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THE TOP 20 MOST POPULAR AUSTRALIANS ON INSTAGRAM IN 2025

Who are the top 20 most popular Australians on Instagram in 2025? Find the top 20 most-followed Australians on Instagram list.

Brought to you by Mau, a Senior Instagram marketing specialist at eDigital.

THE TOP 20 AUSTRALIANS WITH THE MOST FOLLOWERS ON INSTAGRAM IN 2025

Before you start your Instagram influencer outreach program in Australia, let me tell you something you probably have been turning a blind eye to…

Instagram is not helping your business.

Instagram is mugging you in broad daylight.

Instagram algorithm has been deliberately engineered to squeeze every last cent out of your marketing budget. Its showing your carefully crafted videos to roughly the same number of people who would notice if you screamed into your office refrigerator.

You thought you were building an audience on Instagram?

Nope.

You’re renting one from landlords who charge you extra just to talk to your own followers.

In other words, you’re doing the digital equivalent of building an expensive vacation home on rented land that could be bulldozed at any moment.

Meanwhile, your customer acquisition costs are skyrocketing and Mark Zuckerberg is laughing in a money-shaped bathtub.

The problem:
❌ You don’t actually own your Instagram followers data
❌ Your organic reach is being held hostage
❌ Your Instagram ad spend is spiralling out of control
❌ You can’t transfer your followers to your best CRM software no matter how many times you’ve dreamed about an “export” button

The solution:
✅ Stop relying on Instagram treating you like an ATM
✅ Lower your customer acquisition costs without selling your kidney
✅ Build a marketing strategy with assets you own
✅ Master digital marketing so your sales skyrocket without depending on paid ads

I run some of the best digital marketing strategy workshops that will teach you how to ditch the algorithmic extortion racket and create a marketing system that actually works for you.

Because let’s be honest, if you’re still throwing money at Instagram ads hoping for different results, that’s not marketing. That’s like calling your abusive ex at 2 AM: desperate, expensive, and guaranteed to end in disappointment.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE TOP 20 MOST POPULAR AUSTRALIANS ON INSTAGRAM IN 2025

The top 20 most-followed Australians on Instagram in 2025 ranking list. The top 20 Aussies enjoying celebrity status on Instagram. The top 20 most popular Australians finding the love of millions of Instagram fans.

What about TikTok? the top 25 most followed Australian stars on TikTok

20. Maia Mitchell

Maia Mitchell is one of the most popular Australians on Instagram with 9.9+ million followers.

@maiamitchell

Maia Mitchell is an Australian actor and singer. She is known for her roles as “Brittany Flune” in the children’s television series Mortified for the Nine Network, and as “Natasha Ham” in the Seven Network’s teen drama: Trapped.

Aussie creators are also reading the top 10 Australian women on Instagram

“While some of the most popular Australians on Instagram are currently actors and fashion models, this may change in a few years. Young popular content creators are coming out from other video platforms such as TikTok & Twitch. Watch out for new influencers and celebrities from these emerging platforms”

Mau. Senior Instagram Marketing Specialist at eDigital

✅  Just in: How to best contact Instagram support

19. Nicole Kidman

Nicole Kidman is one of the most popular Australians on Instagram with 10.5+ million followers.

@nicolekidman

Nicole Mary Kidman is an American and Australian actor and producer.

Known for her work across various film and television productions from different themes, she has been continuously identified as one of the world’s most popular actors.

Popular this month: the top 25 Australian women on YouTube.

18. David Warner

David Warner is one of the most-followed Australians on Instagram with 10.8+ million followers.

@davidwarner31

David Andrew Warner is an Australian cricketer and a former Australian cricket national team captain.

A left-handed opening batsman, Warner is the first Australian cricketer in 132 years to be selected for a national team in any format without experience in first-class cricket.

⭐️ Marketers are reading the best live selling apps and live shopping software

17. Rebel Wilson

Rebel Wilson is one of the most-followed Australians on Instagram with 11.1+ million followers.

