Find the top 20 most popular yoga hashtags on Instagram for 2024. The best 20 yoga hashtags on Instagram for your yoga photos, images, reels, shorts and videos.

Brought to you by Mau, a yoga enthusiast and a Senior Digital Marketing Specialist at eDigital.

Marketers are reading > The top 25 most-followed Aussies on Instagram


As you may have already noticed, Instagram is showing your posts to a few of your followers. Yes, that’s right! most of your followers never get to see your posts.

Regardless of the industry, even the fastest-growing industries are having to spend money (boosting their posts) to reach their hard-earned followers on Instagram.

Marketers – obviously – do not like this situation and are stressed and cannot sleep properly at night time trying to find ways to bring sales from Instagram.

If you have taken my marketing strategy training session or are subscribed to my exclusive newsletter, you surely have already put into practice some real & proven marketing techniques to increase your yoga business sales and do not rely on vanity hashtagging.

As a result, publishing popular yoga hashtags has become one of the biggest social media marketing distractions, especially for marketers or business owners who still need to improve their social media strategy, customer service or yet meet their business and marketing objectives.

Remember, the gains from popular yoga hashtags are super minimal compared to activating a real marketing strategy for your yoga training or yoga studio.

Popular today > This Year’s top 10 Social Media Marketing Trends


Before you discover the top 20 most popular yoga hashtags on Instagram found by our best virtual assistants, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business 

  • If you are lucky, your yoga posts on Instagram may reach 5% of your followers. That’s crazy! This is a massive issue affecting thousands of marketers.
  • You have been trying hard to build a yoga audience on Instagram that you will never own.
  • Yes, that’s right; you cannot transfer your hard-earned Instagram followers to your own CRM or another platform.
  • Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you marketing strategy training or facilitate a workshop for your team that will help you:

You will also like > The Top 10 Graphic Design Trends right now

Need inspiration for your next yoga practice?

Follow these favourite hashtags and get daily updates on what’s possible with yoga.

You will also like > The top 25 fitness hashtags on TikTok

20. #acroyoga

3.2+ million posts

The #Acroyoga hashtags celebrate all the people who love practising the mix of acrobatics with yoga poses. #acroyoga is taking the world and can be seen in many parks, beaches and pretty much anywhere.


If you want to have – let’s say – 30 great exclusive clients per week, then you do not necessarily need thousands of “likes” and “followers” on Instagram.

You may decide to reach – let’s say – empty nesters retired women who are looking for fun yoga classes in New York’s Central Park South area. That’s quite a niche and that could be enough business for you. Then you will use far better hashtags as you have defined the exact people you want to reach.

19. #yogaflow

3.3+ million posts


Before you start using some of the below most popular yoga hashtags on Instagram, you may want to also use some niche, unique hashtags that will connect you to your exact audience.

For example, if you provide yoga classes for pregnant or breastfeeding women, you may also want to use “#pregnantyoga” related hashtags.

Publishing popular yoga hashtags on Instagram will surely bring you some “likes” to your Instagram content, but it may not be enough to reach your desired audience.

18. #yogafun

3.3+ million posts

Sadly, Pancho (the funny chihuahua yogi dog has died), but we will always remember Pancho’s unique yogi moves

17. #yogafit

3.4+ million posts

Related: #yogafitness 1+ million posts

What about you take a break?

Just 10 minutes

Try a couple of the below yoga poses and you will start feeling so much better

16. #yogaaddict

3.8+ million posts


From #eyeyoga (movements that strengthen the eye muscles) to #faceyoga, entrepreneurs are finding new ways to monetise yoga practices into new forms.

Face yoga for example uses “gua sha” stones to bring calmness, release tension, increase circulation and refresh not only your tired “zoom” face but also your life.

15. #yogapants

4.8+ million posts

Male yogis are loving these cargo pants > The best 10 cargo pants -men’s fashion

14. #asana

5.7+ million posts

Related #yogaasana

Yoga class - Melanie Perkins - Canva founder - © eDigital Copyrights

Yoga class – Melanie Perkins – Canva founder – © eDigital Copyrights

✪ Expert tip: Add popular hashtags to your Instagram yoga videos and stories to increase your chances of being displayed on the Instagram Explore page using the hashtag sticker (you can only add one hashtag) or use the text tool (you can add up to 10 hashtags), you can even hide them by placing a sticker on top of them or use the colour tool to make the hashtags invisible but still findable

13. #instayoga

5.9+ million posts

Related: #yogagram 4.1+ million posts

Yoga teachers are also checking out > The top 25 fitness hashtags on Instagram

12. #yogajourney

6.1+ million posts

Want to write a successful social media strategy that boosts your sales?

A well-crafted marketing strategy will:

✔︎ Free up valuable time for you
✔︎ Make you produce far less but better quality marketing campaigns and content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and you are seriously ready to grow your business, I invite you to craft a successful social media strategy today!

I guarantee you will never go back to the same old way you were doing Instagram marketing.

11. #yogapose

7.8+ million posts

Related: #yogaposes

downward facing dog pose yoga illustration simple drawing adho mukha shvanasana

Downward facing dog pose yoga illustration simple drawing adho mukha shvanasana – One of the most popular yoga poses for healthy lungs


Yoga hashtags are important for several reasons:

  1. Community building: Yoga hashtags are a way to connect with people who are interested in yoga. By using popular yoga hashtags, you can find and connect with others who are practising yoga, learning about yoga, or sharing their yoga experiences.
  2. Increased visibility: By using yoga hashtags on social media platforms such as Instagram, you increase the visibility of your posts to a wider audience. This can help you gain more yoga fans and engagement, and ultimately grow your yoga brand.
  3. Categorisation: Yoga hashtags make it easier for people to find exact yoga content on Instagram. By using specific yoga hashtags, you can ensure that your yoga images and videos are seen by people who are interested in that particular aspect of yoga.
  4. Marketing: If you’re a yoga teacher or studio owner, using yoga hashtags can be an effective way to market your services. By using popular yoga hashtags, you can reach potential clients who are looking for yoga classes or workshops.

Next > The top 10 yoga hashtags on Instagram or the top 25 yoga hashtags on Instagram

The top 10 most-read articles by yogis this month:


Overall, yoga hashtags are a valuable tool for building community on Instagram, increasing content’s visibility, categorising your yoga content and marketing yoga-related products and services.

Next > The top 10 yoga hashtags on Instagram or the top 25 yoga hashtags on Instagram

Need training on how to boost your yoga sales online and increase conversions? Contact us today! 

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital’s marketing strategy training will unmercifully review your marketing campaigns and help you build a marketing engine with channels and assets you fully own. The training will stir up your team’s thinking and bring new ideas to activate new conversion paths and effectively boost customer lifetime value.


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Mau is one of the most popular marketing consultants helping marketers like you lower customer acquisition costs and paid media dependency through custom training and strategy sessions. Mau‘s popular Digital Marketing Plan & Social Media Plan templates are used by thousands of marketers.

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