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THE WORLD’S TOP 20 MOST POPULAR PEOPLE ON X IN 2026

The world’s top 20 most popular people on X in 2026. The top 20 most-followed people on X in 2026. Top 20 accounts on X in 2026. Famous celebrities, leaders, influencers, creators and stars on X in 2026.

Written by Mau, a Senior X Marketing Specialist at eDigital.

THE WORLD’S TOP 20 MOST POPULAR PEOPLE ON X IN 2026

Before you start checking these world’s top 20 most-followed people on X, let me tell you something you might find hard to admit:

X is mugging you in broad daylight 🔫 while you thank them for the privilege.

X algorithm shows your “viral” content to roughly the same audience who’d notice if you screamed to your office printer: Elon from the branding team who does not even know your name. 😵

You own nothing 🤡 on your X account.

You’re renting followers from landlords who charge you extra just to talk to your audience.

It’s like building a mansion on rented land: expensive, temporary, and the landlord can bulldoze it whenever they update their “community guidelines”. 🏠💥

Meanwhile, Musk is swimming in a pool filled with your ad spend. 🏊‍♂️💰

Your current situation:

❌ Zero follower data ownership 📊❌
❌ Organic reach = no-one watching! 🕵️‍♂️
❌ Ad costs rising faster than your therapy bills 📈💀
❌ Followers “export” button? Pure fantasy 🦄

The intervention your marketing needs:

✅ Stop being X’s favourite ATM 🏧❌
✅ Own your audience 👑
✅ Lower your customer acquisition costs 💰
✅ Build marketing systems that own and control 🤖❤️

Throwing money at X ads hoping for results is expensive self-harm with the worse ROI. 🔥

Ready to break up with X’s abuse?

Book a strategy session and learn to build digital marketing that works for you, not against your bank account. 🚀

Stop renting your success. Start owning it.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE WORLD’S TOP 20 MOST POPULAR PEOPLE ON X IN 2026

Welcome to the world of the top 20 most popular X accounts in 2026, where cutting-edge marketing strategies meet the glorious dumpster fire that is social media today! 🔥💥

Nothing better represents “forward-thinking” like obsessing over the same celebrities and influencers everyone’s been following since Twitter was still called Twitter (remember that nostalgic, simpler time?) 🕰️💬.

But hey, nothing says “digital age” like trying to attach your brand’s identity to someone who probably has no idea you exist! 🤷‍♂️

Why should marketers care about these top 20 most-followed X accounts? 🧐

Well, because your CMO skimmed something on LinkedIn about “top 20 X influencers” while pooping, and now you’ve gotta pretend these accounts are relevant to your brand that sells industrial-strength toilet bowl cleaners to Midwestern hardware stores 🚽.

Imagine the possibilities! 😎

Your brand could drop $50,000 on a sponsored post from a billionaire who will never even glance at your email 📧💸, or you could dedicate an entire engagement strategy to top celebrities on X who don’t even know your account exists while their teams of 21-year-olds run their profiles, all while they lounge on yachts in the Bahamas 🏝️💰.

These top 20 most-followed people on X are essentially humanity’s greatest achievements in marketing: politicians, musicians, athletes, and tech bros who accidentally bought social media platforms 🏅🌍.

Study their tweets with the intensity of ancient scholars 🧐📚!

What deep, life-changing wisdom might you discover from a pop star posting “can’t wait for you guys to see what’s next 👀✨” or a sports legend tweeting “big game today 🔥🏈”?

It’s not just about the content; it’s about feeling like you’re “tapped in” to something major while most of the platform is just bots fighting other bots. 🤖💬

Remember, nothing impresses clients more than confidently saying, “According to Elon Musk’s latest tweet…” during a strategy presentation 😏📊. Because, really, nothing screams relevance like basing your whole marketing plan on a social platform where the conversation is mostly digital chaos 🤯💬.

So here it is, the definitive list to answer the burning question you never asked: “How can we be more like these unreachable famous people who would block our brand account if we ever dared mention them?” 🛑🚫

Most views today: this year’s top 10 X marketing trends

20. Neymar Jr

Neymar Jr is one of the most popular people on X with 58.1+ million followers.

@NeymarJr

Marketers are reading the top 10 Gen Z characteristics every marketer should know.

