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THE TOP 20 AUSTRALIAN WOMEN ON YOUTUBE IN 2026

The top 20 Australian women on YouTube in 2026.

The top 20 most-followed Australian YouTube female video creators ranked by most subscribers.

The top 20 most popular Aussie women YouTubers in 2026.

This article was brought to you by Mau, a Senior YouTube marketing Specialist at eDigital.

THE TOP 20 AUSTRALIAN WOMEN ON YOUTUBE IN 2026

Before you check out these top 20 most popular Australian women on YouTube, let me tell you something you might find hard to admit:

Social media platforms are mugging you in broad daylight 🔫 while you thank them for the privilege.

Their algorithms show your “viral” content to roughly the same audience who’d notice if you screamed into your office printer: Chloe from the marketing team who does not even know your name. 😵

You own nothing 🤡 on your social media accounts.

You’re renting followers from landlords who charge you extra just to talk to your own audience.

It’s like building a mansion on rented land: expensive, temporary, and the landlord can bulldoze it whenever they update their “community guidelines”. 🏠💥

Meanwhile, social media owners are swimming in pools filled with your ad spend. 🏊‍♂️💰

Your current situation:

❌ Zero follower data ownership 📊❌
❌ Organic reach = no-one watching! 🕵️‍♂️
❌ Ad costs rising faster than your therapy bills 📈💀
❌ Followers “export” button? Pure fantasy 🦄

The intervention your marketing needs:

✅ Stop being social media’s favourite ATM 🏧❌
✅ Own your audience (revolutionary concept!) 👑
✅ Lower your customer acquisition costs 💰
✅ Build marketing systems that you own and control 🤖❤️

Throwing money at social ads hoping for results is expensive self-harm with the worse ROI. 🔥

Ready to break up with social media algorithmic abuse?

Book a strategy session and learn to build marketing that works for you, not against your bank account. 🚀

Stop renting your success. Start owning it.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE TOP 20 MOST POPULAR AUSTRALIAN WOMEN ON YOUTUBE 2026 – LIST

The top 20 most-followed Australian women on YouTube: The Holy Grail for Marketers Who Think Subscriber Counts Equal Sales Strategies 📊🔮

In a masterclass of professional marketing misdirection that would make magicians jealous, you (an Aussie marketer) are studying Kathleen Belsten’s million subscribers and Bridey Drake’s million followers.

You are convinced that memorising their engagement algorithms will magically transform you into marketing genius worthy of corner offices and six-figure salaries 💰

I know what you are going to do:

You will create spreadsheets about expert Aussie “beauty” women on YouTube while Australia literally burns through a devastating cost-of-living crisis, an unprecedented housing crisis, high rents, mental health emergencies where half the population’s wellbeing is damaged by financial stress, climate disasters, and immigration pressures 🔥📈💀

At the same time, millions of Aussies are religiously watching The Rybka Twins doing contortion challenges and food mukbangs while their rent eats 50% of their paycheck and they’re one emergency away from homelessness 🏠⚡️

These Aussie viewers will spend three hours analysing whether their favourite woman on YouTube’s “24 hours in a tiny house” video was authentic enough, completely oblivious that most Australians are experiencing housing stress and some others are at risk of homelessness.

The most beautiful of this comedy show unfolds as you meet your boss clutching influencer demographics like holy scriptures, demanding budget increases based on your “deep market penetration insights,” which consists entirely of knowing that lifestyle female YouTube content performs well in Sydney 📊🤡

You have convinced yourself that partnering with one of these top 20 popular Aussie women on YouTube who does makeup tutorials will solve your conversion problems, while actual Australians are dealing with one in five people unable to afford mental health support due to costs.

Some of these top 20 most popular Australian women on YouTube have become the ultimate escapism for a population drowning in real problems, and marketers have mistaken this digital anesthesia for genuine market opportunity 🎭💸.

While Australian marketing executives celebrate discovering that beauty content gets high engagement rates, millions of Australians use these videos as emotional novocaine to forget that they’ll never own a home, can barely afford groceries, and their mental health is deteriorating faster than their bank accounts.

