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THE TOP 20 MOST POPULAR BRANDS ON INSTAGRAM IN 2026 – RANKING LIST

What are the world’s top 20 most popular brands on Instagram in 2026?

Find out the top 20 list of the most followed brands on Instagram globally.

Brought to you by Mau, Global Head of Marketing Strategy at eDigital.

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THE TOP 20 MOST POPULAR BRANDS ON INSTAGRAM IN 2026 – RANKING LIST

Before you discover the top 20 most-followed brands on Instagram, let me tell you something you may find hard to admit:

Instagram is mugging you in broad daylight 🔫 while you thank them for the privilege.

Instagram algorithm shows your “viral” content to roughly the same audience who’d notice if you screamed into your office printer: Adam from the branding team and he does not even know your name. 😵

You own nothing 🤡 on Instagram.

You’re renting followers from landlords who charge you extra just to talk to your audience.

It’s like building a mansion on rented land: expensive, temporary, and the landlord can bulldoze it whenever they update their “community guidelines”. 🏠💥

Meanwhile, Zuckerberg is swimming in a pool filled with your ad spend. 🏊‍♂️💰

Your current situation:

❌ Zero follower data ownership 📊❌
❌ Organic reach = no-one watching! 🕵️‍♂️
❌ Ad costs rising faster than your therapy bills 📈💀
❌ Followers “export” button? Pure fantasy 🦄

The intervention your marketing needs:

✅ Stop being Instagram’s favourite ATM 🏧❌
✅ Own your audience 👑
✅ Lower your customer acquisition costs 💰
✅ Build marketing systems that own and control 🤖❤️

Throwing money at Instagram ads hoping for results is expensive self-harm with the worse ROI.🔥

Ready to break up with Instagram’s abuse?

Book a strategy session and learn to build digital marketing that works for you, not against your bank account. 🚀

Stop renting your success. Start owning it.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE TOP 20 MOST POPULAR BRANDS ON INSTAGRAM – RANKING 2026 LIST

You’re convinced that knowing whether Nike 👟 beats NatGeo 🌎🦌 in follower count on Instagram will somehow transform your struggling campaigns into a viral sensation 🚀.

You’re on a holy quest 🧙‍♂️ to uncover which suburban cosmetic clinic 🔐 unlocked the algorithm and got 18-year-olds to double-tap ❤️ like it’s dropping the next big mammoplasty collab.

I’m watching you 👀:

You need to know these top 10 brands 🏆 to build a preso that’ll surely impress your boss 👔, the same one who still thinks “going viral” means catching something contagious 🤧 after a successful (but not that successful) Tinder date 💔🔥.

Said boss believes that knowing Real Madrid CF ⚫⚪ has 177 million followers while FC Barcelona 🔴🔵  has 143 million will somehow explain why your brand’s Instagram has 82 followers 📉 (including your marketing interns’ 12 fake accounts 🤡 and that one bot 🤖 that keeps selling cryptocurrency courses).

This exclusive access 🔐 to the top 20 most-followed brands on Instagram 🎯 might just crack the code to marketing enlightenment 💡or at least give you some really impressive slides 💻 for Monday’s meeting 📅 where you can pretend you understand why a tampon brand and a fried chicken chain are beefing in the comments 🍗 and why that somehow means your Q3 is lookin’ strong. 📈🔥

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20. 9gag (memeland)

9gag (memeland) is one of the top 20 most popular brands on Instagram with 53.7+ million followers.

@9gag

new 9gag logo PNG large size

new 9gag logo png.

9gag: The Internet’s ADHD Playground, Where Memes Go to Die (and Rebirth)

If you haven’t heard of 9gag, congratulations on living under a rock with no WiFi and no access to memes since 2010. 📴

It’s the digital equivalent of a late-night binge session where you somehow end up watching a cat playing piano 🎹🐱, followed by an existential debate about why we’re all just living in a simulation 💭 all in the span of 20 minutes.

