THE WORLD’S TOP 20 SPORTS ATHLETES ON INSTAGRAM IN 2024 LIST
Find below the world’s top 20 sports athletes on Instagram in 2024 list. The latest ranking list of the world’s top 20 most famous and popular sports people, players, celebrities and influencers on Instagram with the most followers.
Brought to you by Mau, a Senior Instagram Marketing Specialist and sports fan at eDigital.
THE WORLD’S TOP 20 SPORTS ATHLETES ON INSTAGRAM IN 2024 LIST
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20. Luis Suarez
48+ million football fans on Instagram follow Luis Suarez.
Luis Suarez is a professional football player currently back at his home team Club Nacional de Football in Montevideo, Uruguay after spending many years playing for some of the best teams in Europe, including Athletico de Madrid FC, Barcelona FC and Liverpool FC.
Considered one of the most prolific football stickers of all time, Suarez is also famous for biting opponent players.
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19. James Rodríguez (@jamesrodriguez10)
52+ million football fans on Instagram follow James Rodríguez.
James Rodríguez is a Colombian football player who has been struggling to keep his top form in the last few years.
Real Madrid F.C. signed him off right after his successful 2014 FIFA World Cup and he was given the famous Number 10 Real Madrid t-shirt that automatically got him instant celebrity status and fame. After a couple of seasons with Real Madrid FC, he was loaned to Bayern FC for another two seasons before moving to the English team: Everton FC where he played just one season in the English Premier League.
In 2021, Al-Rayyan (a Qatari football club) signed him with a salary of 12 million euros a year. He lasted only one season in Qatar before moving to the Greek football Olympiacos F.C. which had him for a short spell of 7 months terminating his contract in April 2023.
After three months unemployed ( as a free agent) he just managed to secure a 2-year contract with Sao Paulo F.C. in July 2023.
James Rodríguez has featured in several marketing campaigns including Dos Molinos (His own Cafes chain brand), Calvin Klein, Forex, Huawei, WarRobots, Pixonic, Adidas Colombia, Monastery Couture & Dolce Gabanna.
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18. Gareth Bale (@garethbale11)
53+ million football fans on Instagram follow Gareth Bale.
Finally, a good well-behaved boy on this list. Gareth Bale is a Welsh retired professional footballer who played last for Los Angeles F.C. He was a key player for Real Madrid F.C. and Tottenham Hotspurs in London.
Gareth Bale also enjoys playing golf – and he was not shy to admit it.
Bale has collaborated with different brands including TaylorMade Golf, BMW, Celtic Manor Resort, Wales Golf, The R&A, PGA Tour, Ryder Cup, PlayStation, Champions League, Cymru (Fawales), AirWays and Hublot.
Adidas, Lucozade, EA Sports, and BT Sport are some of Gareth Bale’s most notable brand endorsements.
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17. Stephen (Wardell) Curry
55+ million basketball fans on Instagram follow Stephen Curry. (@stephencurry30)
Stephen Curry is an American professional basketball player currently playing for the Golden State Warriors team in the NBA, surely one of America’s top basketball stars.
Stephen Curry has collaborated with top brands including Curry Brand (His sneaker brand), Under Armour, Chase, Nissan Motor, Rakuten, Sony, JP Morgan, Brita, Unilever, Vivo, Infiniti and FTX, Cova Street Art, Underrated Golf Tour, Callaway Golf, Golf Channel, Eat Learn Play Foundation, Chase Finance, Apple Music, KPMG Golf, Carmax and Howard Bison Golf.
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16. Paulo Dybala
57+ million football fans on Instagram follow Paulo Dybala.
Paulo Dybala (also called: La Joya) is an Argentinian professional football player (creative midfielder) currently playing for Roma F.C. after a few years at Juventus F.C. in the Serie A league in Italy.
Dybala is also one of the world’s top 10 most-followed footballers on TikTok.
The word Joya means “fantastic” in the Spanish language.
Paulo Dybala has collaborated with top brands including Adidas Football, Web3 football game, Skrill digital payments, Replay and MonkeyLeague.
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15. Paul Pogba
61+ million football fans on Instagram follow Paul Pogba.
Paul Pogba is a French professional football player.
Due to his extraordinary defensive and attacking skills, Paul Pogba is considered one of the “best midfield football players in the world”.
No wonder Pogba is also one of the most followed footballers on Instagram.
This popular French player on Instagram currently plays for Juventus F.C.
The media is surely missing the disagreements he had with coach Jose Mourinho when both were part of the Manchester United F.C. squad.
Pogba also presented the Best Song award at the 2017 MTV Europe Music Awards.
