Please feed our starving team! 😭

Our mission: To provide marketers with free content while we avoid getting real jobs.
Your impact: Your support funds our PJs and Crocs we love to wear for work.
The honest truth: Without your donation, we might have to face the prospect of putting up a paywall like every other content site on earth.

Donate now because Mark Zuckerberg isn’t returning our calls about investing in our business model and we’ve already maxed out our crappy bank’s credit limit.

But hey, don’t just donate 10 bucks! That barely covers the cost of our eDigital-branded tote bag we give away to clients hoping they will proudly wear it one day.

😉

THE BEST 10 FASHION HASHTAGS ON INSTAGRAM IN 2025

The best 10 fashion hashtags on Instagram in 2025.

The top 10 trending & most popular fashion hashtags for reels, likes, to get followers & increase engagement in 2025 list. The 10 most-used Instagram fashion hashtags by marketers and fashion designers for selling clothes and fashion brands.

Brought to you by Mau, a Senior Fashion Marketing Strategist at eDigital.

Fashion creators are also into food and are using some of the top 25 most popular food hashtags on TikTok

THE BEST 10 FASHION HASHTAGS ON INSTAGRAM IN 2025

What are the best 10 fashion hashtags on Instagram in 2025? 

Before you start using some of the best 10 fashion hashtags on Instagram in 2025, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business.

Instagram is mugging you in broad daylight.

Instagram algorithm has been deliberately engineered to squeeze every last cent out of your marketing budget. Its showing your carefully crafted videos to roughly the same number of people who would notice if you screamed into your office refrigerator.

You thought you were building an audience on Instagram?

Nope.

You’re renting one from landlords who charge you extra just to talk to your own followers.

In other words, you’re doing the digital equivalent of building an expensive vacation home on rented land that could be bulldozed at any moment.

Meanwhile, your customer acquisition costs are skyrocketing and Mark Zuckerberg is laughing in a money-shaped bathtub.

The problem:
❌ You don’t actually own your Instagram followers data
❌ Your organic reach is being held hostage
❌ Your Instagram ad spend is spiralling out of control
❌ You can’t transfer your followers to your best CRM software no matter how many times you’ve dreamed about an “export” button

The solution:
✅ Stop relying on Instagram treating you like an ATM
✅ Lower your customer acquisition costs without selling your kidney
✅ Build a marketing strategy with assets you own
✅ Master digital marketing so your sales skyrocket without depending on paid ads

I run some of the best digital marketing strategy workshops that will teach you how to ditch the algorithmic extortion racket and create a marketing system that actually works for you.

Because let’s be honest, if you’re still throwing money at Instagram ads hoping for different results, that’s not marketing. That’s like calling your abusive ex at 2 AM: desperate, expensive, and guaranteed to end in disappointment.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE BEST 10 FASHION HASHTAGS ON INSTAGRAM IN 2025

The below best 10 fashion hashtags on Instagram in 2025 were researched and completed by some of our best Instagram virtual assistants.

10. #fashionphotography

The #fashionphotography hashtag is one of the best 10 fashion hashtags on Instagram used in 34.2+ million posts.

Fashion marketers are using the best creative photography brief template to get the best fashion photography results.

9. #мода

The #мода hashtag is one of the best 10 fashion hashtags on Instagram used in 35.9+ million posts.

#мода is the Russian language word for fashion.

Fashion marketers checked out the exclusive list of the world’s top 25 luxury high fashion brands

You can also checked out some of the top 10 luxury fashion brands on TikTok.

8. #fashiongram

The #fashiongram hashtag is one of the best 10 fashion hashtags on Instagram used in 39.8+ million posts.

Fashion marketers found inspiration on the best fashion marketing campaign ideas and examples

7. #fashionable

The #fashionable hashtag is one of the best 10 fashion hashtags on Instagram used in 42.5+ million posts.

Fashion creators are using some of the top 25 trending hashtags on TikTok right now

6. #Nike

The #nike hashtag is one of the best 10 fashion hashtags on Instagram used in 119+ million posts.

#Nike fans are using the new Nike logo PNG.

Fashion marketers are checking out the exclusive list of the world’s top 10 most-followed brands on TikTok

Reignite growth for your fashion brand with our Strategy Workshops

Are you facing soaring customer acquisition costs, dwindling organic reach, stagnant website traffic, declining lead generation, or a ROAS too low to cover costs and drive solid profits?

Are you experiencing new competitors, changing customer behaviours, or industry disruptions?

It is time for a fresh perspective.

Our digital marketing strategy workshops:

 Identify weaknesses, uncover new opportunities and provide actionable insights to reignite business growth

 Recalibrate your approach, ensuring your team stays competitive and aligned with market trends and with your company’s broader objectives

 Provide a roadmap for execution that drive sales and increase CLV.

Learn more about our workshops now!

Fashion marketers checked out some of the top 10 luxury fashion brands on TikTok.

5. #fashionstyle

The #fashionstyle hashtag is one of the best 10 fashion hashtags on Instagram used in 130+ million posts.

Aussie fashion designers checked out the exclusive list of the top 25 most-followed Australians on Instagram

4. #fashionista

The #fashionista hashtag is one of the best 10 fashion hashtags on Instagram used in 142+ million posts.

