HOW TO WRITE THE BEST MEDIA KIT TEMPLATE
Find the best tips on how to write the best media kit (press kit) for your brand and get this exclusive and premium media kit template.
Brought to you by Mau, a Senior Digital Marketing Specialist and trainer at eDigital.
Whether you’re a publisher, influencer or content creator; you surely have received emails from a brand that wants to work with you.
When you get this point (whether on purpose or by accident) and your media assets are receiving lots of visitors and attention from advertisers, it’s time to start putting your media kit together!
HOW TO WRITE THE BEST MEDIA KIT
There are a number of ways advertisers work with publishers and influencers, so you are bound to see a number of different, unique and creative opportunities land in your inbox, from contra strategies (product in exchange for a mention) and affiliate programs to paid collaborations or sponsored ambassador programs.
Before any of these opportunities go ahead, you are likely to be asked to provide a media kit.
WHAT IS A MEDIA KIT (ALSO CALLED PRESS KIT)
No matter the company size, a media kit is an essential marketing tool for anyone who wants to monetise their digital content with a popular online visitor count.
A media kit is used as a promotional tool to help raise awareness, showcase your previous campaigns and explain your services.
WHAT A KILLER MEDIA KIT SHOULD INCLUDE?
Below are 9 success factors when writing/designing a media kit and stand out from the rest:
- Your media kit should be creative, informative and easy to understand. In short, your media kit should be everything an outsider needs to know about your business of influence, packaged up in a neat and tidy document and ready for presentation. This should be something you can proudly present to best represent you.
- Social media following. Include all your social media accounts and follower count for your Instagram, TikTok, YouTube, Pinterest, Snapchat, Twitter and Facebook accounts. This will give potential advertisers a quick idea of your social media reach and ensure you are the right fit for their KPIs.
- Website traffic. Sharing your website stats in your media kit is a great way to showcase the audience you have access to. This reinforces to marketers that your audience follows and keeps track of what’s going on within your organisation. It’s important to include figures such as your bounce rate, page views and duration of visitors in this kit, as they are potential determining factors in collaborations. We recommend using Google Analytics to retrieve this data.
- Audience demographics. Your audience demographics can also be found on Google Analytics and they are an insight for you and marketers to determine who you are actually talking to. You can also learn more about your social media audience via a number of tools such as Iconosquare for Instagram. Understanding your audience demographics is not only beneficial to you, but it is also beneficial to companies as their marketing campaigns are targeted to a particular audience segment based on the gender, age and location of their target market. There is no point in collaborating with a brand that targets 20-30-year-old women when your main audience is parents in the 35+ demographic. However, if your audience aligns with the brand and its target market, it is likely the collaboration will be a good fit for you both.
- Your Rates. It’s a good idea to include your rates in your media kit if you no longer work on a contra or gifting basis. Middle and top-tier influencers generally have a rate card for their services, and prices range from $50 to $10,000 (and sometimes more!) depending on their level of influence and the project requirements. By giving a marketer your rates at the start of the conversation, you can determine whether they have a budget and a genuine desire to collaborate on something that is mutually beneficial. It also helps marketers understand that you charge a rate for your time, effort and creativity and can then work your rates into their budget now, and for future opportunities.
- Include Collabs options. Include your collaboration options in your media kit so marketers know how they can work with you and your skills. Your options could include reviewing, product inclusions in a blog post, an interview opportunity, a styled photoshoot, a vlog, a giveaway or a piece of editorial content – the options are limitless and depend solely on your skills, niche and what you prefer to create. It is good to note down your capabilities and what you are willing to do for a brand to give marketers all of their potential options.
- Contact details. This is vital! Make sure your details are up-to-date and correct (check for typos!) and ensure they are clear and easy to find. You should include your email address, phone number, postal address, website and social media handles.
- Company description. Write a short paragraph about your business. Marketers love to get to know the company they are going to work with on a personal level and find out more about the person they are working with, what they value and what their experience is. This is a great place to discuss what you do and why you do it! Are you blogging about design simply because you are passionate about it or because you have a specialized design degree and love documenting the latest design trends? Do you share books because you love reading, or because you are passionate about a specific field you love reading about to help others? Give marketers insight into who you are and why you are a good fit for their campaign. Help them get to know the person behind the screen!
- Social proof. Include photos, samples and testimonials in your media kit when they’re available to you. Give your media kit some substance and show the world what your brand is made of. You want your media kit to outshine the others sitting on a marketer’s desk, so don’t be shy. Have you previously collaborated with an amazing brand? Prove it. Did you host the best event ever? Show the best photos or links to videos of these events. Do you have some product samples? Gift them!
Your media kit needs to set your brand aside from the others. An average media kit isn’t going to create magic, a creative media kit will!
DISTRIBUTING YOUR MEDIA KIT
Follow the below steps when planning on distributing your new media kit:
- Research and filter down the top 50 companies that offer high synergies for your brand. You should call this segment your “most profitable customer segment”.
- You should ensure the professionals who receive your media kit are appropriate and that your email is personalised to them and their campaign objectives.
Popular today > The best Media kit examples
A well-designed media kit provides all the necessary information in one place and ensures that your message and branding are consistent across all platforms, making it easier for potential partners and sponsors to understand your brand. A well-crafted media kit should offer evidence of your brand’s credibility and accomplishments, which can help you attract new partners and sponsors. A media kit can be tailored to the needs of different audiences, making it easier to communicate effectively with different types of partners and sponsors.
Overall, a media kit is an essential marketing tool for promoting a brand, attracting new partners and sponsors and building brand credibility.
Next > Need media kit support or training? Contact us
Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital’s marketing strategy training will unmercifully review your marketing campaigns and help you build a marketing engine with channels and assets you fully own. The training will stir up your team’s thinking and bring new ideas to activate new conversion paths and effectively boost customer lifetime value.
HOW TO WRITE THE BEST MEDIA KIT
Mau is one of the most popular marketing consultants helping marketers like you lower customer acquisition costs and paid media dependency through custom training and strategy sessions. Mau‘s popular Digital Marketing Plan & Social Media Plan templates are used by thousands of marketers.