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THE TOP 25 MOST POPULAR AUSTRALIANS ON INSTAGRAM IN 2025

Who are the top 25 most popular Australians on Instagram in 2025?

The top 25 most-followed Australians on Instagram list. The top 25 most popular Aussies on Instagram in 2025 – ranking list.

Brought to you by Mau, Global Head of Marketing Strategy at eDigital.

THE TOP 25 AUSTRALIANS WITH THE MOST FOLLOWERS ON INSTAGRAM IN 2025

Before you start your Instagram influencer outreach program in Australia, let me tell you something you probably have been turning a blind eye to…

Instagram is not helping your business.

Instagram is mugging you in broad daylight.

Instagram algorithm has been deliberately engineered to squeeze every last cent out of your marketing budget. Its showing your carefully crafted videos to roughly the same number of people who would notice if you screamed into your office refrigerator.

You thought you were building an audience on Instagram?

Nope.

You’re renting one from landlords who charge you extra just to talk to your own followers.

In other words, you’re doing the digital equivalent of building an expensive vacation home on rented land that could be bulldozed at any moment.

Meanwhile, your customer acquisition costs are skyrocketing and Mark Zuckerberg is laughing in a money-shaped bathtub.

The problem:
❌ You don’t actually own your Instagram followers data
❌ Your organic reach is being held hostage
❌ Your Instagram ad spend is spiralling out of control
❌ You can’t transfer your followers to your best CRM software no matter how many times you’ve dreamed about an “export” button

The solution:
✅ Stop relying on Instagram treating you like an ATM
✅ Lower your customer acquisition costs without selling your kidney
✅ Build a marketing strategy with assets you own
✅ Master digital marketing so your sales skyrocket without depending on paid ads

I run some of the best digital marketing strategy workshops that will teach you how to ditch the algorithmic extortion racket and create a marketing system that actually works for you.

Because let’s be honest, if you’re still throwing money at Instagram ads hoping for different results, that’s not marketing. That’s like calling your abusive ex at 2 AM: desperate, expensive, and guaranteed to end in disappointment.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE TOP 25 MOST POPULAR AUSTRALIANS ON INSTAGRAM IN 2025 – RANKING LIST

The list of the top 25 most popular Australians on Instagram in 2025.

25. Phoebe Tonkin

Phoebe Tonkin is one of the most-followed Australians on Instagram with 8.2+ million followers.

@phoebejtonkin

Phoebe Jane Elizabeth Tonkin is an Australian actor and model. She is best known for her roles as “Cleo Sertori” in H₂O: Just Add Water, “Fiona Maxwell” in Tomorrow, When the War Began, “Faye Chamberlain” in The Secret Circle, and “Hayley Marshall” in The CW series The Vampire Diaries and its spin-off series The Originals.

“While some of the most popular Australians on Instagram are currently actors and fashion models, this may change in a few years. Young popular content creators are coming out from other video platforms such as TikTok & Twitch. Watch out for new influencers and celebrities from these emerging platforms”

Mau, Global Head of Marketing Strategy at eDigital

⚡️ Most read today: the top 25 most-followed Australian women on Youtube

Unlock the power of influence marketing with this exclusive list of the top 250 most popular Australians on Instagram in 2025.

Whether you’re a marketer looking to boost your sales, launch a product, or expand your audience in Australia or an influencer marketing agency or talent manager looking for more top Aussie influencers to partner with; this curated list – you won’t find anywhere else – will give you access to the top 250 most-followed Aussies on Instagram.

From lifestyle, sports, food, music, film, beauty and fashion to fitness and entertainment, these Aussie Instagram stars command millions of followers and the trust of their audiences.

Don’t miss this opportunity to connect now with the right Australian voices to amplify your message.

24. Sia

Sia is one of the most-followed Australians on Instagram with 8.4+ million followers.

@siamusic

Sia Kate Isobelle Furler is an female Australian singer, songwriter, animal activist (#adoptdontshop), philantropist, queer, film director (Music) and a vegan.

Sia has also songwritten for other popular singers such as Rihanna, David Guetta and Flo Rida.

Some of her songs deal with themes of depression, irritability and addiction.

What about famous Aussies on TikTok?

The top 25 most popular Australians on TikTok

23. Daniel Ricciardo

Daniel Ricciardo is one of the most-followed Australians on Instagram with 9.5+ million followers.

@danielricciardo

Daniel Joseph Ricciardo AM is an Italian-Australian car racing driver who is currently competing in Formula One (F1), under the Australian flag, for the McLaren team.

Editor’s pick: the world’s top 25 female fitness influencers on Instagram

22. Celeste Barber

Celeste Barber is one of the most popular Australians on Instagram with 9.7+ million followers.

@celestebarber

Celeste Barber is one of the most popular female top 25 Australian comedians on Instagram who has been accused for body shaming and bullying other women. Others say her work tries to fight against traditional female body standards.

In 2020, Barber began posting to fundraise for Australia’s horrific bushfires. Her initial fundraising target was $30,000. Within four days she had raised $33 million, which then swelled to $50 million. Bazaar magazine mentioned that was the largest single fundraiser in the history of Facebook at the time. (Related: The top bushfire resistant house design ideas)

Celeste is also a film actor.

Would you like to discover the top 250 most popular Aussies on Instagram?

Get immediate access to this premium list of the top 250 most-followed Australians on Instagram.

21. Angela White

Angela White is one of the most-followed Australians on Instagram with 9.9+ million followers.

@theangelawhite

Angela Gabrielle White is an Australian actor and director. She has been inducted into the AVN Hall of Fame and the XRCO Hall of Fame, and in 2020 became AVN’s first three-time Female Performer of the Year winner.

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Next: the top 20 Australians on Instagram or the top 250 Australians on Instagram

⭐️ Popular read: Learn how to brief an Australian Influencer like a pro!

How does this list compare with the top 25 most popular Australian YouTubers?

The most popular Australians on Instagram influence thousands of consumer choices from what they buy, where they go on holiday, what causes to donate to, what to wear, what companies to follow, what to eat and how to be healthy. No doubt, they have the power to increase business sales as long as there is a right fit. Learn how to craft your social media plan or brief an influencer today!

Marketers are also reading the top 25 Australians on YouTube.

Conclusion

Some of these popular Australians on Instagram build strong relationships with their followers based on authenticity, creativity, leadership and trust. Their recommendations and endorsements are perceived as genuine, making them influential in shaping consumer opinions and generating sales for brands.

Partnering with some of these popular Australians on Instagram allows you to tap into their extensive reach, exposing your business or brand to a larger and more targeted audience.

This exclusive and premium “Top 250 Australians on Instagram“ list will save your marketing team time executing an influencer outreach program and will make it easy to track your progress in contacting some of them.