Known for its relentless meme onslaught, 9gag is basically the place where humor, chaos, and complete nonsense collide in the most unholy of ways. If you’ve spent more than 5 minutes on their Instagram, you know that nothing is sacred, not even your ability to think critically after scrolling. 🤯

But, ah yes, controversy. Because what’s a meme platform without a healthy dose of drama? 😜

One of the first major scandals involved the “Free Hong Kong” debacle in 2019. 🇭🇰🆓

9gag, a platform known for lighthearted trolling, suddenly found itself embroiled in a global political conflict after its users began posting memes supporting the Hong Kong protests.

9gag quickly walked the fine line of censoring or allowing this political content, and, of course, it blew up faster than a poorly-timed TikTok dance challenge 🕺💥.

To this day, 9gag still walks that tightrope between “memes that are funny” and “memes that can cause international incidents.” 🌍⚠️

Then came the “fake news” fiasco in 2020. 💬

No, not the fake news where someone says they’ve spotted Bigfoot eating a taco on Mars 🌮👽, this was about 9gag getting caught up in spreading a bunch of, shall we say, questionable content, like “COVID cures” and conspiracy theories about 5G networks 📡🤔.

It turns out that letting anyone upload anything is great until someone’s posting about lizard people controlling the stock market 🦎📈. The controversy was so big that 9gag issued an apology, saying they were “investigating” what went wrong. Yeah, sure. We’re all waiting for the next cat meme to fix that, right? 🐱💥

Speaking of the Instagram account, 9gag’s feed is a chaotic blend of the absurd and the unexplainable. 🤡

One minute, you’re looking at a perfectly curated meme about how humans are just meat robots 🤖🍖, and the next, you’re questioning your life choices after watching a hamster try to skateboard 🐹.

9gag is both a time-waster and a mind-bender.

You’ll scroll through their posts, giggle at a few (maybe even snort) and then catch yourself laughing at an image of a dog dressed as a hotdog 🌭🐶.

It’s okay, we’ve all been there 😂

9gag doesn’t care about your deep intellectual needs.

It’s all about low-key trashing your brain with dumb humor, sometimes bordering on offensive, always on the edge of questionable. 🔥🤪

That’s what keeps people coming back.

It’s not about quality content or social justice or even human decency (although it’s mostly safe for work).

9gag is about absurdity, about feeling like you’re part of an underground meme cult where the only rule is: No one has to make sense, and anyone can be a meme king 👑🙃.

So if you’re here for a highbrow discourse on culture, you’ve come to the wrong place, but if you want to laugh at the dumbest, most bizarre parts of the internet, 9gag’s got you covered. 🎉

So, there you go. Welcome to the meme apocalypse.

Enjoy your stay. 🏁😜

19. Louis Vuitton

LV is one of the top 20 most-followed brands on Instagram with 56+ million followers.

@louisvuitton

Owned by LVMH Group. Founded in 1854 by French fashion designer Louis Vuitton in Paris, France; Louis Vuitton is one of the world’s most luxury high fashion brands and is a division of the French LVMH group.

The Louis Vuitton brand sells leather goods, handbags, trunks, shoes, watches, jewellery, fragrances, accessories, beauty and skincare products.

The brand is well-recognised for its LV monogram.

Some of the world’s top 25 most popular people on TikTok serve as brand ambassadors for Louis Vuitton including:

  • Léa Seydoux (French actor)
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  • Emma Stone (American actor)
  • Sophie Turner (English actor)
  • Liu Yifei (Chinese-American actor, singer, model)
  • Naomi Osaka (tennis player)
Louis Vuitton neon gradient fashion design trend

Louis Vuitton’s neon gradient fashion design trend

In 2019, Louis Vuitton partnered with Riot Games, the creators of the game League of Legends. An exclusive travel case for the Cup Trophy and other digital assets was designed by Nicolas Ghesquiére (Fashion designer and creative director). This was followed by a real capsule collection inspired by League of Legends.