@rebelwilson

Rebel Melanie Elizabeth Wilson is an Australian actor, comedian, writer and singer. After graduating from the Australian Theatre for Young People in 2003, Wilson began appearing as Toula in the SBS comedy series Pizza and later appeared in the sketch comedy series The Wedge. From Fat Amy in “Pitch Perfect” to that annoying roommate in “Bridesmaids,” this Australian female actor has played some of the most popular comedic characters of all time.

Some other roles have included ABC caper Les Norton and hosting Seven’s oddball reality show Pooch Perfect.

Rebel is also the host of Amazon Prime Video’s Australian production, LOL: Last One Laughing. Rebel Wilson won a defamation lawsuit against Bauer Media in 2017.

You will enjoy checking out this year’s top 10 graphic design trends

Unlock the power of influence marketing with this exclusive list of the top 250 most popular Australians on Instagram in 2025.

Whether you’re a marketer looking to boost your sales, launch a product, or expand your audience in Australia or an influencer marketing agency or talent manager looking for more top Aussie influencers to partner with; this curated list – you won’t find anywhere else – will give you access to the top 250 most-followed Aussies on Instagram.

From lifestyle, sports, food, music, film, beauty and fashion to fitness and entertainment, these Aussie Instagram stars command millions of followers and the trust of their audiences.

Don’t miss this opportunity to connect now with the right Australian voices to amplify your message.

16. 5 Seconds of Summer

The 5 Seconds of Summer music band are one of the most popular Australians on Instagram with 11.2+ million followers.

(@5sos)

5SOS is an Australian pop music boy band.

You may want to consider the top 25 most popular Australian women on YouTube

15. Liam Hemsworth

Liam Hemsworth is one of the most-followed Australians on Instagram with 12+ million followers.

@liamhemsworth

Is Liam piggybacking from his older brother’s fame?

Liam’s acting role as “Josh Taylor” in the dull Australian soap opera: Neighbours may have given him its own deserved fame.

Lately, he has been on the news as he was forced to quit his vegan diet after suffering kidney stones.

Liam is currently one of the Australian Childhood Foundation ambassadors. In 2020, he divorced Miley Ray Cyrus (an American singer).

Marketers also read: Learn how to brief an Australian Influencer like a pro!

14. Miranda Kerr

Miranda Kerr is one of the most popular Australians on Instagram with 14.4+ million followers.

@mirandakerr

Miranda Kerr is one of the most iconic Australian female fashion models. Sydney-born, the Aussie ex-Victoria’s secret angel, David Jones beauty ambassador and model, Miranda also owns Kora Organics, her organic skincare brand with products that offer quartz energy. The “crystal quartz” magic may also be helping her boost her Instagram following count.

Note: Would you like to discover the top 250 most popular Aussies on Instagram? Get immediate access to this premium list of the top 250 most-followed Australians on Instagram.

⚡️ Most read today: The top 25 most-followed Australian women on Youtube

13. Troye Sivan

Troye Sivan is one of the most popular Australians on Instagram with 15.6+ million followers.

@troyesivan

Troye Sivan Mellet is an Australian singer, songwriter, actor and YouTuber.

After gaining popularity as a singer on YouTube and in Australian talent competitions, Sivan signed with EMI Australia in 2013 and released his third extended play, TRXYE, which peaked at number five on the US Billboard 200.

Troye Sivan has collaborated, endorsed, promoted and partnered with different brands including Schwarzkopf hair products, Prada, Rabanne, Cartier, Versace, Miu Miu, Valentino, Gap, Magnum ice cream, Tsu Lange Yor perfumes and candles, Homme Girls magazine, Side-Note, VMan magazine, GQ Australia magazine, Vogue Australia, Es magazine, Interview magazine and others.

Editor’s pick: the world’s top 25 most-followed female fitness influencers on Instagram

12. Kayla Itsines

Kayla Itsines is one of the most popular Australians on Instagram with 15.7+ million followers.

