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THE TOP 10 MOST LOVED BRANDS BY YOUNG AUSTRALIANS IN 2025
The top 10 most-loved brands by young Australians in 2025. The top 10 most-liked brands among Australian youth in 2025. The most popular and best brands for Australian teenagers, ranked.
THE TOP 10 MOST LOVED BRANDS BY YOUNG AUSTRALIANS IN 2025
Before you start checking out some of the top 10 most-loved brands by young Australians in 2025 , let me tell you something you may find hard to admit:
Social media platforms are not helping your business.
They are mugging you in broad daylight.
Their algorithms have been deliberately engineered to squeeze every last cent out of your marketing budget. They are showing your carefully crafted videos to roughly the same number of people who would notice if you screamed into your office refrigerator.
You thought you were building an audience on social media?
Nope.
Youâre renting one from landlords who charge you extra just to talk to your own followers.
In other words, you’re doing the digital equivalent of building an expensive vacation home on rented land that could be bulldozed at any moment.
Meanwhile, your customer acquisition costs are skyrocketing and social media platforms are laughing in a money-shaped bathtub.
The problem:
â You donât actually own your social media followers data
â Your organic reach is being held hostage
â Your social media ad spend is spiralling out of control
â You canât transfer your followers to your best CRM software no matter how many times youâve dreamed about an “export” button
The solution:
â
Stop relying on social media platforms treating you like an ATM
â
Lower your customer acquisition costs without selling your kidney
â
Build a marketing strategy with assets you own
â
Master digital marketing so your sales skyrocket without depending on paid ads
I run some of the best digital marketing strategy workshops that will teach you how to ditch the algorithmic extortion racket and create a marketing system that actually works for you.
Because let’s be honest, if youâre still throwing money at social media ads hoping for different results, thatâs not marketing. Thatâs like calling your abusive ex at 2 AM: desperate, expensive, and guaranteed to end in disappointment.
Letâs craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.
THE TOP 10 MOST-LOVED BRANDS BY YOUNG AUSTRALIANS IN 2025
The top 10 most popular and best brands for Australian teens, ranking. The top 10 most-liked brands among Australian youth in 2025. The top 10 most-loved brands by young Australians in 2025.
The eDigital team is excited to announce Australiaâs Top 10 Brands by Australian Youth 2025!
So, what are Australian Gen Zâs most loved brands?
Find out from this exclusive list based on external surveys.
The top 10 brands that have succeeded to earn the love and impress young Australians in 2025.
Trending this week: Marketing to Australian youth – best tips
10. McDonaldâs
Young Australians love McDonald’s because it’s the epitome of democratic dining – the only place where a tradie, a university student, and someone’s nan can all bond over the shared trauma of ordering a McFlurry only to be told the ice cream machine is broken (again).
Maccas is Australian youthâs 24/7 therapist that accepts payment in coins found under car seats.
McDonald’s doesn’t judge when Australian teens rock up at 3 AM in pajama pants with UGGs, ordering a large chips with extra salt to cure whatever existential dread Aussie Gen Zâve contracted from scrolling TikTok for six straight hours.
MacDonaldâs staff have seen everything and somehow still manage to ask “Would you like to make that a meal?” with the enthusiasm of a funeral speech.
Maccas surely can cure a Australian teenagersâ hangover, feed a group of five Aussie youth for under $50, and provide the exact amount of grease needed to lubricate their way through another day of pretending to be functional adults.
Macdonaldâs app notifications have become more reliable than young Aussiesâ alarm clocks, and they know the breakfast menu cutoff time better than their own birthday.
Maccas where Australian youth conduct important life meetings – break-ups happen over Chicken McNuggets, job interviews are practiced in the parking lot, and major life decisions are made while waiting for fries that are somehow always “just a minute away.”
McDonald‘s is Australia’s unofficial embassy of Australian youthâs poor healthy choices and zero regrets.
â Â Marketers are using the best social media marketing plan template
Similar content: the best 10 fashion hashtags for TikTok
9. Google Maps
Young Australians worship Google Maps like it’s the Oracle of Delphi, except instead of prophetic wisdom, it delivers the sacred knowledge of whether that sketchy shortcut through suburban Sydney will actually save them three minutes or dump them in someone’s backyard next to a Hills Hoist.
Google Maps is Australian youthâs lifeline in a country where everything is either “just around the corner” (45 minutes away) or “not too far” (requires a sleeping bag).