The LVMH Innovation Award1 is open to startup companies established within the past five years, valued less than US$100 million, have no more than 50 employees, and whose solutions are relevant to LVMH. The finalists present their projects during the Viva Technology show in Paris and a jury of experts appoints the winner. The winning startup is rewarded with a partnership and support from LVMH brands.

Since the launch of the initiative in 2017, startups that have won the LVMH Innovation Award are:

  • Heuritech (deep learning)
  • Oyst (e-commerce solution)
  • VeChain (blockchain)
  • Kronos Care (post-purchase solution)
  • 3D Look (trial experience)
  • Crobox (customer behaviour analysis)
  • Bambuser (live stream shopping)

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18. Manchester City FC

Man City FC is one of the top 20 most popular brands on Instagram with 56.5+ million followers.

@mancity

Manchester City FC: The club that went from zero to a billion-dollar hero in a blink of an eye.

They’re the real-life version of the kid who starts with a paper airplane and ends up in a private jet, only they skip the grind and just bought the damn jet. 😎✈️

Forget years of hard work, just throw money at the problem until you break the bank.

Financial fair play violations?

Pfft, who needs ’em when you can buy an entire squad of world-class talent? 🤑💸

It’s like watching a chequebook game of FIFA where everyone’s on “legendary mode.”

And if anyone dares question them?

Well, they’ll just lawyer up, like during the UEFA ban scandal in 2020, and boom, they’re back playing in the Champions League. 🎯⚽

Then there’s the whole “noisy neighbors” drama.

Manchester United fans threw that insult at City for years, like the older sibling claiming they own the house while City sat quietly in the corner with a stack of trophies. 😏🏆

Fast forward a few years, and now City’s out here sipping champagne from their Premier League titles while United fans are still posting about their 1999 treble. 💀

City’s response?

Just keep winning, baby.

Every new title they rack up is like a mic drop with a side of “Where’s the noise now?” 🎤

And oh, Man United’s Instagram?

It’s a masterclass in humblebragging.

Pep’s serious game face, Haaland making defenders look like traffic cones, and endless shots of their squad looking impossibly cool.

Basically, City’s Insta is one long flex. 💪📸 Each post is a reminder that they own the Premier League, your favourite club, and maybe even your soul (if you’re unlucky enough to be on the receiving end of a 6-0 thrashing).

The content?

Pure “we’re better than you” vibes, wrapped in a shiny blue bow. 👑

Manchester City Football Club is an English football club based in Manchester that competes in the Premier League, the top professional English football tournament.

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17. Chanel

Chanel is one of the top 20 most-followed brands on Instagram with 59.8+ million followers.

@chanelofficial

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Founded in 1910 by couturière GabrielleCoco” Chanel in Paris, France; Chanel is a privately held company owned by Alain and Gerard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of Coco Chanel.

Chanel sells high fashion clothes, luxurious fragrances, handbags, watches beauty and skincare products. Chanel is famous for its “little black dress”, the Chanel No. 5 perfume and the Chanel Suit.

Chanel has also been active in the field of startup collaborations. In 2018 it invested in Farfetch—an online fashion retail unicorn to ‘augment’ its boutiques and enhance the in-store experience. Chanel also partnered with the Finnish startup Sulapac, a producer of bio-plastics and bio-packaging to develop a sustainable biobased cap for the fragrance Les Eaux de Chanel.

Chanel acquired a minority stake in the Boston-based startup: Evolved by Nature to develop sustainable silk. Their trademarked “Activated Silk” is derived from silkworm cocoons, which can be used in fabrics, cosmetics, and medical products.

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16. Juventus FC

Juventus is one of the top 20 most popular brands on Instagram with 60+ million followers.

@juventus

Juventus FC: The Italian Soap Opera of Football

Juventus FC is the football equivalent of your rich, slightly obnoxious uncle who always talks about the good old days when he was the best at everything. 🏆

This Italian football club with more history than your grandmother’s recipe book, but for some reason, they’ve got this constant urge to remind you of it.

