Support us, you beautiful social media marketer 👩🏻‍💻👨🏻‍💻📈💵

The deal: you get this Conversation Prism 5.0 graph ♦️

Now do your part and tip us now! 👍🏼

Your support helps keep this prism up to date.

Show us your love! 🖤💙

CONVERSATION PRISM 5.0 GRAPH SOCIAL MEDIA

The Conversation Prism 5.0 by Brian Solis.

The Conversation Prism was one of the first social media infographics created and it helped inspire early versions of popular social media management software.

Brian Solis and JESS3 partnered to launch The Conversation Prism, a graphic which maps out the social media landscape.

Brought to you by Mau, a Senior Digital Marketing Specialist and social media training facilitator at eDigital.

CONVERSATION PRISM 5.0 GRAPH SOCIAL MEDIA

Before you start using this new Conversation Prism 5.0, let me tell you something you may find hard to admit:

Social media platforms are mugging you in broad daylight 🔫 while you thank them for the privilege.

Their algorithms show your “viral” content to roughly the same audience who’d notice if you screamed into your office printer: Brian from the marketing team who does not even know your name. 😵

You own nothing 🤡 on your social media accounts.

You’re renting followers from landlords who charge you extra just to talk to your own audience.

It’s like building a mansion on rented land: expensive, temporary, and the landlord can bulldoze it whenever they update their “community guidelines”. 🏠💥

Meanwhile, top social media platforms’ owners are swimming in pools filled with your ad spend. 🏊‍♂️💰

Your current situation:
❌ Zero follower data ownership 📊❌
❌ Organic reach = no-one watching! 🕵️‍♂️
❌ Ad costs rising faster than your therapy bills 📈💀
❌ Followers “export” button? Pure fantasy 🦄

The intervention your marketing needs:
✅ Stop being social media’s favourite ATM 🏧❌
✅ Own your audience (revolutionary concept!) 👑
✅ Lower your customer acquisition costs 💰
✅ Build marketing systems that you own and control 🤖❤️

Throwing money at social ads hoping for results is expensive self-harm with the worse ROI. 🔥

Ready to break up with social media algorithmic abuse?

Book a strategy session and learn to build marketing that works for you, not against your bank account. 🚀

Stop renting your success. Start owning it.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

Click on the Conversation Prism 5.0 image below to see the full size.

Popular today: Access the Conversation Prism image in high resolution

It comes down to “experience” architecture.

People need to design new ways of doing or seeing things so the outcomes become wonderful experiences that people didn’t know were possible. This field is for anybody who wants to re-create themselves as a relevant strategist or expert in the future.

CONVERSATION PRISM CATEGORIES – LIST

Some of the companies listed on the conversation prism no longer work. The Conversation Prism 5.0 includes 28 categories:

1. Connecting IRL

2. Social Networks

3. Blog/Microblog

4. Expert Q &A

5. Comments

6. Social Commerce

7. Social Streams

8. Location

9. Niche working

10. Enterprise messaging

11. Wiki

12. Discussion & Forums

13. Business networking

14. Service networking

15. Review & Ratings

16. Social curation

17. Video: dailymotion.com, funny or die, youku.com, Vevo, tuurnt, YouTube, Vivo, Vimeo, Musical.ly (TikTok).

Please note that break.com, liveleak and Vine no longer work.

Check out this list to find the top current and most popular online video platforms.

18. Content networking

19. Events

20. Music

21. Livestreaming

22. Imagery/album

23. Social bookmark

24. Influence

25. Quantify self

26. Messaging

27. Crowdfunding

28. Travel and hospitality

Marketers are using the best social media strategy template

Who is Brian Solis?

Brian Solis calls himself a “futurist” 🔮 and “digital anthropologist” 👨‍🔬 because apparently “Guy Who Really Makes Rainbow Colour Lists of All Social Media Platforms” 🌈📋 is a legitimate career.

