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THE TOP 20 SUSTAINABILITY HASHTAGS ON TIKTOK IN 2026

The top 20 sustainability hashtags on TikTok in 2026.

The top 20 most popular sustainability hashtags for TikTok videos.

The 20 most used sustainability hashtags to get followers and increase likes.

Brought to you by Mau, a Senior TikTok Marketing Specialist at eDigital.

THE TOP 20 SUSTAINABILITY HASHTAGS ON TIKTOK IN 2026

Before you start using this “Top 20 Sustainability Hashtags on TikTok” ranking list, let me tell you something you might find hard to admit:

TikTok is mugging you in broad daylight 🔫 while you thank them for the privilege.

TikTok’s algorithm shows your “viral” content to roughly the same audience who’d notice if you screamed to your office printer: Vanessa from marketing who does not even know your name. 😵

You own nothing 🤡 of your TikTok account.

You’re renting followers from landlords who charge you extra just to talk to your own audience.

It’s like building a mansion on rented land: expensive, temporary, and the landlord can bulldoze it whenever they update their “community guidelines”. 🏠💥

Meanwhile, Shou Zi Chew (TikTok’s CEO) is swimming in a pool filled with your ad spend dollars. 🏊‍♂️💰

Your current situation:

❌ Zero follower data ownership 📊❌
❌ Organic reach = no-one watching! 🕵️‍♂️
❌ Ad costs rising faster than your therapy bills 📈💀
❌ Followers “export” button? Pure fantasy 🦄

The intervention your marketing needs:

✅ Stop being TikTok’s favourite ATM 🏧❌
✅ Own your audience (revolutionary concept!) 👑
✅ Lower your customer acquisition costs 💰
✅ Build marketing systems that you own and control 🤖❤️

Throwing money at TikTok ads hoping for results is expensive self-harm with the worse ROI. 🔥

Ready to break up with TikTok’s abuse?

Book a strategy session and learn to build marketing that works for you, not against your bank account. 🚀

Stop renting your success. Start owning it.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE TOP 20 SUSTAINABILITY HASHTAGS ON TIKTOK IN 2026

What is sustainability?

Sustainability means consuming resources slower than they can be replenished.

In other words, when you effectively manage resources without depleting them for future generations, you are being sustainable.

Once marketers understand this simple but powerful concept, they will be able to support society’s current/future needs and help organisations integrate and promote sustainable practices into their operations by making sustainability a real strategic priority along their value chains and embedding sustainable behaviour across all their teams supported by a comprehensive sustainable development agenda.

Benefits of using sustainability-related hashtags

Adding sustainability-related hashtags to your TikTok videos helps to categorise video content uploaded to the platform so users can find it easily. Someone searching for the hashtag #zerowaste on TikTok, for example, can discover video content related to waste prevention. Or if someone searches for the hashtag #ecofriendly, they’ll find content related to an activity, product or service that is not harmful to the environment.

20. #sustainability

The #sustainability hashtag is one of the most popular sustainability hashtags on TikTok used in 816+ thousand posts.

Related: #sustainable 448k – #sustainableliving 392k – #sustainablefuture – #sustainablesolutions – #sustainableshopping – #sustainabletiktok – #sustainablediy – #sustainablechange – #sustainibly – #sustainableoption

A marketer I really admire once told me:

“We need to change the current consumerist and extractivist relationship we have developed with all other living beings and the soil. Our main responsibility is to leave food, wood, fresh water and minerals to future generations“

Marketers are also using some of the top 25 photography hashtags on Instagram

People who put effort into nature conservation and sustainability are also anti-war activists and are downloading this peace sign black symbol PNG.

Related read: the best bushfire resistant house design ideas and examples

19. #earthday

The #earthday hashtag is one of the most popular sustainability hashtags on TikTok used in 836+ thousand posts.

Related: #earthmonth – #earthweek

The #EarthDay hashtag celebrates the planet we call home. So whether it’s recycling tips or sharing conservation efforts around the world, you can show TikTok users how you’re supporting our planet.

Marketers are using some of the best “Earth Day” marketing ideas

Trending this week: the top 25 fashion hashtags on TikTok

18. #restoration

The #restoration hashtag is one of the most popular sustainability hashtags on TikTok used in 954+ thousand posts.

#restoration is a fast-growing hashtag!

Related: #restore

Marketers promoting sustainable products are also using some of the top 10 nature hashtags on TikTok

Popular this week: this year’s top 10 TikTok Marketing trends

17. #upcycling

The #upcycling hashtag is one of the most popular sustainability hashtags on TikTok used in 1.1+ million posts.