The most successful campaign in Australian marketing history: selling the illusion that entertainment metrics equal market understanding, while all Australian generation names and years watch some of these top 20 Aussie female YouTubers live the life they can’t afford, creating the perfect storm of aspiration marketing built on a foundation of economic desperation 🎯🌪️💭

20. Tina Yong

Tina Yong is one of the most popular Australian women on Youtube with 3.8+ million subscribers.

@tina_yong

Tina Yong is a popular Australian beauty and makeup artist on YouTube based in Sydney & Singapore.

Tina creates content about makeup, lifestyle, beauty, fashion, food, crafts and travelling. Tina’s down-to-earth personality has set her apart from other Aussie women on YouTube who seem more focused on looks and fame than really helping people.

Tina also owns her own eyelash business called: The Petite Club.

Tina Yong revealed that for the 28 days between (9th Sep – 6th Oct 2020) her channel had a RPM of USD$7.57 with an estimated revenue of USD$10.2k.

The most popular Australian females on YouTube influence thousands of consumer choices from what they buy, where they go on holiday, what causes to donate to, what to wear, what companies to follow, what to eat and how to be healthy.

No doubt, they have the power to increase sales as long as there is a right fit.

Marketers are reviewing the top 10 most followed Australian female athletes on Instagram

19. Bridey Drake

Bridey Drake is one of the most popular Australian female YouTubers with 4+ million subscribers.

@brideydrake

Bridey was the 2024 TikTok Creator of the Year and self proclaimed Princess of Australia. Bridey Drake is also the founder of Night Sweet Thing (pj’s brand) and has her own TV show: Pure Average.

Her videos offer a glimpse into her everyday life including pranks and entertainment.

Popular this month: how to write a social media strategy

18. Mocha Pom

Mocha Pom is one of the most popular Aussie female Youtubers with 4.1+ million subscribers.

@MochaPom

Mocha the Pomeranian dog who lives alongside her owners in Melbourne, Australia, where the YouTube and TikTok famous dog has million followers.

These top 20 Australian female video creators on YouTube touch many industries and can be influential partners for key brands. Some of the industries they can work with include food, travel, luxury fashion, cosmetics, fitness, comedy, art, education and dancing among others.

Mocha Pom is also one of the top 10 most-followed Australians on TikTok.

17. Ann Reardon

Ann Reardon is one of the top 20 most-followed Australian women on YouTube with 4.9+ million followers.

@howtocookthat

Ann Reardon is the creator and host of “How to Cook That” channel on YouTube.

Reardon is a certified scientist and dietician. After many years in food service, she started the How to Cook That channel out of Sydney, Australia in 2009.

Fans of popular Aussie women on YouTube also checked out the top 10 Australian female sports athletes on Instagram

16. Lyanna Kea

Lyanna Kea is one of the most popular Australian female on Youtubers with 5+ million subscribers.

@LyannaKea

Lyanna is one of Australia’s top 25 comedians and comedy actors who created one of the most iconic characters on YouTube and  TikTok.

Lyanna Kea is a popular Australian female YouTuber, actors, singer and performer known as “Aunty Kea”. Lyanna is a Melbourne-based comedy content who loves dim sum dishes.

Lyanna Kea had just graduated with a master’s in teaching when she realised three things: she hated being a teacher, she loved acting, and she needed a way to pay rent.

Unfortunately for Kea, those three factors didn’t exactly align—and the onset of COVID-19 only made matters worse. Theatre productions had been shut down across Australia and no one was “allowed to be on set anymore.”

The creator’s solution:

“I just started doing TikToks because I needed to flex that side of my brain and just be creative so I could act, just on a different platform.”

It was the right choice.

Kea’s first few videos attracted a fair number of viewers, but it was a simple singing clip that first went “absolutely dogshit crazy.” “In a blink of an eye,” the creator says, her follower count went from “100,000 to one million.”

That momentum provided the perfect opportunity for Kea to embrace her true passion: comedy.