He’s basically the David Attenborough of social media 🦁🎤, except instead of narrating lions hunting gazelles 🦓, he’s documenting millennials wasting their time on a new social media platform 📱💻; because apparently we needed an expert to tell us that people like using social media. 🤷‍♂️

The “digital anthropologist” title is particularly genius 🧠,  it makes studying TikTok trends 🎶 sound like discovering ancient civilisations. 🏺

He’s not just a consultant; he’s an academic explorer of the mysterious tribe known as “people who comment on YouTube videos”. 🎥👀

Basically, he figured out how to get paid six figures 💵 to predict that “technology will continue to exist” 🔧 and make it sound profound. 💭

What is the Conversation Prism 5.0?

Social media continues to shape marketing communications to this day 📢. The latest social media platforms, tools 🛠️, and trends 📈 have changed how we share, discover 🔍, and connect with other people 👥 and brands. 🏷️

Furthermore, it’s still evolving 🔄, spreading 🌍, and becoming increasingly invasive in people’s lives. 💻📲

To capture the state of the social landscape 🌐, Brian Solis partnered up with JESS3 in 2008 🤝. Then, they created the Conversation Prism. 🗣️✨

The Conversation Prism is a graphic chart 📊 of conversations between people on online networks. 🌐💬

Every few years, Solis and JESS3 update the Prism 🔄 as new entrants become popular in the social media landscape. 📅

The Conversation Prism 5.0 which was created in 2017 📅 was the first update in four years. The 4.0 version was established in 2013. 📆

Marketers checked out some of the best market research ideas for a PhD

About the Conversation Prism

The Conversation Prism is one of the first social media infographics that was created and went viral.

Related: How to make a video go viral

It represents an ongoing study in digital ethnography that keeps track of social media history and promising social networks.

There are significant changes between versions 4.0 and 5.0 🔄. The creators removed 84 companies ❌ and added 141 apps and networks 📱🌐. Also, they added four new categories ➕ – Messaging 💬, Crowdfunding 💸, Travel and Hospitality ✈️🏨, and Connecting IRL. 🤝

The most significant addition is the Messaging functionality 💬. It’s now a behaviour that permeated through generations. 👶👵

Facebook, Instagram, Twitter, YouTube 🎥, and the new TikTok 🎶 are big conversation channels. 🗣️

Younger generations 👦👧 see TikTok, Instagram, and Snapchat as their top social networks 🏆. As for the older generations 👴👵, they still define Facebook as their primary network. 🖥️

The Conversation Prism has been featured in thousands of presentations 📊, books 📚, and classrooms. 🏫

How to use the Conversation Prism

The halos are designed to work together 🔄. It can help marketers improve their social media strategy 📈 and achieve their business goals 💼, all to develop:

• The way you work. 💼
• How you build relationships. 🤝
• Your ability to create better products and services. 🛠️

Also, you can use it:

• To brainstorm new ways to benefit from social media. 🧠💡
• For creating online conversations. 💬
• As a tool for content creation. 🎨
• To study the top social media marketing trends when planning your social media strategies.

It can also help you answer who the decision-makers in our new economy are and what they are doing or how this new social media tech stack actively participates in online conversations.

By analysing the Conversation Prism, you’ll be able to understand top social media marketing trends better. And with the right social media management tools, you can improve your results.

Social media managers are using the best social media strategy plan template.

The History of Conversation Prism

In 2008, Solis and JESS3 published the first iteration of the Conversation Prism. It was the same year when social media was exploding and would change everything about how we communicate with people, with brands and with the government.

Government communication teams checked out the best social media training for Australian Government departments

Version 1.0 was a visual map of relevant networks. The first version of the prism was a vital exploration of digital ethnography. Then, they documented all the established and emerging social networks.

Version 2 was organised according to how people used each one of them in everyday life. Fast forward to 2017, and we have Conversation Prism 5.0.