Aussie teensâve developed Stockholm syndrome with that passive-aggressive voice that says “recalculating” every time they ignore its advice and take what looks like an obvious route, only to end up in a roundabout that leads to three more roundabouts and a existential crisis.
Google Maps has replaced their personality – they’re the friend who knows exactly how long it takes to get anywhere at any time of day, including traffic caused by a wayward emu on the M1.
Young Australians screenshot directions like they’re preserving ancient scrolls, even though they’ll inevitably still get lost and blame “dodgy GPS” rather than admit they can’t tell left from right.
Google Maps the only relationship they have that’s brutally honest about their choices. When it says “fastest route includes tolls,” they feel personally attacked but also weirdly grateful that something finally understands their complex relationship with spending money they don’t have to save time they’ll waste anyway.
The “You have arrived” notification hits harder than any graduation ceremony ever could.
Australian marketers and creators are using some of the top 25 most popular hashtags on TikTok
Popular this month: Marketing to Australian youth – best tips
8. Coles
Young Australians love Coles the same way they love their ex’s Instagram stories â they know it’s bad for them but they can’t stop scrolling through those weekly specials.
Coles Supermarkets has become their primary social venue, where Aussie youth bump into literally everyone they’ve ever known while looking like they just rolled out of bed at 2 PM (because they did).
Coles is where they practice advanced mathematics, calculating whether they can afford both Coles Pasta AND Pepsi Max this week (they can’t, but they’ll buy the Pepsi Max anyway for the ‘gram and caffeine hit).
Coles self-checkout have become Aussie teens nemesis and best friend simultaneously â nothing builds character like having a robot judge you for buying energy drinks and ice cream at 11 PM while “UNEXPECTED ITEM IN BAGGING AREA” echoes through your soul.
Young Aussies turned grocery shopping into a competitive sport, racing to grab the last marked-down sushi before some other broke uni student claims it.
The Coles Mobile app alerts have replaced their parents’ calls as their most frequent notifications, and they know the exact time when the bakery items get discounted better than they know their own class schedule.
Coles is the only place where they can feel like responsible adults while buying nothing but Tim Tams, Monster energy drinks, and those fancy cheese singles that cost more than their rent per square meter.
One of the most valuable Australian youth achievement has become getting through the Coles checkout without their debit card declining.
Fans of this list also checked out the top 10 most-followed brands on Instagram
7. TikTok
Young Australians have embraced TikTok with the same enthusiasm they once reserved for avoiding drop bears and pretending Vegemite tastes good.
TikTok is the perfect platform for a generation that grew up getting WiFi cut off mid-Netflix episode and now craves content shorter than their attention spans but longer than their relationships.
TikTok lets them showcase their natural talents: turning every minor inconvenience into comedy gold, perfecting the art of looking effortlessly attractive while secretly filming 47 takes, and creating dances so complex they make traditional Aboriginal ceremonies look like casual hand-waving.
TikTok is where Australian youth can be influencers without influencing anything except their mum’s concern about their career prospects.
The new TikTok algorithm feeds them an endless stream of relatable content about being broke, anxious, and chronically online – basically a mirror that validates their life choices while their parents wonder why they’re laughing at someone lip-syncing to audio of a crying baby.
TikTokâs content is friendship, entertainment and existential crisis all wrapped up in a neat vertical video format that makes traditional TV look as outdated as calling someone on an actual telephone.
Plus, TikTok is the only place where saying “no worries mate” ironically actually gets you international recognition by millions of other teens not doing much.
Fans of this list also checked out the top 10 most-followed brands on Instagram
6. Netflix
Young Australians have turned Netflix into their personal escape pod from reality, treating it like a subscription to professional procrastination where “just one more episode” has become their unofficial life motto and legitimate excuse for avoiding adult responsibilities.
Netflix has mastered the art of enabling young Australians commitment issues – why maintain real relationships when you can have parasocial ones with fictional characters who never disappoint you (except when they get cancelled after one season)?
Netflix the only relationship that asks “Are you still watching?” with genuine concern rather than judgment.
Aussie teens have weaponised binge-watching into an Olympic sport, turning “Netflix and chill” into “Netflix and avoid all my life problems while eating Sanitariumâs Weet-Bix in my pajamas at 3 PM on a Tuesday.“
Netflix algorithm knows Aussie youth better than their own family, serving up true crime documentaries that perfectly match their current level of existential dread.
Netflix has become Australian teenagersâ educational institution, where they learn more about serial killers, obscure historical events, and how to survive a Chinese invasion than they ever did in actual school.
