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THE TOP 10 TRAVEL HASHTAGS ON INSTAGRAM IN 2026
The top 10 most popular Instagram travel hashtags in 2026.
The best 10 Instagram travel hashtags to use.
The top 10 most used travel hashtags on Instagram list in 2026.
Brought to you by Mau, a Senior Instagram Advertising Specialist for travel brands at eDigital.
THE TOP 10 MOST POPULAR INSTAGRAM TRAVEL HASHTAGS IN 2026
Before you start using some of these top 10 most popular travel hashtags on Instagram, let me tell you something you might find hard to admit:
Instagram is mugging you in broad daylight 🔫 while you thank them for the privilege.
Instagram algorithm shows your “viral” content to roughly the same audience who’d notice if you screamed to your office printer: Mark from the marketing team who does not even know your name .😵
You own nothing 🤡 on your Instagram account.
You’re renting followers from landlords who charge you extra just to talk to your audience.
It’s like building a mansion on rented land: expensive, temporary, and the landlord can bulldoze it whenever they update their “community guidelines”. 🏠💥
Meanwhile, Zuckerberg is swimming in a pool filled with your ad spend. 🏊♂️💰
Your current situation:
❌ Zero follower data ownership 📊❌
❌ Organic reach = no-one watching! 🕵️♂️
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THE MOST POPULAR TRAVEL HASHTAGS ON INSTAGRAM IN 2026
These top 10 most popular travel hashtags on Instagram are quite different to the top 25 travel hashtags on TikTok which means you need to have a platform-specific travel hashtag strategy.
You may want to test hashtags that describe your ideal travel customer: #travelgilr, #travelmom, #travelingdad, along with travel community hashtags for people who “travel” in their daily life: #travelismylife, #tourguide, #mytravelingjob, #workingaroundtheworld, #travelforlife, etc.
The research was completed by some of our best Instagram virtual assistants
10. #exploremore
#exploremore is one of the most popular travel hashtags on Instagram used in 120+ million posts.
“Make sure you also test hashtags which describe your ideal customer: #travelgirl, #travelexpert, #travelingmom #travelingdad, along with community hashtags for people who “travelling” is their daily life: #travelismylife, #tourguide #travelforlife and #travelfun”
Mau
Mau is a #traveblogger. You can follow Mau’s travel stories on YouTube.
9. #instatravel
#instravel is one of the most popular travel hashtags on Instagram used in 135+ million posts.
Travel creators are also using some of the top 25 travel hashtags on TikTok
8. #wanderlust
#wanderlust is one of the most popular travel hashtags on Instagram used in 160+ million posts.
Nothing beats this travel top #hashtag!
Travel creators on Instagram checked out some of the top 25 most-followed Brits on Instagram
7. #adventure
#adventure is one of the most popular travel hashtags on Instagram used in 164+ million posts.
Travel is one of the most aspirational activities in the world. You travel when you graduate, you travel when you get married, you travel before starting a new job, you want to be travelling when starting a new year and you travel when you retire. Travel brings people a sense of fulfilment and understanding of the world. Travel-related content offers people inspiration for achieving things far bigger than personal goals.
Mau
6. #vacation
#vacation is one of the most popular travel hashtags on Instagram used in 167+ million posts.
✔︎ Into trends? This year’s top 10 social media marketing trends and gtop 10 graphic design trends
5. #holiday
#holiday is one of the most popular travel hashtags on Instagram used in 185+ million posts.
#holiday a popular travel hashtags on Instagram @mattyedgell. waterfall visit on a boat in Mauritius island.
Travel Hashtags like “#holiday” facilitate collaborations and partnerships within the travel industry.
Brands, influencers, or travel-related businesses often search for specific hashtags to find potential collaborations or sponsored opportunities.
⚡️ Trending: the world’s top 25 female fitness influencers on Instagram
4. #travelgram
#travelgram is one of the most popular travel hashtags on Instagram used in 191+ million posts.
#travelgram a popular travel hashtag on Instagram @dnzh.travels Daniel Pinto Panjim Indian city does not allow photos
Popular travel hashtags on Instagram such as #travelgram enable you to share travel experiences, tips, beautiful locations, and adventures, encouraging others to explore and discover new destinations.
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⭐️ Popular read: the top 25 food hashtags on Instagram
3. #travelphotography
#travelphotography is one of the most popular travel hashtags on Instagram used in 261+ million posts.
A no-brainer, ridiculously popular travel hashtag for photographers.
Are you a serious travel marketer who wants to find out the best travel hashtag opportunities?
You can get our exclusive “Top 250 travel hashtags for Instagram“ list ready for immediate access on Google Sheets. Professional marketers use this list for their travel hashtag strategies and to increase their leads and sales from Instagram.
Travel photographers are also using some of the top 25 photography hashtags on Instagram
#travelphotography popular travel hashtag on Instagram. @mau.miaow.
Mau enjoys #travelphotography. You can follow Mau’s travel stories on YouTube.
2. #travel
#travel is one of the most popular travel hashtags on Instagram used in 796+ million posts.
Tip: Add hashtags to your Instagram Stories to have chances of being displayed on the Instagram Explore page using the hashtag sticker (you can only add one hashtag) or use the text tool (you can add up to 10 hashtags), you can even hide them by placing a sticker on top of them or use the colour tool to make the hashtags invisible but still findable.
Travel creators are also using some of the top 25 yoga hashtags on Instagram
1. #explore
#explore is the most popular travel hashtags on Instagram used in 1+ billion posts.
#explore a popular travel hashtag on Instagram @eDigitalau Airbnb host damage claim news using fake AI photos post with the new Airbnb logo.
For travel-related businesses such as hotels, airlines, tour agencies, or travel bloggers, using location-specific hashtags helps promote particular destinations, attracting tourists or travellers interested in those places.
Use a mix of popular, niche, and location-specific travel hashtags to maximise your travel content’s visibility while targeting the right audience.
Next: the top 20 most popular travel hashtags on Instagram
Travel creators are also reading: The top 25 travel hashtags on TikTok
Have your say! 🗣
💬 Users’ comments about this exclusive list of the top 10 most popular travel hashtags on Instagram:
- “Travel marketers clinging to the top 10 travel hashtags on Instagram like they’re life rafts on the Titanic 🚢📲 desperately hoping #explore will revive reach in a feed buried under ads for teeth whiteners and diet programs 💸. The ship has already sunk” Eshan Porch
Send us your comment and get your opinion published!
🎬 Conclusion
So, you’re about to use some of these top 10 most popular travel hashtags on Instagram. Smart move. 👍🏼
But just adding popular travel hashtags on Instagram isn’t going to get you the sales you’re dreaming of 🙄 for your travel business.
If you want your travel content to actually work its magic and not just sit there like a sad afterthought, you need a professional digital marketing and content strategy that stands out. 💥
Contact us to help you turn your travel content with into a powerful communication force that gets the attention your brand deserves and brings new sales for your travel business.
Don’t just bombard your travel posts with popular travel hashtags; make your travel content unique, relevant and unforgettable.
Email us and let’s make sure your travel content actually works for your business goals. 💪🏼
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THE TOP 10 MOST POPULAR TRAVEL HASHTAGS ON INSTAGRAM IN 2026
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