The Youtuber and TikToker’s hilarious skits quickly garnered a loyal audience, but one character in particular made her a TikTok sensation: Aunty Kea.

Kea describes her tentpole character as “an amalgamation of everyone in my family and then also all of the Asian maternal figures that I grew up knowing all my life.”

Skits featuring Aunty Kea are funny, relatable, and—in many ways—comforting.

They’ve also proven to be a favourite among Kea’s 10 million cross-platform fans; so much so that Aunty Kea now has her very own Screen Australia-funded series called Life of Kea.

Lyanna Kea is known for Three Headed Dragon (2022), Socks in Paradise (2020) and Spooky Memes (2020).

Lyanna’s heritage is Chinese-Malaysian. Lyanna is an alumnus of the Skip Ahead initiative, a mentoring program run by Screen Australia and YouTube Australia.

Marketers checked out the top 25 Australians on Instagram.

15. Grace Mulgrew

Grace Mulgrew is one of the most-followed Australian women on Youtube with 5.2+ million subscribers combined on her two channels.

@GracesWorld 4+ million subscribers

@GraceRoom 1.2+ million subscribers

Grace Mulgrew is the popular Aussie woman behind the “Grace World” channel on YouTube.

THE TOP 150 MOST POPULAR AUSTRALIANS WOMEN ON YOUTUBE – PREMIUM LIST

Get this exclusive list of the top 150 most popular Australian women on YouTube.

This premium list ready on Google Sheets includes:

• Name
• Direct links to their correspondent YouTube channel
• Number of followers
• Occupation

This unique list is used by professional marketers to cherry-pick popular Australian female YouTubers for their influencer marketing campaigns.

This exclusive list is also used by business owners who want to sell premium services and  top products to some of the most-followed Australian women on YouTube.

This list will help you:

• Access the top 150 most-followed Australian women on Youtube
• Visit their correspondent’s YouTube channel
• Track your outreach efforts
• Add any notes or comments
• Collaborate and share this list with other team members

How to get this list – steps:

• Complete payment on PayPal.
• Once payment is completed, PayPal will show you a “Go back to merchant” link.
• Click on that link to be taken to our confirmation page where you will find this premium list.
• Any questions or issues you can always contact us. We respond fast! ⚡️

Get this premium and exclusive list now!

14. Tones and I – Toni Watson

Toni Watson is one of the most popular Aussie female Youtubers  with 5.4+ million subscribers.

@tonesandi

Toni Watson, known professionally as Tones and I, is an Australian female pop singer, songwriter, and indie-pop record producer.

Her breakout song, “Dance Monkey”, was released in May 2019 and reached number one in over 30 countries by the end of 2020.

In 2019, Toni broke the Australian record for the most weeks at number one on the ARIA Singles Chart by any artist with 16 weeks.

By mid-January 2020, Watson’s song “Dance Monkey” had spent its 24th and final week at number one, beating Bing Crosby’s all-time Australian record for his version of “White Christmas”, which spent 22 weeks.

Tones and I was the most awarded female singer at the ARIA Music Awards of 2019, winning four of eight nominations. She is dating former Victorian footballer Jimmy Bedford.

Fans of popular Aussie women on YouTube also checked out the top 10 Australian female sports athletes on Instagram

13. Nicole McPherson

Nicole McPherson is one of the most-followed Australian women on Youtube with 5.5+ million subscribers.

@movewithnicole

Nicole is a Certified Pilates & Certified Yoga Instructor (RYT 200).

As a former dancer and gymnast, this popular Aussie woman on YouTube has a passion for movement.

McPherson was a professional Latin Ballroom Dancer and taught Ballroom dancing to adults.

When Nicole retired from competitive dancing in 2017, she began teaching Barre and Pilates in studios and gyms in Sydney, Australia.

Related: the top 25 yoga hashtags on Instagram

12. Kathleen Belsten

Kathleen Belsten is one of the most-followed Aussie women on Youtubers with 5.6+ million subscribers.

@loserfruit

Kathleen Belsten better known as Loserfruit, is an Australian Twitch live streamer, YouTuber and professional gamer.

