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THE 10 MOST POPULAR NSW GOVERNMENT DEPARTMENTS ON INSTAGRAM IN 2025

The top 10 most popular NSW Government departments and agencies on Instagram in 2025. The top 10 most-followed NSW government accounts on Instagram.

Written by Mau, a Senior Digital Marketing Specialist at eDigital.

Uncover the top 10 most popular NSW Government accounts on Instagram in 2025.

THE TOP 10 MOST POPULAR NSW GOVERNMENT DEPARTMENTS AND AGENCIES ON INSTAGRAM IN 2025

Are you a social media manager for some obscure NSW government department that nobody follows?

Do you spend your days posting about waste management initiatives to an audience of exactly 31 people (16 of whom are your colleagues who were forced to follow)?

Fear not, social media warrior of the public sector!

Check out the most popular NSW Government accounts on Instagram in 2025.

10. NSW Rural Fire Service

The NSW Rural Fire Service is one of the most popular NSW Government accounts on Instagram with 157+ thousand followers.

@nswrfs

People who are looking for some of the best bushfire house design ideas and examples are also following this popular account.

We have seen followers for this account come and go depending on the NSW fire seasons.

Popular this month: the top 25 most popular food hashtags on Instagram

Nothing will fuel your workplace resentment quite like seeing NSW Transport get 3,000 likes for posting a sunset behind a train while your meticulously crafted infographic about fire prevention got three comments (one from your mom).

9. NSW National Parks

The NSW National Parks is one of the most-followed NSW Government accounts on Instagram with 204+ thousand followers.

@nswnationalparks

Your boss has no idea what Instagram actually is, but they definitely know NSW National Parks has more followers than you.

Study the big accounts so when they ask “Why can’t we go viral like NSW National Parks?” you can explain why your Department of Administrative Paperwork Compliance doesn’t have cute beaches to photograph.

Trending today: The top 10 Gen Z characteristics

8. Vivid Sydney

The Vivid Sydney is one of the most popular NSW Government accounts on Instagram with 211+ thousand followers.

@vividsydney

Vivid Sydney is an annual winter festival held in Sydney, Australia where art, technology and commerce intersect. The festival is popular for its outdoor light shows but it has also extended to talks, seminars and workshops in different subjects and topics.

People following Vivid Sydney on Instagram checked out the exclusive list of the world’s top 25 most expensive art pieces.

7. Sydney Opera House

The Sydney Opera House is one of the most popular NSW Government accounts on Instagram with 238+ thousand followers.

@sydneyoperahouse

The Sydney Opera House is not only an architectural iconic masterpiece but also a gathering place for world-class musicians, theatre actors and artists.

NSW Gov employees are also reading the Social media training for Australian Government agencies

6. City of Sydney

The City of Sydney is one of the most-followed NSW Government accounts on Instagram with 259+ thousand followers.

@cityofsydney

Marketers are reading this year’s top 10 Pinterest marketing trends

5. Taronga Zoo

The Taronga Zoo is one of the most popular NSW Government accounts on Instagram with 277+ thousand followers.

@tarongazoo

NSW Government social media managers also checked the top 10 TikTok marketing trends

4. NSW Police

The NSW Police is one of the most-followed NSW Government accounts on Instagram with 284+ thousand followers.

@nswpolice

The NSW Police account on Instagram is followed by people who want to know the latest alerts and notifications of the official law enforcement agency in NSW, Australia.

NSW Police fans also read the top reasons why good people do bad things.

You may want to follow this account to check out how NSW Police discovered that posting literally any content with a police dog will get 10x the engagement of important safety information. #K9Unit #CutePuppers #AlsoThereWasAMajorCrime

3. Art Gallery of NSW

The Art Gallery of NSW is one of the most popular NSW Government accounts on Instagram with 350+ thousand followers.

@artgalleryofnsw

The Art Gallery of NSW is the most-followed government art department in NSW, Australia.

Art lovers also read the world’s top 25 most expensive art pieces

2. Visit NSW

The Visit NSW is one of the most-followed NSW Government accounts on Instagram with 633+ thousand followers.

@visitnsw

Australian travel influencers also checked the top 25 travel hashtags on Instagram

1. Sydney

The Sydney is the most popular NSW Government account on Instagram with 1.3+ thousand followers.

@sydney

Australian travel influencers also checked the top 25 travel hashtags on TikTok

In the high-stakes world of NSW government social media, you’re only as good as your last infographic about water conservation! May your engagement rates be high and your angry comments be few.

