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THE BIG MAC INDEX 2025 TABLE – THE ECONOMIST

The Big Mac Index 2025 Table by The Economist. Complete Big Mac Index chart by The Economist January 2025 graph.

Brought to you by Mau, a Senior Digital Marketing Specialist at eDigital.

THE BIG MAC INDEX 2025 TABLE – THE ECONOMIST

You told us: the Big Mac Index scrolling table on The Economist website sucks big time.

That’s why you can find above the same Big Mac Index 2025 table but with no scrolling.

Save this table and share it with your colleagues.

THE 2025 BIG MAC INDEX CHART – THE ECONOMIST

Marketers are comparing this table with The Big Mac Index table 2024, 2023, 2022 and 2021

What is the Big Mac Index?

The Big Mac index tries to show whether countries’ currencies are at their correct level by comparing the price of a McDonald’s Big Mac in different countries. In order to get purchasing power parity (PPP), a currency value should move towards the exchange rate that would equalise the price of a Big Mac hamburger in the USA.

Related: the new McDonalds’ logo PNG

The top Big Mac Index alternatives

1. A Bread loaf. Some countries do not really eat that much bread so it won’t work as well as the Big Mac.
2. An iPhone 7. The iPhone 7 is currently the most used phone in the world, however, as it is an old model, prices fluctuate depending on where you buy it: Facebook marketplace, black markets, etc. It will not work as well as the Big Mac.
3. A Starbucks coffee cup. A cup of coffee from Starbucks is a similar item but it will not dethrone the famous Big Mac index.

Marketers are comparing this table with the Big Mac Index table 2024, 2023,  2022 and 2021

Conclusion

The latest Big Mac index can offer marketers a good insight to take into consideration when crafting their pricing strategies when crafting the best go-to-market strategy template.

If you are an Australian company planning to launch a product or service in a country with an overvalued exchange rate (i.e. The U.S.A), you could deduct that the overall costs for selling to American consumers will be higher than in Australia while you will also have room to charge higher to them.

On the contrary, you may decide to sell your Australian goods in a country with an undervalued exchange rate as long as the predicted demand (quantity sold) for your product is far higher than the exchange rate disparity.

That could be the reason why McDonald’s USA continues selling Big Macs in undervalued currency markets as the demand (quantity sold) is bigger than in the domestic market (USA) while potentially maintaining or even increasing profit margins.

Surely there are many factors that affect the disparities on this new Big Mac index such as the costs of labour, price of ingredients, rental, logistics, security, taxes, inflation, etc.

Final note: Are your marketing costs through the roof?

If your customer acquisition costs are climbing faster than a startup founder’s ego (after a successful IPO), and you’re hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.

If that sounds like your situation, you should contact us.

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.

We’ll shake up your team’s thinking, drop fresh ideas and turn your marketing from “meh” to money-making.

Ready to stop burning cash and start making it? Hit us up! We offer:

✔ Digital Marketing Strategy. Because hope is not a plan.
✔ Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
✔ Social Media Marketing Training. So you stop posting into the void.
✔ SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even?
✔ Influencer & Celebrity Marketing. Get people with clout to talk about you.
✔ Branding & Logo Design. So you don’t look like a dodgy side hustle.
✔ Consumer Giveaways & Competitions. Because people will do anything for free stuff.
✔ Email Marketing & Drip Sequences. Slide into inboxes the right way.
✔ Conversion Rate Optimisation. Turn window shoppers into actual buyers.

Ready to start marketing like a boss? let’s talk. 🚀

THE BIG MAC INDEX TABLE 2025 – THE ECONOMIST

was brought to you by Mau

Considered one of the best marketing consultants in Sydney (and not just by Mau’s mom), Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandpa will get it.

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