Find the top 10 most popular Instagram travel hashtags in 2024. The best 10 Instagram travel hashtags to use. The top 10 most used travel hashtags on Instagram list in 2024.

Brought to you by Mau, a Senior Instagram Marketing Specialist at eDigital.


Before you start using some of the top 10 most popular travel hashtags on Instagram in 2024, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your travel business

  • Instagram is a “money extraction” machine. Their business model is to make money from you.
  • The Instagram algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 5% of your followers may see your posts (If you are lucky!)
  • You keep trying to build an audience on Instagram you will never own. 
  • You cannot transfer your hard-earned Instagram followers to your best CRM software.
  • Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy training that will help you:

Next > 20-11 popular Instagram travel hashtags


These top 10 most popular travel hashtags on Instagram are quite different to the top 25 travel hashtags on TikTok which means you need to have a platform-specific travel hashtag strategy.

You may want to test hashtags that describe your ideal travel customer: #travelgilr, #travelmom, #travelingdad, along with travel community hashtags for people who “travel” in their daily life: #travelismylife, #tourguide, #mytravelingjob, #workingaroundtheworld, #travelforlife, etc.

The research was completed by some of our best virtual assistants.

10. #moodygrams

42+ million posts

The #moodygrams is a popular hashtag on Instagram used especially by travel photographers. The #moodygrams hashtag showcases amazing creative photography work of unique destinations around the world. 

Just in: The top 25 yoga hashtags on Instagram

9. #camping

47+ million posts. Related: #glamping 4m+

The popular #camping hashtag on Instagram increases the visibility of your camping adventures or camping products to a wider audience interested in camping content.

This broader reach helps in getting your camping content discovered by users exploring camping and travel topics.

glamping girl tent collage photo

glamping girl tent collage photo

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8. #tourism

50+ million posts.

Popular travel hashtags on Instagram such as #tourism help users to find travel inspiration, tips, destinations, or experiences, increasing the likelihood of engagement with your posts.

Travel is one of the most aspirational activities in the world. You travel when you graduate, you travel when you get married, you travel before starting a new job, you want to be travelling when starting a new year and you travel when you retire. Travel brings people a sense of fulfilment and understanding of the world.  Travel-related content offers people inspiration for achieving things far bigger than personal goals.


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7. #beautifuldestinations

64+ million posts.

#beautifuldestinatios is a popular hashtag on Instagram for travel brands and creators who want to share their best places to visit and top suggestions.

Travel hashtags such as #beautifuldestinations make it easier for users to find stunning destinations—whether it’s about adventure travel, luxury travel, solo travel, or specific destinations – helping Instagram users find content that aligns with their travel interests.

Exclusive > Driving the Brisbane to Cairns ultimate road trip – best stops

6. #travelblogger

77+ million posts.

Make sure you also test hashtags which describe your ideal customer: #travelgirl, #travelexpert, #travelingmom #travelingdad, along with community hashtags for people who “travelling” is their daily life: #travelismylife, #tourguide #travelforlife and #travelfun” 


5. #wanderlust

143+ million posts. Nothing beats this travel top #hashtag!

Brisbane to Cairns road trip best stops

Brisbane to Cairns road trip best stops

4. #travelgram

162+ million posts.

Popular travel hashtags on Instagram such as #travelgram enable you to share travel experiences, tips, beautiful locations, and adventures, encouraging others to explore and discover new destinations.

A quick question for you: Is your Instagram marketing generating sales and profit for your business?

You can start a successful social media strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Free up valuable time for you
✔︎ Make you produce far less but better quality marketing campaign content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and you are seriously ready to grow your business, I invite you to craft a successful social media strategy today!

I guarantee you will never go back to the same old way you were doing Instagram marketing.

⭐️ Popular read > The top 25 food hashtags on Instagram

3. #holiday

164+ million posts.

Travel Hashtags like “#holiday” facilitate collaborations and partnerships within the travel industry.

Brands, influencers, or travel-related businesses often search for specific hashtags to find potential collaborations or sponsored opportunities.

2. #travelphotography

189+ million posts. A no-brainer, ridiculously popular travel hashtag for photographers.

Are you a serious travel marketer who wants to find out the best travel hashtag opportunities?

You can get our exclusive Top 250 travel hashtags for Instagram list ready for immediate access on Google Sheets.  Professional marketers use this list for their travel hashtag strategies and to increase their leads and sales from Instagram.

Trending > The top 25 photography hashtags on Instagram

1. #travel

642+ million posts.

No surprise, #travel is the most popular “travel” hashtag on Instagram. 

Tip: Add hashtags to your Instagram Stories to have chances of being displayed on the Instagram Explore page using the hashtag sticker (you can only add one hashtag) or use the text tool (you can add up to 10 hashtags), you can even hide them by placing a sticker on top of them or use the colour tool to make the hashtags invisible but still findable.

Next > The top 20 most popular travel hashtags on Instagram

Travel creators are also reading: The top 25 travel hashtags on TikTok


For travel-related businesses such as hotels, airlines, tour agencies, or travel bloggers, using location-specific hashtags helps promote particular destinations, attracting tourists or travellers interested in those places.

Use a mix of popular, niche, and location-specific travel hashtags to maximise your travel content’s visibility while targeting the right audience. 

eDigital can help you conceptualise, plan, develop, run and optimise successful travel marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


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