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THE TOP 25 MOST POPULAR TIKTOK HASHTAGS IN 2026

The top 25 most popular TikTok hashtags in 2026.

The top 25 most used hashtags on TikTok in 2026 to boost your TikTok video views and get more followers and likes.

These are the top 25 most used hashtags on TikTok.

You should also check out:

Or check out this industry specific hashtags for TikTok:

Brought to you by Mau, TikTok Advertising Specialist at eDigital.

You will also like: the top 10 most followed brands on TikTok

THE TOP 25 MOST POPULAR TIKTOK HASHTAGS IN 2026 LIST

Before you check out this “Top 25 Most Popular Hashtags on TikTok” ranking list, let me tell you something you might find hard to admit:

TikTok is mugging you in broad daylight 🔫 while you thank them for the privilege.

TikTok’s algorithm shows your “viral” content to roughly the same audience who’d notice if you screamed into your office printer: Vanessa from marketing who does not even know your name. 😵

You own nothing 🤡 of your TikTok account.

You’re renting followers from landlords who charge you extra just to talk to your own audience.

It’s like building a mansion on rented land: expensive, temporary, and the landlord can bulldoze it whenever they update their “community guidelines” 🏠💥

Meanwhile, Shou Zi Chew (TikTok’s CEO) is swimming in a pool filled with your ad spend dollars. 🏊‍♂️💰

Your current situation:

❌ Zero follower data ownership 📊❌
❌ Organic reach = no-one watching! 🕵️‍♂️
❌ Ad costs rising faster than your therapy bills 📈💀
❌ Followers “export” button? Pure fantasy 🦄

The intervention your marketing needs:

✅ Stop being TikTok’s favourite ATM 🏧❌
✅ Own your audience (revolutionary concept!) 👑
✅ Lower your customer acquisition costs 💰
✅ Build marketing systems that you own and control 🤖❤️

Throwing money at TikTok ads hoping for results is expensive self-harm with the worse ROI. 🔥

Ready to break up with TikTok’s abuse?

Book a strategy session and learn to build marketing that works for you, not against your bank account. 🚀

Stop renting your success. Start owning it.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

⭐️ Popular today: how to write the best social media brief + template

THE TOP 25 MOST POPULAR TIKTOK HASHTAGS 2026

We have uncovered the top 25 most popular hashtags on TikTok below.

Whether you are following the top 10 TikTok marketing trends or just simply want more followers on TikTok, you may want to try some of the below popular hashtags on TikTok.

Visit this article for the top 25 trending hashtags on TikTok right now

Popular logo: the new TikTok logo PNG

Popular TikTok hashtags and challenges

Hashtags become powerful when used in challenges, which prompt TikTok users to create videos showing themselves performing a specific action ie: fitness challenge or fans are challenged to reinvent an influencer’s video, show off a football trick, a unique fashion style or make a funny dance move. Each participant then posts their video on TikTok along with specific hashtags for the challenge.

Sometimes these popular “challenge” competitions offer great prizes for winners, but usually, it’s just for fun.

When brands sponsor a hashtag challenge, it’s called a Branded Hashtag Challenge—and it’s an incredibly effective way to boost awareness, drive engagement, and build a bigger fanbase.

“Globally, each social media platform offers a unique set of popular and trending hashtags. For example, the most popular Instagram hashtags are quite different to these popular TikTok hashtags. Compare these lists and have a platform-specific #hashtag strategy”

Mau

Marketers are learning how to write the best digital marketing plan

25. #goviral

#goviral is one of the most popular hashtags on TikTok included in 303+ million posts

#goviral popular hashtag on TikTok

#goviral popular hashtag on TikTok @criclove69. Emma Raducanu wearing top and t-shirt with the new Nike logo black and microphone with the new Wimbledon logo.

⚡️Trending today: the world’s top 25 most popular people on TikTok

Related read: how to make a video go viral

“Combine popular TikTok hashtags with one of the most popular TikTok songs for increasing the chances of being displayed on the TikTok discover feed”

Mau

☠️ TikTok creators are also using some of the top 25 trending TikTok hashtags right now

24. #video

#video is one of the most popular hashtags on TikTok included in 297+ million posts.

#video a popular hashtag on TikTok

#video a popular hashtag on TikTok @natizuletaa.

Related: #youtube – #youtuber

✅  Marketers are using the best social media marketing plan template

Even some of the top 25 Australian comedians and top 25 American comedians are using the #humor and #humour hashtags to promote their funny shows.

Marketers are reading this year’s top 10 social media marketing trends

23. #like

#like is one of the most popular hashtags on TikTok with 312+ million posts.

Combine it with #likeforlike – #likes – #lifee – #like4like – #like4follow

#like a popular hashtag on TikTok

#like a popular hashtag on TikTok @janniwi_. Double cheese burger with the new McDonald’s logo.

22. #funny

#funny is one of the most popular hashtags on TikTok included in 330+ million posts

Tonight Show Jimmy Fallon Addison Rae TikTok dancing moves

The Tonight Show: Addison Rae teaching Jimmy Fallon 8 viral TikTok dancing moves

Related: #funnyvideos – #fun – #funnyvideo

Some of the top 25 Australian comedians and top 25 American comedians are using the #funny hashtag to bring new audiences to their popular comedy shows.

Note: The above hashtags are just the most popular hashtags on TikTok but they are not the top trending hashtags on TikTok right now or the best TikTok hashtags. If you are looking to just increase “likes” on your TikTok videos, we suggest you use these best 10 TikTok hashtags for likes.

