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THE TOP 10 MOST POPULAR BRANDS ON INSTAGRAM IN 2025 – RANKING LIST

What are the world’s top 10 most popular brands on Instagram in 2025? Find out the top list of the most followed brands on Instagram globally.

Brought to you by Mau, Global Head of Marketing Strategy at eDigital.

Marketers are collaborating with some of the top 25 most popular Australians on Instagram

THE TOP 10 MOST POPULAR BRANDS ON INSTAGRAM IN 2025 – RANKING LIST

What are the world’s most popular brands on Instagram by the number of followers? Marketers who want to get Instagram followers fast & free are following the most-followed brands to learn the best Instagram content practices.

The 2025 ranking list of brands with the most followers on Instagram.

What is the most popular brand on Instagram?

Find below the most popular brand on Instagram.

Fitness marketers are collaborating with some of the top 25 most-followed female fitness influencers on Instagram

THE 10 MOST POPULAR BRANDS ON INSTAGRAM – RANKING 2025 LIST

Before you discover the most followed brands on Instagram, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business.

Instagram is mugging you in broad daylight.

Instagram algorithm has been deliberately engineered to squeeze every last cent out of your marketing budget. Its showing your carefully crafted videos to roughly the same number of people who would notice if you screamed into your office refrigerator.

You thought you were building an audience on Instagram?

Nope.

You’re renting one from landlords who charge you extra just to talk to your own followers.

In other words, you’re doing the digital equivalent of building an expensive vacation home on rented land that could be bulldozed at any moment.

Meanwhile, your customer acquisition costs are skyrocketing and Mark Zuckerberg is laughing in a money-shaped bathtub.

The problem:
❌ You don’t actually own your Instagram followers data
❌ Your organic reach is being held hostage
❌ Your Instagram ad spend is spiralling out of control
❌ You can’t transfer your followers to your best CRM software no matter how many times you’ve dreamed about an “export” button

The solution:
✅ Stop relying on Instagram treating you like an ATM
✅ Lower your customer acquisition costs without selling your kidney
✅ Build a marketing strategy with assets you own
✅ Master digital marketing so your sales skyrocket without depending on paid ads

I run some of the best digital marketing strategy workshops that will teach you how to ditch the algorithmic extortion racket and create a marketing system that actually works for you.

Because let’s be honest, if you’re still throwing money at Instagram ads hoping for different results, that’s not marketing. That’s like calling your abusive ex at 2 AM: desperate, expensive, and guaranteed to end in disappointment.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

10. Premier League

Premier League is one of the most popular brands on Instagram with 77+ million followers.

@premierleague

Related: The new Premier League logo

Jamie Carragher selfy Liverpool 7 Manchester United 0 Gary Neville March 2023

Jamie Carragher’s selfy – Liverpool 7 Manchester United 0 – Gary Neville – March 2023

Marketers on Instagram are using the best time to post on Instagram

The Premier League is the highest level of the English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Football League. Seasons usually run from August to May, with each team playing 38 matches: two against each other team, one home and one away.

9. Victoria’s Secret

Victoria’s Secret is one of the most-followed brands on Instagram with 78+ million followers.

@victoriassecret

Victoria’s Secret is one of the world’s top 25 most popular luxury high fashion brands. Even some of the top 25 most-followed Australian women on YouTube enjoy following Victoria’s Secret on Instagram.

However, some ex-models have exposed the dark side of Victoria’s Secret including sexual harassment, psychological abuse, anorexia and telling models to do drugs to lose weight.

Victoria’s Secret is one of the best 10 American clothing brands.

8. NBA (National Basketball Association)

NBA is one of the most popular brands on Instagram with 90+ million followers.

@nba

The NBA is back and basketball freaks are following it on Instagram to watch the best basketball updates, news, fun videos, teams and players.

Ben Simmons Australian basketball player

Ben Simmons Australian basketball player – One of the top 25 most popular Australians on Instagram.

The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams. It is one of the major professional sports leagues in the United States and Canada and is considered the premier professional basketball league in the world.

Sports marketers are collaborating with some of the world’s top 25 most popular sports athletes on Instagram.

7. NASA (National Aeronautics & Space Agency)

Nasa is one of the most-followed brands on Instagram with 96+ million followers.

@nasa

Note: Nasa has 85+ million followers. Some may argue it is a brand, some may say it is a government organisation.

Marketers are also checking out the most-followed British people on Instagram

The National Aeronautics and Space Administration is an independent agency of the U.S. federal government responsible for the civil space program, aeronautics research and space research.

Our best Instagram virtual assistants found that top brands in the fashion and sports industries cover most of these top 10 brands on our ranking list.

6. Champions League

Champions League is one of the most popular brands on Instagram with 120+ million followers.

@championsleague

The Champions League is the world’s most popular football (soccer) tournament of the year and football fans love following the Champions League’s Instagram account.

Related > The top 10 most-followed footballers on TikTok

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Fans of this list also checked out the top 10 most popular brands on TikTok

5. Barcelona Football Club

Barcelona F.C. is one of the most-followed brands on Instagram with 139+ million followers.

@fcbarcelona

Even without Messi, Neymar, Iniesta or Suarez; Barcelona FC continues to be one of the most popular brands on Instagram. Barcelona is also one of the top 10 most popular brands on TikTok.

Related: The best 10 Lionel Messi wallpapers HD and photos.

Messi best goal ever Barcelona F.C. logo background

Messi best goal ever Barcelona F.C. logo background

Football marketers are using the best digital marketing plan template

4. Real Madrid F. C.

Real Madrid F.C. is one of the most popular brands on Instagram with 174+ million followers.

