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THE BEST 10 BRANDS ON TIKTOK IN 2026
What are the world’s best 10 brands on TikTok in 2026?
The top 10 list of the best brands on TikTok globally.
Written by Mau, a Senior TikTok Advertising Specialist at eDigital.
THE BEST 10 BRANDS ON TIKTOK IN 2026
Before you get too excited about the world’s best 10 brands on TikTok, let me tell you something.
All social media platforms’ business models are incredibly sophisticated “money extraction” machines.
TikTok will deliberately let you build a big organic reach, then change the algorithm to lower your reach and make you pay to get you the same level of reach you previously had for free. Even marketers working in some of the top fastest-growing industries are now having to spend a lot of money (boosting their TikTok videos) to reach their hard-earned followers.
Serious marketers and business owners who have taken my marketing strategy training sessions or are subscribed to my exclusive newsletter are already putting into practice real & proven marketing techniques to build audiences they own, increase their sales and not get distracted by social media posting.
Trust me.
The actual gains of posting videos on TikTok are minimal if you have not properly crafted a coherent marketing strategy, delivered optimal customer service and most importantly engineered a marketing engine that allows you to build your own marketing channels and assets.
When I go out and speak to marketing executives of some of Australia’s ASX 200 companies, I like to remind them of two things:
- You do not own your audience on TikTok. You cannot transfer your hard-earned audience to another platform. Tip: You must build audiences on platforms you own. I will teach you how.
- TikTok wants you to pay for ads. Simple. The TikTok algorithm will deliberately make it harder to show your content to your followers for free. Stop wasting time and activate proven growth hacking techniques. I can show you this too.
Popular read today: the top 25 trending TikTok hashtags right now
THE BEST 10 BRANDS ON TIKTOK IN 2026
Below you will find the best 10 brands on TikTok. However, you do not have to be on TikTok. For, example, the fashion brand: Chanel is not on TikTok; while others based their whole strategy around TikTok (Example: Dunkdaily.com)
These are the best brands with great content on TikTok. You can also check:
We have just completed research that uncovers the best brands killing it on TikTok in 2026.
10. Chelsea FC
Chelsea FC is one of the best brands on TikTok followed by 22+ million TikTok users.
Chelsea F.C. is an English football team based in London, England, UK.
Chelsea FC is one of the best brands on TikTok offering great football-related content. You can also check:
Marketers are using some of the top 25 most popular TikTok hashtags when publishing content on TikTok.
9. Amazon Prime Video
Amazon Prime Video is one of the best brands on TikTok followed by 24+ million TikTok users.
Amazon Prime Video, or simply Prime Video, is an American subscription streaming and rental brand of Amazon. Amazon Prime Video distributes films and television series produced by Amazon Studios and MGM Holdings or licensed to Amazon, as Amazon Originals.
Amazon Prime Video is one of the best brands on TikTok offering great movie/documentary-related content. You can also check:
Amazon Prime Video hosts content from other providers, content add-ons, live sporting events, and video rental and purchasing services.
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Would you like to know what the most followed brands are on TikTok?
eDigital‘s “top 250 most followed brands on TikTok” list is helping marketers and influencers find potential collaboration partners.
Marketers who need support read: how to contact TikTok support email address
8. NBA
NBA is one of the best brands on TikTok followed by 25+ million TikTok users.
The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United States and Canada. Surely it has become the most popular premier men’s professional basketball league in the world. The NBA is also one of the most followed brands on Instagram.
The NBA is one of the best brands on TikTok offering great basketball-related content. You can also check:
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7. FC Bayern Munich
FC Bayern is one of the best brands on TikTok followed by 27+ million TikTok users.
Football-Club Bayern München e. V., also known as FC Bayern, Bayern Munich, or simply Bayern is a German professional sports club based in Munich, Bavaria. It is best known for its professional football (soccer) team, which plays in the Bundesliga(the top tier of the German football league).
FC Bayern München PNG full colour
FC Bayern is one of the best brands on TikTok offering great football-related content. You can also check:
6. Liverpool FC
Liverpool F.C. is one of the best brands on TikTok followed by 28+ million TikTok users.
Liverpool FC is one of the best brands on TikTok offering great football-related content. You can also check:
This year’s top 10 TikTok marketing trends brings some great opportunities for brands on TikTok.
5. House of Highlights
House of Highlights is one of the best brands on TikTok followed by 30+ million TikTok users.
House of Highlights is a sports media brand that focuses on the creation and aggregation of viral video clips and original video series for a predominantly Gen-Z audience.
