THE TOP 150 MOST POPULAR AUSTRALIANS ON INSTAGRAM IN 2020 – RANKING LIST

Who are the most popular Australians on Instagram in 2020? Find out the top list of the most followed Australians on Instagram. Curated by MAU. Senior Instagram marketing specialist at eDigital.


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THE TOP 150 AUSTRALIANS WITH THE MOST FOLLOWERS ON INSTAGRAM IN 2020 – RANKING LIST

Who are the most popular Australians on Instagram by the number of followers?

Check below the 2020 ranking list of Australians with the most followers.

A great variety of Australians forge themselves into this year “Most followers on Instagram” list, yet few ones sit high above the frou-frou and have become a key conduit of Influencer Marketing dollars in Australia and overseas.

These popular Australians on Instagram are still not quite as some of the World’s Instagram stardom celebrities such as Selena Gomez, Cristiano Ronaldo, Arianna Grande, Lionel Messi, Beyonce or Justin Bieber with hundreds of millions of Instagram followers. Even some of the World’s most popular computer-generated Instagram celebrities may have more followers than some of these Australians on this list.

THE MOST POPULAR AUSTRALIAN ON INSTAGRAM RANK – THE DEBATE

While some people believe Instagram stardom relies heavily on “human objectification” (“Look at my ass, fake eyelashes or my fake lifestyle“) others believe this objectification is valid and acceptable.

“There are legitimate criticisms to be made about social media influencers, such as the celebration of unrealistic lifestyles, body image questions, to the rampant consumerism promoted, but often the genuine entrepreneurialism of those involved are dismissed in a highly gendered manner. Building a substantial social media following and then successfully monetising the platform is not achieve as vaciously or simply as many assert or assume. It requires creative skill, effort and labour, and the aesthetics that sell are constantly on the move.” Natasha Gillezeau wrote on Australian Financial Review.

Marketers – who decide budgets to be invested on Instagram influencers – will need to define how to choose Instagram collabs as the platform and its top celebrities are more scrutinised for the quality of their content presented.

Not saying more, I hope you enjoy checking this ranking list out and decide by yourself who is worth having a look or a potential collaboration.

WHO IS THE MOST POPULAR AUSTRALIAN ON INSTAGRAM?

Chris Hemsworth is the most popular Australian on Instagram in 2020

WHO WAS CLIMB THE FASTEST IN OUR 2020 LIST?

Lazar Beam with 2.3m followers acquired more than 1.3 million Instagram followers in the last year, moving to position 30 from position 80 last year.

RANKING 2020 LIST – MOST POPULAR AUSTRALIANS ON INSTAGRAM

m = million; k=thousand. Last update: Jan 2020

Chris Hemsworth most popular Australian on Instagram 39 million followers January 2020

Chris Hemsworth most popular Australian on Instagram 39 million followers in January 2020

  1. Chris Hemsworth 44 m Instagram followers. Category: film, actor. Winner! the most popular Australian on Instagram by the number of users following his account.📈 Gained 2.5 million followers in 2020 and 27 million followers in 2019.
  2. Hugh Jackman 29m Instagram followers. Category: film, actor.
hugh jackman most popular australian instagram

Hugh Jackman – Australian actor

  1. Margot Robbie 21m Instagram followers. Category: film, actress, producer. 📈 Gained 1 million followers in 2020
margot robbie popular australian instagrammer

Margot Robbie popular Australian Instagrammer

  1. Katherine Langford 17.5m Instagram followers. Category: film, actress. 📈 Gained 1 million followers in 2020
  2. Ruby Rose 15.7m Instagram followers. Category: film, actress, fashion model, tv presenter.
rubi rose popular australian most followers on instagram

Rubi Rose popular Australian most followers on Instagram

  1. Iggy Azalea 14m Instagram followers. Category: rapper, music singer. (Deleted Instagram account in  May 2019 amid her nude photo leak) but the account is back up running.
  2. Liam Hemsworth 13.7m Instagram followers. Category: film, actor. Lost 300k followers in 2020.
  3. Kayla Itsines 12.6m Instagram followers. Category: fitness trainer, book author.
  4. Miranda Kerr 12.3m Instagram followers. Category: fashion model.
  5. Tammy Hembrow 11.6m Instagram followers. Category: fitness trainer.

