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Your impact: Your support pays for our content manager’s existential crisis each morning as she frantically updates thousands of logos so you can use this black and white Instagram logo without paying a dime.

The honest truth: Without your donation, we might have to face the prospect of putting up a paywall like every other content site on earth.

Donate now because Adam Mosseri (Instagram’s CEO) isn’t returning our calls about investing in our business model and we’ve already maxed out our crappy bank’s credit limit.

But hey, don’t just donate 10 bucks! that barely covers our content manager’s neurological side effects after updating 92846 articles in the last year.

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THE NEW INSTAGRAM LOGO BLACK AND WHITE PNG IN 2025

The new Instagram logo black and white PNG in 2025. The latest Instagram logo black and white large and small pixel HD sizes. The current official Instagram logo black and white design aesthetics.

Need support with your Instagram Marketing? Contact us today.

THE NEW INSTAGRAM LOGO BLACK AND WHITE IN 2025

Before you start using this black and white Instagram logo PNG, let me tell you something you may find hard to admit:

Instagram is not helping your business.

Instagram is mugging you in broad daylight.

Instagram algorithm has been deliberately engineered to squeeze every last cent out of your marketing budget. Its showing your carefully crafted videos to roughly the same number of people who would notice if you screamed into your office refrigerator.

You thought you were building an audience on Instagram?

Nope.

You’re renting one from landlords who charge you extra just to talk to your own followers.

In other words, you’re doing the digital equivalent of building an expensive vacation home on rented land that could be bulldozed at any moment.

Meanwhile, your customer acquisition costs are skyrocketing and Mark Zuckerberg is laughing in a money-shaped bathtub.

The problem:
❌ You don’t actually own your Instagram followers data
❌ Your organic reach is being held hostage
❌ Your Instagram ad spend is spiralling out of control
❌ You can’t transfer your followers to your best CRM software no matter how many times you’ve dreamed about an “export” button

The solution:
✅ Stop relying on Instagram treating you like an ATM
✅ Lower your customer acquisition costs without selling your kidney
✅ Build a marketing strategy with assets you own
✅ Master digital marketing so your sales skyrocket without depending on paid ads

I run some of the best digital marketing strategy workshops that will teach you how to ditch the algorithmic extortion racket and create a marketing system that actually works for you.

Because let’s be honest, if you’re still throwing money at Instagram ads hoping for different results, that’s not marketing. That’s like calling your abusive ex at 2 AM: desperate, expensive, and guaranteed to end in disappointment.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE NEW INSTAGRAM LOGO BLACK AND WHITE IN 2025

On the 23rd of May 2022, Instagram updated its logo, colours, typeface and other brand elements with a refreshed visual identity.

The latest official Instagram logo black with a white background.

Want to get rid of the white background? You can use this Instagram black logo on a transparent background

SMALL SIZE – NEW INSTAGRAM GLYPH ICON – BLACK AND WHITE PNG

The current official Instagram logo black and white small size on a transparent background.

Steps:

  • Right click on the small size Instagram logo PNG black and white
  • Select “Save as”
  • Viola!
  • You now have the new Instagram logo black and white PNG small size
Instagram logo glyph black white large png

new Instagram logo glyph black white large png 900 x 900 pixels

You can also use:

Other popular related logos:

Instagram fans also checked the top 10 most popular brands on Instagram.

Ready to design your own logo? Check out some of the best logo design software

Want to boost your sales with a successful social media strategy?

A well-crafted strategy will:

✔︎ Optimise your valuable time
✔︎ Make you produce far less but better quality marketing campaigns and content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and are seriously ready to grow your business, I invite you to craft a successful social media strategy today!

I guarantee you will never go back to the same old way you were doing Instagram marketing.

Marketers are also reading the top 25 most-followed British influencers on Instagram

Do you require social media training for you or your team? Contact us today.

The new Instagram logo black and white usage

The new Instagram black and white logo can be an effective option in a variety of contexts including:

  1. Minimalist branding: The new Instagram black and white logo can be a great choice if you want to show a sense of minimalism and simplicity. The lack of multiple colours can make the Instagram black and white logo look clean and elegant.
  2. Timelessness: The new Instagram black and white logo can be a timeless design choice, as they are less likely to go out of fashion or look dated compared to logos with more complex colour schemes.
  3. Printing constraints: The new Instagram black and white logo may be necessary if you need to print the Instagram logo in a way that doesn’t allow for colour printing. For example, if you need to print it in a newspaper, a black-and-white logo may be the only option.
  4. Contrast: The new Instagram black and white logo can be particularly effective if it needs to be printed on a background with a lot of colour or texture. The lack of colour in the logo can create contrast against the busy background.

Need to print the Instagram logo? Instagram Logo SVG Vector for print

Most marketers use the latest Instagram logo black to be added as a key part of the visuals they use to promote a key event, Instagram contest or competition.  The new Instagram logo black is preferred when you want other elements within an image to take more of the viewers’ attention. This way, using the new Instagram logo in black and white becomes particularly important for promotions you send out on key dates such as Valentine’s Day, Bicycle Day, Mother’s Day, Father’s Day, Black Friday, End of the Year campaigns, January sales, Earth Day, Refugee Day, etc. As people will get bombarded and distracted with hundreds of marketing messages during these celebrations, you should ensure your images that include the Instagram logo in black and white look great.

LARGE SIZE – NEW INSTAGRAM GLYPH ICON – BLACK AND WHITE PNG

Steps:

  • Right click on the small size Instagram logo PNG black and white
  • Select “Save as”
  • Viola!
  • You now have the new Instagram logo black and white PNG small size
Instagram logo glyph black white large png

new Instagram logo glyph black white large png 900 x 900 pixels

You can also use:

Other popular related logos:

Instagram fans also checked the top 10 most popular brands on Instagram.

Trending:

Marketers are also reading this year’s top 10 graphic design trends

Conclusion

The new Instagram black and white logo can be a versatile and effective design choice, particularly if you want to project a sense of simplicity and elegance, or need to work within certain printing constraints.

Final note: Are your marketing costs through the roof?

If your customer acquisition costs are climbing faster than a startup founder’s ego (after a successful IPO), and you’re hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.

If that sounds like your situation, you should contact us.

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.

We’ll shake up your team’s thinking, drop fresh ideas and turn your marketing from “meh” to money-making.

Ready to stop burning cash and start making it? Hit us up! We offer:

✔ Digital Marketing Strategy. Because hope is not a plan.
✔ Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
✔ Social Media Marketing Training. So you stop posting into the void.
✔ SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even?
✔ Influencer & Celebrity Marketing. Get people with clout to talk about you.
✔ Branding & Logo Design. So you don’t look like a dodgy side hustle.
✔ Consumer Giveaways & Competitions. Because people will do anything for free stuff.
✔ Email Marketing & Drip Sequences. Slide into inboxes the right way.
✔ Conversion Rate Optimisation. Turn window shoppers into actual buyers.

Ready to start marketing like a boss? let’s talk. 🚀

THE LATEST INSTAGRAM LOGO BLACK AND WHITE PNG IN 2025

was brought to you by Mau
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Considered one of the best marketing consultants in Sydney (and not just by Mau’s mom), Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandpa will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau is travelling the 🌎 ✈️ probably posting questionable travel choices on TikTok or YouTube