The latest TikTok ads audience interests targeting options – A print-friendly list

Just in: how to contact TikTok support email address

Popular branded TikTok hashtags campaigns

  • #maybellineSwipeIt challenge got a whopping 265k+ posts
  • The 2022 eBay‘s #SneakerShowdown campaign reach specific communities—including the shoeheads of #SneakerTok.

Is your TikTok marketing generating sales and profit for your business?

You can start a successful social media strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Optimise your valuable time
✔︎ Make you produce far less but better quality marketing campaign content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and are ready to grow your business, I invite you to craft a successful social media strategy today!

I guarantee you will never go back to the same old way you were doing TikTok marketing.

Popular TikTok hashtags is not enough for success

You and your team should also learn about:

Just updated: how to contact TikTok support email address

Ready to book a TikTok marketing training session? Contact us

21. #xyzbca

#xyzbca is one of the most popular hashtags on TikTok used in 363+ million posts.

The #xyzbca hashtag on TikTok is part of a viral trend that became popular in late 2021 and 2022.

The #xyzbca hashtag is actually a type of “spam-like” hashtag that people use to get their content more visibility, but it doesn’t have a specific meaning.

The hashtag #xyzbca is believed to have started as part of a TikTok algorithm hack.

The letters themselves don’t mean anything, they are just a random string of characters.

However, users began adding the hashtag to their posts in an effort to boost engagement and visibility.

The “xyz” and “bca” parts became part of an unofficial trend, where users would place this hashtag in their captions hoping that it would help them show up on more people’s “For You Page” (#FYP).

The #xyzbca hashtag is sort of like a “cheat code” for getting your post noticed, even though TikTok doesn’t officially support this kind of tactic.

While not as potent as it once was, the #xyzbca hashtag is still used by some creators who believe it might give them a small boost in visibility.

TikTok creators checked out the exclusive list of world’s top 25 most-followed people on TikTok

Marketers are printing the latest TikTok advertising audience interests targeting options

Next: the top 20 most popular hashtags on TikTok

Why you should use popular TikTok hashtags

  • On its launch in 2016, TikTok offered great opportunities for branded content to go viral. With a one billion+ global user count TikTok was a great social media channel to reach new audiences. However, you now have to spend money on TikTok ads to reach your fans and new audiences. 
  • Getting familiar with the most popular TikTok hashtags is not enough. You should also check out our “The top 25 trending TikTok hashtags right now“ article to find “less competitive” hashtags.
  • Initially, TikTok was a great channel for sparking social media trends with the use of popular hashtags. However, marketers now need to be clever at what they do on social media to increase brand value and sales.
  • TikTok is heavily promoting hashtags like #TikTokMadeMeBuyIt (7+ million posts) to persuade marketers the platform drives sales. But how many actual products can go into viral status and skyrocket sales through TikTok? This is a popular question – not just from top brands in fashion or sports but even smaller businesses selling affordable and/or innovative products.
  • Analysing the most popular and top 25 trending TikTok hashtags can offer you and your marketing team an indication and some insight into your marketing strategies. Adding one or two popular hashtags to your TikTok videos will help you reach new audiences who may be interested in your products/services.
  • Using some of the most popular TikTok hashtags is supposed to increase a post’s visibility in the “For You” feed, where users spend most of their time, and that visibility can push your videos to go viral as the content published by some of the most popular brands on TikTok.

Marketers are using the best social media strategy plan template.

Next: the top 20 most popular hashtags on TikTok

🎬 Conclusion

You’ve scrolled through the top 25 TikTok hashtags and thought, “Aha! This is the key to my viral success!” 😏

These top 25 most-used hashtags on TikTok are cool and all, but they’re not the magic ticket to TikTok fame.

If you’re still thinking you can just slap a few popular hashtags on your TikTok video and wait for the views to roll in like a cash-grab reality show… well, I’ve got a bridge to sell you. 🌉💸

Hashtagging your way to success is like trying to surf on a puddle. 🏄‍♂️

You need a real strategy.

That’s where we come in.

Book a social media marketing strategy session with us, and we’ll show you how to crush TikTok without relying on hashtags and hoping the algorithm loves your videos.

It’s time to stop praying to the hashtag gods and start executing a effective social media marketing strategy that actually converts viewers into customers. 🔥

Stop playing the hashtag lottery and email us now! Let’s make your brand the next big thing. 🚀💥

Final note📝: Are your marketing costs through the roof? 🚀💸

If your customer acquisition costs are climbing faster than a startup founder’s ego 📈😎 (post‑IPO champagne still in hand 🍾), and you’re hooked on paid ads like a reality TV star or a Tinder date who keeps accepting your dinner invites 🍝🍷 but never calls you back 📵💔…

If that sounds like you 👀👂🏼, you should definitely contact us 🧠💬📞

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing🔥 💀, expose all the weak spots and show you how to ditch the algorithm chokehold to build a marketing engine you actually own 🔧🚀

We’ll shake up your team’s thinking 🧠⚡, drop fresh ideas 💡🍉, and turn your marketing from “meh” 😐 to a money-making machine 🤑💸

Ready to stop burning cash and start making it? 💥💰

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We offer:

✔ Digital Marketing Strategy. Because hope is not a plan 🙃
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Ready to start marketing like a boss? Let’s talk 🤝📞

THE TOP 10 MOST POPULAR HASHTAGS ON TIKTOK IN 2026

was brought to you by Mau
cat Mau is a Digital marketer social media trainer instructor eDigital

Mau‘s a TikTok Advertising Specialist who delivers killer digital marketing strategy workshops and best social media training so good, even your grandma will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau’s “Escaping Capitalism” trip 🌎 ✈️  is leaving questionable life choices on TikTok & YouTube