Neymar fans are checking some of the best 10 Neymar wallpapers HD laptop photos wearing the Brazilian t-shirt images

19. Selena Gomez

Selena Gomez is one of the most-followed people on X with 58.1+ million followers.

@SelenaGomez

Marketers are reading this year’s top 10 TikTok marketing trends

Next: the top 10 most-followed people on X

18. CNN Breaking News

CNN Breaking News is one of the most-followed accounts on X with 59+ million followers.

@cnnbrk

CNN Breaking News (@cnnbrk) is an account on X that has mastered the art of making everything sound like the apocalypse is imminent, even when it’s just a celebrity divorce or a mildly delayed flight.

This digital fatalist has spent over a decade perfecting the fine balance between actual journalism and clickbait hysteria, turning every minor development into a “BREAKING” alert that makes your phone buzz with the urgency of a nuclear launch code.

CNN has been embroiled in numerous controversies over the years, from accusations of partisan bias to reporting errors that have sparked public fury.

The CNN breaking news account itself has become somewhat of a meme for its tendency to label relatively mundane events as “breaking news,” leading to public frustration over what constitutes actual breaking news versus routine updates.

The CNN Breaking News account on X embodies the modern news cycle’s greatest paradox: everything is breaking news, which means nothing really is.

CNN Breaking News the equivalent of the Boy Who Cried Wolf, except the wolf is usually just a mildly interesting weather pattern or a celebrity’s new hairstyle, delivered with the same urgent font as actual global emergencies.

You will enjoy watching some of the world’s top 10 most popular protest art

Note for the un-initiated on English language: “The Boy Who Cried Wolf” is a fable that teaches the lesson that repeatedly lying can lead to a loss of credibility, so that when you finally tell the truth, no one believes you. The phrase “to cry wolf” means to raise a false alarm.

17. X

X is one of the most popular accounts on X with 60.1+ million followers.

@X

Popular this month: the top 25 British people on Instagram

16. Bill Gates

Bill Gates is one of the most popular people on X with 62.4+ million followers.

@BillGates

Bill Gates is also one of the world’s top 10 most popular people on LinkedIn

15. The Ellen Show (Ellen DeGeneres)

Ellen De Generes is one of the most popular people on X with 62.8+ million followers.

Ellen is also one of the top 10 most popular American comedians

@TheEllenShow

Ellen DeGeneres featured in Dell’s ads showcasing Dell products. Related: the new Dell logo PNG.

Ellen worked with Delta for several years, and her partnership with the airline involved promotional appearances and even some sponsorship tie-ins with her talk show. Related: the new Delta logo PNG.

Need X marketing strategy support? We can offer you one of the best digital marketing strategy workshops to improve your X marketing.

Most views today: how to write the best social media plan and template

14. Virat Kohli

Virat Kohli is one of the most popular accounts on X with 65.8+ million followers.

@imVkohli

Virat is also one of the top 25 sports athletes on Instagram

Next: the top 10 most-followed people on X

13. YouTube

YouTube is the most popular accounts on X with 68+ million followers.

@YouTube

Most viewed this week: This year’s top 10 fastest-growing industries – ranking list

12. Kim Kardashian

Kim Kardashian is one of the most popular people on X with 68.4+ million followers.

@KimKardashian

Kim is also one of the world’s top 10 most popular influencers on Instagram and wore one of the most controversial corsets at the Met Gala 2024. Related: the new Met Gala logo PNG.

⭐️  Marketers are using the new X logo PNG to promote their X accounts on other digital assets.

11. Lady Gaga

Lady Gaga is one of the most popular people on X with 70.2+ million followers.

@ladygaga

Stefani Joanne Angelina Germanotta (Lady Gaga) is a female American singer, songwriter, actor and X influencer.

Lady Gaga uses X for sharing upcoming live music concerts and collaborations with other artists.

Lady Gaga has used X to speak out about mental health, harassment & assault, and about the LGBTQ+ community.

Gaga has also used X to raise funds and awareness for various charities and organisations, such as the Born This Way Foundation, which she founded to support the mental and emotional well-being of young people.

Additionally, Lady Gaga has used X to support political candidates and causes, including the 2020 U.S. Presidential election and the Black Lives Matter movement.

Trending this week: the world’s top 25 most popular people on TikTok.

