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THE BEST 10 FREE INSTAGRAM ANALYTICS APPS AND TOOLS IN 2026

The best 10 free Instagram Analytics apps and tools and software in 2026. Get the right Instagram data and the best insights to grow your business.

Brought to you by Mau, a Senior Instagram Marketing Specialist at eDigital Agency.

THE BEST 10 FREE INSTAGRAM ANALYTICS APPS AND TOOLS IN 2026

Before you start using one of these best 10 Instagram analytics apps and tools, let me tell you something you may find hard to admit:

Instagram is mugging you in broad daylight 🔫 while you thank them for the privilege.

Instagram algorithm shows your “viral” content to roughly the same audience who’d notice if you screamed to your office printer: Mark from accounting who does not even know your name. 😵

You own nothing 🤡 on your Instagram account.

You’re renting followers from landlords who charge you extra just to talk to your audience.

It’s like building a mansion on rented land: expensive, temporary, and the landlord can bulldoze it whenever they update their “community guidelines”. 🏠💥

Meanwhile, Zuckerberg is swimming in a pool filled with your ad spend. 🏊‍♂️💰

Your current situation:

❌ Zero follower data ownership 📊❌
❌ Organic reach = no-one watching! 🕵️‍♂️
❌ Ad costs rising faster than your therapy bills 📈💀
❌ Followers “export” button? Pure fantasy 🦄

The intervention your marketing needs:

✅ Stop being Instagram’s favourite ATM 🏧❌
✅ Own your audience 👑
✅ Lower your customer acquisition costs 💰
✅ Build marketing systems that own and control 🤖❤️

Throwing money at Instagram ads hoping for results is expensive self-harm with the worse ROI. 🔥

Ready to break up with Instagram’s abuse?

Book a strategy session and learn to build digital marketing that works for you, not against your bank account. 🚀

Stop renting your success. Start owning it.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE BEST 10 FREE INSTAGRAM ANALYTICS TOOLS AND APPS IN 2026

The Instagram Analytics Gold Rush: When Fake Metrics Meet Real Salary Demands

Nothing shouts “I definitely deserve a raise” quite like you using every Instagram analytics app known to humanity, desperately hunting for metrics that’ll make your 347 followers and 12 likes per post look like you’ve cracked the social media code and deserve executive-level compensation for managing your dog grooming business’s Instagram account.

You are convinced that the right Instagram analytics platform will magically transform your mediocre engagement rates into Canva AI slides so impressive your boss will immediately promote you to Chief Marketing Officer, or at least stop asking why your “viral content strategy” generates less buzz than a broken air conditioner.

The most beautiful part of your comedy show is watching you obsess over vanity analytics like “story completion rates” and “hashtag performance optimisation” while your actual Instagram strategy consists of posting blurry photos of your team’s lunch with captions like “Monday motivation! #hustle #blessed #entrepreneur,” followed by seventeen hashtags that have nothing to do with your business.

You’ll spend hours analysing Instagram content engagement patterns and demographic breakdowns for an audience that’s primarily composed of your marketing interns’ fake accounts and an army of bots selling motivational workshops, convinced that somewhere in this data goldmine lies proof of your marketing genius.

I know what you want to do:

You want to create elaborate dashboard systems tracking every conceivable Instagram post metric except the one that matters – whether anyone actually buys your product.

You’ll screenshot graphs showing your “impressive reach growth” (from 23 to 47 people) and “optimised posting times” (apparently 3 AM on Tuesday is when their audience is most engaged, which makes sense since that’s when the spam bots are most active) and you get paid more for the overtime.

The most spectacular part of this is that you want to use enterprise-level Instagram analytics tools to measure the performance of content that wouldn’t impress a high school social media class.

What’s particularly hilarious is how you’ve convinced yourself that correlation equals causation – if their follower count went up by 12 people the same week you started using a premium Instagram analytics software, clearly the platform is working its magic and they deserve recognition for their strategic brilliance.

You’ll craft detailed reports about “audience sentiment analysis” and “competitive benchmarking” while completely ignoring that your main competitor is literally any business that posts content more interesting than photos of your office coffee machine with inspirational quotes about Monday motivation.

Perhaps the most brilliant part is that you are essentially trying to use sophisticated Instagram analytics to prove you’re marketing genius when your Instagram success story is roughly equivalent to being the tallest person at a kindergarten graduation – technically a superlative, but not exactly impressive in the broader context.