Kathleen has the second-most followed channel on Twitch among female gamers, behind only Pokimane.

She posts “Let’s Play” gaming videos on her YouTube channel Loserfruit and on her second channel Lufu and additional gaming videos on her third channel Loserfruit Daily.

Kathleen is a popular Aussie woman on YouTube who creates content focused on the Fortnite battle royale game and its variants.

Kathleen was the second streamer to receive their own Fortnite skin as part of the Fortnite Icon Series, after Ninja.

Belsten was one of the leading streamers to compete in the inaugural Fortnite Summer Smash tournament to be hosted at the Australian Open in 2019.

Kathleen Belsten is sponsored by the American cosmetics and skincare brand: elf and fitness clothing brand: Gymshark. 

Kathleen began her YouTube and Twitch channels by streaming League of Legends. She then moved to Overwatch before moving to more Fortnite-based content at the end of 2017.

Ms Belsten was a member of Click, a since-disbanded group of Australian YouTubers who collaborated on videos that also included LazarBeam, Muselk, Crayator, Bazza Gazza, Tannar, and Prestige Clips. She led a 36-hour-long charity stream in January 2020 with Crayator and Fasffy that raised A$300,000 for the Australian bushfire relief effort, in which many other members and friends of Click also participated.

YouTube creators are learning how to make a video go viral

11. Strawberry Jam Toys – Caitlyn

Caitlyn is one of the most-followed Aussie women on Youtube with 6+ million subscribers on her popular Youtube channel: Strawberry Jam Toys.

@StrawberryJamToys

The Strawberry Jam Toys YouTube channel has been designed to engage children of all ages and abilities through curriculum-based media to help children learn and develop critical skills for lifelong learning.

Through her Youtube channel: Strawberry Jam Toys, Caitlyn supports children in developing their knowledge and problem-solving skills, along with supporting their creativity and imagination.

Her mission is to use the educational power of media to help children of all ages and abilities reach their full potential.

This YouTube channel supports the acceptance and celebration of all members of the community and invites them to engage with her non-violent, age-appropriate, parent-approved content that offers positive educational content.

Aussie women checked out the top 10 Australian female sports athletes on Instagram

Next: the top 10 Australian women on Youtube or the top 25 Australian women on Youtube

Some of the above popular Australian women on YouTube can help your brand reach new audiences. These top Aussie female Youtubers come from different backgrounds and work in different industries. Check out the whole list and when ready you can also learn how to brief one of these Australian female influencers on YouTube.

Have your say! 🗣

💬 Users’ comments about these top 20 Australian women on YouTube:

• “Aussie Marketers are digging into this top 20 Aussie female YouTubers as if this list will get them sales or eternal KPI glory 📈🧠. With so much things to solve in this country, I hope not every Aussie tunes in as Chloe drinks iced coffee while blindfolded 🐨☕🎥 Amanda Brown

Send us your comment and get your opinion published!

🎬 Conclusion

Final note: Are your marketing costs through the roof? 🚀💸

If your customer acquisition costs are climbing faster than a startup founder’s ego 📈😎 (post‑IPO champagne still in hand 🍾), and you’re hooked on paid ads like a reality TV star or a Tinder date who keeps accepting your dinner invites 🍝🍷 but never calls you back 📵💔…

If that sounds like you 👀👂🏼, you should definitely contact us 🧠💬📞

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing🔥 💀, expose all the weak spots and show you how to ditch the algorithm chokehold to build a marketing engine you actually own. 🔧🚀

We’ll shake up your team’s thinking 🧠⚡, drop fresh ideas 💡🍉, and turn your marketing from “meh” 😐 to a money-making machine. 🤑💸

Ready to stop burning cash and start making it? 💥💰

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We offer:

✔ Digital Marketing Strategy. Because hope is not a plan 🙃
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Ready to start marketing like a boss? Let’s talk 🚀👊

THE TOP 20 MOST-FOLLOWED AUSTRALIAN WOMEN ON YOUTUBE IN 2026

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