@Kayla_Itsines

Kayla Itsines is one of the top 25 most-followed fitness trainers on Instagram, book author and a YouTuber (400k+ YouTube subscribers). Kayla was born in Adelaide, Australia (Greek parents), Kayla Itsines is a fitness personal trainer and author of the popular Bikini Body Guides, and founder of the meal-planning and workout app: Sweat with Kayla. Notably, she collaborated with Apple for an Apple Watch marketing campaign in 2015.

Instagram creators are using: the best auto-like apps and bots for free & real Instagram followers

11. Tammy Hembrow

Tammy Hembrow is one of the most popular Australians on Instagram with 17.1+ million followers.

@tammyhembrow

Tammy Hembrow is one of the top 25 most popular fitness influencers on Instagram. She is also fashion model.

Do Australians have unrealistic expectations of beauty? Instagram’s Photoshop retouching “Queens” may be the ones to blame, but regardless, they are becoming famous and have secured “influencer” deals from top companies, especially top 25 luxury high fashion brands.

Tammy Hembrow has collaborated with top brands and also promotes her fitness clothing brand Saski and her Tammy Fit app.

Popular today: this year’s top 10 social media marketing trends

Next: the top 10 Australians on Instagram or the top 25 Australians on Instagram

⭐️ Editor’s pick: the top 25 Australian stars on Tiktok – Ranking list

Is your social media marketing bringing sales and profit for your business?

You can start a successful social media strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Optimise your valuable time
✔︎ Make you produce far less but better quality marketing campaign content
✔︎ It will increase sales, profit and brand equity

Suppose you believe you have a creative, passionate and curious mind and are seriously ready to grow your business. In that case, I invite you to craft a successful social media strategy today!

I guarantee you will never go back to the way you were doing Instagram marketing.

Need Instagram marketing training? Contact us today.

How does this list compare with the most popular Australian YouTubers?

The most popular Australians on Instagram influence thousands of consumer choices from what they buy, where they go on holiday, what causes to donate to, what to wear, what companies to follow, what to eat and how to be healthy. No doubt, they have the power to increase business sales as long as there is a fit. Learn how to craft your social media plan or brief an influencer today!

Marketers are also reading the top 25 Australians on Youtube.

Next: the top 10 Australians on Instagram or the top 25 Australians on Instagram

Conclusion

Some of these top 20 popular Australians on Instagram build strong relationships with their followers based on authenticity, creativity, leadership and trust. Their recommendations and endorsements are perceived as genuine, making them influential in shaping consumer opinions and generating sales.

Partnering with some of these popular Australians on Instagram allows you to tap into their extensive reach, exposing your business or brand to a larger and more targeted audience.

This exclusive and premium “Top 250 Australians on Instagram“ list will save your marketing team time executing an influencer outreach program and will make it easy to track your progress in contacting some of them.

Final note: Are your marketing costs through the roof?

If your customer acquisition costs are climbing faster than a startup founder’s ego (after a successful IPO), and you’re hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.

If that sounds like your situation, you should contact us.

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.

We’ll shake up your team’s thinking, drop fresh ideas and turn your marketing from “meh” to money-making.

Ready to stop burning cash and start making it? Hit us up! We offer:

✔ Digital Marketing Strategy. Because hope is not a plan.
✔ Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
✔ Social Media Marketing Training. So you stop posting into the void.
✔ SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even?
✔ Influencer & Celebrity Marketing. Get people with clout to talk about you.
✔ Branding & Logo Design. So you don’t look like a dodgy side hustle.
✔ Consumer Giveaways & Competitions. Because people will do anything for free stuff.
✔ Email Marketing & Drip Sequences. Slide into inboxes the right way.
✔ Conversion Rate Optimisation. Turn window shoppers into actual buyers.

Ready to start marketing like a boss? let’s talk. 🚀

THE TOP 20 MOST FOLLOWED AUSSIES ON INSTAGRAM IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney (and not just by Mau’s mom), Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandpa will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau is travelling the 🌎 ✈️ probably posting questionable travel choices on TikTok or YouTube