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THE TOP 10 NEW YEAR’S HASHTAGS ON INSTAGRAM FOR 2026

The top 10 most popular New Year’s hashtags on Instagram for 2026.

Copy-paste the best hashtags for 2026 New Year’s Day, New Year’s Eve and New Year’s party celebrations.

The best and top trending 2026 New Year’s hashtags for your photos and videos on Instagram.

Brought to you by Mau, a Senior Digital Marketing Specialist at eDigital.

Just in: Australia’s best 10 Boxing Day sales

THE TOP 10 NEW YEAR’S HASHTAGS FOR INSTAGRAM IN 2026

Before you start using some of these top 10 most popular New Year’s hashtags on Instagram, let me tell you something you may find hard to admit:

Social media platforms are mugging you in broad daylight 🔫 while you thank them for the privilege.

Their algorithms show your “viral” content to roughly the same audience who’d notice if you screamed into your office printer: Kenji from the branding team who does not even know your name. 😵

You own nothing 🤡 on your social media accounts.

You’re renting followers from landlords who charge you extra just to talk to your own audience.

It’s like building a mansion on rented land: expensive, temporary, and the landlord can bulldoze it whenever they update their “community guidelines”. 🏠💥

Meanwhile, top social media platforms’ owners are swimming in pools filled with your ad spend. 🏊‍♂️💰

Your current situation:
❌ Zero follower data ownership 📊❌
❌ Organic reach = no-one watching! 🕵️‍♂️
❌ Ad costs rising faster than your therapy bills 📈💀
❌ Followers “export” button? Pure fantasy 🦄

The intervention your marketing needs:
✅ Stop being social media’s favourite ATM 🏧❌
✅ Own your audience (revolutionary concept!) 👑
✅ Lower your customer acquisition costs 💰
✅ Build marketing systems that you own and control 🤖❤️

Throwing money at social ads hoping for results is expensive self-harm with the worse ROI. 🔥

Ready to break up with social media algorithmic abuse?

Book a strategy session and learn to build marketing that works for you, not against your bank account. 🚀

Stop renting your success. Start owning it.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

Marketers are also using some of the top 25 New Year’s hashtags on TikTok

THE TOP 10 NEW YEAR’S HASHTAGS FOR INSTAGRAM IN 2026 – LIST

Use some of the below hashtags to increase your chances for your 2026 New Year’s content, celebration photos, reels, stories, images and videos to go viral on Instagram.

10. #newyear2026

The #newyear2026 hashtag is expected to reach 1.2+ million posts by the end of January 2026.

Most read today: The best New Year’s caption ideas and examples for Instagram.

Female consumers spend plenty of time and money on makeup, hair and manicure (nails) ensuring they look beautiful for the start of the year.

Not sure what to sell this new year? This year’s top 10 fastest-growing industries list

9. #hny

The #hny hashtag is one of the top New Year’s hashtags on Instagram used in 1.3+ million posts.

8. #newyearsday

The #newyearsday hashtag is one of the top New Year’s hashtags on Instagram used in 2.2+ million posts.

Related: #newyearsdayband – #newyearsday2024

✔︎ Traveling this new year? Use some of the  top 25 most popular travel hashtags on Instagram

From New York to Sydney or London, people will be wishing #happynewyear quotes, posts, reels and images on Instagram.

Marketers are also using the top 25 New Year’s hashtags for TikTok

7. #newyearsresolution

The #newyearsresolution hashtag is one of the top New Year’s hashtags on Instagram used in 2.5+ million posts.

Related: #newyearresolution – #newyearsresolutions – #newyearresolutions

Popular this month: This year’s top 10 social media marketing trends

6. #newyearnewme

The #newyearnewme hashtag is one of the top New Year’s hashtags on Instagram used in 3.5+ million posts.

Related: #newyearnewyou 1.3m+ – #newyearnewmebullshit – #newyearnewus

Trending this month: The top reasons why good people – sometimes – do really bad things

Make the New Year’s celebration a gifting season for your business, and inspire customers to buy your brand for their love or kids.

5. #felizanonovo

The #felizanonovo hashtag is one of the top New Year’s hashtags on Instagram used in 5.8+ million posts.

Feliz Ano Novo means “Happy New Year” in the Portuguese language.

 

Combine #felizanonovo with #felizañonuevo – #felizaño – #nuevoaño

Related: the best 10 Neymar Jr wallpaper photos and images wearing the Brazilian t-shirt

Creators are using some of the world’s top 25 most popular hashtags on TikTok to promote their New Year’s content.