@realmadrid

Cristiano Ronaldo has left Real Madrid FC but that has not stopped the Real Madrid brand from winning millions of followers on Instagram. Related: The best 10 Cristiano Ronaldo wallpapers HD and photos.

RealMadrid is also one of the most popular brands on TikTok.

Instagram accounts from individuals who are also brands (i.e. Cristiano Ronaldo – CR7 – One of the top 25 most-followed sports athletes on Instagram) in some cases have far more followers than brands on Instagram.

Australian marketers are collaborating with some of the top 25 most popular Australian on TikTok

3. National Geographic

National Geographic is one of the most-followed brands on Instagram with 278+ million followers.

@natgeo

Not many printed magazines have re-invented themselves as great as the National Geographic brand.

Even their print second-hand magazine issues have monetary value in some countries as collection items.

NatGeo gets tonnes of followers on Instagram for being true to its mission of sustainability and looking after nature and the planet.

NatGeo fans are using some of the best sustainability hashtags on TikTok

NatGeo video cover images on Instagram April 2022

NatGeo video cover images on Instagram

NatGeo fans also checked out the top 25 most-followed Brits on Instagram

A quick question: Are you ready to start your influencer outreach program in Australia?  Get immediate access to a premium list of the top 200 most-followed Australians on Instagram.

2. Nike

Nike is one of the most popular brands on Instagram with 301+ million followers.

@nike

Nike is an American athletic footwear and apparel brand headquartered near Beaverton, Oregon, United States.  Nike is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.

Nike continues to reinvent itself and win people from all generations.

Related: The best generation names and years chart.

Tash Peterson fake vegan activist Nike animal killing climate change protestor

Tash Peterson fake vegan activist Nike animal killing climate change protestor

Fans of this list also checked out the top 10 most popular brands on TikTok

1. Instagram

No surprise, Instagram is the most popular brands on Instagram with 688+ million followers.

@instagram

Instagram logo PNG medium size

The new Instagram logo PNG medium size

Instagram is an online social media platform owned by Meta.

Instagram users can upload digital content that can be edited with filters, be organised by hashtags, and be associated with a location via geographical tagging and also share the content on other social media platforms like Facebook.

Posts on Instagram can be shared publicly or with pre-approved followers.

Instagram users can browse other users’ content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed.

The popular Instagram app is available on iOS, Android, Windows 10, and the web.

As the Facebook brand is dying around the youth generations, Instagram is offering Meta (parent brand) the revenues Facebook is losing.

The official Instagram account on Instagram is the most-followed brand on Instagram.

cat donates its Instagram account because it was impossible to recover it

cat donates its Instagram account because it was impossible to recover it

A quick question: Are you ready to start your influencer outreach program in Australia? Get immediate access to a premium list of the top 200 most followed Australians on Instagram.

Fans of this list also checked out the top 10 most popular brands on TikTok

THE TOP 25 TRENDING BRANDS ON INSTAGRAM 

Marketers are printing the new Facebook ads targeting options – list

  • Manchester City F.C.
  • La Liga Related: The new La Liga logo PNG
  • Nike Football
  • BuzzFeed Tasty
  • WorldStar Hip Hop
  • Vogue Magazine
  • House of Highlights

People are also reading the top 10 most popular brands on TikTok

THE TOP 25 FASTEST-GROWING BRANDS ON INSTAGRAM RIGHT NOW

Marketers are using the best social media strategy template

Marketers also checked out some of the top 25  British people on Instagram

  • Adidas
  • Ferrari
  • ESPN
  • TikTok
  • Fortnite

THE TOP 50 BRANDS WITH GREAT CONTENT ON INSTAGRAM

THE TOP 12 BRANDS YOU WILL LIKE ON INSTAGRAM

Marketers are asking: what time zone does Instagram Insights use?

Fans of this list also checked out the top 10 most popular brands on TikTok

Conclusion

The most popular brands on Instagram influence thousands of consumers and their choices. No doubt, these top 10 brands on Instagram have the power to increase business sales.

Learn how to craft your social media strategy template or use the best influencer marketing brief template today!

Final note: Are your marketing costs through the roof?

If your customer acquisition costs are climbing faster than a startup founder’s ego (after a successful IPO), and you’re hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.

If that sounds like your situation, you should contact us.

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.

We’ll shake up your team’s thinking, drop fresh ideas and turn your marketing from “meh” to money-making.

Ready to stop burning cash and start making it? Hit us up! We offer:

✔ Digital Marketing Strategy. Because hope is not a plan.
✔ Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
✔ Social Media Marketing Training. So you stop posting into the void.
✔ SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even?
✔ Influencer & Celebrity Marketing. Get people with clout to talk about you.
✔ Branding & Logo Design. So you don’t look like a dodgy side hustle.
✔ Consumer Giveaways & Competitions. Because people will do anything for free stuff.
✔ Email Marketing & Drip Sequences. Slide into inboxes the right way.
✔ Conversion Rate Optimisation. Turn window shoppers into actual buyers.

Ready to start marketing like a boss? let’s talk. 🚀

THE WORLD’S MOST-FOLLOWED BRANDS ON INSTAGRAM IN 2025

was brought to you by Mau
cat laptop rug book red glasses illustration

Considered one of the best marketing consultants in Sydney (and not just by Mau’s mom), Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandpa will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau is travelling the 🌎 ✈️ probably posting questionable travel choices on TikTok or YouTube