THE BEST 8 “EARTH DAY” MARKETING IDEAS IN 2024

Find below some of the best 8 Earth Day marketing ideas and examples in 2024. If you need support in marketing your business, you can contact us.

THE BEST 8 “EARTH DAY” MARKETING IDEAS IN 2024

Earth Day’s official date for 2024 is Monday 22nd April 2024.

THE BEST 8 “EARTH DAY” MARKETING IDEAS IN 2024

8. SHARE INSPIRATIONAL IMAGES, PHOTOGRAPHY AND VIDEOS

Your marketing team can share images, photos or videos that inspire people to protect, conserve, clean and regenerate their local landscape and environment.  You can also share images or videos of the work and support your organisation has offered to protect the environment.

happy earth day reduce reuse recycle repair upcycle

Happy Earth Day reduce reuse recycle repair upcycle

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7. OFFER A FUN GIVEAWAY

To celebrate Earth Day, Melbourne’s plant-based snack brand Fancy Plants is giving away 20 thousand samples of their chocolates and puddings in Melbourne’s Federation Square and Sydney’s iconic Bondi beach.

The brand has also teamed up with The Tree Project to plant at least 5.000 trees.

The marketing campaign includes activations in Woolworths Magazine and social media channels.

Fancy Plants Earth Day marketing campaign

Fancy Plants Earth Day marketing campaign

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6. YOUR “EARTH DAY” MESSAGE COUNTS

In the past, brands that warned about climate change were ridiculed as “hippie” and/or “fearmonger” brands, even as it has become increasingly clear that there is a vital point to be made. These days, it is not just a choice but a necessity for brands to lead sustainability efforts and own an environmental position and commitment.

Below is an Instagram post by the Earth Day Network inviting fans to check out a live music concert as part of Earth Day celebrations.

earth day network AJR brothers live concert

Earth Day network AJR brothers live concert

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5. COLLABORATE WITH ECO-INFLUENCERS

You can use Influencer platforms such as the Change Collective (Whalar) to run a campaign during Earth Day.

Below is a social media post by a popular Australian fashion model encouraging her fans to celebrate #earthday

Miranda Kerr influencer earth day

Miranda Kerr influencer earth day

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4. GET INSPIRED BY OTHER ECO-FRIENDLY BUSINESSES

What if your business has built its brand around contributing to the fight against climate change? Check out these 50 environmentally-minded merchants on this list.

Below is a social media post from a clothing brand that links to a founder letter about Earth Day, sustainability and climate change.

Yvon Chouinard Patagonia founder earth day

Yvon Chouinard Patagonia founder earth day

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3. SHOW YOUR BUSINESS RECYCLING AND/OR UPCYCLING EFFORTS

Do you recycle or upcycle some of the materials or ingredients you use to run your business? Turn what may be considered “waste” into something you or someone else can use it. You can also encourage your customers to recycle old parts of your product for a chance to win a prize, a discount or an offer.

earth day recycling strings guitar

earth day recycling strings guitar centre

Do not be shy to tell your “recycle” and “upcycle” stories on social media during Earth Day!

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2. CLEAN AIR

Do you encourage your employees to cycle to work or offer bicycle racks for customers? When your employees can work from home and avoid public transport you may be also helping reduce the use of private transport that pollutes the air. This is another story you can promote during Earth Day.

Below is a blog post from a company that encourages its employees to “Cycle to work”. They promote a blog post called: “6 ways to live more sustainably according to our employees” and number 6 is “cycle to work”.

earth day cycle to work

Earth Day cycle to work – blog post

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1. PROMOTE THE CLIMATE LEADERS

In 2019, Barack Obama was not shy to showcase the top young sustainability leaders in a Tweet thread (shown below). Your brand can also promote the top leaders in your community creating change for a cleaner planet.

Barack Obama Earth Day tweet 2019

Barack Obama Earth Day Tweet 2019

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CONCLUSION

Your organisation’s commitment to nature conservation and the planet should be a long-term goal, not only a marketing campaign for Earth Day. Your customers will scrutinise you if you pollute the planet with your services or products while green-washing them with Earth Day celebrations. 

eDigital can help you conceptualise, plan, develop, run and optimise successful marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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THE BEST EARTH DAY MARKETING IDEAS IN 2024

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