Every season, Juventus claims the title as if it’s a birthright, only for their success to get overshadowed by a new scandal, because who needs normal drama when you can have high-stakes football intrigue? 😏⚽

Let’s talk the Calciopoli scandal of 2006, shall we?

You know, when Juventus was accused of rigging Serie A matches? 📞

Juventus was caught in a web of match-fixing, referee influence, and generally trying to game the system more than a kid with a cheat code.

Juventus got stripped of two titles and relegated to Serie B.

But instead of taking their punishment like a club should, Juventus acted like a spoiled teenager who’s just been sent to their room for breaking curfew, whining, sulking, and demanding an immediate return to the top.

Juve did return, of course.

After all, it’s Juventus.

The comeback story no one asked for, but everyone watched. 🍿

Then there was the Cristiano Ronaldo drama.

Juve thought, “Why not throw a couple hundred million at Ronaldo, because what’s better than already dominating Italian football?

Dominate Europe too!” 💸⚡

For a few seasons, it worked… sort of.

But when the Champions League dreams came crashing down with Ronaldo sulking off the field like a toddler denied candy, Juve’s “dream team” felt more like a 2004 boy band reunion tour than a football squad. 🤡

Ronaldo eventually left, leaving the club to clean up the mess, just in time for the financial issues to take center stage.

Apparently, signing a superstar doesn’t mean you have the financial sense to balance a budget, right?

And then there’s the 2020-2021 Super League nonsense, when Juventus tried to get in bed with Real Madrid and Barcelona to create a breakaway competition. 💥👎

Juventus thought they could just do whatever they wanted, but the world wasn’t having it.

The backlash was swift and brutal, and Juve‘s involvement in the Super League ended quicker than their 2020 Champions League hopes.

Oops. 🙈

Juve went from European royalty to the laughing stock of the football world, all because they wanted to avoid competing in a fair league.

Classic Juve.

Now, if you’re brave enough to venture onto Juventus’s Instagram, you’ll find a delicious cocktail of self-congratulation, humblebrags, and the occasional “we’re sorry” post after their latest flop in the Champions League. 📸

Every other post is about their legendary players and historic moments, with a steady stream of self-love that’s only rivaled by a teenager posting selfies every five minutes.

Juve’s Instagram account managed to get more close-ups of Cristiano Ronaldo’s abs than a GQ magazine, but, of course, no one’s really talking about the on-field struggles.

It’s like the Instagram equivalent of watching someone tell you how amazing they are while their pants are on fire. 🔥

So there you have it.

Juventus: a club that’s as messy as it is successful, a drama machine on and off the field.

Juve’ll probably win another Serie A title next season, only to have it overshadowed by another scandal or a misstep somewhere else.

But hey, at least Juventus got Instagram to remind us all that they’re still Juventus, even if no one else seems to care anymore.

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15. Zara

Zara is one of the top 20 most-followed brands on Instagram with 62.2+ million followers.

@zara

Zara: The Fast Fashion Monster That Never Sleeps

Zara is that friend who shows up to every party wearing something that looks like it was thrown together in five minutes, but somehow manages to make it look like a million bucks. 🤑👗

Zara somehow always knows how to make you spend your paycheck on clothes that are “on trend” today, but will be in the charity bin by next month.

Every Zara store is like a never-ending fashion circus, where the clothes are cheaper than your morning coffee but somehow make you feel like you’re one step away from the Met Gala. 💃🕺

But let’s not pretend Zara hasn’t earned its fair share of controversy.

First, there’s the child labor allegations.

In 2011, a Spanish newspaper revealed that Zara suppliers in Brazil were accused of exploiting underage workers in the manufacturing process. 👶💼

Fast fashion companies and ethical sourcing never seem to mix well, and Zara was no exception.

But did Zara’s top executives address it properly?

Of course not.

They just did what they do best: pretended it never happened, slapped a “we’re so sorry” on it, and continued churning out trendy clothes.

Just like that, the scandal was in the past and the sales racks kept moving. 🙄

Then came the “Holocaust-themed” t-shirt incident in 2014.

