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HOW TO WRITE THE BEST EVENT ANNOUNCEMENT MEDIA RELEASE

The top tips and tricks when writing a successful event announcement media release.

Brought to you by Mau, a Senior Event Marketing Specialist at eDigital.

TOP TIPS WHEN WRITING A SUCCESSFUL EVENT ANNOUNCEMENT MEDIA RELEASE

Thousands of marketers in some of the top fastest-growing industries are looking for the best ways to announce their events.

With the help of our best Instagram virtual assistants, we have found that some of the top reasons marketers and business owners want to better announce their events are due to the fact that crafting the best event announcement and media release can win them the best sponsors.

Whether you offer poor customer service or your brand is yet to meet customers’ expectations, crafting the best event announcement can increase brand preference and trust which ultimately will boost leads, sales, profits and brand equity.

Trending this week: the best event sponsorship proposal template

The top 9 tips when writing a winning event’s announcement media release

Write a short and snappy headline to grab attention. It should include points from your release and sum up its subject.
The first paragraph is called ‘the lead’. It is the most important part of the release and should contain the strongest key message where the who, what, when, where, and why of the story lives.
Journalists and Editors see lots of releases and may not read beyond the first paragraph, so it is important that it contains all the necessary and relevant information.
After the lead, each remaining paragraph should be less important than the one that precedes it. When your release is written this way, the story can, if necessary, be trimmed from the bottom up.
Keep each paragraph is self-contained and regardless of how many paragraphs are deleted, the story should still
makes complete sense.
Keep your media release to one page (maximum 400 -500 words). The aim is to encourage a reporter to pursue your story, not to overwhelm or bore them with detail.
Finish with the Media Contact Details and the Company Boilerplate. The Boilerplate is your media “elevator pitch.” about your company and product offerings to a reader who may have no prior knowledge of them.
Send your event announcement release to websites like MediaConnections or PRwire
Follow up on your release a few days before the event with a media invite. This reminds newsrooms your event is on and gives them all the details they need. If you have key stakeholders, you might like to hold a media briefing with interview opportunities before you begin. Most of all this invite needs to share the “story” the media can get by attending your event. It should also outline the best time for them to attend and who their contact will be on the day. As part of this invite, it’s a great idea to outline specific opportunities pertinent to the various outlets. For example, highlight any exciting photography opportunities for print media and enticing vision that will be available for TV news.

Next: the best event sponsorship proposal template

Conclusion

A well-crafted event media release captures attention and generates interest in your upcoming event. An event announcement media release serves as a teaser, providing essential details to spark curiosity and attract potential attendees and sponsors.

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