Fashion creators checked out this year’s top 10 TikTok marketing trends

3. #fashionblogger

The #fashionblogger hashtag is one of the best 10 fashion hashtags on Instagram used in 173+ million posts.

Fashion designers into men’s fashion checked out this year’s best 10 men’s cargo pants styles

2. #moda

The #moda hashtag is one of the best 10 fashion hashtags on Instagram used in 276+ million posts.

#moda is the Spanish, Portuguese and Italian language word for fashion.

#Moda is the second most popular fashion hashtag on Instagram used by millions of people in non-English speaking countries. 

Fashion designers in the UK also checked out some of the top 25 most followed British people on Instagram

1. #fashion

No surprise, the #fashion hashtag is the best and most popular fashion hashtag on Instagram used in 1.2+ billion posts.

Marketers found inspiration in some of the best fashion marketing ideas and examples. Need a hand with your fashion marketing strategy? Book a training session.

Next: the best 20 fashion hashtags on Instagram

USE FASHION HASHTAGS TO REACH SPECIFIC CUSTOMERS 

Before you start using some of the below most popular fashion hashtags for Instagram you may want to also use some niche, unique fashion hashtags that will connect you to your exact audience.

For example, if you provide fashion for the New York socialite, you may also want to use “#fashionNYC” related hashtags.

Publishing popular fashion hashtags will surely bring you likes to your Instagram content, it may not be enough to reach your desired audience.

If you want to have – let’s say – 50 great exclusive clients per week, then you do not necessarily need thousands of “likes” and “followers” on TikTok.

You may decide to reach – let’s say – rich wives 35-45 years old who are looking for some of the top 25 luxury high fashion brands in San Francisco’s Haight Ashbury area. That’s quite niche and that could be enough business for your fashion brand. Then you will use far better hashtags as you know the exact people you want to reach.

Need Instagram marketing strategy support? We can offer you the best digital marketing strategy workshops where we can look at how you can minimise your dependency on social media and build a marketing engine with channels and assets you fully own.

Fashion creators are also into fitness and checked out some of the world’s top 25 female fitness influencers on Instagram

You do a lot! You help people look great with the top and latest fashion designs and trends. You deserve to have a real marketing strategy that showcases the top benefits of your service for your fashion customers!

Using some of the best fashion hashtags will spark conversations on Instagram

The number of Instagram users hashtagging fashion brands, designers and trends has been growing steadily in the last few years.

Rather than focusing on just selling unique fashion design styles and trends; fashion marketers should look to work with other fashion brands and/or artists. Whether this is increasing the number they partner with, collaborative fashion marketing campaigns can hugely increase the number of followers and boost sales.

As some fashion enthusiasts are already comfortable wearing different fashion labels, it is imperative, fashion marketers come up with new innovative offerings to get people back to the cash registers in their stores or their shopping carts on their websites.

Fashion marketers are find out the top reasons why good people do bad things

Editor’s pick: the world’s top 25 sporting athletes on Instagram

Fashion marketers are checking out this year’s top 10 social media marketing trends

⭐️ Fashion marketers are learning how to write the best creative photography brief to get the best fashion photography results.

✪ Expert tip: “Add popular fashion hashtags to your Instagram posts to increase your chances of being displayed on the Instagram Discovery page” Mau

Fashion creators are using some of the most popular TikTok songs

✅ Fashion marketers are using the best social media strategy template

Next: the best 20 fashion hashtags on Instagram

Conclusion

Some of the best 10 fashion hashtags on Instagram are important for increasing the visibility and reach of fashion-related content on Instagram

These top 10 popular fashion hashtags can help your fashion brand engage with your followers, helping them stay updated on fashion trends and top fashion styles.

Adding some of these best fashion-related hashtags to your posts on Instagram is a great marketing tool that increases the visibility of your fashion-related posts to a broader audience.

When users search or follow specific fashion hashtags, your content is more likely to appear in their feed, increasing your reach.

Final note: Are your marketing costs through the roof?

If your customer acquisition costs are climbing faster than a startup founder’s ego (after a successful IPO), and you’re hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.

If that sounds like your situation, you should contact us.

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.

We’ll shake up your team’s thinking, drop fresh ideas and turn your marketing from “meh” to money-making.

Ready to stop burning cash and start making it? Hit us up! We offer:

✔ Digital Marketing Strategy. Because hope is not a plan.
✔ Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
✔ Social Media Marketing Training. So you stop posting into the void.
✔ SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even?
✔ Influencer & Celebrity Marketing. Get people with clout to talk about you.
✔ Branding & Logo Design. So you don’t look like a dodgy side hustle.
✔ Consumer Giveaways & Competitions. Because people will do anything for free stuff.
✔ Email Marketing & Drip Sequences. Slide into inboxes the right way.
✔ Conversion Rate Optimisation. Turn window shoppers into actual buyers.

Ready to start marketing like a boss? let’s talk. 🚀

THE BEST 10 FASHION HASHTAGS ON INSTAGRAM IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney (and not just by Mau’s mom), Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandpa will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau is travelling the 🌎 ✈️ probably posting questionable travel choices on TikTok or YouTube