Find the top 20 most popular photography hashtags on Instagram for 2024. Post your Instagram images and photos with the best photography hashtags in 2024. Find below the top 20 photography hashtags for 2024.

By Mau, a Senior Photographer and marketer at eDigital.

Uncover the top 20 most popular photography hashtags on Instagram for 2024 below…

Trending > How to write a creative photography brief


Before you start using some of the below top 20 most popular photography hashtags on Instagram for 2024, let me tell you something you have probably been turning a blind eye to…

Instagram may not be helping you reach your marketing goals

  • On average and across all industries, posts on Instagram reach only 5% of followers (If you are lucky!) This is a massive issue affecting thousands of marketers.
  • You keep trying hard to build an audience on Instagram that you do not own.
  • You cannot transfer your hard-earned Instagram followers to your CRM.
  • Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best marketing strategy training that will help you:

What are the top 20 most popular photography hashtags on Instagram?

That was the question I asked myself while I was completing the ultimate driving Brisbane to Cairns road trip visiting the best stops for a few months and wanting to find popular photographic spots and lookouts. 

I was surprised many photographers I met on my epic road trip were not using some of the most popular Instagram photography hashtags to amplify and reach more followers and new potential customers.

Some of our best Instagram virtual assistants have researched for you so you can start using some of the top 20 most popular photography hashtags for Instagram listed below…

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20. #lightroom

40+ million posts

⭐️  Top article > The best photography angles

19. #filmphotography

41+  million posts

Related: #filmphoto – #oldphoto – #analoguephotography

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18. #canonphotography

42+  million posts

Related:  #canonphoto – #canonphotographers

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17. #photographylovers

44+ million posts

Before you start using some of these most popular photography hashtags on Instagram, you may want to also use some niche, unique photography hashtags that will connect you to your exact audience.

For example, if you provide photography services for companies in New York, you may also want to use “photography” and “NYC” related hashtags.

Publishing popular photography hashtags will surely bring you likes to your Instagram content but it may not be enough to reach your desired audience.

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16. #gopro

49+ million posts

Related: #goprohero

best snorkeling selfie smile pii gopro Instagram

best snorkelling selfie smile pii GoPro Instagram

15. #photoshop

58+  million posts

Related: #photoediting – #photoedit – #photoshopart – #photoshopedit – #photoshoptutorial


If you want to have – let’s say – 30 great exclusive clients per week, then you do not necessarily need thousands of “likes” and “followers” on Instagram.

You may decide to reach – let’s say – mums with babies between 30-40 years old who are looking for baby photography in San Francisco’s Haight Ashbury area. That’s quite a niche and that could be enough business for you. Then you will use far better hashtags as you know the exact people you want to reach.

Need Instagram marketing strategy support? We run digital marketing strategy training that can help you find effective and proven ways to improve your Instagram marketing.

14. #weddingphotography

59+ million posts

Related: #weddingphotographer – #weddingphoto – #weddingphotographers

snapchat geofilter personal wedding langkawi island couple

Snapchat geo-filter personal wedding langkawi island couple

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13. #landscapephotography

73+ million posts

Related: #landscapephoto – #landscapephotomag

Combine your photography hashtags with some hashtags in your industry, season or holiday or event. 

12. #portraitphotography

78+  million posts

Related: #portraitphotographer – #portraitphoto

creative photo shoot portrait supermodel

creative photo shoot portrait supermodel

⭐️ Popular read > How to write the best creative photography brief

11. #fotografia

99+ million posts

Fotografia means photography in Spanish, Portuguese and Italian language.

Related: #foto – #fotografiaartistica

Next > Discover the top 10 photography hashtags on Instagram or the top 21-25 photography hashtags on Instagram 

Editor’s pick >  The best tips when writing a creative brief for a photoshoot

✪ Expert tip: Add popular photography hashtags to your Instagram posts and stories to increase your chances of being displayed on the Instagram Explore page using the hashtag sticker (you can only add one hashtag) or use the text tool (you can add up to 10 hashtags), you can even hide them by placing a sticker on top of them or use the colour tool to make the hashtags invisible but still findable” Mau

Need a hand with your Instagram Marketing Strategy? Book an Instagram Training session or hire our Instagram Virtual Assistance service today!


Photography hashtags are an important way to expand your Instagram audience and get more reach for your photography business. When you use a hashtag t promote your professional photography, your post will appear on the page for that hashtag. If you use a hashtag on an Instagram Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page.

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram advertising campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Next > Discover the top 10 photography hashtags on Instagram or the top 21-25 photography hashtags on Instagram 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


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