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14. Sergio Ramos
62+ million football fans on Instagram follow Sergio Ramos.
Sergio Ramos is one of the most popular Spanish football defenders in the last decade.
Ramos’s successful career at Real Madrid F.C. has made him win different trophies including Champions League titles.
Sergio Ramos is also one of the world’s top 10 most-followed footballers on Instagram and also one of the world’s top 10 most-followed footballers on TikTok.
In June 2023, Sergio Ramos left Paris Saint Germain FC and joined Sevilla FC
His followers can enjoy watching videos and photos of his training regime and his fashion style. His attack on the “Egyptian king” Mohamed Salah in the Champions League Final 2018 went viral as Mo Salah had to leave the pitch with a bad shoulder injury.
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13. Mohamed Salah (@mosalah)
63+ million football fans on Instagram follow Mo Salah
Mohamed Salah, also called: “The King of Egypt” is one of the most popular footballers on Instagram. Mo Salah is a popular Egyptian football striker who currently plays for Liverpool FC in the English Premier League tournament.
The good Muslim married man got into a massive scandal in 2019 because of a GQ magazine photoshoot image in which he is being embraced by Alessandra Ambrosio ( former Victoria’s Secret Angel model).
He was criticised for breaking the strict code of ethics, rules and values for Muslim marriage men in Arab society.
A professional photoshoot brief written by Mo Salah’s agent should have avoided this crazy scandal and could have educated the photographer and GQ team on what type of photos are allowed for a married Muslim man.
A social media user commented:
“Imagine if a married Muslim woman did this, she would cruelly be beaten”
Learn how to brief a Sports Athlete influencer like a pro!
12. Zlatan Ibrahimovic (@iamzlatanibrahimovic)
63+ million football fans on Instagram follow Zlatan Ibrahimovic, one of the most popular Swedish elite football strikers.
If you need to choose one of these top 10 sports stars to follow, this is your man, the “real” man.
Sports journalists and media revere Zlatan’s “no bullshit” ninja-type personality that allows him to say things no other football player in history has had the balls to say.
This controversial footballer walks his talk with a remarkable football career.
Hated by few but loved by millions, Zlatan is one of the world’s top 10 most-followed footballers on Instagram and also one of the world’s top 10 most-followed footballers on TikTok.
After a few years in the decadent U.S.A. soccer league, Zlatan Ibrahimovic came back to AC Milan F.C. (in 2019 – aged 38) to become (again) one of the top Calcio league (Serie A) top goal scorers of the season.
Zlatan retired – as a professional football player – in June 2023 with a massive farewell at San Siro Stadium in Milan, Italy. He is now an advisor for Milan FC.
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11. Marcelo Vieira
66+ million football fans on Instagram follow Marcelo Vieira. @marcelotwelve
Only Pelé may be loved more than Marcelo in Brazil.
Marcelo Vieira is a Brazilian professional footballer (left-back), one of the world’s top 10 most-followed footballers on Instagram and also one of the world’s top 10 most-followed footballers on TikTok.
Marcelo played for Real Madrid FC for 15 seasons and has had 58 appearances with the Brazilian football team.
After his long stint at Real Madrid FC, Marcelo joined Olympiacos FC (Greek football club) in 2022 for only one season and currently plays for Flumiense FC, a top-table Brazilian football team.
Marcelo Vieira has won many trophies including four UEFA Champions Leagues and five Spanish top professional “La Liga” titles with his team. Marcelo has mainly featured in global marketing campaigns for Adidas, Pepsi, Emirates Airlines, Amazon Prime Video and others.
You should check out the world’s top 10 most-followed footballers on TikTok.
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Some of these top 20 most popular sports athletes on Instagram have a large and dedicated fan base as fans often have a strong emotional connection with them.
Partnering with them can significantly increase your brand’s exposure as their followers are likely to pay attention to their endorsements and collaborations and they may be more inclined to make a purchase.
These sports stars are seen as role models and admired for their sports achievements and skills.
By selecting the right sports celebrity that aligns with your target audience, you can effectively reach and connect with your desired customer base.
When working with some of these top 20 sports athletes on Instagram, you should leverage their personal experiences, achievements, and values to tell a captivating narrative that resonates with your target audience.
Authenticity and relevance are vital for a successful collaboration with a sports athlete on Instagram.
You may want to consider the long-term impact of the partnership, as the association with one of the top 20 sports celebrities on Instagram can have lasting effects on your positive brand’s reputation and perception.
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THE WORLD’S TOP 20 SPORTS ATHLETES ON INSTAGRAM IN 2024 LIST
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