THE 10 MOST POPULAR NSW GOVERNMENT ACCOUNTS ON INSTAGRAM IN 2024

Find below the most popular NSW Government departments and agencies on Instagram in 2024.

Written by Mau, a Senior Digital Marketing Specialist at eDigital.

Uncover the top 10 most popular NSW Government accounts on Instagram in 2024 below…

THE TOP 10 MOST POPULAR NSW GOVERNMENT DEPARTMENTS AND AGENCIES ON INSTAGRAM IN 2024

Find below the most popular NSW Government accounts on Instagram in 2024.

10. NSW Rural Fire Service

163+ thousand people on Instagram follow @nswrfs

People who are looking for some of the best bushfire house design ideas and examples are also following this popular account.

We have seen followers for this account come and go depending on the fire seasons.

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9. Vivid Sydney

185+ thousand people on Instagram follow @vividsydney

Vivid Sydney is an annual winter festival held in Sydney, Australia where art, technology and commerce intersect. The festival is popular for its outdoor light shows but it has also extended to talks, seminars and workshops in different subjects and topics. 

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8. NSW National Parks

186+ thousand people on Instagram follow @nswnationalparks

People who love visiting the best driving stops between Brisbane and Cairns will also love following this account when travelling around New South Wales, Australia. 

⭐️ Popular read > The best Australian local government social media examples

7. Sydney Opera House

205+ thousand people on Instagram follow @sydneyoperahouse

The Sydney Opera House is not only an architectural iconic masterpiece but also a gathering place for world-class musicians, theatre actors and artists.

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6. City of Sydney

224+ thousand people on Instagram follow @cityofsydney

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5. Taronga Zoo

240+ thousand people on Instagram follow @tarongazoo

Find out how animals are teaching humans how to sleep at night time naturally

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4. NSW Police

274+ thousand people on Instagram follow @nswpolice

The NSW Police account on Instagram is followed by people who want to know the latest alerts and notifications of the official law enforcement agency in NSW, Australia.

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3. Art Gallery of NSW

326+ thousand people on Instagram follow @artgalleryofnsw

The Art Gallery of NSW is the most-followed government art department in NSW, Australia.

Followers of this popular art-related account are also reading > The world’s top 25 most expensive art pieces.

2. Visit NSW

596+ thousand people on Instagram follow @visitnsw

People who follow the Visit NSW account on Instagram are also reading the top 25 travel hashtags on Instagram.

1. Sydney

1.2+ million people on Instagram follow @sydney

People who follow the official Sydney account on Instagram are also reading the top 25 travel hashtags on TikTok

OTHER POPULAR NSW GOVERNMENT ACCOUNTS ON INSTAGRAM

  • NSW Health. 135+ thousand followers
  • Carriage Works. 65+ thousand followers
  • Royal Botanic Gardens Sydney 61k
  • NSW Ambulance 41k
  • Fire and Rescue NSW 40k
  • Australian Museum 40k
  • Visit Wollongong 35k+ (related: Wollongong City 7k)

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  • Visit Shoalhaven 34k
  • City of Newcastle 33.2k
  • The Rocks 31k
  • Darling Harbour 29k
  • Powerhouse Museum 26k
  • NSW Department of Education 25k
  • Love Central Coast 25k
  • Destination NSW 23k

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  • Eurobodalla 23k
  • NSW State Library 21k
  • Transport for NSW 16k
  • DPIE Enviro, Energy & Science (@nswenviromedia) 14k
  • Barangaroo Sydney 14k
  • Central Coast 11k
  • NSW State Emergency Service 10k
  • City of Parramatta 10k

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  • Service NSW 10k
  • NSW Shark Smart 9k
  • Sutherland Shire 7k
  • NSW Justice 7k
  • Screen NSW 6k
  • Study NSW 5k
  • Create NSW 5k

Editor’s pick >  The World’s Top Sporting Athletes on Instagram

  • Camden Council NSW 5k
  • Visit NSW Forests 4k
  • City of Wagga Wagga 4k
  • Our Regional NSW 4k
  • Art Gallery NSW Shop 4k
  • Tweed Shire council 3k
  • Shoalhaven City Council 3k
  • Bathurst Council 3k
  • Bathurst Regional Art Gallery 3k
  • NSW Department of Primary Industries (DPI) 3k
  • Tamworth Regional Council 3k

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  • Goulburn Australia 3k
  • Byron Shire Council 2k
  • Blue Mountains City Council 2k
  • NSW Parliament 2k
  • Albury City 2k
  • NSW Rural Women’s Network 2k
  • Orange City Council 2k
  • NSW Communities & Justice Department (DCJ) 1k
  • Armidale Regional Council 1k

Do not miss > Social media for government contractors

  • Dubbo Regional Council 1k
  • NSW Biodiversity Conservation Trust 1k
  • Land care NSW 1k
  • Inverell Shire Council NSW 1k
  • Midcoast Council (Forster) 1k
  • Aboriginal House Office NSW 1k
  • Heritage NSW 1k
  • NSW Gov Events 1k
  • I work for NSW 1k
  • Urban Growth NSW 1k
  • NSW Marine State 0.8k
  • Northern Sydney Local Health District 0.5k
  • NSW Small Business Commissioner 0.2k

Need Instagram marketing strategy support? We run online workshops where we can look at how to improve your Instagram marketing.

✅ Most views today > Most popular travel hashtags on Instagram

Need a hand with your Government’s Instagram Marketing Strategy? Book an Instagram training session

CONCLUSION

Instagram offers a direct channel of communication between government departments and the public.

Instagram allows government agencies to share updates, disseminate news and important information directly with citizens and promote transparency and accountability. 

Government agencies using Instagram can also engage with local communities and gather feedback on various issues. This can help government departments better understand the needs and concerns of their public.

Some of the most popular uses of Instagram by Government agencies include running awareness campaigns on important issues such as public health, environmental conservation, and social justice.

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
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  • Celebrity and influencer marketing campaign strategy. 
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Contact us today and start boosting your leads and sales.

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THE MOST FOLLOWED NSW GOVERNMENT DEPARTMENTS AND AGENCIES ON INSTAGRAM IN 2024

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