Netflix is basically a university degree in “Random Stuff That Makes You Interesting at Parties Before You Get Intoxicated and Vomit“
The beauty is Netflix never judges their viewing choices – seamlessly transitioning from a documentary about sustainable farming to a reality show about people marrying strangers, understanding that young Aussie brains contain multitudes of chaos.
The best of Netflix young Aussie culture: Having 62 shows on “My List” while rewatching The Office for the 26th time because “it’s comfort food for the soul.“
Marketers are reading the top 10 social media marketing trends
5. Kmart Australia
new Kmart Australia logo png.
â Â Marketers are using the best social media marketing plan template
Young Australians treat Kmart Australia like their exclusive Disneyland for broke young Aussie adults – a magical wonderland where you can furnish an entire apartment for the price of a single IKEA cushion and still have change for an Aussie pie.
Kmart Australia has become the ultimate enabler of Australian youth “fake it till you make it” lifestyle.
Need to look like you have your life together? $12 throw pillows and a $8 scented candle will transform your disaster zone into what looks like a Pinterest board from a distance. Close enough for Instagram, which is all that matters.
Aussie Gen Z has mastered the Kmart pilgrimage: go in for a phone charger, leave with a basket full of storage containers they’ll never use, three different fairy lights, and somehow a full outdoor dining set they don’t have space for. It’s retail therapy that won’t require actual therapy to pay off.
The genius of Kmart Australia is making everything look expensive enough to impress your parents but cheap enough that you can replace it when it inevitably falls apart in 21 weeks. It’s the circle of life, but make it home decor.
Plus, Kmart Australia understands the young Aussie aesthetic:
“I want my place to look bougie but my bank account says op shop.”
Their styling is basically “minimalist chic meets what if Target had a glow-up,” and honestly? They nailed it.
Marketers also read: Marketing to Australian youth – best tips
4. Woolworths
Young Australians have declared Woolworths the winner of the supermarket hunger games, treating it like their spiritual home where dreams of affordable groceries go to die, but at least the self-checkout doesn’t hate them quite as much.
Woolworths has mastered the art of making broke uni students feel slightly less broke with their “Down Down” prices campaign, even though everything still costs more than their weekly rent.
But hey, at least Australian youth can pretend they’re saving money while buying $8 avocados and justifying it as “investing in their mental health and good fats”
The loyalty runs deep because Woolies understands the young Aussie psyche – they want their Tim Tams accessible, their sushi trains moving, and their checkout experience to involve minimal human interaction.
Woolworths also wins points for having the most reliable self-checkout voice lady who only moderately despises you when you can’t figure out how to scan a banana.
Plus, their Everyday Rewards program makes young Aussies feel like financial geniuses for earning 0.89 cents in points after spending two hundred on groceries.
Woolworths has become young Australians default setting – “Going to Woolies“ is basically young Australian for “pretending to be a functional adult who meal plans” while walking out with energy drinks, instant ramen, and somehow three different types of chocolate they definitely didn’t need.
Marketers in need of TiTok support checked out how to contact TikTok support email address
3. ChatGPT
Young Australians have basically traded in their reliable but boring Google relationship for ChatGPT – the charming chatterbox who actually talks back and doesn’t just throw a bunch of links at you like homework.
ChatGPT is like that mate who sits you down with a cuppa and says:
“Yeah nah mate, tell me what’s going on, and let’s figure this out, you beauty disaster.”
Australian teens have discovered that ChatGPT doesn’t judge them for asking:
“Can you write my uni assignment but make it sound like I actually know what photosynthesis is?” followed immediately by “Also, what’s a good excuse for being late to work that doesn’t involve admitting I spent 3 hours watching TikToks?”
ChatGPT is the first AI that matches Australian youth chaotic energy – they can ask it to explain quantum physics like they’re 5, then immediately pivot to “Write a breakup text that’s honest but not too honest,” and ChatGPT just rolls with it like the ultimate wingman.
The best part?
ChatGPT never serves up those passive-aggressive Googleâs “Did you mean…” suggestions when they butcher spelling. It just gets them, typos and all.
Google gave them information. Example: Here are 2.4 million results about existential crises. ChatGPT gives them a conversation partner who’s available 24/7 and never gets tired of their random 2 AM philosophical questions.
â ď¸ TikTok creators are using some of the top 25 most popular hashtags on TikTok
âĄď¸ Trending this week: the worldâs top 25 most popular people on TikTok
2. Spotify
Spotify is young Australians preferred personal DJ Â somehow justify paying for while queuing up for a free sausage at Bunnings.
