Find the best marketing funnel stages graph. Also referred to as the consumer’s path to purchase or the customer purchase journey diagram. Designed by Mau, a Senior Digital Marketing Specialist at eDigital.


The core function of marketing is to connect the right people to the right product by surfacing the right messages at the right time. This essentially boils down to following a potential customer on their path to purchase and communicating the right ideas based on their interests at the right time using the most optimal marketing channel.


Below is the Marketing Funnel Stages Graph you could use to framework your marketing strategies by looking at each stage of the marketing funnel.

Understanding the marketing funnel stages will help you bring relevant and valuable content to your customers aiding their process of deciding whether to purchase your product/service or not.

buyer process journey social media marketing strategy objective graph funnel

buyer process journey social media marketing strategy objective graph funnel

Key considerations for the marketing funnel stages:

  • Make sure people see that your business, product, or service exists. Address all the people who match the desired customer profile based on their age, gender, interests, and behaviours.
  • Lead people to think about your brand or show interest in your brand. Address all the people who match the desired customer profile and have shown some interest in the advertised product or category.
  • Get potential customers to try your brand and make a purchase. Address all the people who have shown a strong interest in the advertised brand or product.
  • Get your new customer to use your brand as soon as possible. Make sure your delivery promise is fulfilled.
  • Make it easy for people to use your brand in the most optimal way. Educate the customer with the best practices for using your brand.
  • Make people care enough to purchase more or advocate for your business. Collect customers’ reviews and make it easy for your customers to recommend your brand to their friends and family.


It’s important to consider what stage of the marketing funnel your target is in.

For example, an ad that is designed to make people – who are not familiar with your brand – become aware of it and form an opinion of it can not be expected to result in people buying the product immediately. They may need to see subsequent ads (a marketing practice known as sequencing) that give them more reason to buy the product. Your brand awareness campaign objective is about building trust.

On the other hand, ads that are designed to encourage purchase may not work very well to help people form an opinion of the brand or improve their perception of its quality.

Every time someone interacts with your brand or your employees, their perception of your brand or company is influenced. This includes online reviews, mentions on social media, as well as your marketing.

Through marketing and advertising campaigns, it is possible to build familiarity with your brand and its recognition and encourage people to buy your products over the competition. An ad seen today can trigger sales in the near future while also ensuring future sales to come.

Some marketers limit their strategy to tactics close to the end of the marketing funnel stages.

For example, they might focus mostly on ads targeted to people who have a preformed opinion of the brand or are ready to make a purchase and are therefore more likely to convert into a customer.

Other marketers focus on the beginning of the customer journey (for example, awareness ads).

The savviest marketers focus on covering the entire marketing funnel stages as long as it’s profitable.

Last note: Is your marketing not reaching your sales targets? Stop wasting your money on marketing that is not performing. Find how you can increase your sales with our eCom boost program!

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Mau is a certified Facebook, Google Ads, SEO specialist, keynote speaker and one of Australia’s top marketing influencers. Mau offers digital marketing strategy support & training. Mau‘s premium Digital Marketing Plan & Social Media Plan templates are used by thousands of marketers.

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