Zara’s design team must’ve been feeling particularly creative when they released a t-shirt with a striped pattern that eerily resembled concentration camp uniforms. ⚪

While Zara quickly pulled the shirt from stores and apologised (again), people on Instagram were having none of it.

The controversy blew up faster than an Instagram influencer post, and suddenly, Zara was trending, not for their trendy looks, but for the wrong reasons.

You can always count on Zara to make sure their public relations department stays busy. 🧐

And who could forget the copycat allegations?

Zara has been accused time and time again of copying designs from high-end designers.

It’s like that person who shows up at the office party wearing the exact same dress as you but with none of the class. 😬💅

Whether it’s stealing from indie designers or major fashion houses, Zara’s been caught red-handed more times than a toddler with chocolate on their face.

The brand’s “inspiration” is often a little too close to home, and that’s where the fun starts. 🧐👗

As for Zara’s Instagram feed, it’s basically the online version of a clothing store in the mall, just a never-ending scroll of “look how perfect these clothes are, buy them now.” 📸👚

Zara’s got that whole “effortlessly chic” vibe, with models posing in ways that make you question if you should start doing the best yoga poses, relax and just to look like them.

Zara’s Instagram account is filled with dreamy shots of models standing in front of aesthetically pleasing backdrops, looking like they’ve never eaten a carb in their life. 🍞

But honestly, it’s all part of the Zara charm: the illusion that you too can look like a runway model, for the price of some of the mot popular takeaway food in Australia and a little bit of buyer’s regret. 😏

So there you have it.

Zara is the fashion brand that keeps you coming back for more, despite its constant stream of scandals, copycat accusations, and questionable design choices.

But hey, when Zara get it right, they get it really right.

Just try not to think too hard about how those clothes got to you, or where they’ll end up in a few months.

After all, in the world of fast fashion, it’s all about the next trend, until the next controversy comes along. 🤷‍♀️

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14. Marvel

Marvel is one of the top 20 most popular brands on Instagram with 64.2+ million followers.

@marvel

Marvel Comics: the universe of superheroes and super drama

Marvel Comics is like that family reunion where everyone’s a superhero and also everyone’s got a ridiculous amount of baggage.💥

If you’re looking for a chaotic blend of world-ending threats, endless crossovers, and characters who seem to die and come back to life more times than your Wi-Fi router resets, Marvel’s your place.

Forget about simple good versus evil, this is a soap opera with capes and laser beams.

The fatal escenarios on Marvel’s books are more frequent than a Kardashian breakup, and half of the fun is just watching these heroes try to hold their lives together while punching aliens in the face. 🤯👽

Let’s talk about the death and resurrection of characters because if there’s one thing Marvel’s great at, it’s putting its heroes in the dirt and then immediately bringing them back.

The Death of Jean Grey in The Phoenix Saga. She was dead for a hot minute, then pulled the classic “I’m back!” move that Marvel has turned into an art form. 🕊️🔥

We get it, Jean, you’re a cosmic force of nature, but stop dying and coming back like it’s an open audition for “The Walking Dead.”

And let’s not forget how Marvel basically made “killing off characters” a plot device more than an actual storyline.

Captain America? Died. Iron Man? Died. Thor? Oh, he came back as a frog once. It’s like Marvel is just playing a game of Guess Who with their own roster.💀

Now, let’s dive into Marvel’s controversies of diversity and representation.

In recent years, Marvel has made some big moves, like replacing iconic characters with more diverse versions a.k.a. Sam Wilson becoming Captain America and Riri Williams becoming Ironheart. 🌍✊

While this was hailed as a progressive step for inclusivity, some fans threw a tantrum about how their precious white male heroes were being swapped out like yesterday’s garbage.

Marvel’s response?

“Yeah, deal with it. Get with the times.”

While that’s admirable, the backlash from the fans who still think Tony Stark’s real heir is some dude named Steve… well, let’s just say it’s been a bit awkward. 😬

Then there was the Disneyfication of Marvel.