Spotify is the only place where Australian youth music taste can swing from Triple J’s Hottest 100 to guilty pleasure pop bangers to that weird experimental Aussie country music they discovered at 3 AM, all while the algorithm judges them silently and serves up “Chill Indie Folk for Existential Dread” playlists with frightening accuracy.
Spotify has become Australian teensâ emotional barometer – they’ll create seventeen different playlists for seventeen different moods, including:
- “Songs to Cry to While Doing Laundry,”
- “Music for Pretending I’m in a Coming-of-Age Movie,” and
- the classic “Bangers for When I’m Feeling Like the Main Character (But Actually Avoiding Responsibilities).”
Aussie Gen Z have mastered the art of Spotify playlist archaeology, digging through their “On Repeat” like it’s a psychological profile, horrified to discover they’ve played that one Sia song 847 times this month. Yet they’ll still skip it when it comes on shuffle because “I’m not in the mood right now.”
Spotify has basically replaced small talk – instead of discussing the weather, young Aussies bond over Spotify Wrapped like it’s their annual personality test, and nothing hits harder than finding someone with 87% music compatibility who also has Amy Shark in their top five.
Peak Australian youth behaviour: paying for music while pirating everything else.
TikTok creators are using some of the top 25 most popular hashtags on TikTok
Need a list of the top 10 most-loved brands by Australian youth in a specific industry?
Contact us, we can provide you with a list for these industries:
- Apps and social media
- Banking, Finance, Insurance
- Entertainment
- Fashion
- Fitness and sports
- Food, Restaurants, takeaway
- Health and Beauty
- Retail
- Technology (tech)
- Telecommunications
1. YouTube
Young Australians have discovered that YouTube is basically the equivalent of having a mate who knows everything about everything, never judges you for watching 47 consecutive videos about “What happens if you put a GoPro in a washing machine,” and doesn’t care that you’re eating cereal for dinner at 11 PM while learning how to fold fitted sheets.
YouTube is the only place where you can go from watching someone review the new iPhone to a 3-hour deep dive into why wombats have cube-shaped poop, then somehow end up at 2 AM watching an Aussie explain how to make Vegemite so you do not have to buy at Coles or Woolies.
YouTube has become the university Australian Gen Z actually want to attend – where you can get a PhD in “Random Stuff That’s Actually Useful,” learn life skills the education system forgot to teach (like how to adult without crying), and discover that apparently everyone’s childhood trauma can be healed by watching someone restore a rusty lawnmower they found in a creek.
Plus, YouTube is the only platform where saying “I learned this on YouTube” is both a valid source citation and an Aussie conversation starter.
Why pay for Netflix when an Aussie teen can watch on YouTube another Australian teeneger unhinged 4-hour video essay about why “Smoko” by the music band The Chats (from Coolum Beach, Australia) became an unexpected viral YouTube sensation.
YouTube has basically replaced Google as their search engine, their TV as entertainment, and their therapist as emotional support.
Peak efficiency, honestly.
âĄď¸ Trending this week: how to write the best digital marketing plan
TikTok creators are reading the best time to post on TikTok
Other top brands Australians youth love
Instagram, Google, Krispy Kreme, JB Hi Fi, Officeworks, Chemist Warehouse, IKEA, Apple, KFC, Dominos, Big W, Nike, Microsoft, Subway, Aldi, Target, Adidas, Sony, Boost Juice, Hungry Jackâs, Bunnings Warehouse, Cotton On, Nintendo, HOYTS Cinemas, Disney+, Commonwealth Bank (CBA), Samsung, PayPal, Dove, Amazon, Ben & Jerryâs, Grillâd, Converse, Guzman y Gomez, Vaseline, Messenger, Nivea, Rebel Sports, eBay, Event Cinemas, Nandoâs, Timezone, Pizza Hut, Pinterest, Chatime, WhatsApp, Telstra, Canva, Playstation, UberEATS, The Reject Shop, Dettol, Optus, Myer, H&M, Priceline, Sushi Train, Starbucks, Kathmandu, EB Games, Adobe, Snapchat, The Body Shop, The North Face, New Balance, Gong Cha, Discord, Dymocks, Footlocker, Oporto, IGA, Puma, Zone Bowling, Cotton On, Zoom, Logitech, HP, Uber, Asics, Typo, Gillette, Amazon Prime Video, San Churro, Facebook, Platypus, Reddit, Crocs, Vans, JBL, Baskin Robbins, Universal Store, Dior, GoPro, Casio, Xbox, Champion, Door Dash, Red Rooster, LâOreal, Sushi Sushi, Steam, Gelatissimo, ANZ, Rexona, Stan, Harvey Norman, Under Armour, Etsy, Lenovo, David Jones, Mecca, Bose, JD Sports, Fitbit, Peter Alexander, CeraâVe, Jordan, Menulog, Dell, Ralph Lauren, The Good Guys, The Athleteâs Foot, The Iconic, Maybelline, Vodafone, The Ordinary, Lovisa, Booktopia, Jay Jays, FILA.