Related: #upcycle – #reuse – #upcycled – #upcyclingdiy – #upcyclingtutorial

Upcycling is a key theme added to our exclusive report: this year’s top 10 social media marketing trends

Marketers are also using some of the world’s tp 25 most popular hashtags on TikTok

16. #turtle

The #turtle hashtag is one of the most popular sustainability hashtags on TikTok used in 1.1+ million posts.

Turtles are vital to sustainability and the health of ecosystems due to their roles in maintaining biodiversity, supporting ecosystem services, and promoting environmental resilience.

Turtles, particularly sea turtles, are often considered ecosystem engineers because of their ability to shape their environments. For example, green sea turtles graze on seagrasses, which helps maintain the health of seagrass beds. These beds are critical for coastal ecosystems as they provide habitat for fish, improve water quality, and store carbon, contributing to climate change mitigation​

Without turtles grazing on seagrass, these ecosystems can become overgrown, leading to reduced biodiversity and degraded habitats​.

Turtle lovers on TikTok are also using some of the top 10 nature hashtags on TikTok

TikTok creators are also using the top 25 travel hashtags on Tiktok

15. #ecofriendly

The #ecofriendly hashtag is one of the most popular sustainability hashtags on TikTok used in 1.2+ million posts.

Related: #ecofriendlyproduct  – #ecofriendlyliving – #ecolifestyle – #ecochallenge  -#ecocleaning – #environmentfriendly – #ecofriendlychallenge – #ecofriendlytips – #ecofriendlyhacks – #ecofriendlygifts – #ecosmallbusiness

Is eco-friendly also a popular hashtag on Instagram?

Find out the top 10 most popular nature hashtags on Instagram

There is growing consumer demand for eco-friendly and ethically produced products.

According to studies, a significant portion of consumers, especially millennials and Gen Z, prefer to purchase from brands that align with their environmental and social values.

Sustainability messages help businesses capture this market by clearly communicating their commitment to reducing their environmental footprint and supporting ethical practices.

Sustainability experts are also using some of the top 25 nature hashtags on Instagram.

Marketers are also using some of the top 25 food hashtags on TikTok

14. #sustainablefashion

The #sustainablefashion hashtag is one of the most popular sustainability hashtags on TikTok used in 1.3+ million posts.

Related: #upcycledfashion #upcycledclothing – #sustainableswimwear – #sustainablestyle – #zerowastefashion – #recycledfashion – #fashionupcycling – #sustainablestreetwear – #upcyclingclothing – #ecofriendlyfashion –  #greenfashion – #upcyclingcouture – #upcyclingoldtshirt – #sustainableunderwear – #sustainablewardrobe – #sustainableshoes – #sustainablehoodie – #sustainablebikini – #sustainablelingerie

People into sustainable fashion checked out the world’s top 25 luxury fashion brands

13. #frog

The #frog hashtag is one of the most popular sustainability hashtags on TikTok used in 1.3+ million posts.

Combine #frog with #frogs

Frogs play a crucial role in sustainability and ecosystem health, acting as key indicators of environmental quality and contributing to biodiversity.

Frogs are sensitive to environmental changes such as pollution, habitat destruction and climate change because frogs have permeable skin that easily absorbs toxins from their surroundings. A decline in frog populations often signals a degrading environment, which can prompt early action to prevent further ecological damage.

Marketers checked out some of the world’s top 25 most-followed TikTok celebrities

Did you know that people who are into climate change and want to reduce air pollution are practising some of the best 10 yoga asanas for healthy lungs?

12. #shark

The #shark hashtag is one of the most popular sustainability hashtags on TikTok used in 1.5+ million posts.

#shark is a fast-growing hashtag!

Related: #savethesharks – #whales – #singray – #starfish – #dugong – #cetaceans – #sharkculling

The Queensland government continues to deliberately kill sharks. You can campaign on TikTok and support your local sharks.

Sharks play a vital role in maintaining the balance and health of marine ecosystems, making them crucial for sustainability.

Sharks are apex predators, meaning they sit at the top of the food chain.

By regulating the populations of species below them, particularly fish and marine mammals, sharks help maintain the balance of marine ecosystems.

Without sharks, prey species could overpopulate, causing imbalances that can lead to the degradation of ecosystems.

For instance, without sharks to control mid-level predators, there can be a reduction in herbivorous fish, which help control algae growth on coral reefs.

This could ultimately lead to the decline of coral reefs and the species that depend on them.

Marketers are also using some of the top 25 travel hashtags on TikTok

“As sustainability becomes important for consumers, marketers who can prioritise and effectively communicate their sustainability efforts are better positioned for long-term brand health success. Companies committed to sustainable business practices are more resilient to future environmental, social, and regulatory changes, ensuring their brands’ relevance and market position in an increasingly eco-conscious world”

Mau – Global Head of Strategy at eDigital.

