatesinstructor
#fitnesstransformation
#fitnessmom
#hikingdogsofinstagram
#fitfamgermany
#bodybuildingcom
âïž Just updated: the top 25 most popular hashtags on TikTok
#bodyweightworkout
#workoutvideo
#cardioworkout
#crossfitcommunity
#fitnesslove
#fitnessboy
#exercisemotivation
#circuittraining
#hikinglife
#hikingtrails
#zumbainstructor
#athomeworkouts
Just in: the world’s top 25 most-followed female fitness influencers on Instagram
#kettlebells
#powerliftingmotivation
#fitnessjunkie
#fitnesschallenge
#gymclothes
#workoutvideos
#hikingculture
#fitnessapparel
#fitnessworld
#traininghard
#pilatesreformer
#jumprope
#fitnessinstructor
#gymworkout
#fitmen
#fitnessguru
The best fitness hashtags for Instagram reels
#athomeworkout
#mountainclimbing
#workoutwednesday
#salsadancing
#fitnessbikini
#fitover50
#tabata
#kettlebellworkout
#workoutclothes
#fitnessquotes
#hikingday
#gymworkouts
#zumbacommunity
Yogis are loving the best yoga poses chart
#workouttips
#hikingtheglobe
#gymfood
#endorphins
#trainingmotivation
#bodybuildingnation
#peloton
#fitandhealthy
#calisthenicsworkout
#hikingadventure
#dumbbells
#workoutideas
#gymvirtual
#workoutdone
Most read today:Â The top 25 most popular yoga hashtags on Instagram
The best fitness hashtags for post engagement
#powerliftingwomen
#fitowman
#plyometrics
#fitnesstime
#workoutfromhome
#workoutflow
#trainingcamp
#gyminspiration
#fitnesscouple
#workoutgear
#bodybuildinglife
#intervaltraining
#physiquefreak
#trekkinglovers
#fitnessfam
#aerobics
#fitnessinfluencer
#hiittraining
#fitnessvideo
#fitfashion
#fitnessmotivations
#workoutplan
#resistancetraining
#hikingtrip
#fitnessvideos
#spinclass
#fitnesstraining
#fitman
The top fitness hashtags trending on Instagram right now
#workoutbuddy
#gymvideos
#workoutlife
#fitnessinspo
#fitnesscommunity
#exerciseroutine
#fitnessclub
#liss
#exerciseismedicine
#hikingaddict
#fitnessmemes
#enforma
Editor’s pick: the top 25 most popular athletes on Instagram
#fitnessclothing
#hiitcardio
#dumbbellworkout
#kettlebelltraining
#gymfreaks
#exercisedaily
#breatheinbreatheout Related: The best yoga exercises for lungs
#bikinicompetition
#gymaddicted
#dumbbell
#barreworkout
#barrefitness
#gymtips
#exercisetime
#coreexercises
âȘ Expert tip: Add popular hashtags to your Instagram videos and stories to increase your chances of being displayed on the “Instagram Explore” page using the hashtag sticker (you can only add one hashtag) or use the text tool (you can add up to 10 hashtags), you can even hide them by placing a sticker on top of them or use the colour tool to make the hashtags invisible but still findable” Mau
Next: the top 20 fitness hashtags on Instagram
Unique fitness hashtags you may want to test
#fitboys
#gymclothing
#exercisescience
#exerciseathome
#workoutchallenge
Most read today: the world’s most popular fitness apps
Popular male fitness influencers on Instagram:
- @liverking 2.5m+ followers
Fitness creators are also using the top 25 most popular yoga hashtags on Instagram – ranking list.
Conclusion
Whether you add hashtags to your fitness content or not, Instagram will only show your fitness post to a few of your followers.
That’s why you need to invest your limited time, money and resources in proven marketing strategies that bring real sales to your fitness business.
Final note: Are your marketing costs through the roof?
If your customer acquisition costs are climbing faster than a startup founderâs ego (after a successful IPO), and youâre hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.
If that sounds like your situation, you should contact us.
Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.
Weâll shake up your team’s thinking, drop fresh ideas and turn your marketing from âmehâ to money-making.
Ready to stop burning cash and start making it? Hit us up! We offer:
đ„ Digital Marketing Strategy. Because hope is not a plan.
đ„ Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
đ„ Social Media Marketing Training. So you stop posting into the void.
đ„ SEO Strategy & Execution. Because if Google doesnât know you exist, do you even?
đ„ Influencer & Celebrity Marketing. Get people with clout to talk about you.
đ„ Branding & Logo Design. So you donât look like a dodgy side hustle.
đ„ Consumer Giveaways & Competitions. Because people will do anything for free stuff.
đ„ Email Marketing & Drip Sequences. Slide into inboxes the right way.
đ„ Conversion Rate Optimisation. Turn window shoppers into actual buyers.
Ready to start marketing like a boss? letâs talk. đ
THE TOP 25 MOST POPULAR FITNESS HASHTAGS ON INSTAGRAM IN 2025
was brought to you by Mau
Considered one of the best marketing consultants in Sydney (and not just by Mauâs mom), Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandpa will get it.
5k+ smart marketers who love stealing good ideas receive Mauâs weekly email, while others tired of guessing use Mauâs Digital Marketing Plan and Social Media Plan templates.
Mau is travelling the đ âïž probably posting questionable travel choices on TikTok or YouTube