“While the most popular australians on Instagram are currently actors/actresses and fashion models, this may change in few years. Young popular content creators are coming out from other video platforms such as Tiktok, Twitch or Mixer Watch out for new influencers and celebrities from these emerging platforms.” MAU. Senior Digital Marketing Specialist at eDigital

Learn how to brief an Australian Instagrammer like a pro!

5 seconds of summer popular australians on instagram

5 seconds of summer popular Australians on Instagram

  1. Troye Sivan 11.3 m Instagram followers. Category: music singer, film actor.
  2. Rebel Wilson 8.6m Instagram followers. Category: film, actress, writer, producer.
  3. 5 SECONDS OF SUMMER 8.4m Instagram followers. Category: music band.
  4. Nicole Kidman 7.1m Instagram followers. Category: film, actress. 📈 Gained 1 million followers in 2020 and 2.8 million followers in 2019
  5. Maia Mitchell 6.5m Instagram followers. Category: film, actress, music singer.
maia mitchell popular australian on instagram

Maia Mitchell popular Australian on Instagram

Read >BEST INSTAGRAM MARKETING COURSES

  1. Luke Hemmings 6.5m Instagram followers. Category: music singer.
  2. Phoebe Tonkin 6.1m Instagram followers. Category: film, actress, fashion model. 📈 Gained 1 million followers in 2020.
  3. Ashton Irwin 5.5m Instagram followers. Category: music singer drummer.
  4. Ben Simmons 5.3m Instagram followers. Category: sports, basketball player
  5. David Warner 4.1m Instagram followers. Category: sports, cricket player. 📈 Gained 700k followers in 2020 and 500k followers in 2019


  1. Cody Simpson 3.9m Instagram followers. Category: music singer.
  2. Bindi Irwin 3.9m Instagram followers. Category: travel blogger, fashion model, lifestyle. 📈 Gained 1.2 million followers in 2019
  3. Elsa Pataky. 3.8m Instagram followers. Wife of Chris Hemsworth
  4. Daniel Ricciardo 3.6m Instagram followers. Category: sports, car racer, formula one. 📈 Gained 400k followers in 2020 and 900k followers in 2019
  5. Dwayne Bravo Aka Mr Champion. 3.6m Instagram followers. Category: sports, cricket player.
  6. Calum Von Moger 3.2m Instagram followers. Category: bodybuilder, fitness trainer, film actor.
  7. Emily Sky 2.5m Instagram followers. Category: fitness trainer.
  8. Keith Urban 2.5m Instagram followers. Category: music, singer.
  9. Alycia Jasmin Debnam-Carey 2.5m Instagram followers. Category: film actress. 📈 Gained 700k followers during the first half of 2020.
  10. Lazar Beam 2.3m Instagram followers. Category: Youtuber, vlogger – 📈 Gained 1.3m followers in 2019One of the top 10 Most popular Australian Youtubers

A quick question for you:

          • How much of your time and money with Instagram Marketing is actually generating benefits for your business?
          • Is it really worth spending your limited time promoting your Instagram account when you know you do not even own it?
          • Would you better off pivoting your marketing resources to other areas?

I see this ⛔️  MASSIVE ISSUE ⛔️  many times!

Many new business owners, entrepreneurs and marketers naively think the more noise they create on Instagram, the more likely potential customers will like their brands and buy.

Does that sound like you?

That’s ok.

You can always change the way you see Social Media Marketing by starting a successful social media strategy.

✅  Once you have your social media strategy defined, many things will make more sense and I will assure you will look at Instagram Marketing in a far different new way.

In fact, a well-crafted strategy will:

✔︎ Free up valuable time
✔︎ Make you produce far less but better quality content and,
✔︎ You will get greater results as followers and customers will notice.

If you believe you have a creative, passionate and curious mind, I invite you to read my article about How to write a killer Social Media Strategy.

I guarantee you will start doing Social Media Marketing in a far more meaningful and effective way.

