GENERATION ALPHA CHARACTERISTICS AND IMPLICATIONS FOR MARKETERS

Find below the most important characteristics of Generation Alpha and key implications for marketers. Curated by MAU. Senior Digital Marketing Specialist at eDigital.



GENERATION ALPHA CHARACTERISTICS AND IMPLICATIONS FOR MARKETERS

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GENERATION ALPHA DEFINITION

Gen Alpha is the first group of millennials’ children, born from about 2010 until 2025. This is the first full digital native generation who are growing up with smartphones, tablets and augmented reality and virtual reality devices. They are thus quite different from us oldy Millenials.

GENERATION ALPHA YEAR RANGE

Dates: 2011 to 2025.

Gen Alpha are people who were born between the year 2011 and the year 2025.

GENERATION ALPHA CHARACTERISTICS

Some of the most popular characteristics of generation alpha are:

  • Generation Alpha are the children of millennials.
  • Gen Alpha is the first generation born entirely within the 21st century.
  • Gen Alphas have birth dates starting in 2011, so the majority of this generational cohort are still sporting diapers, teething or have not even made it to the womb yet.
  • This generation starts just one year after Instagram and the iPad launched.
  • The generation will reach a total of 2 billion people worldwide by the time the youngest people are born in 2025.
  • Gen Alpha will be prone to impatience when things don’t satisfy their needs quickly. Already-plummeting attention spans have reached a new low with Alphas.
  • Alphas are obsessed with learning, always memorising content: ie educational songs online or repeating complex facts they have learnt from their iPads.

Note: Gen Alpha could become a bunch of tech addicts, only interacting via friends approval on social media, or they could push back and rebel against the internet’s influence in every aspect of their lives and look back at how much time they spend online with real confusion.

IMPLICATIONS FOR MARKETERS

Some of the most important implications for marketers about this new generation Alpha are:

  • Gen Alpha will expect the same interactive, responsive experiences from every brand.
  • If a Gen Alpha consumer is using AR to choose their products, then they will expect the same experience in all verticals.
  • Higher pull for multiculturalism and even further disintegration of gender norms.
  • 81 per cent of these Millenial parents said the habits of their children (Alphas) influenced their last purchase. Source: “Understanding Generation Alpha” Study by OnePoll.
  • Gen Alphas are also expected to be the longest-living generation as well as the wealthiest, according to accounting firm Grant Thornton.

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GENERATION ALPHA CHARACTERISTICS AND IMPLICATIONS FOR MARKETERS

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MAU. award winning digital marketing specialist at eDigital Agency

Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. 15+ years optimising some of Australia’s top brands. MAU.trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. MAU. enjoys football, Latin music & hiking while teaching Digital Marketing or completing creative photography briefs and conceptual photography assignments. Subscribe to MAU.’s e-newsletter connect on LinkedIn Instagram Facebook

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