Once Marvel joined forces with Disney, everything took a turn for the more… wholesome? 😅

Suddenly, every comic series was like an extended movie preview, with characters getting more family-friendly and less anything goes.

Remember when Marvel was all about gritty stories, anti-heroes, and characters with a healthy love of cigars and angst?

Now, it’s like every character is starring in a family sitcom, with more jokes than actual conflict.

Marvel’s brand of chaos got sanitized quicker than a rat at a Disney theme park, and for some fans, that’s been a bit of a heartbreak.

Can we have just one anti-hero who’s actually allowed to be bad, please?🍿

As for Marvel’s Instagram, well, it’s basically a never-ending parade of Look at me, I’m Captain America memes, overhyped movie trailers, and teaser pics that’ll make you salivate like a dog staring at a steak. 🍖📸

Every Marvel post on Instagram feels like it’s trying to sell you something: a movie, a comic, a shirt, a Funko Pop, whatever.

It’s the “Hey, we’re still cool, we promise!” vibe, with an occasional sneak peek at a character’s new look or an upcoming crossover event that might actually change everything.

Marvel’s content on Instagram is 80% just plugging the latest Avengers movie and showing off how much money Marvel’s making. Who wouldn’t want to spend their days with Spider-Man? 🕷️💸

So, there you have it: Marvel Comics, where the heroes are always fighting, characters never stay dead, and the drama is juicier than a reality show reunion.

Sure, you’ll probably get lost in the multiverse of confusion and controversy, but hey, at least you can always count on Iron Man to save the day… again.

Just don’t be surprised if he’s back for the third time after a final farewell.

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13. PSG (Paris Saint Germain)

PSG is one of the top 20 most popular brands on Instagram with 65.8+ million followers.

@psg

 

PSG FC: The Fashion Show with a Side of Football

Paris Saint-Germain is that flashy friend who walks into the room like they own the place, even though they haven’t really earned it yet. 😎💸

Just one Champions League titile does not mean they will win it again soon.

PSG did not win anything with the top super stars (Messi, Neymar, Mbappe, etc) who just were looking pretty for the cameras.” ⚽✨ At that time, they were like the Kardashians of football:more about branding, flashiness, and expensive haircuts than actually winning anything that matters on the international stage. 🤑💅

But hey, PSG woke up from the dream, bought some really hard worker footballers and won the Champions! Finally!

Let’s talk about some of the biggest PSG controversies.

Let’s start with the Neymar drama, because what is PSG without a little diva energy? 🤷‍♀️

Neymar arrived at PSG with a price tag big enough to make your bank account cry and immediately began the “I’m too cool for this” phase.

From sulking over yellow cards to leaving mid-game to go party (because, you know, priorities), Neymar’s antics were the real star of PSG’s show. ⚡💃

His move to Paris was supposed to signal a new era of dominance, but instead, it became the season of off-field headlines. Every time Neymar sneezed, the press had a story about it, because when you drop $200 million on a player, you better get some drama in return.

Then there’s the Mbappé contract saga, which is basically a soap opera with a football. 😬💸

PSG threw all the money at Kylian Mbappé to keep him from going to Real Madrid, because apparently, paying someone to love you works as well as a high school crush.

Fast forward to him demanding total control of his future and a private jet to fly out of Paris whenever he feels like it.

All this while PSG’s management nervously fumbles around like they’re just trying to keep their super powered teenager happy.

And who could forget PSG’s flirtation with the European Super League?

In 2021, PSG was one of the last men standing when the super rich clubs tried to create their own breakaway league. 🤑💥

PSG’s decision was a masterclass in trying to be “too cool” for the drama while still being part of the drama.

It’s like showing up to a high school party, saying, “I’m not gonna drink,” but then sneaking a sip of the punch anyway.

It took all of one week for the whole thing to implode, and suddenly PSG was like, “Wait, we were just kidding, we love you UCL!” 🙃🍾

PSG’s Instagram is basically a daily reminder that they’re cooler, richer, and more glamorous than you will ever be. 📸✨

Every post is a mix of stunning goal highlights, designer clothing shots, and photos of Dembélé or Barcola looking like they just stepped out of a GQ cover shoot.