But hey, keep believing that finding the perfect Instagram analytics platform will finally provide the statistical ammunition needed to convince your boss that your 2.3% engagement rate represents untapped marketing brilliance worth a significant salary increase – dive into this analytics wonderland and start building those Canva AI presos that’ll surely catapult you from “person who posts things online” to “strategic digital marketing visionary.”

10. Brandwatch Audiences

Whoever your business aiming to target, BrandWatch Audiences helps you find groups of Instagram Authors based on what matters to your business – their demographics, passions, professions, where they’re based, and who they engage with. BrandWatch Audiences is a powerful search that gives you instant results that will help you with your Instagram Marketing targeting strategy.

Marketers are collaborating with some of the world’s top 10 most-followed people on Instagram.

9. Command

Become a better Influencer with Command.  Command gives want to be “Influencers” the tools to optimize, grow, and monetize their Instagram profile. You will be able to understand your account better with hourly follower and post analytics. See your best time to post and use our personally recommended hashtags to get more engagement. Ready to start making money? Join the Command Influencer Network so brands can find you.  Command app is loaded with features to help you grow, optimize, and monetise your Instagram page. Key Features:

• Report Card – understand how your account is performing, get personalized recommendations for improvement
• Hashtag Recommendations – find trending hashtags in your category to improve engagement
• Account Analytics – see hourly analytics on followers, likes, comments and other stats with our beautiful charts
• When to Post – we’ll calculate the times when your content performs the best so you can post at just the right time
• Global When to Post – see the best times to post in different countries and timezones based on data from hundreds of influencers
• News – be the first to know about new Instagram features

Command is an Instagram-specific app that provides users with a host of unique metrics. Any marketer or business owner who wants to increase their Instagram footprint should be using Command. A tool that provides advanced reporting, research tools, and data insights. In addition to being a comprehensive analytics app, it also provides an intuitive experience thanks to easy-to-read graphs and charts as well as a “Report Card” that grades everything from your followers count to your photo orientation.

Popular this month: The world’s top 10 most-followed people on Instagram

The best 10 Instagram analytics tools, apps and software in 2025 – list.

8. Crowdfire

Crowdfire enables you to schedule and publish content to Instagram, Facebook pages, LinkedIn, Pinterest and Twitter from one place. You can choose to post manually or it will choose the best times to post based on when your followers are most active. Once you have created your post and written a description, Crowdfire will analyse the information and suggest the best hashtags to use.

It offers free social media scheduling when connecting up to three social media accounts and you can have up to 10 posts scheduled at a time for each of your connected social accounts. For eg, 10 posts for Instagram, 10 posts for Facebook, and so on. To schedule more posts, you can upgrade to a higher plan. Or wait for some of the posts in your schedule to be published and make way for new posts.

Benefits:

• Compose your posts and schedule them to go out later.
• Automatically find and recommend articles and images your audience will love, so you can share them to all your social profiles and keep your timelines buzzing!
• Keep an eye out for any updates on your website, blog or online shops; and create quick, beautiful posts about the update to easily share on all your social profiles
• Schedule all your posts in advance and post them automatically at the best times or at a time chosen by you. Saving you tons of time and effort!
• Take away the headache of crafting separate posts for each social profile and automagically customize your posts for all your profiles!
• Use the Chrome extension to share your favourite pages from the internet to all your social accounts in 2 easy clicks!
• Add your favourite websites and blogs as your source for new content using the RSS feature!
• Using the tailored frequency feature, Crowdfire can schedule the same post to go out multiple times in a month.
• Supercharge your Twitter account with features like non-followers, fans, recent unfollowers, recent followers, inactive following, smart feed, all following, competitors followers, keyword search & friend check.
• Crowdfire is a favourite amongst creators all over the world! Millions of small businesses, artists, writers, influencers, sellers, freelancers, and self-employed individuals use Crowdfire to go big online.

Marketers also checked out some the top 25 most-followed sports athletes on Instagram

7. Iconosquare

⚡ eDigital recommended ⚡ 

Iconosquare is one of the top leading Instagram tools. Allows you to analyse, manage and run competitions for one or multiple Instagram accounts.

Find out Australia’s top 15 most-followed Instagram accounts or the top 25 most popular sports athletes on Instagram.

Marketers are learning more about the top 10 Gen Z characteristics

6. Later

⚡ eDigital recommended ⚡ One of the most complete Instagram tools you can ever imagine. Later not only gives you Instagram analytics but you can also plan and schedule your Instagram posts. Later offers integration with Linked.bio to make your Instagram shoppable.