Fans of this list also checked out the top 10 most-followed brands on Instagram
Other top brands liked by Aussie Gen Z
Reebok, Lush, Ticketek, NAB, Neutrogena, LinkedIn, Epic Games, Dr Martens, Factorie, Acer, Medibank, Westpac, ABC iView, Culture Kings, Felix Mobile, Hype, SuprĂŠ, Zambrero, Ticketmaster, Afterpay, City Beach, Holey Moley, Lacoste, Binge, Asus, Anytime Fitness, General Pants, Twitch, Mac, Rollâd, X (Twitter), Glue Store, SoundCloud, Gymshark, Razer, Qantas, Kogan, La-Roche Posey, Garmin, ASOS, Mad Mex, Superdry, U by Kotex, Australian Super, Strike, Beats by Dre, Schnitz, BeReal, Lululemon Athletica, Noodle Box, Johnsonâs, Apple TV Plus, Ally Fashion, Bupa, Princess Polly, Dotti, Charlotte Tilbury, Audible, Papparich, Sunglass Hut, Amaysim, Nude by Nature, Rimmel, Oppo, SheIn, Airbnb, Aldi Mobile, Aesop, Cashrewards, Sennheiser, Shopback, Benefit, Fitness First, Aussie Broadband, Woolworths Mobile, Belong, Boohoo, St George Bank, Xiaomi, Virgin Airlines, Bankwest, Dodo, Bitcoin, TPG, ING, Zip Pay, Coles Mobile, Hulu, Ruby, Hismile, Drunk Elephant, P.E Nation, Boost Mobile, Rest Super, iiNet, ECHT, Milk Makeup, F45, Bank of Queensland (BoQ), Goodlife Health Clubs, Strand, LSKD, Kogan Mobile, Bioderma, Tinder, Vivo, One Plus, ColourPop, iFLY, Beem It, Jetts Fitness, Bing AI, NIB, UBank, WeChat, JetStar, Threads, HBF, ME Bank, AHM, Lumin, Bumble, Klarna, Classpass, Lebara, Hostplus, Stake, Up Bank, Superhero, Raiz, Catch Connect, Nudestix, Bumble BFF, Circles Life, TFG, Exetel, TeleChoice, Tiger Brokers, MooMoo, We Are 8, Internode, Konec, Southern Phone and MyRepublic.
Next: Marketing to Australian youth – best tips
Conclusion
Branding, product value, usefulness, relevance and innovation continues its importance to Australian youth, who are always on the lookout for brands that are new, different, authentic, exciting and solving their needs or reflecting their values.
Brands that continually offer something new is what keeps them popular among young Australians, with the biggest innovators and disruptors rising to the top of the Top 10.
Ethical and inclusive brands, brands that make young Australianâs lives easier, provide opportunity to connect, and ones that make them happier are also brands likely to make this exclusive list.
Want influence with Australian Gen Z?
Contact us to learn how to best engage with Australian youth in a more meaningful way.
Final note: Are your marketing costs through the roof?
If your customer acquisition costs are climbing faster than a startup founderâs ego (after a successful IPO), and youâre hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.
If that sounds like your situation, you should contact us.
Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.
Weâll shake up your team’s thinking, drop fresh ideas and turn your marketing from âmehâ to money-making.
Ready to stop burning cash and start making it? Hit us up! We offer:
â Digital Marketing Strategy. Because hope is not a plan.
â Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
â Social Media Marketing Training. So you stop posting into the void.
â SEO Strategy & Execution. Because if Google doesnât know you exist, do you even?
â Influencer & Celebrity Marketing. Get people with clout to talk about you.
â Branding & Logo Design. So you donât look like a dodgy side hustle.
â Consumer Giveaways & Competitions. Because people will do anything for free stuff.
â Email Marketing & Drip Sequences. Slide into inboxes the right way.
â Conversion Rate Optimisation. Turn window shoppers into actual buyers.
Ready to start marketing like a boss? letâs talk. đ
THE TOP 10 MOST LOVED BRANDS BY YOUNG AUSTRALIANS IN 2025
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