THE BEST INSTAGRAM VIDEO SIZE IN 2024

Find below the best Instagram video size in 2024. The most optimal Instagram video ratio, format, length, pixels & dimensions limit in 2024.

Written by Mau, a senior Instagram marketer at eDigital.

THE TOP REASONS FOR UPLOADING THE MOST OPTIMAL VIDEO SIZE TO INSTAGRAM

There are a few key important reasons you want to ensure you are uploading the best and most optimal Instagram video size and most optimal video tech specifications.

Ensure your team follow best practices when uploading a video. Avoiding different team members using different video specs, this includes agencies and video providers.
Ensure you do not get any surprises when trying to make your video live on Instagram.
Ensure your video does not get distorted or look a bit strange when viewing it as an Instagram user.

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THE BEST INSTAGRAM VIDEO SIZE SPECS IN 2024

Video Resolution and Size

You can upload a video with an aspect ratio between 1.91:1 and 9:16.
Videos should have a minimum frame rate of 30 FPS (frames per second) and a minimum resolution of 720 pixels.
The maximum file size for videos that are 10 minutes or less is 650MB. The maximum file size for videos up to 60 minutes is 3.6GB.

Cover Photo Size & Format

The recommended size for cover photos is 420px by 654px (or 1:1.55 ratio) PNG or JPG. Right now, you can’t edit your cover photo after you’ve uploaded it.

Video Quality

You can choose to always upload videos at the highest quality. Note that it takes longer to upload videos.

Steps:

Tap “profile” or your profile picture in the bottom right to go to your profile.
Tap more options in the top right, then tap settings.
Tap Account, then tap Data Usage.
Next to Upload at the highest quality, tap “switch off” to toggle on.

The requirements listed above should work for most people who are posting a video to Instagram. However, if you need more technical details to help you upload, please follow the requirements listed below.

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Video codec

Progressive scan (no interlacing).
High profile
2 consecutive B frames.
Closed GOP. GOP of half the frame rate.
CABAC.
Chroma subsampling: 4:2:0.

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Audio codec

Channels: Stereo or Stereo + 5.1.
Sample rate 96khz or 48khz.

CONCLUSION

Publishing the most optimal Instagram video size is a powerful marketing tool that offers increased visibility, engagement, authenticity, storytelling opportunities, visual appeal, reach, traffic, conversion and product promotion.

The best Instagram video size should be part of your Instagram marketing strategy to help you effectively connect with your audience, drive results, and achieve your social media marketing goals on Instagram.

eDigital can help you conceptualise, plan, develop, run and optimise successful marketing campaigns that generate leads and sales for your brand.

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Conversion rate optimisation. It is also called “path to purchase” optimisation.

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