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THE WORLD’S TOP 20 FEMALE FITNESS INFLUENCERS ON INSTAGRAM IN 2025

The world’s top 20 most-followed fitness trainers on Instagram in 2025 ranking list. The list includes fitness trainers USA, UK, Australia and more.

It is brought to you by Mau, a Senior Digital Marketing Specialist at eDigital.

Promote your fitness business on Instagram by following best practices by some of these top professional female fitness athletes and personal trainers empowering women to become active and healthier.

Female fitness trainers are using some of the top 25 most popular fitness hashtags for Instagram

THE WORLD’S TOP 20 FEMALE FITNESS INFLUENCERS ON INSTAGRAM IN 2025

Before you start checking out some of these top 20 female fitness influencers on Instagram, let me tell you something you may find hard to admit:

Instagram is not helping your business.

Instagram is mugging you in broad daylight.

Instagram algorithm has been deliberately engineered to squeeze every last cent out of your marketing budget. Its showing your carefully crafted videos to roughly the same number of people who would notice if you screamed into your office refrigerator.

You thought you were building an audience on Instagram?

Nope.

You’re renting one from landlords who charge you extra just to talk to your own followers.

In other words, you’re doing the digital equivalent of building an expensive vacation home on rented land that could be bulldozed at any moment.

Meanwhile, your customer acquisition costs are skyrocketing and Mark Zuckerberg is laughing in a money-shaped bathtub.

The problem:
❌ You don’t actually own your Instagram followers data
❌ Your organic reach is being held hostage
❌ Your Instagram ad spend is spiralling out of control
❌ You can’t transfer your followers to your best CRM software no matter how many times you’ve dreamed about an “export” button

The solution:
✅ Stop relying on Instagram treating you like an ATM
✅ Lower your customer acquisition costs without selling your kidney
✅ Build a marketing strategy with assets you own
✅ Master digital marketing so your sales skyrocket without depending on paid ads

I run some of the best digital marketing strategy workshops that will teach you how to ditch the algorithmic extortion racket and create a marketing system that actually works for you.

Because let’s be honest, if you’re still throwing money at Instagram ads hoping for different results, that’s not marketing. That’s like calling your abusive ex at 2 AM: desperate, expensive, and guaranteed to end in disappointment.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

The top 20 female fitness influencers and popular personal trainers with the most followers on Instagram in 2025.

THE WORLD’S TOP 20 FEMALE FITNESS INFLUENCERS ON INSTAGRAM IN 2025

Before you brief one of these top fitness influencers on Instagram, it is important to research and read about the current challenges and criticisms the fitness industry is facing.

Well known for manipulating, misinforming and misleading consumers, especially women, the fitness industry has been criticised for promoting narcissism, greed, and ego.

You have the power to support only the very best female fitness trainers genuinely dedicating their life to helping other women become fitter and healthier.

You do not necessarily need to work with the below top fitness stars.

You can also use one of the best influencer platforms to help you reach fitness micro-influencers with fewer followers but offering higher engagement with their fans in your local area.

Just in: The top 10 most-followed British women on Instagram

Not every top female fitness influencer may be the right influencer for your brand.

Some popular fitness trainers and top weight-loss experts are creating high expectations of specific body types or selling their clothing brands using cheap highly toxic synthetic fabrics have also been criticised.

Low self-esteem women seem to be their targets, especially in times when Instagram shopping checkouts make it even easier for compulsive buying behaviours.

Fitness creators are using some of the top 25 fitness hashtags on Instagram – ranking list.

Trending this month: the top 25 fitness hashtags on TikTok

20. Natalya (Nattie) Neidhart

Natalya Neidhart is one of the top 20 most popular female fitness influencers on Instagram with 5.5+ million followers.

@natbynature

Two-time Women’s World Champion Natalya Neidhart is one of the most famous Canadian female wrestlers in history. Niece of wrestling icon Bret “Hitman” Hart and daughter of the late Jim “The Anvil” Neidhart, Nattie has cemented her legacy over her decades-long professional wrestling and fitness career!

Women who love fitness also love travelling and are using some of the top 25 most popular travel hashtags on Instagram

19. Bakhar Nabieva

Bakhar Nabieva is one of the top 20 most popular female fitness influencers on Instagram with 5.6+ million followers.

Bakhar Nabieva is from Azerbaijan.

Just in: the top 10 Australian female athletes on Instagram

Need a list of the world’s top 100 most-followed female fitness trainers on Instagram? Contact us. We hat this list for a small fee.

18. Sascha Barboza

Eva Andressa is one of the top 20 most popular female fitness influencers on Instagram with 5.7+ million followers.

@saschafitness

Sascha Barboza is a Venezuelan fitness and nutrition coach.

Popular today: the top 25 healthy food hashtags on Instagram

17. Eva Andressa

Eva Andressa is one of the top 20 most popular female fitness influencers on Instagram with 5.9+ million followers.