And let’s not forget the endless parade of Kvaratskhelia flexing his muscles, because why not?

The feed is like a reality show mixed with a high-end fashion ad, and occasionally, you’ll see some actual football content buried somewhere under all the influencer-level glamour. 😜

So, there you have it: PSG FC, where football takes a backseat to glitz, drama, and borderline absurd levels of wealth.

Will they win the Champions League again?

Who knows, but at least they’ll look glam while failing. 😏🔴⚫

Who frenchy does not?

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Paris Saint Germain (PSG) F.C. is a professional football team based in Paris, France that has managed to be one of the most followed brands on Instagram.

Paris Saint Germain football club is also one of the most popular brands on TikTok.

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These top 20 most popular brands on Instagram influence thousands of consumers and their choices. No doubt, these top 20 most-followed brands on Instagram have the power to increase business sales.

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12. Manchester United FC

Man United is one of the top 20 most-followed brands on Instagram with 66.3+ million followers.

@manchesterunited

Manchester United FC: The Drama Kings of English Football

Manchester United is like that overachieving cousin who peaked in high school and still won’t stop talking about it. 🏆😏

Once the unstoppable force of English football, now a club constantly reminding you of “the glory days” while quietly hoping no one notices they’re struggling to keep up with the Premier League kids who got richer and faster.

Their history is legendary:

  • Ferguson’s era
  • Treble-winning magic
  • And European nights that made fans cry tears of joy

But these days, the club is more like a reality TV show where every episode is a managerial meltdown. 🎭⚽

Amorim should be speaking in Portuguese, his English makes it even worse.

Let’s start with the Sir Alex Ferguson retirement chaos.

When Ferguson finally stepped down in 2013, Manchester United entered a managerial merry-go-round that made carousel rides look stable. 🌀

Managers came and went faster than you can say “Where’s Van Gaal?”

From Moyes to Solskjær to Ten Hag, the club tried everyone short of consulting a psychic.

The drama was endless, and fans quickly realised that running United without Ferguson is like trying to play Mario Kart with the Nintendo Switch Pro controller unplugged. 🎮💥

Then there’s the financial fair play and Glazer ownership saga.

Manchester United has been under the Glazer family since 2005, and let’s just say fans love to hate them. 💰😤

From outrage over debt-laden takeovers to accusations that the owners treat the club like a cash cow, United supporters have staged protests that make your local town meeting look polite.

Every Instagram comment and angry chant in the stadium is basically a new episode of “Will the fans survive another billionaire decision?”

Probably yes, but with lots of eye-rolling. 🙄

Of course, we can’t forget the European Super League debacle.

Manchester United was one of the clubs that briefly signed up for a breakaway league in 2021, only to pull out after global outrage. 🌍💥

It was like agreeing to cheat on your diet, then realising your entire neighborhood is watching you eat the cake.

Fans were livid, pundits were aghast, and the club learned that trying to make money faster than everyone else doesn’t win you any popularity contests.

Lesson learned? Sort of.

As for Manchester United’s Instagram, it’s a wild mix of nostalgia, hype, and subtle guilt-tripping. 📸🔥

Man United’s Instagram posts range from epic historic moments, insane goals, and behind-the-scenes training shots, to constant reminders that they are a global brand, even when they’re losing at home.

Every post on Instagram screams: “Remember how amazing we used to be?” while simultaneously showing you Cristiano Ronaldo waving like he’s your long-lost uncle.

It’s part fan service, part ego massage, and 100% proof that United knows how to sell a legacy, even if their present is a little… messy. 😎⚡

So there you have it: Manchester United, a club with a past so glorious it hurts, a present full of chaos, and an Instagram feed that convinces you everything is fine while your heart quietly screams.