Breaking Down the “Prism”

The Conversation Prism is a visualisation of a cycle of renewal. Comprised of four concentric circles (halos), each one of them builds upon the other.

The Prism is designed to help marketers understand and appreciate the state of social media and how it’s evolving.

The prism helps marketers understand how some of the top social media marketing trends and platforms play a defining and productive role in shaping how people, educational organisations, businesses, and governments build mutually beneficial communities and engage.

Marketers are watching: the best “generation names and years” chart

The centre of the prism

First, the centre of the Conversation Prism is the user, or “You” It reminds us that people and their online experiences are at the centre of the social landscape. We are the ones who shape our online lessons as well as the experiences of others. Social media is more than just a series of online networks.

• Halo 1. The first halo shows how to add value to social networks and the online experiences of other people. We do this by listening, learning, engaging, and co-creating.
• Halo 2. The second ring helps us understand how to think about the impact of meaningful engagement. It’s measured by the Reach, Relevance, and Resonance (the 3Rs). It also includes Social Capital, Popularity, and Influence.
• Halo 3. The third halo is the manifestation of your engagement. How you engage and what others take away becomes your persona, brand, and the basis for your community.

Marketers checked out the best “social media channels by age” chart image

Are marketers still interested in the Social Media Conversation Prism?

The answer is an overwhelming yes!

Next: Access the conversation prism image in high resolution

Have your say! 🗣

💬 Users’ comments about this social media conversation prism 5.0 graph:

• “Ana from marketing glanced at this Social Media Conversation Prism 5.0 and immediately she became a “futurist” — just by naming Instagram in a circle. 📊✨ Now her boss thinks this rainbow wheel of buzzwords will save Q3 sales. 🙃💼🔮 Frank Luciano

Send us your comment and get your opinion published!

Conclusion

The new Conversation Prism is a visual map of the social media platforms landscape.

The latest Conversation Prism graph is an ongoing study in digital ethnography that tracks dominant and promising social networks and organises them by how they’re used in everyday life.

Final note: Are your marketing costs through the roof? 🚀💸

If your customer acquisition costs are climbing faster than a startup founder’s ego 📈😎 (post‑IPO champagne still in hand 🍾), and you’re hooked on paid ads like a reality TV star or a Tinder date who keeps accepting your dinner invites 🍝🍷 but never calls you back 📵💔…

If that sounds like you 👀👂🏼, you should definitely contact us 🧠💬📞

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing🔥 💀, expose all the weak spots and show you how to ditch the algorithm chokehold to build a marketing engine you actually own. 🔧🚀

We’ll shake up your team’s thinking 🧠⚡, drop fresh ideas 💡🍉, and turn your marketing from “meh” 😐 to a money-making machine. 🤑💸

Ready to stop burning cash and start making it? 💥💰

Hit us up! 📲

We offer:

✔ Digital Marketing Strategy. Because hope is not a plan 🙃
✔ Online Ads (Google, Social, Remarketing). The art of spending money wisely for once 🎯
✔ Social Media Marketing Training. So you stop posting into the void 🕳️📉
✔ SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even? 🤷‍♂️🔍
✔ Influencer & Celebrity Marketing. Get people with clout to talk about you 💅📢
✔ Branding & Logo Design. So you don’t look like a dodgy side hustle 💼🚫
✔ Consumer Giveaways & Competitions. Because people will do anything for free stuff 🎁
✔ Email Marketing & Drip Sequences. Slide into inboxes the right way 💌😏
✔ Conversion Rate Optimisation. Turn window shoppers into actual buyers 🛒➡️💳

Ready to start marketing like a boss? Let’s talk 🚀👊

CONVERSATION PRISM 5.0

was brought to you by Mau

Mau’s a marketing expert who delivers killer digital marketing strategy workshops and best social media training so good, even your grandma will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau’s “Escaping Capitalism” trip 🌎 ✈️  is leaving questionable life choices on TikTok & YouTube