Other popular NSW Gov accounts on Instagram

• NSW Health
• Carriage Works
• Royal Botanic Gardens Sydney
• NSW Ambulance
• Fire and Rescue NSW
• Australian Museum
• Visit Wollongong (related: Wollongong City)

Just in: Facebook marketing for government – training

• Visit Shoalhaven
• City of Newcastle
• The Rocks
• Darling Harbour
• Powerhouse Museum
• NSW Department of Education
• Love Central Coast
• Destination NSW

Trending today: the best social media training for government departments

• Eurobodalla
• NSW State Library
• Transport for NSW
• DPIE Enviro, Energy & Science (@nswenviromedia)
• Barangaroo Sydney
• Central Coast
• NSW State Emergency Service
• City of Parramatta
• Service NSW
• NSW Shark Smart
• Sutherland Shire
• NSW Justice
• Screen NSW
• Study NSW
• Create NSW

Editor’s pick: the world’s top 25 sporting athletes on Instagram

• Camden Council NSW
• Visit NSW Forests
• City of Wagga Wagga
• Our Regional NSW
• Art Gallery NSW Shop
• Tweed Shire council
• Shoalhaven City Council
• Bathurst Council
• Bathurst Regional Art Gallery
• NSW Department of Primary Industries (DPI)
• Tamworth Regional Council
• Tamworth Country Music Festival

Most read today: the world’s most popular fitness apps

• Goulburn Australia
• Byron Shire Council
• Blue Mountains City Council
• NSW Parliament
• Albury City
• NSW Rural Women’s Network
• Orange City Council
• NSW Communities & Justice Department (DCJ)
• Armidale Regional Council

Do not miss the top 25 most popular hashtags on TikTok

• Dubbo Regional Council
• NSW Biodiversity Conservation Trust
• Land Care NSW
• Inverell Shire Council NSW
• Midcoast Council (Forster)
• Aboriginal House Office NSW
• Heritage NSW
• NSW Gov Events
• I work for NSW
• Urban Growth NSW
• NSW Marine State
• Northern Sydney Local Health District
• City of Canterbury Bankstown
• NSW Small Business Commissioner

Need Instagram marketing strategy support? We run online workshops where we can look at how to improve your Instagram marketing.

✅ Most read today: The top 25 most popular travel hashtags on Instagram

Honourable mention to that one random NSW council account on Instagram with 315 followers whose entire feed is pictures of their quarterly community newsletter and blurry shots of the mayor cutting ribbons outside the local Bunnings.

Need a hand with your Government’s Instagram Marketing Strategy?

Book the best social media marketing training

Government employees are reading the best Social Media training for the Government agencies.

Conclusion

Instagram offers a direct channel of communication between NSW government departments and the public.

Instagram allows government agencies to share updates, disseminate news and important information directly with citizens and promote transparency and accountability.

NSW Government agencies using Instagram can also engage with local communities and gather feedback on various issues. This can help government departments better understand the needs and concerns of their public.

Some of the most popular uses of Instagram by NSW Government departments include running awareness campaigns on important issues such as public health, environmental conservation, and social justice.

Final note: Are your marketing costs through the roof?

If your customer acquisition costs are climbing faster than a startup founder’s ego (after a successful IPO), and you’re hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.

If that sounds like your situation, you should contact us.

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.

We’ll shake up your team’s thinking, drop fresh ideas and turn your marketing from “meh” to money-making.

Ready to stop burning cash and start making it? Hit us up! We offer:

✔ Digital Marketing Strategy. Because hope is not a plan.
✔ Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
✔ Social Media Marketing Training. So you stop posting into the void.
✔ SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even?
✔ Influencer & Celebrity Marketing. Get people with clout to talk about you.
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✔ Consumer Giveaways & Competitions. Because people will do anything for free stuff.
✔ Email Marketing & Drip Sequences. Slide into inboxes the right way.
✔ Conversion Rate Optimisation. Turn window shoppers into actual buyers.

Ready to start marketing like a boss? let’s talk. 🚀

THE MOST FOLLOWED NSW GOVERNMENT DEPARTMENTS AND AGENCIES ON INSTAGRAM IN 2025

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Considered one of the best marketing consultants in Sydney (and not just by Mau’s mom), Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandpa will get it.

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Mau is travelling the 🌎 ✈️ probably posting questionable travel choices on TikTok or YouTube