HoH is headquartered in New York City, U.S.A.
house of highlights logo black png
House of Highlights is one of the best brands on TikTok offering great sports-related content. You can also check:
Is your TikTok marketing generating sales and profit for your business?
You can start a successful social media strategy with clear and defined objectives that will make you grow your business.
A well-crafted marketing strategy will:
✔︎ Optimise your valuable time
✔︎ Make you produce far less but better quality marketing content
✔︎ It will increase sales, profit and brand equity
If you believe you have a creative, passionate and curious mind and you are seriously ready to grow your business, I invite you to craft a successful social media strategy today!
I guarantee you will never go back to the same old way you were doing TikTok marketing.
4. Manchester United FC
Manchester United F.C. is one of the best brands on TikTok followed by 31+ million TikTok users.
Manchester United Football Club commonly referred to as Man United or Red Devils (often stylised as Man Utd or simply: United) is a professional football club based in Old Trafford, Greater Manchester, England. The club competes in the Premier League (the top division in the English football league).
Man United FC is one of the best brands on TikTok offering great football-related content. You can also check:
⚡️ Breaking news: the new TikTok logo PNG
Jamie Carragher selfy Liverpool 7 Manchester United 0 Gary Neville March 2023
Manchester United FC: The Drama Kings of English Football
Manchester United is like that overachieving cousin who peaked in high school and still won’t stop talking about it. 🏆😏
Once the unstoppable force of English football, now a club constantly reminding you of “the glory days” while quietly hoping no one notices they’re struggling to keep up with the Premier League kids who got richer and faster.
Their history is legendary:
- Ferguson’s era
- Treble-winning magic
- And European nights that made fans cry tears of joy
But these days, the club is more like a reality TV show where every episode is a managerial meltdown. 🎭⚽
Amorim should be speaking in Portuguese, his English makes it even worse.
Let’s start with the Sir Alex Ferguson retirement chaos.
When Ferguson finally stepped down in 2013, Manchester United entered a managerial merry-go-round that made carousel rides look stable. 🌀
Managers came and went faster than you can say “Where’s Van Gaal?”
From Moyes to Solskjær to Ten Hag, the club tried everyone short of consulting a psychic.
The drama was endless, and fans quickly realised that running United without Ferguson is like trying to play Mario Kart with the Nintendo Switch Pro controller unplugged. 🎮💥
Then there’s the financial fair play and Glazer ownership saga.
Manchester United has been under the Glazer family since 2005, and let’s just say fans love to hate them. 💰😤
From outrage over debt-laden takeovers to accusations that the owners treat the club like a cash cow, United supporters have staged protests that make your local town meeting look polite.
Every TikTok comment and angry chant in the stadium is basically a new episode of “Will the fans survive another billionaire decision?”
Probably yes, but with lots of eye-rolling. 🙄
Of course, we can’t forget the European Super League debacle.
Manchester United was one of the clubs that briefly signed up for a breakaway league in 2021, only to pull out after global outrage. 🌍💥
It was like agreeing to cheat on your diet, then realising your entire neighborhood is watching you eat the cake.
Fans were livid, pundits were aghast, and the club learned that trying to make money faster than everyone else doesn’t win you any popularity contests.
Lesson learned? Sort of.
As for Manchester United’s TikTok, it’s a wild mix of nostalgia, hype, and subtle guilt-tripping. 📸🔥
Man United’s TikTok posts range from epic historic moments, insane goals, and behind-the-scenes training shots, to constant reminders that they are a global brand, even when they’re losing at home.
Every post on TikTok screams: “Remember how amazing we used to be?” while simultaneously showing you Cristiano Ronaldo waving like he’s your long-lost uncle.
It’s part fan service, part ego massage, and 100% proof that United knows how to sell a legacy, even if their present is a little… messy. 😎⚡
So there you have it: Manchester United, a club with a past so glorious it hurts, a present full of chaos, and an TikTok feed that convinces you everything is fine while your heart quietly screams.
Welcome to the world of Red Devils: where drama is guaranteed, trophies are optional, and nostalgia is the real MVP. 🔴👹
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3. WWE (World Wrestling Entertainment)
World Wrestling Entertainment (aka WWE) is one of the best brands on TikTok followed by 34+ million TikTok users.
World Wrestling Entertainment, Inc., also known as WWE, is an American professional wrestling promotion brand. WWE is a globally integrated media and entertainment company that also branched out into other industries, including film, American football, and various other business ventures. WWE is one of the fastest-rising brands on TikTok.
new WWE logo PNG
World Wrestling Entertainment is one of the best brands on TikTok offering great wrestling-related content. You can also check:
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You and your team should also learn about:
- Popular TikTok video styles and top TikTok marketing trends
- Top trending effects and filters
- Music: the top songs that are going viral on TikTok right now
- Influencers in your industry and their audiences.