Marketers are learning about the best day and time to post on Instagram

4. Emplifi (former Socialbakers and Pixlee)

Emplifi offers Instagram Insights overall metrics of Impressions, Reach, Website Clicks and Profile Views into their suite. Marketers using this tool can now cross-compare Instagram in one dashboard and visualise where their marketing efforts are paying off. And they can do it in the same place where they get the rest of their social media data insights.

Most read today: how to write a social media strategy

3. Socialblade

Socialblade allows you to find stats of the top 10, 50, and 100 most followed people on Instagram by the number of followers – worldwide.

Marketers are using some of the best digital marketing tools.

2. Sprout Social

Sprout Social offers a great free Instagram Analytics report. This free report will offer you some basic insights into how your Instagram account is performing and which images are getting the most engagement.  The whole Social Analytics Tool is paid (not cheap).

Exclusive: the top 25 most popular food hashtags on Instagram

1. Social Studies (former Magi Metrics)

The top three things you can do with this tool.

1. Discover your most popular Instagram posts and turn them into ads.
2. Analytics: Export anyone’s Instagram account, the followers, posts, comments or likes for any Instagram account. Export an Instagram hashtag. Get the data as a spreadsheet file, so you can do your analysis.
3. Influencers: Search for Instagram influencers by keyword and filter by the number of followers, engagement and location.

Great tool if you need to download a full list of Instagram followers or a full list of people who have liked all your Instagram posts or have commented on all your Instagram posts. Also, this tool is useful when you have thousands of followers but cannot search for a specific one natively on Instagram as there is no search bar. The free option on Social Studies will give you up to 100 followers or posts per export. The paid version starting at  $100/month will give you up to 1 million followers/posts per export.

Just updated: The world’s top 10 most followed brands on Instagram

Have your say! 🗣

💬 Users’ comments about this exclusive list of the best Instagram analytics tools, platforms and software:

• “”Marketers are deep-diving into this best Instagram analytics tools list like they’re decoding the Da Vinci Code, just to prove that 12% engagement on a meme means they deserve a raise and a new title: ‘Content Alchemist’. Boss still thinks Reels are fishing gear” Caleb Johnson

Send us your comment and get your opinion published!

Conclusion

One of the above best Instagram analytics tools can help you track the performance of your Instagram account, posts, and stories. A good Instagram analytics tool should provide valuable insights into metrics like followers’ growth, reach, impressions, likes, comments, and more.

This data helps you understand what content resonates best with your audience and what strategies are working. You should choose the best Instagram analytics software that enables you to optimise your Instagram content, understand your audience better and make informed decisions that drive engagement and sales.

Final note📝: Are your marketing costs through the roof? 🚀💸

If your customer acquisition costs are climbing faster than a startup founder’s ego 📈😎 (post‑IPO champagne still in hand 🍾), and you’re hooked on paid ads like a reality TV star or a Tinder date who keeps accepting your dinner invites 🍝🍷 but never calls you back 📵💔…

If that sounds like you 👀👂🏼, you should definitely contact us 🧠💬📞

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing🔥💀, expose all the weak spots and show you how to ditch the algorithm chokehold to build a marketing engine you actually own. 🔧🚀

We’ll shake up your team’s thinking 🧠⚡, drop fresh ideas 💡🍉, and turn your marketing from “meh” 😐 to a money-making machine. 🤑💸

Ready to stop burning cash and start making it? 💥💰

Hit us up! 📲

We offer:

✔ Digital Marketing Strategy. Because hope is not a plan 🙃
✔ Online Ads (Google, Social, Remarketing). The art of spending money wisely for once 🎯
✔ Social Media Marketing Training. So you stop posting into the void 🕳️📉
✔ SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even? 🤷‍♂️🔍
✔ Influencer & Celebrity Marketing. Get people with clout to talk about you 💅📢
✔ Branding & Logo Design. So you don’t look like a dodgy side hustle 💼🚫
✔ Consumer Giveaways & Competitions. Because people will do anything for free stuff 🎁
✔ Email Marketing & Drip Sequences. Slide into inboxes the right way 💌😏
✔ Conversion Rate Optimisation. Turn window shoppers into actual buyers 🛒➡️💳

Ready to start marketing like a boss? Let’s talk 🚀👊

THE BEST INSTAGRAM ANALYTICS APPS AND TOOLS IN 2026

was brought to you by Mau

Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandma will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau’s “Escaping Capitalism” trip 🌎 ✈️  is leaving questionable life choices on TikTok & YouTube