😀

Do you require Social Media training for you or your team? Contact us today.

Wanna know who are the most popular Australian female Youtubers? ⬇️

top australian female youtubers most popular

Top Australian female YouTubers most popular

Read > How to vet influencers for a successful campaign

david warne - australians with most followers on instagram

David Warne – Australians with most followers on Instagram

  1. Gabby Epstein 2.3m Instagram followers. Category: fashion model, blogger.
  2. Robert Irwin 2.3m Instagram followers. Category: wildlife photographer. 📈 Gained 100k followers and 2020 and 1m followers in 2019.
  3. Lazar Beam 2.3m Instagram followers. Category: Youtuber, vlogger – One of the top 10 Most popular Australian Youtubers 📈 Gained 100k followers in 2020 and 1m followers in 2019.
  4. Jessica Stein 2.2m Instagram followers. Category: travel blogger, fundraiser, health. 📉 Lost 100k followers in 2020 and lost 200k followers during 2019.
  5. Natasha Oakley 2.2m Instagram followers. Category: fashion model, blogger, Instagrammer.
  6. Wengie 2.1 Instagram followers.. Category: Fashion, Youtuber, beauty, vblogger. Wengie is the Most popular Australian Youtube Channel
  7. Lauren Bullen 2.1m Instagram followers. Category: travel blogger, fashion model, lifestyle.
  8. Shanina Shaik 2.1m Instagram followers. Category: fashion model. 📈 Gained 400k followers in 2019
  9. Steve Smith 2.1m Instagram followers. Category: sports, cricket player. 📈 Gained 300k followers in 2019
  10. Pia Muehlenbeck 2m Instagram followers. Category: fashion model, blogger, Instagrammer.


Read > Most popular Australian Youtubers

  1. Kylie Minogue 2m Instagram followers. Category: music singer.
  2. Nicole Warne 1.8m Instagram followers. Category: fashion model.
  3. LachIan 1.8m Instagram followers. Category: video games, vblogger, Youtuber  – Third Most popular Australian Youtuber 📈 Gained 300k followers in 2019.
  4. Renee Herbert 1.7m Instagram followers. Category: fashion model. 📈 Gained 400k followers in 2019.
  5. Sjana Elise Earp 1.6m Instagram followers. Category: travel blogger, Instagrammer, fitness, yoga
  6. Isla Fisher 1.6m Instagram followers. Category: film, actress. 📈 Gained 400k followers in 2019.
  7. Steph Claire Smith 1.5m Instagram followers. Category: fashion model, fitness 📉 Lost 100k followers in 2020
  8. Portia de Rossi 1.6m Instagram followers. Category: film, actress. 📈 Gained 200k followers in 2019.
  9. Shane Watson 1.5m Instagram followers. Category: sports, cricket player. 📈 Gained 200k followers in 2020 and 300k followers in 2019.
  10. Inka Williams. 1.5m Instagram followers. Category: fashion model ⚡️ a new entrant in 2020⚡️

The key to Instagram success is to have a cohesive social media plan.

Continue checking out  >>  The Most popular Australian Instagrammers 51-100 ranking

Follow us on Instagram: @eDigitalagency & @eDigitalphotos

Most popular Australians on Instagram influence thousands of consumer choices from what they buy, where they go on holiday, what causes to donate to, what to wear, what companies to follow and what to eat and how to be healthy. No doubt, they have the power to increase businesses sales as long as there is a right fit.

Must-reads:

Are you an Australian with 500k+ Instagram followers and want to be listed on our list? Contact us today :)


Need digital marketing support or training? Contact us below ⬇

This article was brought to you by…

MAU. award winning digital marketing specialist at eDigital Agency

Mau is a Senior Digital Marketing Specialist with 15+ years helping clients solve their digital marketing challenges. Mau is a certified Facebook & Adwords Professional, Certified SEO Consultant and industry speaker. Mau trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. Subscribe to Mau’s e-newsletter connect on LinkedIn Instagram Facebook

eDigital – Australia’s “Digital Marketing” Destination


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top popular australians with most instagram followers

top popular Australians with most Instagram followers