4. #newyears

The #newyears hashtag is one of the top New Year’s hashtags on Instagram used in 7.3+ million posts.

Related: #newyears2026

⚡️ Popular this month: the top 25 most popular fitness hashtags on Instagram

Do not forget some guys (male customers) love showing off their wealth during New Year’s Eve. People will be proud to spend their money on exclusive experiences, whether watching New Year’s Eve from a luxurious yacht or booking the best table in the best fine-dining restaurant in town.

On the other side, some people want to start the new year with a simple and quiet time, whether booking a meditation or a class with the best yogis or creating a special gathering with their family at home that finishes early so they can start the new year with a fantastic sleep to hit the new year’s day with the right feet on.

New Year, New Linkedin photo! Check out some of the best Linkedin profile cover image ideas, examples and styles

3. #newyearseve

The #newyearseve hashtag is one of the top New Year’s hashtags on Instagram used in 12.3+ million posts.

Related: #nye 10.8m – #newyeareve 1.3m – #happynewyearseve – #happynye – #nye2026 – #happynewyeareve – #nyeve

You can boost your sales this new year with the best customer service plan

2. #newyear

The #newyear hashtag is one of the top New Year’s hashtags on Instagram used in 65.5+ million posts.

Related: The #newyear2026 hashtag is expected to be used in 1.2 million posts by the ned of January 2026.

⚡️ Just updated: The best January sales marketing campaign ideas & examples

1. #happynewyear

The #happynewyear hashtag is one of the top New Year’s hashtags on Instagram used in 66.5+ million posts.

The #happynewyear hashtag is the most popular New Year’s hashtag on Instagram.

Related: #happynewyears 1.8m+ – the #happynewyear2026 is expected to reach 1.1 million posts by the end of Jan 2026 – #happynewyeareveryone – #happynewyeartoall – #happynewyearinadvance – #happynewyearseveryone – #happynewyearbitches – #happyneweyarparty – #happynewyearyall

Marketers are also using some of the top 25 New Year’s hashtags on TikTok

Instagram creators are using some of the best New Year’s captions for Instagram

Continue: the top 20 New Year’s hashtags on Instagram

Exclusive read: The best 10 Christmas hashtags on Instagram – List

Professional marketers around the world are solving the key challenge during the #newyears season:

How is my brand going to bring optimistic emotions to customers during the New Year’s period? 

Being authentic to your brand values is important so your brand is just not creating more noise in the already polluted “tsunami” of marketing messages during New Year’s celebrations.

Being successful with your marketing is not only about sharing the best New Year’s quotes but reflecting with your team on how you want to help your customers and communities during the new coming year.

Marketers are using the best social media strategy plan template

✪ Expert tip: Add popular New Year hashtags to your Instagram Stories to increase your chances of being displayed on the Instagram Explore page using the hashtag sticker (you can only add one hashtag) or use the text tool (you can add up to 10 hashtags), you can even hide them by placing a sticker on top of them or use the colour tool to make the hashtags invisible but still findable” Mau

Marketers are reading the top 25 trending TikTok hashtags right now

Just in: The best time to post on TikTok

Popular this month: The best New Year’s caption ideas and examples for Instagram

Conclusion

Some of these top 10 New Year’s hashtags on Instagram will increase the chances of your New Year-related content reaching a broader audience on Instagram.

Adding popular New Year’s hashtags to your videos, reels, stories, images and photos on Instagram can also help connect your content to people who are interested in New Year-related stories.

Whether those stories are about celebrations, parties, resolutions and/or goals, some of these most used New Year’s hashtags can help your brand be part of the conversation.

You may want to be sensitive that not everyone may be having fun during the new year period as it can be a challenging period for many people.

Final note📝: Are your marketing costs through the roof? 🚀💸

If your customer acquisition costs are climbing faster than a startup founder’s ego 📈😎 (post‑IPO champagne still in hand 🍾), and you’re hooked on paid ads like a reality TV star or a Tinder date who keeps accepting your dinner invites 🍝🍷 but never calls you back 📵💔…

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Ready to start marketing like a boss? Let’s talk 🚀👊

THE TOP 10 MOST POPULAR NEW YEAR’S HASHTAGS ON INSTAGRAM FOR 2026

was brought to you by Mau
Mau‘s a Senior Digital Marketer who delivers killer digital marketing strategy workshops and best social media training so good, even your grandma will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau’s “Escaping Capitalism” trip 🌎 ✈️  is leaving questionable life choices on TikTok & YouTube