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THE TOP 10 BRAND AUTHENTICITY EXAMPLES
The top 10 brand authenticity examples. What makes a brand authentic. How to build brand authenticity. The best tips to develop authentic branding.
Brought to you by Mau, Brand Architect and Branding Specialist at eDigital.
THE TOP 10 BRAND AUTHENTICITY EXAMPLES
THE TOP 10 BRAND AUTHENTICITY EXAMPLES
Here you have some examples of what it could be considered an authentic brand, based on general characteristics such as honesty, coherence and genuineness.
10. Unfiltered truth: a brand that speaks boldly
For example, a brand that express sincere opinions on social media even if those opinions are not popular as long as they do it with respect and clarity.
Brands that speak boldly: Patagonia and Nike.
9. Grace in action: A brand of humility and heart
Despite its fame or popularity, a brand that remains humble, often seen living life like ordinary people, donating some portions of its earnings to charity, and treating everyone: fans, co-workers, and strangers with genuine respect and kindness.
Humble brands that donate a great portion of its earnings to charity: TOMS and Newman’s Own.
8. Living its values: a brand with integrity
Imagine brands that refuse to make money extra money if it believes they way generating that extra income comes from not respecting one of some of its values.
Brands that live to its values: LEVI’S, Wary Parker and Allbirds
7. Authentic passion: a brand that lives its purpose with genuine zeal
A brand that its known for being unapologetically itself, staying true to its mission, engaging deeply with fans, and never losing his love for helping its customers despite decades in the industry.
Brands that authenticly help their customers: YMCA, HeadSpace, Duolingo.
6. Courageously accountable: a brand that owns its missteps
For example, a brand that genuinely apologises instead of finding excuses or blaming others.
Brands that courageously have apologised for their mistakes: Netflix, Sony, Toyota, Coca-Cola, Apple, Domino’s and KFC.
5. Conscious integrity: a brand that knows and lives its truth
A brand that embraces its unique style and voice proving that authenticity isn’t just about personality but also about standing for something meaningful.
Top brands working for a meaningful purpose beyond their profits: Khan Academy, Ecosia
4. Unapologetically genuine: a brand that refuses to wear a mask
Think of brands that show themselves as they are without adopting fake storytelling to impress current and potential customers. Like a real artist that creates what it loves regardless of current trends.
Top brands unapologetically genuine: Spiegelau, Cards Against Humanity, Dbrand, MSCHF, Marmite, Crocs, Oatley, Ryanair and Liquid Deadh
3. Strength through vulnerability: a brand that dares to be human
A brand that is not afraid of showing business struggles, showing that authenticity isn’t just about being real in good times, but also about sharing one’s pain with courage.
Top brands not afraid of showing they are not doing that good: Basecamp, Buffer, KFC and Domino’s
2. A brand that remains true across every context
For example a brand that is equally friendly with top value customers and strangers without changing personality or language.
Top brands offering the same level of customer service and support to all types of customers: IKEA, Red Bull, Dr Martens, Vans
1. Purpose-driven activism: when brand values fuel meaningful change
A brand that uses its communication channels and platforms to fight against an issue affecting millions, staying true to its values even when facing political, economic or social pushbacks.
Authenticity shines when brands stay true to what they are, even when the world expects them to change. These examples showcase brand authenticity in different aspects.
Top brands that show purpose-driven activism: The Body Shop, Dove, Volvo and Cotopaxi.
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THE TOP 10 BRAND AUTHENTICITY EXAMPLES
was brought to you by Mau
Mau‘s a Brand Architect and Branding Specialist who delivers killer digital marketing strategy workshops and best social media training so good, even your grandma will get it.
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Mau’s “Escaping Capitalism” trip 🌎 ✈️ is leaving questionable life choices on TikTok & YouTube