THE TOP FAST-GROWING X ACCOUNTS IN 2026

• CNN (@cnn)
• Justin Timberlake (@jtimberlake)
• PMO India (@PMOIndia)
• ESPN (@espn)
• The New York Times (@nytimes)
• Britney Spears (@britneyspears)
• LeBron James (@KingJames). LeBron James has been spotted in Delta’s promotional materials over the years, especially tied to partnerships between Delta and the NBA. Related: the new Delta logo PNG – the new NBA logo PNG.
• Shakira (@shakira)
• BBC Breaking News (@BBCBreaking)
• Demi Lovato (@ddlovato)
• Amitabh Bachchan (@SrBachchan)
• NBA (@NBA)
• Miley Cyrus (@MileyCyrus)

The top 10 most popular people on X have the power to boost a brand’s visibility to a targeted audience. They can also offer legitimacy by functioning as social proof.

These top 10 popular people on X are literally billionaires who pay other people to manage their social media.

Do not create strategy decks based on content written by hired 23-year-old social media managers who are themselves referencing OTHER marketing strategy decks.

It’s a perfect circle of delusion: marketers studying celebrities who hire marketers who study marketing trends created by marketers studying celebrities. This is the equivalent of a dog chasing its own tail while wearing a $6,000 Brioni suit and calling it “thought leadership.”

The cherry on top?

These same marketers will then charge clients thousands to “leverage celebrity X strategy insights” which basically translates to “we’ll copy whatever Rihanna’s intern posted last Tuesday but make it about your discount mattress store.” And somewhere, a CMO is nodding vigorously while thinking they’ve cracked the X’s algorithm code.

The X ecosystem: where people with marketing degrees study people who pay people with marketing degrees to tweet for them.

It’s beautiful, really.

X users also checked out some of the top 10 most-followed people TikTok – ranking list.

Next: the top 10 most-followed people on X

Have your say! 🗣

💬 Users’ comments about this exclusive list of the top 20 most-followed people on X:

• “The biggest lie: If you just know who’s #11 on X, you will unlock ROI nirvana and finally convince your boss you deserve a pay raise. Musk would not care at all” 🧠📊 💀 Courtney Jenner
  

Send us your comment and get your opinion published!

🎬 Conclusion

Final note: Are your marketing costs through the roof? 🚀💸

If your customer acquisition costs are climbing faster than a startup founder’s ego 📈😎 (post‑IPO champagne still in hand 🍾), and you’re hooked on paid ads like a reality TV star or a Tinder date who keeps accepting your dinner invites 🍝🍷 but never calls you back 📵💔…

If that sounds like you 👀👂🏼, you should definitely contact us 🧠💬📞

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing🔥 💀, expose all the weak spots and show you how to ditch the algorithm chokehold to build a marketing engine you actually own. 🔧🚀

We’ll shake up your team’s thinking 🧠⚡, drop fresh ideas 💡🍉, and turn your marketing from “meh” 😐 to a money-making machine. 🤑💸

Ready to stop burning cash and start making it? 💥💰

Hit us up! 📲

We offer:

✔ Digital Marketing Strategy. Because hope is not a plan 🙃
✔ Online Ads (Google, Social, Remarketing). The art of spending money wisely for once 🎯
✔ Social Media Marketing Training. So you stop posting into the void 🕳️📉
✔ SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even? 🤷‍♂️🔍
✔ Influencer & Celebrity Marketing. Get people with clout to talk about you 💅📢
✔ Branding & Logo Design. So you don’t look like a dodgy side hustle 💼🚫
✔ Consumer Giveaways & Competitions. Because people will do anything for free stuff 🎁
✔ Email Marketing & Drip Sequences. Slide into inboxes the right way 💌😏
✔ Conversion Rate Optimisation. Turn window shoppers into actual buyers 🛒➡️💳

Ready to start marketing like a boss? Let’s talk 🚀👊

THE TOP 20 MOST-FOLLOWED PEOPLE ON X IN 2026

was brought to you by Mau
Mau‘s a Senior Digital Marketer who delivers killer digital marketing strategy workshops and best social media training so good, even your grandma will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau’s “Escaping Capitalism” trip 🌎 ✈️  is leaving questionable life choices on TikTok & YouTube