Welcome to the world of Red Devils: where drama is guaranteed, trophies are optional, and nostalgia is the real MVP. 🔴👹

A quick question: Are you ready to start your influencer outreach program in Australia?  Get immediate access to a premium list of the top 200 most-followed Australians on Instagram.

11. 433 (The World of Football)

433 is one of the top 20 most-followed brands on Instagram with 77.5+ million followers.

@433

433 football logo png full colour

433 football logo png full colour

433: The Home of Football… or just memes in disguise?

433 is like that guy at the party who claims he’s the life of it, but really, he just posts memes about football and hopes you’ll notice. 🕺⚽

433 calls itself the home of football, but it’s more like the home of cringe-worthy memes, random challenges, and endless posts about players who look like they’ve never actually kicked a ball in their life.

433 tries so hard to be cool on Instagram it practically needs a sticker that says “I’m with the squad” on its back.

Every time you scroll through, it’s like being trapped in a mix of 90s nostalgia, awkwardly posed footballers, and way too many “kicking it with my bros” selfies. 🙄💯

Let’s talk the endless “best footballer of all time” debates, because, apparently, 433’s mission is to get the internet fighting every time someone mentions Messi or Ronaldo. 🐐⚔️

If you’re not part of the debate, then what are you even following 433?

Every single post could be a flame war waiting to happen, as fans argue about who’s better, with the occasional comment about Neymar’s hair looking like a rejected anime character.

And don’t even get me started on the “Who would win in a fight?” polls, these 433 posts on Instagram have more toxic energy than a football locker room after a big loss.

The fact that 433 actively fuels this fire is either genius or a cry for attention, maybe both. 🔥🗣️

Then there’s the “player beef” content, which is basically just 433 giving you the front-row seat to the weirdest football feuds. ⚡

Whether it’s a viral video of two players throwing shade at each other or that time when Zlatan did Zlatan things (because let’s face it, he does it best), 433 eats it all up.

433 does not even try to spin it as anything other than the drama-filled, trash-talking fiesta it is.

433 are not sports journalists; they’re more like the people who show up to your football argument just to shout, “Fight! Fight!” while the real battle’s still going on. 🎤💥

Then came the controversial “fake news” scandal, when 433 posted a story about a player transfer that turned out to be completely made up. 😱💬

Fans were understandably furious, especially when 433’s sources turned out to be “someone who knows a guy who’s friends with the player’s cousin’s neighbour.”

There’s no fact-checking when you’re living life in the meme lane, right?

433 got called out by fans, and while they apologised, the damage was done.

Fans don’t forget when you lie about the latest football transfer news, and they certainly don’t forget when that transfer is someone moving to the wrong club. 🍿🚨

As for 433’s Instagram, it’s a circus, but like, the funny kind.

You’ve got motivational quotes from footballers that could be used on the cover of a teen drama novel, accompanied by stock photos of athletes who clearly didn’t ask to be there.

Then, there are the weekly “football meme dumps” where random football moments get turned into gifs, bad puns, or cringy captions. “Ronaldo does what he wants” gets turned into a meme about his wardrobe. Messi scores a hat-trick? Let’s make a joke about his hairline. No matter what happens in football, 433 has a meme for it. And somehow, it always feels like you’re in the middle of an Instagram group chat where the jokes just don’t stop, whether you want them to or not. 🧐🎉

In the end, 433 isn’t just “the home of football”—it’s the home of football chaos.

433 is like that corner of the internet where memes and football meet for an awkward dance.

The actual football content?

Eh, it’s there.

But the real  433 attraction is the sheer drama, the endless memes, and the ability to make you wonder if you’ve accidentally stumbled into the weirdest football circus on the web. 🏟️👀

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Fans of this list also checked out the top 10 most popular brands on TikTok

Marketers are asking: what time zone does Instagram Insights use?

Fans of this list also checked out the top 10 most popular brands on TikTok

Continue: the top 10 most-followed brands on Instagram

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🎬 Conclusion

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THE TOP 20 MOST-FOLLOWED BRANDS ON INSTAGRAM IN 2026

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