Why do videos of people rescuing animals go viral? Find out thetop human motivators for videos to go viral

Just in: the top 25 yoga hashtags on Instagram

11. #organic

The #organic hashtag is one of the most popular sustainability hashtags on TikTok used in 2+ million posts.

Related: #organicproduct

Marketers are also using some of the top 25 fitness hashtags on Instagram

Sustainability fans checked out some of the best “Earth Day” marketing ideas

Related: the best Earth Day marketing ideas

Continue: the top 10 sustainability hashtags on TikTok or the top 25 sustainability hastags on TikTok

Waste management a fast-growing industry! Find out more on this year’s top fastest-growing industries

Most views today: the top 25 travel hashtags on TikTok

Exclusive: the top 10 Gen Z characteristics

Join 5k+ marketers receiving the best digital marketing and social media tips!

Amazon forest conservationists are also using some of the top 10 nature hashtags on Instagram.

Ocean lovers are also using some of the top 25 travel hashtags on TikTok

Life in the sea brings inspiration to millions of nature conservationists who are also using some of the top 10 nature hashtags on TikTok.

Compare this list with the top 10 nature hashtags on Instagram

Marketers are using some of the best “Earth Day” marketing ideas

Popular read this month: Why good people do bad things

The best tips when sharing sustainability-related content

• Pick your sustainability battle. Whether is #savewater, #savenergy, #wildlifeconservation or #sustainablefashion, your organisation can help the planet and save the world.
• Content marketers can find sustainable content themes and topics that are resonating on TikTok.
• Social media managers can use some of the most popular sustainability topics to run social media campaigns.
• Marketers who are trying to reach “environmentally aware” Gen Z on Tiktok can use this list to prioritise sustainable topics that are relevant to their brand purpose and customers’ values.

Is sustainability a trending topic on other social media platforms?

Popular sustainability hashtags and conversations are happening on other social media platforms such as Instagram, YouTube, Twitter and Facebook.

Below you can see the top rising sustainability conversations according to Facebook IQ in 2022.

“40% of global plastic usage is contributed by retailers (1). You should support retailers who say no to plastic” 

Marketers are using some of the best “World Bicycle Day” marketing ideas

Continue: the top 10 sustainability hashtags on TikTok or the top 25 sustainability hastags on TikTok

Need a hand with your TikTok marketing strategy?

Book an social media training session or hire one of our best Instagram virtual assistants today!

Liked by our female readers: the world’s top 25 female fitness trainers and influencers on Instagram

Sustainability content creators also checked out some of the best “World Bicycle Day” marketing ideas

Do not just use vanity sustainable hashtags on TikTok or other social media channels.

Real sustainability progress already generating value for organisations can provide motivation for others in the sector. Some of the top benefits of a real sustainability agenda include:

• Reduced costs
• Reach new customer segments (increase in sales) who only support sustainable brands.
• Launching new businesses with sustainable models
• Attracting and retaining talent who are eco-friendly conscious and want to work for clean companies.

Even if your company is in the early stages of the sustainability maturity curve; focus on small steps and quick wins.

Marketers can start by launching a few flagship programs focused on achieving sustainability targets. Additionally, marketing teams can start to involve other departments in sustainability conversations.

It is especially important to begin a regular dialogue (ie. monthly meetings) with other departments’ teams as they can provide you with a way to embed sustainability results into the overall performance and success metrics of your organisation.

Marketers are using some of the top 25 trending hashtags on TikTok right now

Continue: the top 10 sustainability hashtags on TikTok or the top 25 sustainability hastags on TikTok

Have your say! 🗣

💬 Users’ comments about the “Top 20 most popular sustainability hashtags on TikTok” ranking list:

• “They came, they composted, they hashtagged ♻️ eco-marketers now throwing themselves at #organic like it’s Glastonbury for carbon credits. 🌿📱 Somewhere, a turtle just rolled its eyes” 🐢💅 Christiana Thunberg

Send us your comment and get your opinion published!

🎬 Conclusion

Final note📝: Are your marketing costs through the roof? 🚀💸

If your customer acquisition costs are climbing faster than a startup founder’s ego 📈😎 (post‑IPO champagne still in hand 🍾), and you’re hooked on paid ads like a reality TV star or a Tinder date who keeps accepting your dinner invites 🍝🍷 but never calls you back 📵💔…

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Ready to start marketing like a boss? Let’s talk 🚀👊

THE TOP 20 SUSTAINABILITY HASHTAGS ON TIKTOK IN 2026

was brought to you by Mau

Mau’s a sustainability advocate and TikTok creator who delivers killer digital marketing strategy workshops and best social media training so good, even your grandma will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau’s “Escaping Capitalism” trip 🌎 ✈️  is leaving questionable life choices on TikTok & YouTube