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THE NEW BMW LOGO BLACK AND WHITE PNG IN 2025

The new BMW logo black and white PNG in 2025. The latest BMW logo white colour large and small icon badge on a transparent background. The current official BMW logo design aesthetics.

By Mau, a Senior Logo designer and marketer at eDigital.

THE NEW BMW LOGO BLACK AND WHITE PNG IN 2025

The new BMW logo white colour on a transparent background.

You can use the latest BMW luxury car manufacturer logo.

Before you start using the current BMW logo PNG, let me tell you something you may find hard to admit:

Social media platforms are not helping your business.

They are mugging you in broad daylight.

Their algorithms have been deliberately engineered to squeeze every last cent out of your marketing budget. They are showing your carefully crafted videos to roughly the same number of people who would notice if you screamed into your office refrigerator.
You thought you were building an audience on social media?

Nope.

You’re renting one from landlords who charge you extra just to talk to your own followers.
In other words, you’re doing the digital equivalent of building an expensive vacation home on rented land that could be bulldozed at any moment.

Meanwhile, your customer acquisition costs are skyrocketing and social media platforms are laughing in a money-shaped bathtub.

The problem:
❌ You don’t actually own your social media followers data
❌ Your organic reach is being held hostage
❌ Your social media ad spend is spiralling out of control
❌ You can’t transfer your followers to your best CRM software no matter how many times you’ve dreamed about an “export” button

The solution:
✅ Stop relying on social media platforms treating you like an ATM
✅ Lower your customer acquisition costs without selling your kidney
✅ Build a marketing strategy with assets you own
✅ Master digital marketing so your sales skyrocket without depending on paid ads

I run some of the best digital marketing strategy workshops that will teach you how to ditch the algorithmic extortion racket and create a marketing system that actually works for you.

Because let’s be honest, if you’re still throwing money at social media ads hoping for different results, that’s not marketing. That’s like calling your abusive ex at 2 AM: desperate, expensive, and guaranteed to end in disappointment.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

SMALL SIZE – NEW BMW LOGO BLACK AND WHITE PNG

The new BMW logo black and white PNG small size on a transparent background.

Steps:

• Right click on the small size BMW logo black and white PNG
• Select “Save as”
• Viola!
• You now have the new black and white BMW logo PNG small size

You can also use this official new white and blue BMW logo

What does the new black and white BMW logo mean?

The new black and white BMW emblem includes two white quadrants and two black quadrants which means a spinning aeroplane propeller.

The interpretation that the official black and white BMW logo represents a propeller that has endured ever since.

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Even today, many people still believe that the BMW logo depicts a rotating propeller.

How come?

The myth of the BMW propeller came about years after the first company logo.

A BMW ad from 1929 showed an aeroplane with the BMW logo on the rotating propeller.

At the beginning of the global economic crisis, the ad was trying to promote a new aircraft engine that BMW was building under license from Pratt & Whitney.

The propeller interpretation fit very well into the advertising image of the young company, as it underlined the company’s roots and its expertise in aircraft construction.

Popular today: the top 25 Australian comedians

Then, in 1942, BMW itself linked the propeller to its company symbol.

An article appeared in a BMW publication called “Flugmotoren-Nachrichten” (Aircraft Engine News) which backed up the story of the BMW badge as a spinning propeller.

The story was illustrated with a photo of the BMW logo overlaid on a rotating propeller.

So the story of the BMW logo is based on a legend – a legend that still lives on today.

“For a long time, BMW made little effort to correct the myth that the BMW badge is a propeller,”

explains Fred Jakobs of BMW Group Classic.

So according to Fred, sticking to the story that the BMW emblem is a propeller would not be entirely wrong.

It’s not strictly true that there is a propeller in BMW’s company logo, though.

Constant repetition has made this explanation a self-propagating urban myth.

“This interpretation has been commonplace for 90 years, so in the meantime, it has acquired a certain justification,”

Jakobs explains

Marketers using this current official BMW logo are also reading this year’s top 10 graphic design trends

BMW LOGO EVOLUTION DIAGRAM

MEDIUM SIZE – NEW BMW LOGO BLACK AND WHITE PNG

The new BMW logo PNG black and white medium size on a transparent background.