@eva_andressa

Eva Andressa is a Brazilian fitness model, professional wrestler and actress. She is one of the most followed fitness women on OnlyFans.

Some of the World’s most popular and followed female fitness stars and personal trainers on Instagram not only use Instagram marketing ads and other channels to promote themselves. You can find some of them on national TV programs, reality TV programs, YouTube or collaborating with top global brands.

Need support finding the best fitness influencer for your next campaign? Contact us.

You will also enjoy watching the top 10 American female athletes on Instagram

16. Senada Greca

Senada Greca is one of the top 20 most popular female fitness influencers on Instagram with 6.1+ million followers.

@senada.greca

Senada Greca is one of the world famous personal trainers and fitness creators, with a global following. She is known for trainer popular celebrities and is responsible for sculpting and honing some of the world’s most famous physiques, including Kim Kardashian, Selena Gomez and Miranda Kerr.

Need a list of the world’s top 100 most-followed female fitness trainers on Instagram? Contact us. We hat this list for a small fee.

15. Natalie Eva Marie

Natalie Eva Marie is one of the top 20 most popular female fitness influencers on Instagram with 6.1+ million followers.

@natalieevamarie

Natalie Eva Marie (Eva Mari) is a fitness model, professional wrestler (WWE) and actress. She is one of the most followed fitness women on OnlyFans.

Just in: the top 10 Australian female athletes on Instagram

14. Vivi Winkler

Vivi Winkler is one of the top 20 most popular female fitness influencers on Instagram with 6.4+ million followers.

@viviwinkler

Vivi Winkler is a popular Brazilian body builder and fitness influencer.

Women who are into fitness also love travelling and are using some of the top 25 most popular travel hashtags on Instagram

13. Carol Vaz

@teamcarolvaz

Carol Vaz is widely recognised as one of the top female fitness trainers in Brazil and one of the leading fitness coaches in the world.

Need a list of the world’s top 100 most-followed female fitness trainers on Instagram? Contact us. We hat this list for a small fee.

12. Katya Elise Henry 

Katya Elise Henry is one of the top 20 most popular female fitness influencers on Instagram with 7.6+ million followers.

@katyaelisehenry

Female fitness trainers are also into food and are also using some of the top 25 food hashtags on Instagram

11. Anna Nyström

Anna Nyström is the one of the top 20 most popular fitness trainer on Instagram with 8+ million followers.

@annanystrom

Anna Nyström is one of the most popular Swedish fitness influencers on Instagram. She also enjoys interior design and is a FashionNova ambassador.

Need a list of the world’s top 100 most-followed female fitness trainers on Instagram? Contact us. We hat this list for a small fee.

You will also enjoy watching the top 10 American female athletes on Instagram

Next: the top 10 female fitness influencers on Instagram or the top 25 female fitness influencers on Instagram

Government fitness initiatives for women on Instagram: ThisGirlCan

Need Fitness marketing support or training? Contact us

The top 25 most used fitness hashtags on Instagram – ranking list.

Conclusion

Collaborating with some of the world’s top 20 most popular female fitness influencers can help create online buzz about your fitness brand.

Some of the world’s top 20 most-followed female fitness influencers can strengthen your fitness brand’s reputation, improve audience engagement, and increase conversions.

Influencer marketing works because people want to buy from someone they admire, follow or trust. Whether it’s a friend, fitness trainer or someone with the same health and fitness aspirations.

However, most influencer marketing investments in the fitness industry are wasted because clients do not brief influencers properly or just because the influencers’ reach alone does not generate the desired results for clients.

We can help your team generate the most of your influencer marketing investment or teach you how best to promote your fitness brand. Contact us today!

Final note: Are your marketing costs through the roof?

If your customer acquisition costs are climbing faster than a startup founder’s ego (after a successful IPO), and you’re hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.

If that sounds like your situation, you should contact us.

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.

We’ll shake up your team’s thinking, drop fresh ideas and turn your marketing from “meh” to money-making.

Ready to stop burning cash and start making it? Hit us up! We offer:

✔ Digital Marketing Strategy. Because hope is not a plan.
✔ Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
✔ Social Media Marketing Training. So you stop posting into the void.
✔ SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even?
✔ Influencer & Celebrity Marketing. Get people with clout to talk about you.
✔ Branding & Logo Design. So you don’t look like a dodgy side hustle.
✔ Consumer Giveaways & Competitions. Because people will do anything for free stuff.
✔ Email Marketing & Drip Sequences. Slide into inboxes the right way.
✔ Conversion Rate Optimisation. Turn window shoppers into actual buyers.

Ready to start marketing like a boss? let’s talk. 🚀

THE WORLD’S TOP 20 MOST-FOLLOWED FEMALE FITNESS TRAINERS ON INSTAGRAM IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney (and not just by Mau’s mom), Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandpa will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau is travelling the 🌎 ✈️ probably posting questionable travel choices on TikTok or YouTube