- The TikTok culture and its jargon.
Ready to book a TikTok marketing training session? Contact us.
2. Manchester City FC
Mac City F.C. is one of the best brands on TikTok followed by 34+ million TikTok users.
Manchester City FC is one of the best brands on TikTok offering great football-related content. You can also check:
Manchester City FC: The club that went from zero to a billion-dollar hero in a blink of an eye.
Man City FC is the real-life version of the kid who starts with a paper airplane and ends up in a private jet, only they skip the grind and just bought the damn jet. 😎✈️
Forget years of hard work, just throw money at the problem until you break the bank.
Financial fair play violations?
Pfft, who needs ’em when you can buy an entire squad of world-class talent? 🤑💸
It’s like watching a chequebook game of FIFA where everyone’s on “legendary mode.”
And if anyone dares question them?
Well, they’ll just lawyer up, like during the UEFA ban scandal in 2020, and boom, they’re back playing in the Champions League. 🎯⚽
Then there’s the whole “noisy neighbors” drama.
Manchester United fans threw that insult at City for years, like the older sibling claiming they own the house while City sat quietly in the corner with a stack of trophies. 😏🏆
Fast forward a few years, and now City’s out here sipping champagne from their Premier League titles while United fans are still posting about their 1999 treble. 💀
City’s response?
Just keep winning, baby.
Every new title they rack up is like a mic drop with a side of “Where’s the noise now?” 🎤
And oh, their TikTok?
It’s a masterclass in humblebragging.
Pep’s serious game face, Haaland making defenders look like traffic cones, and endless shots of their squad looking impossibly cool.
Basically, City’s Insta is one long flex. 💪📸 Each post is a reminder that they own the Premier League, your favourite club, and maybe even your soul (if you’re unlucky enough to be on the receiving end of a 6-0 thrashing).
Man City’s content on TikTok?
Pure “we’re better than you” vibes, wrapped in a shiny blue bow. 👑
Manchester City Football Club is an English football club based in Manchester that competes in the Premier League, the top professional English football tournament.
Just in: how to contact TikTok support email address
1. La Liga
La Liga is one of the best brands on TikTok followed by 42+ million TikTok users.
La Liga is the professional football tournament in Spain.
La Liga is one of the best brands on TikTok offering great Spanish football-related content. You can also check:
Marketers are using the best social media strategy plan template to lock down brand executions through TikTok.
The top 5 trending brands on TikTok right now
- Badabun. 20+ million followers. Badabun Network is a Mexican production company that creates digital content, primarily on TikTok and YouTube. Badabun began in 2014 uploading “top ten list” videos and funny “street surveys”. Badabun fans also checked the new Cerveza Modelo logo PNG, new Cinco de Mayo logo PNG, new Claro logo PNG and the top latin dance types and styles
- 433 Football 18+ million TikTok users. 433 Football is a studio football/soccer production brand and one of the most popular football/soccer brands on TikTok.
- UFC 18+ million followers. The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) brand based in Las Vegas, Nevada, U.S.A. It is owned and operated by Zuffa, LLC, a wholly-owned subsidiary of Endeavor Group Holdings. Some of the key brands sponsoring the UFC include Prime Hydration drink @drinkprime (1.4+m followers on IG) owned by popular British Youtuber KSI (12+m followers on IG) and Logan Paul (24+ million followers on IG).
- Nickelodeon 15+ million followers Nickelodeon is an American pay television channel and brand for children. It is run by Paramount Global through its networks division’s Kids and Family Group.
- WorldStar Hip Hop. 13+ million followers. WorldStarHipHop is a content-aggregating video brand and blog owned by Worldstar, LLC. WorldStarHipHop was founded by Lee “Q” O’Denat, a Hollis, Queens-based hip-hop fan.
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Next: Access the top 250 brands on TikTok – premium list
Conclusion
Overall, the best brands on TikTok have skillfully achieved a huge following by using the native options that TikTok offers. These brands are not just selling but entertaining their TikTok fans with great and unique content. Need training on how best to promote your business on TikTok? Contact us today!
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THE BEST 10 BRANDS ON TIKTOK IN 2026
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Mau’s a TikTok marketer and branding expert who delivers killer digital marketing strategy workshops and best social media training so good, even your grandma will get it.
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Mau’s “Escaping Capitalism” trip 🌎 ✈️ is leaving questionable life choices on TikTok & YouTube