Steps:

• Right click on the medium size BMW logo black and white PNG
• Select “Save as”
• Viola!
• You now have the new black and white BMW logo PNG medium size

You can also use this official new white and blue BMW logo

About the new BMW logo

The history of the name BMW – the Bayerische Motoren Werke or Bavarian Motor Works – dates back to 1917.

BMW emerged from a renaming of the aircraft engine manufacturer Rapp Motorenwerke, located in Munich, the capital of the State of Bavaria in southern Germany.

Although the company name changed, the technical equipment, assets and workforce initially remained the same.

When the name BMW was first included in the commercial register in July 1917, there was no company logo.

Similarly, the first ad from the same month lacked any BMW symbol or emblem.

What it did feature alongside aircraft engines, however, was its future planned product range: Engines for automobiles, agriculture and boats.

“In the early days, the BMW logo and its meaning were by no means as present to a broad public as they are today, as BMW had no end customers to solicit,”

explains Fred Jakobs, Archive Director, BMW Group Classic.

The main business was the production and maintenance of aircraft engines for the German Air Force.

BMW fans checked out the top 25 most popular Australians on Youtube

On October 5th, 1917 the young company received a company logo.

The first BMW badge, which was registered in the German Imperial Register of Trademarks, retained the round shape of the old Rapp logo. The outer ring of the symbol was now bounded by two gold lines and bore the letters BMW.

The company’s home state of Bavaria was also to be represented on the company logo.

The popular Indian cricketer Sachin Tendulkar has appeared on ads with the newest BMW logo, promoting various BMW car models like the BMW M3 and M4.

BMW car owners love publishing their luxury car videos on social media and are wondering how to make a video go viral

MEDIUM SIZE – NEW BMW LOGO BLACK WHITE BLUE PNG

This black blue and white version is still used by BMW is some specific executions where it fits appropriately.

Steps:

• Right click on the small size BMW logo black white blue
• Select “Save as”
• Viola!
• You now have the new BMW logo PNG black white blue

BMW car owners love publishing their luxury car videos on social media and are wondering how to make a video go viral

LARGE SIZE – NEW BMW LOGO BLACK AND WHITE PNG

The new BMW logo PNG black and white large size on a transparent background.

Steps:

• Right click on the large size BMW logo black and white PNG
• Select “Save as”
• Viola!
• You now have the new black and white BMW logo PNG large size

You can also use this official new white and blue BMW logo

BMW did not make it to the exclusive list of the top 10 most-followed brands on Instagram.

Other popular automobile logos:

• The new Audi logo black PNG
• The new Ferrari logo PNG
• The new Ford logo PNG
• The new Jaguar logo PNG
• The new Honda logo PNG
• The new Porsche logo PNG
• The new Tesla logo PNG
• The new Toyota logo PNG

Conclusion

BMW has become a relationship brand.

The new black and white BMW logo radiates openness and clarity.

With this new black and white variant, the automobile manufacturer wants to invite their customers more than ever to become part of the BMW world.

In addition, the new black and white BMW brand design is geared to the challenges and opportunities of digitisation for brands.

The latest BMW logo black and white flexibly fits a wide variety of contact points.

The new BMW logo black white symbolises the significance and relevance of the brand for mobility and driving pleasure in the future.

Final note: Are your marketing costs through the roof?

If your customer acquisition costs are climbing faster than a startup founder’s ego (after a successful IPO), and you’re hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.

If that sounds like your situation, you should contact us.

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.

We’ll shake up your team’s thinking, drop fresh ideas and turn your marketing from “meh” to money-making.

Ready to stop burning cash and start making it? Hit us up! We offer:

✔ Digital Marketing Strategy. Because hope is not a plan.
✔ Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
✔ Social Media Marketing Training. So you stop posting into the void.
✔ SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even?
✔ Influencer & Celebrity Marketing. Get people with clout to talk about you.
✔ Branding & Logo Design. So you don’t look like a dodgy side hustle.
✔ Consumer Giveaways & Competitions. Because people will do anything for free stuff.
✔ Email Marketing & Drip Sequences. Slide into inboxes the right way.
✔ Conversion Rate Optimisation. Turn window shoppers into actual buyers.

Ready to start marketing like a boss? let’s talk. 🚀

THE LATEST BMW LOGO BLACK AND WHITE PNG IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney (and not just by Mau’s mom), Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandpa will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau is travelling the 🌎 ✈️ probably posting questionable travel choices on TikTok or YouTube