Find below the top 20 most popular travel hashtags on Instagram in 2024. The best 20 Instagram travel hashtags list. The top 20 most used travel hashtags on Instagram list in 2024.

Brought to you by Mau, a Senior Instagram Marketing Specialist at eDigital.


Before you start using some of the top 20 most popular travel hashtags on Instagram in 2024, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your travel business

  • Instagram is a “money extraction” machine. Their business model is to make money from you.
  • The Instagram algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 5% of your followers may see your posts (If you are lucky!)
  • You keep trying to build an audience on Instagram you will never own. 
  • You cannot transfer your hard-earned Instagram followers to your best CRM software.
  • Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy training that will help you:


These top 20 most popular travel hashtags on Instagram are quite different to the top 25 travel hashtags on TikTok which means you need to have a platform-specific travel hashtag strategy.

You may want to test hashtags that describe your ideal travel customer: #travelgilr, #travelmom, #travelingdad, along with travel community hashtags for people who “travel” in their daily life: #travelismylife, #tourguide, #mytravelingjob, #workingaroundtheworld, #travelforlife, etc.

The research was completed by some of our best virtual assistants.

20. #cityscape

21+ million posts

Whether you’re looking down at the city from a mountain pass, a high building or flying a drone, this is a good tag to show off your best cityscapes.

Just in > The top 25 yoga hashtags on Instagram

19. #mytravelgram

23+ million posts

A quick question for you: Is your Instagram marketing generating sales and profit for your business?

You can start a successful social media strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Free up valuable time for you
✔︎ Make you produce far less but better quality marketing campaign content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and are seriously ready to grow your business, I invite you to craft a successful social media strategy today!

I guarantee you will never go back to the same old way you were doing Instagram marketing.

18. #traveladdict

26+ million posts

Instagram creators who focus on travel like to use #traveladdict to let everyone know their travel plans and the cool places they are discovering.

Trending > The top photography hashtags on Instagram

17. #natgeo

27+ million posts

Related: #natgeotravel – #natgeoyourshot – #nationalgeographic – #natgeowild – #natgeotravelpic

#Natgeo is also one of the most popular brands on Instagram

National Geographic logo png NatGeo

National Geographic logo png NatGeo

✔︎ Into trends? > This year’s top 10 social media marketing and top 10 graphic design trends

16. #travelblog

29+ million posts

#travelblog is a popular hashtag to let people know your travel content on Instagram can also be found on your blog.

Brisbane to Cairns road trip best stops

Brisbane to Cairns road trip best stops

Exclusive > Driving the Brisbane to Cairns ultimate road trip – best stops

Travel is one of the most aspirational activities in the world. You travel when you graduate, you travel when you get married, you travel before starting a new job, you want to be travelling when starting a new year and you travel when you retire. Travel brings people a sense of fulfilment and understanding of the world.  Travel-related content offers people inspiration for achieving things far bigger than personal goals.


15. #passionpassport

29+ million posts.

Related: #travelpassion 0.8m+ – #travelpassport 0.5m+)

Add this sought-after travel hashtag to your travel Instagram photos of anywhere that has taken your breath away.

The photographs shared in this international community of travellers, storytellers and creatives encourage viewers to keep exploring. Every image is a colourful window onto a unique destination, accompanied by a story or personal anecdote to paint a more vivid picture of the place and situation.

⭐️ Popular read > The top 25 food hashtags on Instagram

14. #igtravel

30+ million posts. #igtravel is a popular hashtag to let Instagram know your content is about travel.

Make sure you also test hashtags which describe your ideal customer: #travelgirl, #travelexpert, #travelingmom #travelingdad, along with community hashtags for people who “travelling” is their daily life: #travelismylife, #tourguide #travelforlife and #travelfun” 


13. #tourist

37+ million posts

Anyone discovering a new place is a #tourist. #tourist is a popular hashtag for Instagram users who are loving a new place.

resorts coconut water funny

resorts coconut water funny

12. #hotel

44+ million posts

#hotel is one of the favourite hashtags for hotel owners and hotel marketers. Even companies targeting procurement managers at hotels may use this hashtag ie: interior designers, furniture designers, etc.

cool instagram contest example - black tower wine the esplanade hotel four night stay accommodation giveaway 1989 comments

Instagram contest example – black tower wine the esplanade hotel four-night Stay accommodation giveaway

⚡️ Trending > The world’s top 25 Instagram female fitness trainers and influencers

11. #traveltheworld

45+ million posts

This travel hashtag has been popular since the early years of Instagram.

travel the world hashtag pigs quote funny

travel the world hashtag pigs quote funny

Final note: Are you a serious travel marketer who wants to find out the best travel hashtag opportunities? Get this exclusive Top 250 travel hashtags for Instagram list ready for immediate access on Google Sheets.  Professional travel marketers are using this list for their travel hashtag strategies and to increase their leads and sales from Instagram.

Get immediate access to this premium and exclusive Top 250 travel hashtags for Instagram list today!

Marketers are reading: The best 25 travel hashtags on TikTok – list


Marketers selling travel services and/or products as well as travel influencers use travel hashtags to be noticed by other travel enthusiasts, whether that may be other travellers who feel inspired by your photos and want to follow your journey or brands who may want to work with you.

The best travel hashtags on Instagram are a great way to gain a following and make sure your travel-related content is seen by more travellers.

Travel hashtags are also a common way for travellers to research tips or find inspiration when they are due to travel to a new destination.

You can also use travel hashtags to find funny travel content, memes, vital travel information, learn new things and so much more.

Need training on how best to promote your travel brand? Contact us today! 

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Next > The top 10 travel hashtags on Instagram or the 21 top 25 travel hashtags on Instagram

Contact us today and start boosting your leads and sales.

Hundreds of marketers have supported us with their generous donations. Please donate today! or join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


was brought to you by Mau
cat laptop rug book red glasses illustration

Mau is one of the most popular marketing consultants offering the best marketing strategy training and the best social media training. Top marketers use Mau’s popular Digital Marketing Plan and Social Media Plan templates

Book Mau for your next training day or join 5k+ marketers receiving Mau‘s e-newsletter