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HOW TO WRITE THE BEST EVENT ANNOUNCEMENT MEDIA RELEASE

The top 10 tips and tricks when writing a successful event announcement media release.

Brought to you by Mau, a Senior Event Marketing Specialist at eDigital.

THE TOP 10 TIPS WHEN WRITING A SUCCESSFUL EVENT ANNOUNCEMENT MEDIA RELEASE 

Before you learn how to write the best event announcement media release, let me tell you something you may find hard to admit:

Social media platforms are mugging you in broad daylight 🔫 while you thank them for the privilege.

Their algorithms show your “viral” content to roughly the same audience who’d notice if you screamed into your office printer: Kenji from the branding team who does not even know your name. 😵

You own nothing 🤡 on your social media accounts.

You’re renting followers from landlords who charge you extra just to talk to your own audience.

It’s like building a mansion on rented land: expensive, temporary, and the landlord can bulldoze it whenever they update their “community guidelines”. 🏠💥

Meanwhile, top social media platforms’ owners are swimming in pools filled with your ad spend. 🏊‍♂️💰

Your current situation:
❌ Zero follower data ownership 📊❌
❌ Organic reach = no-one watching! 🕵️‍♂️
❌ Ad costs rising faster than your therapy bills 📈💀
❌ Followers “export” button? Pure fantasy 🦄

The intervention your marketing needs:
✅ Stop being social media’s favourite ATM 🏧❌
✅ Own your audience (revolutionary concept!) 👑
✅ Lower your customer acquisition costs 💰
✅ Build marketing systems that you own and control 🤖❤️

Throwing money at social ads hoping for results is expensive self-harm with the worse ROI. 🔥

Ready to break up with social media algorithmic abuse?

Book a strategy session and learn to build marketing that works for you, not against your bank account. 🚀

Stop renting your success. Start owning it.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

The top 10 tips when writing a winning event’s announcement media release

We have found that some of the top reasons marketers and business owners want to better announce their events are due to the fact that crafting the best event announcement and media release can win them the best sponsors.

Whether you offer poor customer service or your brand is yet to meet customers’ expectations, crafting the best event announcement can increase brand preference and trust which ultimately will boost leads, sales, profits and brand equity.

10. Write a short and snappy headline to grab attention

• It should include points from your release and sum up its subject.

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9. Lead with the essential information

• Start with who, what, when, where, and why in the first paragraph. The first paragraph is called ‘the lead’. It is the most important part of the release.
• Put the most newsworthy angle upfront – what makes this event matter NOW?
• Include the event date, time, and location prominently

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8. Create a compelling hook

• Lead with what’s unique, controversial, or timely about your event.
• Focus on the impact or benefit to the community/audience
• Avoid generic language like “exciting opportunity” – be specific about what’s actually exciting

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7. Structure for scanability

• Use an attention-grabbing headline that includes key details
• Keep paragraphs short (2-3 sentences max)
• Include subheadings if the release is longer
• Put the most important information first. Journalists and editors see lots of releases and may not read beyond the first paragraph, so it is important that it contains all the necessary and relevant information.
• After the lead, each remaining paragraph should be less important than the one that precedes it. When your release is written this way, the story can, if necessary, be trimmed from the bottom up.

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6. Include critical practical details

• Exact date, start/end times, full address
• Ticket prices and where to purchase
• Contact information for media inquiries
• Registration deadlines or capacity limits
• Parking/transportation information

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5. Make it newsworthy

• Tie into current trends, local issues, or seasonal relevance
• Include notable speakers, performers, or attendees
• Mention any “firsts” – first time in the city, largest event of its kind, etc.
• Add relevant statistics or local impact data

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4. Add a company boilerplate

1. Add a company boilerplate at the end of your media release. The boilerplate is your media “elevator pitch.” about your company and product offerings to a reader who may have no prior knowledge of your business.

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3. Timing and distribution

• Send 1-2 weeks before the event (longer for major events)
• Target specific journalists who cover your event type/beat
• Follow up with personalised pitches to key media contacts
• Include high-resolution photos and consider video content

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2. End with clear next steps

• Include website links, social media handles
• Provide media contact information
• Add registration/ticket purchasing details
• Consider including a brief “about” section for your organisation

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1. Follow up on your release a few days before the event with a media invite

• This reminds newsrooms your event is on and gives them all the details they need.
• You might want to offer a media briefing with interview opportunities before your event begins.
• Media invites should also outline the best time for invitees to attend and who their contact will be on the day.
• Outline specific opportunities pertinent to the various media outlets invited. For example, highlight any exciting photography opportunities for print media and enticing speech, interview or live performance that will be of great interest for a TV news outlet.

The key is making it immediately clear why this event matters to their audience and making the journalist’s job as easy as possible.

A well-crafted event media release captures attention and generates interest in your upcoming event. An event announcement media release serves as a teaser, providing essential details to spark curiosity and attract potential attendees and sponsors.

🎬 Conclusion